Republic of the Philippines

Tarlac State University

College of Business and Accountancy
Department of Entrepreneurship
City of Tarlac, Philippines

Methodology Section
Working Title: “Impact of Brand Loyalty on Consumer Purchasing Behavior to the Students in College of Business and Accountancy of
Tarlac State University: An Empirical Study”
Authors: Kyla P. Agustin, Kate Nicole L. Bautista, Justine Lemuel D. De Guzman, Honey Lyne A. Magpantay, John Paolo M. Pabito, Gabriel
Emmanuel L. Salas, Arabela M. Valdez, Macyree R. Yumul

Data Ethical
Objectives Research Design Participants Instruments Data Collection Analysi Consideration
s s

 To find  Quantitative The researcher will  Questionnaire - Checklist - Tally

out their -Descriptive be testing and : - Ratings
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Status randomly selected Enumeratio
 To find respondents from n
out their College of
Preference Business and
 To find Accountancy,
out what studying at Tarlac
influenced State University-
them in Main. In the study,
making the participants
the divided into
purchase. subgroups in
 Republic of the Philippines
Tarlac State University
College of Business and Accountancy
Department of Entrepreneurship
City of Tarlac, Philippines

 To find accordance with

out what their major namely,
could College in
change Business and
their Accountancy
minds or major in:
preference Entrepreneurship
. , Accountancy,
Marketing,
Hospitality and
Management,
Financial
Management,
Economics

Insights:
 Republic of the Philippines
Tarlac State University
College of Business and Accountancy
Department of Entrepreneurship
City of Tarlac, Philippines

Narrative of Methodology Section:

 Research Design
The study utilized a descriptive comparative method, which is a quantitative research approach, to
address the problems of the study and achieve its purpose and correspondingly describe the impact of
brand loyalty on consumer purchasing behaviour to the students in College of Business and
Accountancy of Tarlac State University as to its profile.
 Participants
The respondents of the study were selected using a probability sampling technique called Stratified
Random Sampling. This technique will be employed since researchers will properly choose and
approach eligible participants. The respondents will be selected from each department of the College
of Business and Accountancy at Tarlac State University-Main.
 Instruments
To determine the Impact of Brand Loyalty on Consumer Purchasing Behavior to the students, the
researchers will use the survey method. It is a suitable method of getting the views of the students
about the impact of brand loyalty on their purchasing behavior. Therefore, a questionnaire will be
distributed using Google Forms to gather information from the respondents, which will be used to
draw conclusions.
 Data Collection
 Republic of the Philippines
Tarlac State University
College of Business and Accountancy
Department of Entrepreneurship
City of Tarlac, Philippines

In gathering data, the researchers are to request permission to conduct a survey to the students from the
College of Business and Accountancy at Tarlac State University-Main. Ensuring all data privacy laws
will be abided and protected as all of it will be for the sole purpose of accomplishing the research. The
survey encompasses the data needed to answer the problems of the study relating to the impact of
brand loyalty to the consumer purchasing behavior of the participants. The results gathered from the
survey will then be tallied and analysed by the researches to end into a conclusion.
 Data Analysis
After the data are tallied the researchers will use relevant statistical methods including frequency and
percentage to provide a proper interpretation in accordance with the stated problems of the study. In order
to acquire results that are reliable and accurate from the data that will be collected.