Professional Documents
Culture Documents
PR Reviewer
PR Reviewer
SAMPLE SIZE
1. Human rights
- they are moral principles or norms that describe Qualitative
certain standards of human behavior and are - small judgement by decision sampling
regularly protected as natural and legal rights. They
constitute a set of rights and duties necessary for Quantitative
the protection of human dignity, inherent to all - large sample representatives of population.
human beings.
DATA GATHERING
2. Intellectual property
- it protects creations of the mind, which have both Qualitative
a moral and a commercial value. - unstructured or semi-structured
(flexible processes)
3. Copyright infringement - uses interviews, participant observation, group
- it is the use or production of copyright-protected discussions
material without permission of the copyright holder. -uses open-ended questions.
Copyright infringement means that the rights -it is a freeform survey questions allow a participant
accorded to the copyright holder, such as the to answer in open-text format, responses are
exclusive use of a work for a set period of time, are unlimited to a set of options.
breached by a third party.
Quantitative
4. Voluntary participation - standardized/structured
- people must not be coerced into participation in - uses census, survey questionaire, checklist, paper
research process. Essentially, this means that pencil, test and experimentation.
prospective research participants must be informed -uses closed-ended questions.
about the procedures and risks involved in research -these questions can only be answered by selecting
and must give their consent to participate. from a limited numebr of options
-usually “multiple choice”, ‘yes” or “no” or rating
5. Anonymity scale.
- it is the protection of people’s identity through not
disclosing their name or not exposing their identity.
It is a situation in data gathering activities in which
informant’s name is not given or known.
6. Privacy
- it is someone’s right to keep his personal matters
and relationships secret. It is the ability of an
individual to seclude him from disturbance of any
research activity. CHARACTESTICS OF RESEARCH
Qualitative research Vs. Quantitative research 1. Empirical - direct experiences and observation
2. Logical - valid procedures and principles
OBJECTIVE 3. Cyclical - starts with a problem and ends with a
problem
Qualitative 4. Analytical - research utilizes proven analytical
- it aims to create new theory based on the procedures in gathering data, whether historical,
gathered data. descriptive, experimental, and case study.
- fact-finding research 5. Methodical - research is conducted in a
-used to gain understanding of an individual methodical manner without bias using systematic
differences in terms of feeling and experiences method and procedures.
6. Critical - research exhibits careful and precise
Quantitative judgement.
- the purpose is to test a hypothesis or theory. 7. Replicability - research design and procedures are
Measures problem using raffling seak and other repeated to enable the researcher to arrive at a valid
research parameters, of group similarities. and conclusive result.
Quantitative 2. Ethnography
- when data are in numbers and analysis is done -A study of a particular cultural group
with the use of statistics. .
3. Phenomenology
Qualitative - “live-experiences” of a phenomenon. This design
- when data gathered are in words and analysis is focuses on obtaining descriptions of the subjects or
done by themes and trends. respondent’s lived experiences either in writing or
through interviews.
QUALITATIVE RESEARCH
- is a scientific method of observation to gathered 4. Content and discourse analysis
non-numerical data. It refers to the meanings, Content analysis
concepts, characteristics, metaphors, symbols and - Is a research technique that analyzes the modes of
description of phenomena, and not to their counts communication such as letters, emails, etc.
or measures. Discourse analysis
- is the study of social life, understood through
PURPOSE OF QUALITATIVE RESEARCH analysis of language. It includes face-to-face talks,
- It promotes a deep, holistic understanding of a non-verbal interaction, images and symbols
particular phenomenon.
5. Historical analysis
CHARACTERISTICS OF QUALITATIVE RESEARCH - is a qualitative method where there is an
examining of past events to draw conclusions and
1. Human understanding and interpretation in data make predictions about the future.
analysis.
6. Grounded theory 2. Naturalistic approach
- takes place when there is a discovery of new - a people-oriented approach focusing on
theory which underlines your study at the time of discovering the real concept or meaning behind
data collection and analysis. people’s lifestyles and social relations
- present things qualitatively through verbal
7. Narrative report language using words as unit of analysis.
- designed to present things or events that have
happened in the past through a logical progression 3. Triangular/mixed method
of the relevant information. The main purpose of a - allows a combination of a mixture of research
narrative report is to present a factual depiction of designs, data collection and data reliability of
what has occurred. qualitative research design
- enhances accuracy of interpretation.
8. Biography Has an opportunity to view every angle of the
-is the study of an individual’s life and struggles and research from different perspectives.
how they reflect cultural themes of the society. It
deals with an interesting story found in documents THREE MAIN METHODS OF DATA COLLECTION
and a relical materials. It is concerned with the 1. Interactive interviewing
reconstruction of meaning based on biographical - people asked to verbally describe their experiences
narratives and documents. of phenomenon.
Plagiarism
- plagiarism refers to the act of using another
person’s ideas, works, processes, and results
without giving due credit. It should not be tolerated
as the unauthorized use of original works, a violation
of intellectual property rights.