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  • Jay Gilbert Planner Template

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    leo.ferreira
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    This document provides a release planning checklist for an upcoming album or single. It includes details about the artist, title, label, and release dates. It then outlines tasks to complete 60 days, 30 days, and during the street week of the release such as setting up distribution, creating marketing assets, running pre-save campaigns, and executing social media plans. The goal is to coordinate all release activities and track reporting and next steps after the first week.

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    Jay-Gilbert-Planner-Template

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    This document provides a release planning checklist for an upcoming album or single. It includes details about the artist, title, label, and release dates. It then outlines tasks to complete 60 days, 30 days, and during the street week of the release such as setting up distribution, creating marketing assets, running pre-save campaigns, and executing social media plans. The goal is to coordinate all release activities and track reporting and next steps after the first week.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    4 views2 pages

    Jay Gilbert Planner Template

    Uploaded by

    leo.ferreira
    This document provides a release planning checklist for an upcoming album or single. It includes details about the artist, title, label, and release dates. It then outlines tasks to complete 60 days, 30 days, and during the street week of the release such as setting up distribution, creating marketing assets, running pre-save campaigns, and executing social media plans. The goal is to coordinate all release activities and track reporting and next steps after the first week.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 2

    RELEASE PLANNER

    NOTES
    Artist:
    Title:
    Label / Distribution
    Configurations:
    Territories
    Street Date:
    Preorder Date:

    Release Narrative
    Release Goals

    Instant-Grat / Focus Tracks #1


    #2
    #3

    Publicist
    Bio
    Press Release
    Marketing Plan / Budgets
    Photography / Cover Art
    PDF one-sheet
    Online Audit
    eMail List / Bandsintown
    Like / Competitive Artists
    Evangelists / Influencers
    Video Strategy / Promotion
    Tour Plans
    Plan Merch
    Plan release week events
    Instrumentals for sync
    Holiday Music?

    60 DAYS OUT
    Distribution System Set-Up
    Distribution Marketing Form
    Spotify Submission
    Create Video Assets
    Online advertising Assets
    Update DSP artist pages
    Social Posting Calendar
    Banner set
    Social Posting Calendar
    COMING SOON Banners

    30 DAYS OUT
    Launch Pre-save Campaign
    Deliver Video Assets
    Mass eMail / Bandsintown
    Facebook Groups

    STREET WEEK
    New Release Store Check
    OUT NOW Banners
    Mass eMail / Bandsintown
    Online Advertising
    Ask Dist. For social support
    Toneden / Artist Advocates
    Social Execution

    POST-WEEK
    Week One Reporting
    Next Steps

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