Professional Documents
Culture Documents
PR Reviewer
PR Reviewer
THEORY OF SAMPLING:
POPULATION
- Researchers gathers information about a whole group of people
SAMPLE
- Researchers only observe a part of the population
WHY SAMPLE?
- Less time consuming
- Cheaper
-All members of a population may not be available.
-Broad number of population
SAMPLING PROCEDURES:
PROBABILITY
- Equal chance
NON- PROBABILITY
- Non- parametric sampling
SIMPLE RANDOM
- Done through lottery sample selection or fish bowl
STRATIFIED
- Proportion of each sub-groups from population
CLASTER
-The unit of analysis is a group. (E.g. class, family, branch)
SYSTEMATIC
-The sample selection is from every nth individual.
Formula: k=Skip interval= no. of population
no. of samples
CONVENIENCE
-Consisting of individuals readily available.
PURPOSIVE
-Basis of sample selection is judgment.
QUOTA
-Based on the identification of specific characteristics
RESEARCH INSTRUMENTS
-A tool used to collect, measure, and analyze data related to your subject.
-Available tests do not generate the exact data that you want to obtain, you may alter it.
However, validity and reliability should be considered.
-Be guided by the instruments used in the studies similar to yours. The instruments should be
aligned with your research questions or objectives.
WHAT TO CONSIDER
The actual instrument used
The purpose of the instrument
The developer of the instrument
The number of items or sections in the instrument
The response format used
The scoring for the responses
The reliability and validity