THE WINNER’S

MANIFESTO
How To Unleash Your Inner Champion —
& Live Full Of Health, Wealth, And Freedom

by Marczell Klein
America’s #1 Success Coach

As seen on:
Biz Insider - ABC - CBS - Thrive Global - Yahoo Finance
01 Contant

Chapter 1 02
Mastering Your Mind

Chapter 2 09
Becoming Magnetic

Chapter 3 13
How To Win BIG

Chapter 4 16
Unstoppable Self-Confidence

Chapter 5 21
Goal Setting For Winners

Chapter 1:
Mastering Your Mind
Think about your biggest fear...
Now imagine that fear was as small and insignificant
as a piece of garbage on the sidewalk.
Would it still have an impact on your life? What if you
could go back in time and stop that fear from ever
even forming? The possibilities for everything you
could achieve would be limitless.
Take everything you see and know in your everyday
life.
Like, for example, the amount of information you can
memorize in a given moment.
As a thought experiment, try and memorize the num-
bers below, just by reading them out individually...
2333435363
Chapter 1 02
Now if you thought that was difficult — I want you
to think again. You see, our brains run on patterns
and we see the world through filters. And our BE-
LIEFS about how things work filter everything out.
Look at the numbers again.
This time I want you to realize that your brain
might have been seeing these numbers through a
filter.
A belief that made you think your memory is not
as good as you believed it to be.
Now I want you to notice that the numbers are in
increments of ten.
Twenty-three, thirty-three, forty-three, etc…
2333435363
 03 Chapter 1
This time around, it was much easier for you to memo-
rize, right?
You see, when we get rid of our filters, things we didn’t
think were possible… suddenly become possible.
This is important to understand because everything
you do in life is dictated by the beliefs you have been
conditioned to believe.
Your mind is made up of two parts — the conscious
mind and the subconscious mind.
Your subconscious mind makes up over 99% of your
mind and works like a computer.
Think of it as a computer with different programs and
applications. In order to keep the computer on, there
are lots of applications constantly running in the back-
ground.
In humans, this would be something like breathing, for
instance.
The majority of our actions are unconscious, which is
why it is so important to make sure that the programs
running your life are congruent to achieving your goals
and winning in life.
Your conscious mind makes up less than 1% of your
mind. This is the part of your mind that has logic and
reason. Think of this as the mouse on a computer. It
clicks on an application and then the program starts to
run.
To give you perspective as to how powerful your mind
is, realize your conscious mind can only take in about
50 bits of information at any given second. This trans-
lates to about 7 things at any given moment — which
is the equivalent to a phone number or license plate.
On the other hand, your subconscious mind can take in
about 50,000,000 bits of information every second!
 Chapter 1 04

That means that your subconscious mind can process

just about every single piece of information going on at
every given moment. V. Visual
But in order for all of this to make sense your mind has
to filter these things into the reality you have created in
your mind through your beliefs. A. Auditory
This is called your BELIEF SYSTEM.
The way we filter information is by generalizing, delet-
ing, and distorting reality.
K. Kinaesthetic
We generalize, so we do not have to relearn the infor-
mation...
We delete things that are not important, like the license
plate of every car you saw today… O. Olfactory
And we distort everything to fit into our understanding
of the world or our belief system
The way we access this information is through our G. Gustatory
REPRESENTATIONAL SYSTEMS — also known as our
FIVE SENSES.
 05 Chapter 1
Different kinds of people favor different representation-
al systems.
For example, there are people who learn through visu-
als, others who learn by listening, and some who like to
learn by doing.
These are the main three representational systems you
need to know — V.A.K.
You can identify which representational system people
prefer by listening to the words they use when they
speak and understanding how they prefer to learn.
VISUAL REPRESENTATIONAL SYSTEM
If someone is visual they tend to memorize things
through seeing. They tend to sit with their heads and/
or bodies erect with their eyes up. They are not so
easily distracted by noise.
They will often look well dressed and groomed because
appearance is important to them.
They also might have trouble remembering verbal
instructions, they might need to SEE the instructions
for themselves.
If you are selling something to them they would be
interested in how your program LOOKS. They are also
the type of person who would prefer to have a video
call with you rather than a normal phone call.

AUDITORY REPRESENTATIONAL SYSTEM
People who are auditory tend to breathe from the mid-
dle of their chest and often talk to themselves. These
are the people who you see moving their lips after
communicating or while thinking.
They learn by listening and tend to like having conver-
sations over the phone as opposed to texting. They
tend to love music as well and if you were to sell them
something would be interested in what you have to say
about it.
KINAESTHETIC REPRESENTATIONAL SYSTEM
People who are kinaesthetic tend to breathe at the
bottom of their chest. You will see their stomach
moving in and out. They tend to learn by doing the
action themselves and by physically walking through
the steps. They like touch and tend to stand a lot closer
than people who are mostly visual. If you are selling
them something they will buy because it feels right.
Chapter 1 06
AUDITORY DIGITAL REPRESENTATIONAL SYSTEM
People who are auditory digital are more analytical
and often talk to themselves for a fair amount of time.
If you are selling them something they will only buy it
if it “makes sense.”
They have to understand things and can exhibit char-
acteristics from other representational systems.
Here’s an example of the difference between Auditory
and Auditory Digital:
1.You’ve shown me a way to continue that sounds
good and I’d like to hear more about it.
2.You’ve shown me a way to continue that makes
sense and I’d like to have more information about it.
you what representational system they are accessing.
These are important to know because the majority of
people fall into one or more of these categories.
 07 Chapter 1

If you pay attention to the words used by different

people you can identify which one of these people fall
into.
Another way to identify this is by studying people’s
EYE PATTERNS
The direction in which someone’s eyes move can tell
you what representational system they are accessing.

Everyone is different. However, for over 90% of the

population, this is how it works:
 Chapter 1 08

If someone looks up and to the left they are recalling
an image. For example, if you think of your room, you
would move your eyes to the top left.
If someone looks up and to the right they are con-
structing an image. An example would be if you were
to try and imagine what my room looks like.
If someone looks to the left towards their ear they are
recalling words or sounds. For example, if you were to
ask someone “What is one thing you heard today?”,
they would look to the left.
If someone looks down and to the left they are having
an internal dialogue. That is why most people tend to
read time by looking down and to the left when they
are wearing a watch.
If someone looks down and to the right they are ac-
cessing an emotion. For example, try and remember a
time when you were excited to do something.
Just be aware, if someone is left-handed everything
tends to be flipped.

If someone looks to the right towards their ear then

they are constructing words or sounds. An example
would be if someone had to spontaneously give a moti-
vational speech and they have never done it before,
you will find them repeatedly looking towards the
right.
 09 Chapter 2
Chapter 2:
Becoming Magnetic
Understanding what representational systems people
favor is vital to understanding their model of the world.
It is the most effective way to communicate with them.
Establishing rapport with someone is necessary if you
wish to change their belief system. The good news?
This is very easy to do once you have mastered a few
simple techniques.
MATCHING AND MIRRORING
The person we like and trust the most is ourselves. You
can make people find you very trustworthy and even
feel like they have a strong connection with you just by
matching and mirroring their body language.
For example, if someone has their right leg crossed over
their left and they are sitting across from you — then
you should also cross one of your legs.
If you are naturally in rapport with them already, then
you will do it subconsciously.
It does not matter if you match what they are doing or
mirror them.
In fact, you can even cross your arms or your hands and
still be in rapport with them.
Matching their breathing rate with your own is also a
great way to establish rapport.
Another thing you can do to create rapport with some-
one is to match the tempo and tonality of their voice.
If someone starts speaking to you very slowly then
you should match the speed in which they speak. This
will create a strong sense of connection in their minds
towards you.

Have you ever spoken to someone and felt like you guys
just had a magnetic connection? I guarantee you guys
were in rapport.
Our minds are naturally programmed to conform to one
another. We are very social creatures and back when
we still lived in caves we relied on one another to sur-
vive. You can use this to your advantage because once
you have established rapport with someone they will
subconsciously want to remain in rapport with you.
PACING AND LEADING
This is one of the most important principles in changing
someone’s belief system.
If someone sees the world a certain way and you get
into rapport with them, what you are really doing is
stepping into their world. You are walking in their shoes
and meeting them where they are.
Chapter 2 10
Once you have rapport with someone you can start to
walk with them in their shoes into another world or
belief system.
If you have ever persuaded someone to buy some-
thing, eat somewhere, or do anything that they
originally were not sure of then you have used this
technique.
Before paying me $10,000 for a private coaching call,
one of my clients went to multiple different psychol-
ogists and psychiatrists and felt like he could not be
helped.
He had a hard time focusing on them and everything
they did could not get through to him. I let him won-
der while sitting in front of me and I started to match
his breathing by tapping a pen on my desk to where he
could hear it.
 11 Chapter 2
After about two minutes I started slowing the pace
in which I tapped the desk down and his breathing
started to follow.
After about five minutes I had captured his subcon-
scious attention and established rapport with him.
I then proceeded to coach him and helped him with
his ADHD. Not only did he get ridiculous results but I
was the only person he went to who was able to help
him… so much so, that he signed up for my $50,000
private monthly coaching on the spot (and he’s still a
client to this day).
Rapport is the MOST IMPORTANT thing you need to
have to create long lasting change in a person’s life. If
you have great rapport with someone you can change
their life in seconds. Before we get into how to do that
the last thing you need to understand is how connect-
ed your mind is to your body.
When you change emotional states your physiology
changes as well. Your brain releases different chemi-
cals into your body that make you feel a certain way
which then make you change your physiology.
It also works the other way around. If you change your
body language, you will also change your emotional
state.
For instance, move your body into a closed off position
with your arms tucked into each other and your shoul-
ders slouched over.
Now try and get motivated, it will be difficult if not
impossible for most people.
Now open up your arms, relax your shoulders, and sit
up or stand with an erect body posture.
Now try and get motivated. You’ll notice it’s dramati-
cally easier.
 Chapter 2 12

Similarly when you’re angry, sad, or even nervous you This works especially well when you are trying to make
can change your emotional state to that of happiness a good impression with someone. Imagine meeting
and excitement just by smiling. When you smile your someone who could add great value to your life.
brain releases a “happy chemical” called dopamine and Human beings are programmed to create relationships
when you smile at someone else their brain releases based on value. The more value each person offers
dopamine, too. That’s why smiling is considered “conta- each other the stronger the relationship will be.
gious” and “charming”.
It is important to understand this because when estab-
lishing rapport with someone, you want to connect with
them.
In order to do so you need to step into their reality and
match their emotional state. By matching and mirroring
the physiology of the person in which you are trying to
create change, you step into their world where change
then becomes possible. It allows you to feel their emo-
tions and then lead them to their desired state.
 13 Chapter 3
Chapter 3:
How To Win BIG
Have you ever wanted something so bad... and then out
of nowhere things just happen to fall right into place?
What if you could replicate that with everything you do?
The good news is that you can.
Not long ago, I was speaking on stage to an audience of
2500 entrepreneurs. During the talk, I asked for a volun-
teer and called them up to the front.
I then proceeded to ask them to open my water bottle
for me. After taking a sip I reached into my pocket and
took out a $1000 bill.
I then asked the volunteer to close the bottle and hand-
ed them the money.
I then asked for another volunteer and almost everyone
in the room raised their hands. (I then told everyone to
put their hands down.)
The reason I gave the first volunteer a $1000 bill is be-
cause I presented an opportunity and that opportunity
led to a reward.
Every single person in that room had the tools neces-
sary to come up and open that water bottle.
Often in life we miss opportunities because we are too
shy to go up to someone or just let fear get in the way.
When you get rid of these filters and limiting beliefs
you can take advantage of every opportunity that
comes your way.
Will every single one lead to a reward?
Of course, not. But you will build a healthy relationship
with failure and rejection.
After all, in order to succeed you need to fail.

I want you to start to see failure and rejection as prog-
ress, because one or more of the opportunities you
seize will transform your life.
It might not happen overnight, but I guarantee if you
do not take advantage of the moment it will not hap-
pen at all.
Of course, you are not the type of person to just sit
back and watch your dreams pass by right in front of
you... are you?
If so, tell that voice in your head to SHUT THE FUCK UP!
If you have any self doubt, this is something you NEED
to pay attention to.
The words you tell yourself, are the very things dictat-
ing your reality.
You can be your own worst enemy.
In order to change that you need to become your big-
gest supporter.
Chapter 3 14
Whenever you find yourself saying things like “I hope”,
“I think”, or “maybe” you are holding yourself back.
These phrases all stem from limiting beliefs.
Imagine a dark room — the darkness represents your
negativity, the negative self talk.
Once you turn on a light in a dark room, what hap-
pens? No darkness can enter.
That light is true confidence.
Have you ever heard someone say, “make a realistic
goal.”
If someone ever says that to you tell them to take their
advice and shove it up their ass. Throughout your en-
tire life people have imposed limiting beliefs onto you.
If there is a part of you that believed them, it’s only
because you chose to listen.
We have the power to change any beliefs we have and
to accept or reject anything anyone tells you.
 15 Chapter 3

If there is anything I say in this book that you disagree When you exude this level of confidence, not only do
with, you can absolutely reject it. you allow yourself to take advantage of any opportuni-
Why? Because there is one thing successful people ty, but you also open the door for others to reach out
have in common... to you. When you are confident, your body language
They are LEADERS. becomes more erect, your voice is projected louder,
Leaders do not listen to other people when they im- and you allow yourself to feel comfortable.
pose their limiting beliefs onto them.
Your future, your dreams, are a direct result of your
beliefs.
Earlier, I mentioned true confidence.
That is a level of confidence you reach when you do
not give the slightest fuck about other people’s opin-
ions level is at 100%.
Imagine walking around knowing how incredible you
are.
Chapter 4:
Unstoppable Self-Confidence
CONFIDENCE = COMFORT.
The more comfortable you are in any given situation,
the more confident you become. To gain confidence
you need to place yourself in uncomfortable situa-
tions and make them comfortable.
Think about snapping your fingers. That is something
you would be confident doing. If someone asked you
to bet your life’s income on being able to snap your
fingers, would you do it?
Hopefully, you said “yes”.
That’s what confidence feels like.
The reason confidence is so important is because it is
the foundation to everything you do. If you do not see
the value in yourself, how do you expect others to?
Chapter 4 16
Think about a social situation you have previously
found difficult to deal with. It could be something as
simple as raising your hand in class or public speaking.
What if you were able to do these things easily, and
communicate a message so clearly that everyone
around you felt moved?
Everything is possible if you allow yourself to grasp
the idea that everything you thought you knew can be
changed as easily as ripping a piece of paper in half.
When I first learned about personal development one
of my teachers gave a demonstration as to how much
of an impact our beliefs can have on our reality.
He called up a volunteer and planted a belief inside
them to not be able to rip a piece of paper.
After handing him a piece of paper and seeing the
subject struggle things came into perspective for me.
 17 Chapter 4
I realized that much like that paper I had been living
my whole life believing that it takes a lot of time to
make real change.
We have been conditioned to believe that we need a
lot of repetition to change a habit. “It takes 60 days,”
some people say. But at that moment I saw the possi-
bilities of what can be done.
Fast forward to today, and after working with over
5000 clients, I’ve learned that there really is no limit
to what’s possible. The human brain is capable of
anything and our brain is what pilots our bodies.
Earlier I mentioned how powerful your subconscious
mind is…
It is one million times more powerful than your
conscious mind. That’s why your subconscious mind
dictates whether or not you get to live out your
dreams or not.
The words you tell yourself and the tools you develop
will make it easier for you to reach these goals.
Imagine a car that can completely drive itself. All you
have to do is type in the address and you show up at
your destination. This is how your subconscious mind
works. You have a set of beliefs which then creates a
bunch of patterns.
A pattern of behavior is just a strategy to help you get
what you want.
For example, if a little girl always gets what she wants
when she cries, then she will develop a pattern. Fast
forward twenty years to her relationship with her
boyfriend. She will most likely cry to get what she
wants from her boyfriend.
What would happen if that stops working for her?
This is when we are forced to reflect and allow our-
selves to change.

If you are not aware of the patterns running your life
they will dictate everything you do and sometimes
even work against you.
You need your conscious mind to be in rapport with
your subconscious mind, so you can make the change
that is necessary.
When you get both parts of your mind working
together you are using 100% of your brain power
towards everything you do.
Your subconscious mind is what really dictates your
life. By figuring out what your limiting beliefs are and
planting new ones, you’re setting yourself up to win.
Much like the car that drives itself, the patterns in
your mind act much like an address. They dictate your
destination. If you develop yourself, you will take the
fastest route to your destination. Your mind is always
on autopilot. If you program your subconscious for
success you will automatically start to go there.
Chapter 4 18
When you program your mind for success you will
notice opportunities, and find yourself constantly
showing up at the right places at the right times.
For instance, prior to buying my first Mercedes, the
idea of driving it consumed me…
Something interesting started to occur. I started to
notice that Mercedes E class everywhere I went.
I was previously driving a car my parents had given me
that had over 180,000 miles on it. I named her Kim.
One day I went to turn Kim on and she wouldn’t start.
In order to fix Kim I would’ve had to pay a pretty
penny, so I started considering my options. I looked at
Hondas, Toyotas, Chevys, and Fords. (This is back when
I was a broke student, before I became a millionaire.)
It became a routine — I’d walk up to a dealership feel-
ing excited and leave with disappointment. Every single
dealership refused to give me the time of day.
 19 Chapter 4
My credit was new and I was 18. One day I was on my
phone and saw an add for this beautiful Mercedes
E class. I knew I could not afford it at the time, but I
was sure that was going to be my car. I walked into
the dealership with extreme confidence and went up
to the sales rep.
I told him I wanted to test drive that car. He got the
keys and I was ready to close the deal. He ran my
credit and by some kind of luck, I got approved!
I thought to myself this must be too good to be true.
Then he gave me the numbers. I would be paying
20% interest on a car I could not afford. (The monthly
payments cost more money than I was making as a
part-time valet.)
However, being persistent and stubborn, I knew I
would find a way to pay for the car. I signed the pa-
pers and I was on my own.
I had six weeks before my first car payment was due. I
could barely afford gas and I knew my income had to
change fast.
Tony Robbins once said: “If you do what you’ve always
done, you’ll get what you’ve always got.”
I took a second to evaluate myself and realized that
there were beliefs I had held onto that were preventing
me from making more money.
When I was younger my parents lost everything.
Because of that experience, they always told me: “you
need to be a doctor otherwise making money is hard.”
But after buying the Mercedes, I suddenly noticed new
opportunities all around me.
Places such as Starbucks, Ralphs, and even the gym
were now ways to gain clientele. So many people had
problems that I had the solutions to.
Maybe you believe having a lot of money can lead to
something bad.
 Chapter 4 20

These people were not new, but my mind started to

take notice. I had replaced my previous belief with the
idea that money is ABUNDANT!
Within the next week, I had 9 clients scheduled.
By the end of the month that number rose to 16.
Not only could I afford the car, but I was also now able
to invest in myself.
Ask yourself what your relationship with money is.
Do you think money is “evil” or “dirty”?

My relationship with money has been a direct reflec-

tion of my ability to get clients and make millions.
When my beliefs changed, so did my life. And the same
will be true for you.
 21 Chapter 5
Chapter 5:
Goal Setting For Winners
PURPOSE
One of the most important things I realized in gaining
success is finding your purpose.
Your purpose is the very thing you are here to do. It
could be anything from having a family and raising kids
to changing the world.
When you ask little kids what they want to do when
they get older most of them will say amazing things…
“I want to be an astronaut.”
“I’m going to be the president of the United States.”
But as they grow older, their dreams feel further and
further away.
Your whole life people have imposed their limiting be-
liefs onto you — your parents, teachers, friends, idols,
and sometimes even strangers.
Every single person has a dream. There is something
you would be happy doing the rest of your life if you
could. Maybe it is singing, acting, starting a company,
or even changing the world.
The reason most people never get there is because
they lose focus. Your focus becomes your reality.
If you choose to focus on how terrible your life is
rather than how amazing it’s going to be, then you will
have a less enjoyable life.
Similarly, if you focus on all the negativity surrounding
you, rather than the beautiful things life has to offer
you, then your mind will delete all of the amazing
things around you.

SETTING A GOAL
Albert Einstein once said: “You never fail unless you
stop trying.”
Success is not an accident.
If you see someone who is extremely successful and
feel any negative emotion that is a problem.
Envy, jealousy, hatred, anger, sadness, or any negative
emotion towards success is information.
You can use this information to look within yourself
and remove the limiting beliefs. Usually this stems
from a lack of confidence and self esteem.
People who do not think they can be successful tend
to have negative emotions toward success. If you feel
negatively about success, you will not succeed.
Like attracts like and if your emotions are not congru-
ent with the outcomes you want to achieve, then you
will not attract it.
Chapter 5 22
One of the biggest excuses I hear from people is that
their circumstances have placed them in a situation
where it’s nearly impossible to succeed.
But your circumstances do NOT determine your out-
comes.
Success is a DECISION and it starts with your opinion
of it.
What excuses are you making for why you are not
successful?
There is ALWAYS a solution and your excuses are just
keeping you away from your dreams.
Every single self made success started off with a vision.
That vision turned into a goal.
You need to be able to envision yourself in one year,
two years, five years, and even ten years.
 23 Chapter 5
Make the vision clear.
What are you wearing? Are you wealthy? What are you
doing?
Now imagine for a moment that you are really there.
Now get into a time machine and go all the way back
to this very moment. The person reading this book.
In becoming the person you are going to be right now
you have taken the biggest step in achieving your
goals.
This really made sense to me when I decided to host
my first seminar.
I wanted to make an event that would be unforget-
table. I decided I was going to hypnotize someone
quickly and make them forget their name.
I had four weeks to get everything together, but the
only problem was I had never hypnotized anyone.So I
developed a routine that I would do every single day…
I would sit down, close my eyes, and envision myself
five years from then having a seminar in front of thou-
sands of people. I made it so real that it felt like I was
actually there. The details of peoples faces, the way
the stage looked, even the wrinkles in my suit were
so clear. I then looked in a mirror and asked my future
self, “What do I need to do to make this my reality?”
Future me answered, “You already know everything
you need to know.”
Suddenly everything became clear. The person I was
going to be in five years needed to be the person I
was now.
There were gaps in who I was now and who I needed
to be, so I started to make the changes I needed to
make, and pushed myself further than I ever had.
I went out and attempted to hypnotize every single
person I saw — I would speak to them as if I was giving
them my seminar.

My goal was to hold their attention for as long as I
possibly could. If they would listen for hours, it meant
that I was charismatic enough to listen to.
At first people would give me excuses and walk away.
However, slowly but surely after two weeks and hun-
dreds of people later, I would have crowds around me
to listen to me speak and hypnotize people.
For the last two weeks before my seminar, I went out
everyday and sold tickets to strangers.
I had a vision, which created a goal, which I then
turned into a reality.
My seminar was a huge success. And I realized that it
was so much simpler than I thought and that I could
apply it to everything I did.
The first step in making your dreams come true is to
set a goal. Your goal should be clear and big. Dream
big!
Chapter 5 24
Have you ever heard the saying, “shoot for the moon
and if you miss you’ll still end up in the stars”? It’s true.
So set BIG goals and never underestimate yourself.
Ask yourself how much money you would be happy
making an hour. If your answer is anything less than
$1000 smack yourself! Literally lift up your arm and
slap your face.
NO ONE would be “happy” making $15 an hour, for
instance.
The only reason anyone would have that for an answer
is because they do not believe that they can make
more! Here is an example that can help train your mind
into increasing your goals and even making it feel like
you can achieve them...
Suppose your goal is to make $10,000 in the next 24
hours. Think about how that goal makes you feel? Now
set a larger goal and imagine making $1,000,000 in the
next 24 hours.
 25 Chapter 5
How would your life change? What would you buy?
What would be different? How would you feel?
Now go back to the idea of making $10,000 in the next
24 hours. It should seem much easier and tangible.
Sometimes it’s hard for the brain to believe that it can
achieve your dreams, so make them huge on purpose,
and you’ll be surprised as to where you will end up.
If you do not know what you want in your life, then
you are wasting time! I can not emphasize how import-
ant it is to set a goal. If you do not know where you are
going how will you ever get there? You need a destina-
tion and if you do not have a destination you at least
need to be headed in the right direction. The clearer
your goal is the easier it will be for you to achieve it.
The second step is to form a winning strategy.
Depending on your goal the strategy needed to get
there will change.
Do not make the foolish mistake of learning from your
own mistakes. This is a waste of time and will make
your journey towards your goals much more difficult.
The solution can be found in a process called “model-
ing.”
Modeling allows you to take someone who is already
successful and create the same results with yourself.
For example, if this successful person takes ten steps
forward from point A and ends up on point B and you
take the same exact ten steps from point A you will
likely end up at exactly the same spot.
 Chapter 5 26

The most vital part of reaching your goals is your There are things that successful restaurants have in
MINDSET. common, and things that unsuccessful restaurants
When you are modeling someone else it is very import- have in common.
ant to model their mindset. If you look at qualities successful restaurants have
You can know exactly what you need to do, but if you like, cleanliness, friendly hospitality, great food, etc...
have the wrong mindset you will not take the actions you can replicate those qualities in your restaurant.
necessary to get the results. And the same principle can apply to any goal. (For
The biggest mistake I notice my private clients make example, good basketball players vs bad basketball
is they tend to focus on how to achieve their goals players, and so on… whatever you desire.)
instead of the mindset that will do it for them.
When you have the right mindset, you will not only
take the action necessary towards your goals, but it
will feel effortless, enjoyable, and you will become
obsessed with the journey. So by modeling the mindset
of the person you wish to succeed like, what you are
really doing is taking the shortcut to success.
If your goal is to be a successful restaurant owner then
you need to form a strategy that outlines success.
27

That’s gonna wrap up this book.

I am Marczell Klein. You are a WINNER.

I believe in you. And I look forward to sharing more with you
soon.

Together, we’re about to reach new heights. It’s going to be

amazing.

Catch you soon, champ.