CRITICAL THINKING

GOING GLOBAL

SAIF RAHMAN
100941446
1. Building brand loyalty often hinges on several key strategies:

a) Consistency in delivering top-notch quality is paramount. Take Apple, for instance,

renowned for its innovative and dependable technology.

b) Exceptional customer service, as seen with Toyota and Amazon, can forge strong bonds
with consumers, fostering loyalty through positive experiences.

c) Another successful strategy is to build emotional ties. Nike's empowerment and motivation-
focused marketing campaigns are prime examples of this strategy.

d) By providing discounts and freebies, loyalty programmes, such as Starbucks' rewards

system, can encourage recurring business.

e) Involving oneself with the community—as seen by Patagonia's environmental activism—

can help build a devoted following of supporters who share the brand's ideals.

2. The 1960s saw Volkswagen enter the US market with great success, highlighting the
significance of comprehending cultural settings. Their "Think Small" campaign addressed
worries about Germany's post-World War II history while appealing to Americans' predilection
for smaller automobiles by emphasising the utility and dependability of the Beetle.

3. Some companies achieve global recognition by embodying the cultural legacy of their home
countries:

a) Rolex exemplifies Swiss precision and creativity in watchmaking.

b) Toyota symbolizes Japan's manufacturing prowess and innovation in premium automobiles.

c) Chanel represents French elegance and style, contributing to France's reputation as a fashion
hub.

d) Samsung mirrors South Korea's reputation for technological innovation in the electronics
industry.
4. Successful expansion into foreign markets requires adapting to local customs and preferences.
McDonald's customization of menu Coca-Cola's tailored marketing strategies, KitKat regional
flavor variations, and Starbucks' incorporation of local elements into store designs demonstrate
the importance of cultural understanding and localization.

5. Howard assertion that past success does not guarantee future success underscores the
necessity of continuous innovation and adaptation in business. Companies must embrace change,
monitor market trends and prioritize innovation to sustain success over time.

6. Starbuck’s emphasis on the emotional and lifestyle aspects of its brand highlights the
importance of developing a brand identity beyond product features. By evoking emotions and
embodying cultural values, brands can create deeper connections with consumers.

7. Starbuck’s ability to balance global consistency with local adaptation underscores the
importance of understanding and respecting cultural nuances. Customizing store layouts, product
lines, and marketing approaches to reflect local preferences enhances brand relevance while
maintaining a global presence.

8. Starbuck’s entry into France illustrates the significance of accommodating local tastes and
preferences. By selecting iconic locations, targeting foreign visitors, and creating inviting
environments, Starbucks successfully navigated cultural barriers and expanded its presence in
France.

9. Successful entry into emerging markets requires deep research and adaptation to local
conditions. Companies must find new way in their strategies and products to meet the specific
needs and preferences of each market, demonstrating cultural awareness and keeping positive
community impact for sustained success.

10. L'Oreal's success lies in its ability to understand and cater to diverse global beauty
preferences. Through extensive research, local R&D investments, and product customization,
L'Oreal maintains global consistency while meeting local market demands, ensuring widespread
popularity and profitability.

11. Samsung's Regional Specialist Programme underscores the importance of ,a global

perspective among employees. By exposing workers to diverse cultures and customs through
international assignments and educational initiatives, Samsung promotes flexibility cultural
awareness, and a broader outlook critical for success in the global economy.

12. Samsung's commitment to community development in Africa strengthens brand loyalty by

addressing local needs and demonstrating social responsibility. Initiativs like funding internet
schools powered by solar energy make a big difference in Samsung's awareness of and
dedication to improving quality of life, enhancing its reputation as a socially conscious brand.
13. Nokia's failure to adapt to changing consumer preferences and market trends in the
smartphone eras led to a decline in market share. This highlights the importance of staying into
industry shifts and customer demands to maintain competitiveness and relevance.

14. The film underscores the necessity for businesses to balance global awareness with local
relevance through product localization, cultural sensitivity, and fostering enduring customer
relationships. In today's fast-paced global economy, sustained success requires not only
innovation but also the ability to integrate global and local perspectives seamlessly.