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DECLINE

Sales go down because the


product is not good enough,
DEVELOPMENT consumers lose interest, or the MATURITY
brand is replaced, stability is
Is where the product's life Sales improve a lot, so you
lost and it breaks down.
begins, the concept is tested, have more profit, but since the
it is looked for a goog reaction from competition is difficult, you have
the public, the creator starts to make to know how to highlight
laucnches strategies. The risk is
your product.
high because you don't have
any incomes.

Product Life
Cycle
INTRODUCTION Is the progression of GROWTH
a product through 5 Consumers buy more
The product is launched distinct stages and intensity, and there begins
and you'll be focused in your is used for to be more competition,
product's marketing to decision-making and so it'll be good to add
get attention. strategy development things to the product
throughout each stage.

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