Metodologi Penelitian

Komunikasi Kualitatif
Sukma Ari Ragil Putri
 GBPP

30% 10% 40%

+
20%
UTS UAS
PRESENSI+TUGAS
 Topic
Topic 1: Paradigma

Topic 2: Positivisme dan Non

Positivisme
 Topic
Topic 3:Isu Etis Penelitian

Topic 4: Fenomena Komunikasi

 Topic
Topic 5:Penelitian Kualitatif

Topic 6: Fenomenologi
 Topic
Topic 7: Studi Kasus

Topic 8:Etnografi
 Topic
Topic 9: Semiotika

Topic 10 : Analisis Wacana

 Topic
Topic 11: Analisis Framing

Topic 12: Analisis Resepsi

 What is RESEARCH?

An attempt to discover something (Wimmer & Dominick, 2000)

A systematic and organized effort to investigate a specific problem
that needs a solution (Sekaran, 1992)
A systematic, empirical, and cumulative process by which we seek to
solve theoritical and applied problem (Rubin dkk. 2005)
The correct approach = ensure the best results
 Communication Studies

A field of research on the production and uses of symbols (both

linguistic and non verbal, whether face to face or mediated) in
concrete social and cultural contexts to enable the dynamics of
systems, society and culture (Baxter & Babbie, 2004)
Seek to understand the production, processing and effects of
symbol and signal systems by developing testable theories,
containing lawful generalizations, that explain phenomena
associated with production, processing and effects (Berger &
Chaffee, 1987)
 FENOMENA
KOMUNIKASI

Pengaruh KETOKOHAN DAN POLITIK UANG

terhadapPERILAKU MEMILIH MASYARAKAT dalam
PILPRES
Pengaruh Terpaan Pemberitaan Media Massa Kompas
TV terhadap PERILAKU MEMILIH MASYARAKAT dalam
PILPRES
 Type of Research
Applied Basic

To solve a currently existing To add or contribute to the general

problem in the work setting body of knowledge in a particular
area of interest to the researcher
To build theories based on the
result of research
 Apa itu
Paradigma?
 Paradigma
A set of basic beliefs that deals with ultimates principles
A worldview that defines, for its holder, the nature of the
"world", the individual's place in it, & the range of possible
relationships to that world and its parts
The basic beliefs or worldview that guides the investigator,
not only in choices of method but in ontologically and
epistemologically fundamental way
 Kegunaan Paradigma

Ketika seseorang melakukan penelitian dalam oaradigma

tertentu, peneliti berkomitmen untuk menggunakan
aturan-aturan dan standar-standar tertentu,
sebagaimana diyakini dalam paradigma tersebut.
Mengapa Paradigma Penting?

Karena paradigma akan menentukan:

Bagaimana desain penelitian yang akan kita buat
Apa pendekatan yang digunakan
Metode apa yang cocok
Bagaimana cara yang relevan untuk mengumpulkan dan
menganalisis data
 PARADIGMA
1. POSITIVISTIK
Lebih banyak memandang dari luar dan aspek kausalitas. Menjaga jarak atas
subjek dan objek yang ditelitinya
2. KONSTRUKTIVIS
Melihat bagaimana masalah dikonstruksi, pola-pola yang terjadi,
kecenderungan fenomena dan sudut pandang subjek menjadi pertimbangan
utama
3. KRITIS
Menggugat kemapanan sebab kemapanan lebih menunjukkan penindasan
sehingga tercipta sebuah tatanan masyarakat yang berkesadaran dan
berkeadilan