INTRODUCTION

India is the second-largest producer of cement in the world. It accounts for more than 8%
of the global installed capacity. India has a lot of potential for development in the infrastructure
and construction sector and the cement sector is expected to largely benefit from it. Furthermore,
on the back of rising rural housing demand, the consumption of cement in India has been
growing consistently as it is one of the cheapest products to buy in terms of Rs. /Kg. Strong
expansion of the industrial sector, which has fully recovered from the COVID-19 pandemic
shock, is one of the main demand drivers for the cement industry. As a result, there is a strong
potential for an increase in the long-term demand for the cement industry. Some of the recent
initiatives, such as the development of 98 smart cities, are expected to significantly boost the
sector.

Aided by suitable Government foreign policies, several foreign players such as Lafarge-Holcim,
Heidelberg Cement, and Vicat have invested in the country in the recent past. A significant
factor which aids the growth of this sector is the ready availability of raw materials for making
cement, such as limestone and coal.

Currently, the installed cement capacity in India is 553 MTPA with a production of 298 MTPA.

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 INDUSTRY PROFILE

MARKET SIZE
The cement demand in India is exhibiting a CAGR of 5.65% between 2016-22. As India
has a high quantity and quality of limestone deposits through-out the country, the cement
industry promises huge potential for growth. India has a total of 210 large cement plants, of
which 77 are in Andhra Pradesh, Rajasthan, and Tamil Nadu. Nearly 32% of India's cement
production capacity is based in South India, 20% in North India, 13% in Central, 15% in West
India, and the remaining 20% is based in East India. India's cement production is expected to
increase at a CAGR of 5.65% between FY16-22, driven by demands in roads, urban
infrastructure and commercial real estate. India's cement production was expected to range
between 380-390 million tonnes in FY23, a growth rate of 8-9% year-on-year (yoy).

Between FY12 and FY23, the installed capacity grew by 61% to 570 MT from 353 in FY22. The
Indian cement sector's capacity is expected to expand at a compound annual growth rate (CAGR)
of 4-5% over the four-year period up to the end of the FY27. It would thus begin the 2028
financial year at 715-725 MT/ year in installed capacity.

India’s cement production for FY24 is expected to grow by 7-8% driven by infrastructure-led
investment and mass residential projects.

The consumption of cement in India is expected to grow at a CAGR of 5.68% from FY16 to
FY22. As per Crisil Ratings, the Indian cement industry is likely to add ~80 million tonnes (MT)
capacity by FY24, the highest in the last 10 years, driven by increasing spending on housing and
infrastructure activities.

Cement consumption is expected to reach 450.78 million tonnes by the end of FY27.

INVESTMENTS
• FDI inflows in the industry, related to the manufacturing of cement and gypsum products,
reached US$ 5.49 billion between April 2000-March 2023.

• In April 2023, the infrastructure and real estate asset class recorded US$ 3 billion in
PE/VC investments, an 82% increase y-o-y and a 3% increase over March 2023.

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 • An MoU was signed between Star Cement Limited and the Government of Assam for an
investment worth Rs. 1,400 crore (US$ 170.9 million) for setting up a Cement Grinding
unit in Guwahati and another Cement Grinding unit in Cachar and AEC Block and other
construction manufacturing units in Guwahati.

• Ramco Cements is planning to invest a total of US$ 91.3 million towards growing its
capacity FY24. Its planned investments consist of US$ 15.8 million in an expansion to its
Haridaspur grinding plant in Odisha and US$ 75.5 million in the acquisition of land in
Bommanalli, Karnataka, on which to establish a limestone mine.

• Dalmia Cement (Bharat) is planning to invest US$ 560 million following the signing of a
memorandum of understanding (MoU) with the Assam government on the construction
of a new cement plant in the state.

• Real estate sector received the highest value of PE/VC investments in Q1 (January-
March) of 2023 at US$5 billion, registering a year-over-year 123% growth.

• In 2022, PE/VC investments in real estate and infrastructure stood at US$ 5.81 billion
across 71 deals and US$ 7.9 billion across 47 deals respectively.

• PE/VC investments in real estate and infrastructure witnessed a sharp growth of 27%, at
US$ 13.7 billion in December 2022 as compared to US$ 10.7 billion in December 2021.

• India’s export of panel cement, clinkers, and asbestos cement products stood at US$
682.32 million in FY23 while the imports were US$ 288.42 million.

• As per DGCIS, India’s export of Portland cement, aluminous cement, slag cement, super
sulphate cement and similar hydraulic cement stood at US$ 118.15 million in FY21.

• In 2021, working remotely is being adopted at a fast pace and demand for affordable
houses with ticket sizes below Rs. 40-50 lakh (US$ 53,694-67,118) is expected to rise in
Tier 2 and 3 cities, leading to an increase in demand of cement.

Some of the major investments and development in Indian cement industry are as follows:

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• In July 2023, Shree Cement Ltd announced the commencement of commercial
production at its clinker grinding unit in Purulia district of West Bengal having an annual
cement capacity of 3 MT.

• In June 2023, JSW Cement entered an agreement for a sustainability-linked loan (SLL)
with BNP Paribas, to secure approximately Rs. 414 crore (US$ 50 million). The capital
raised through this agreement will be utilised by JSW Cement to support its capacity
expansions, aligning with its long-term objective of achieving a cement-making capacity
of 50 MTPA in India.

• In May 2023, ACC launched Bag Crete, a hassle-free and user-friendly concrete solution
for all types of construction demands, which is a pre-blended mixture of cement, sand,
and aggregates.

• In May 2023, Adani Group-owned ACC and Ambuja Cements launched a modern
Cement and Concrete R&D facility at Kalamboli at the outskirts of Mumbai.

• In May 2023, Dalmia Cement (Bharat) launched Dalmia Supreme cement, a Portland
pozzolana cement (PPC), in the Eastern India market.

• In April 2023, Dalmia Bharat's wholly-owned material subsidiary-Dalmia Cement

(Bharat) commenced commercial production at its second cement line at its Bokaro,
Jharkhand Cement Works 2 (JCW2).

• In April 2023, UltraTech Cement commissioned an upgrade to its grinding plant at

Patliputra in Bihar. The 2.2 million tonnes (MT) per year upgrade brings the total
capacity of the unit to 4.7 MT per year.

• Ambuja Cements' parent company-Adani Group has said that the cement producer aims
to more than double its sales to US$ 8.5 billion in 2028. Ambuja Cements currently was
expecting to record sales of US$ 3.61 billion in 2023.

• Dalmia Bharat plans to expand its footprint in Central, Northern, and Western India
through capital expenditure investments, in order to reach a pan-India cement capacity of
54 MT/year by the end of FY24.

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• In December 2022, UltraTech Cement completed a greenfield grinding capacity at the
Dhule Grinding unit in Maharashtra with a capability of 1.8 million tonnes per annum
(MTPA).

• In December 2022, UltraTech Cement commissioned a second grinding capacity with a

brownfield clinker of 1.8 MPTA capacity at Dhar Cement Works in Madhya Pradesh.

• In September 2022, a 6.7 Mega Watts ground-mounted solar project was completed by
Shree Cement Group in Haryana.

• In August 2022, an integrated cement unit of 3 million tonnes capacity is being set up in
Andhra Pradesh. The project is estimated to complete by Q2 of FY 2024-25.

• Ametha Integrated Unit will be set to be commissioned by July 2023, which is expected
to increase cement capacity by 3.3 MTPA.

• In June 2022, UltraTech Cement approved Rs. 12,886 crore (US$ 1.65 billion) capital
expenditure to increase capacity by 22.6 million tonnes per annum (MTPA) through
brownfield and greenfield projects.

• PE/VC investments in real estate and infrastructure stood at US$ 338 million and US$
795 million respectively in September 2022.

• Cement production in India increased by 12.1% in September 2022 compared to

September 2021.

• In October 2022, UltraTech announced that it has been granted Environmental Product
Declaration (EPD) certificates for four of its cement products, which are Ordinary
Portland Cement (OPC), Portland Pozzolana Cement (PPC), Portland Slag Cement (PSC)
and PCC (Portland Composite Cement).

• In May 2022, Adani Group acquired a 63.1% stake in Ambuja Cements Ltd along with
related assets. Ambuja's local subsidiaries include ACC Ltd, which is also publicly
traded.

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• In February 2022, ACC Limited, announced the successful commissioning of a 1.6
MTPA Grinding Unit (GU) at Tikaria in Uttar Pradesh.

• In November 2021, UltraTech Cement announced its commitment to the Global Cement
and Concrete Association (GCCA) 2050 Cement and Concrete Industry Roadmap to
produce carbon-neutral concrete by 2050.

• In November 2021, Dalmia Cement announced plans to produce 100% low carbon
cement by 2031. The company has a US$ 405-million carbon capture and utilisation
(CCU) investment plan to help it realise its goal.

• Dalmia Cement plans to spend US$ 1.35 billion to increase its installed cement capacity
by 52% to 50MT/yr. from 33MT/yr. before FY2024.

• In November 2021, Dalmia Cement announced plans to invest US$ 70.1 million for
setting up its upcoming 2MT/yr. cement plant in Bokaro, Jharkhand.

• In October 2021, JK Cement Ltd. signed a long-term strategic Memorandum of

Understanding (MoU) with Punjab Renewable Energy Systems Private Limited
(PRESPL). The MoU is part of JK Cement’s attempts to decarbonize its operations and
significantly scale-up the use of biomass-based and alternate fuels as replacements to
fossil fuels, like coal, in its manufacturing operations.

• In October 2021, JSW Group collaborated with Salesforce to support an ambitious digital
strategy. Using Salesforce’s Sales Cloud and Service Cloud, JSW Group will offer a
single group interface, enhancing distribution, customer experience and supply chain for
the large project division across its steel and cement businesses.

• In October 2021, Hyderabad-based Penna Cement Industries, received approval from the
capital markets regulator Securities and Exchange Board of India (SEBI), to go ahead
with its Rs. 1,550 crore (US$ 206.75 million) initial public offering (IPO).

• In September 2021, Ambuja Cement launched ‘Concrete Futures Laboratory’, a one-stop

solution that will enable budding professionals to test, learn and experience various
aspects of cement and concrete.

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 • In September 2021, the Odisha government approved Ramco Cements expansion plan
with an additional grinding capacity of 0.9 MTPA capacity at Haridaspur in Jaipur with
an investment value of Rs.190 crore (US$ 25.5).

GOVERNMENT INITIATIVES

In order to help private sector companies, thrive in the industry, the Government has been
approving their investment schemes. Some of the initiatives taken by the Government off late are
as below:

• As per the Union Budget 2023-24:

o Government approved an outlay of US$ 32.57 billion (Rs. 2.7 lakh crore) for the
Ministry of Road Transport and Highways which is likely to boost demand for
cement.

o Under the housing for all segment, in 2023-24 the budget estimate for Pradhan
Mantri Awas Yojana is US$ 9.63 billion (Rs. 79,590 crore), a 66% rise than the
last year’s budget estimate of US$ 6.43 billion (Rs 48,000 crore) in 2022-23.

• As per Invest India, National Infrastructure Pipeline (NIP) expanded to 9,305 projects
from 7,400 projects.

• In October 2021, Prime Minister, Mr. Narendra Modi, launched the ‘PM Gati Shakti -
National Master Plan (NMP)’ for multimodal connectivity. Gati Shakti will bring synergy
to create a world-class, seamless multimodal transport network in India. This will boost
the demand for cement in the future.

• The Union Budget allocated Rs. 13,750 crore (US$ 1.88 billion) and Rs. 12,294 crore
(US$ 1.68 billion) for Urban Rejuvenation Mission: AMRUT and Smart Cities Mission
and Swachh Bharat Mission.

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ROAD AHEAD
The Indian government is firmly focused on infrastructure development to spur economic growth
and is striving for full infrastructure coverage to establish smart cities. The government plans to
increase the capacity of railways and the facilities for handling and storage to enable the transfer
of cement and cut out on transportation costs. These measures are expected to result in an
increased construction activity in the country, thereby boosting demand for cement.

The eastern states of India are likely to be the newer and untapped markets for cement companies
and could contribute to their bottom line in future. In the next 10 years, India could become the
main exporter of clinker and gray cement to the Middle East, Africa, and other developing
nations of the world. Cement plants near the ports, for instance the plants in Gujarat and
Visakhapatnam, will have an added advantage for export and will logistically be well armed to
face stiff competition from cement plants in the interior of the country. India’s cement
production capacity is expected to reach 550 MT by 2025. A number of foreign players are also
expected to enter the cement sector owing to the profit margins and steady demand.

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 COMPANY PROFILE

UltraTech Cement Limited is the largest manufacturer of cement in India and ranks
among the world’s leading cement makers. UltraTech’s vision is to be “The
Leader” In Building Solutions. UltraTech Cement was incorporated in 2000 as
Larsen & Toubro (L&T). Later it was demerged and acquired by Grasim and was
renamed as UltraTech Cement in 2004. Today UltraTech Cement a part of Aditya
Birla Group, is the country’s largest exporter of cement clinker. UltraTech Cement
Limited has annual capacity of 52 million tonnes

The manufactures and markets Ordinary Portland Cement, Portland Blast Furnace
Slag Cement, Portland Pozzolana Cement. It also manufactures Ready Mix
Concrete (RMC). The export markets span countries around Indian Ocean, Africa,
Europe and the Middle East of the plants have ISO14001 and ISO 90001 and
OHSAS 18001 certification.

In addition, two plants have received ISO 27001 Certification and four have
received SA 8000 Certification, UltraTech has 22 Integrated manufacturing units,
27 Grinding units, one clinkerisation unit and 8 Bulk Packaging Terminals. In the
White Cement segment, UltraTech goes to market under the name of Birla White.
It has one White Cement unit and two Wall Care Putty unit with a current capacity
of 1.5 MTPA. With 170+ Reddy Mix Concrete (RMC) plants in 70+ countries.

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The company exports over 2.5 million tonnes per annum, which is about 30% of
the country’s total exports. The Cement Plant i.e., Arakkonam Cement Works
(ARCW) situated near Arakkonam is one of the states of the arts technology
developed manufacturing unit with an annual capacity of 1.30 metric tons per year
(MTPA). It manufactures Ordinary Portland Cement and Portland Pozzolana
Cement.

ABOUT ADITYA VIKRAM BIRLA GROUP

The Aditya Birla Group is an Indian multinational conglomerate corporation

headquartered in Mumbai, Maharashtra, India. It operates in 40 countries with more
than 140000 employees worldwide. The group has diversified business interest and
is dominant player in all sectors in which it operates such as viscose stable fibre,
metals, cement viscose filament yarn, branded apparel, carbon black, chemicals,
fertilisers, insulators, financial services, telecom, BPO and IT services.

The Aditya Birla Group is a US $40 billion conglomerate which gets 60% of its
revenues from outside India. The Adhitya Birla Group has been adjusted the best
employer in India and among the top 20 in Asia by the Herwitt-Economic Times
and Well Street Journal Study 2007.

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The origin of the group lies in the conglomerate once held by one of the India’s
foremost industrialists Mr. Ghanshyam Das Birla. The Group consists of five main
companies, which operates in various industry sectors through subsidiaries, joint
ventures, etc. They are Hindalco, Grasim, Aditya Birla Capital, Vodafone Idea
cellular, Fashion & Retail and UltraTech Cement.

UltraTech Cement, India’s largest and the world’s 2nd largest manufacturer of
cement, one of India’s largest producers of RMC and the nation’s largest producers
of white cement has been instrumental in India’s rapid infrastructural growth.
UltraTech as a brand is an embodiment of „strength and reliability‟

MILESTONES Globally, the Aditya Birla Group is

• 1 st in Aluminum rolling
• 2 nd in Viscose staple fiber
• 3 rd. in Cement (excluding China)
• 3rd largest producer of insulators No. 1 Fashion (branded apparel) and
Lifestyle player
• In World 8th, Asia 3rd Largest Manufacture
• No.1 Player in grey cement and concrete
• A leading player in life insurance and asset management
• UltraTech Cement received Greentech Environment Excellence Award by
the Greentech
• Foundation, New Delhi in 2001. In 2005 the company received and Zonal
level 1st prize for overall performance in Mines
• Safety. “Dun and Bradstreet Award” for the best Cement Company in India
2012
• Top Exporter Award from CAPXILE for the 16th consecutive year.

• IMC Ramakrishna Bajaj National Quality Award – Performance Excellence

Trophy 2012for the Birla White.
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UltraTech Cement is part of Aditya Birla Group (ABG)

• A US $48.3 billion corporation, the Aditya Birla Group is in the League of

Fortune 500

• Operating in 36 countries with ~50% Group revenues from overseas operations

• Anchored by 120,000 employees belonging to 42 different nationalities

• 130 state-of-the art manufacturing units globally Lineage 2

www.ultratechcement.com ABG - Global Presence

• The largest aluminium rolling company

ABG - Global Presence

• The largest aluminium rolling company

• The largest producer of viscose staple fibre

• The No. 1 producer of carbon black

• The 3rd largest producer of insulators

• Third largest cement producer globally (excluding China)

ABG - Presence in India

• The top fashion (premium branded apparel) and lifestyle player

• The largest producer in the chlor-alkali sector

• No. 1 in grey cement, white cement, and ready-mix concrete

• The second largest manufacturer of viscose filament yarn

• A leading player in Life Insurance and Asset Management

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VISION

To be a modern cement plant by 2030 with a clear focus on Safety, Environment,

Quality, Cost productivity, Delivery, Employee and Societal Satisfaction.
MISSION System and team based, Pollution control, Safe work culture, Continual
Improvement, Innovation, Skill up gradation, Conservation and Technological up-
gradation adhering to Aditya Birla Group Values.

MISSION

System and team based, Pollution control, Safe work culture, Continual
Improvement, Innovation, Skill up gradation, Conservation and Technological up-
gradation adhering to Aditya Birla Group Values.

7 VALUES

• Integrity
• Commitment
• Passion
• Seamlessness
• Speed

KEY FOCUS AREA

• Health and Environment

• Quality and Customer orientation
• Operational Excellence
• Employee Engagement

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 PRODUCT PROFILE

Ultra Tech provides a range of products that cater to the needs of various aspects of construction,
ranging from foundation to finish, fewer than five business verticals:
• Ordinary Portland Cement (OPC) 43 Grade Cement
• Ordinary Portland Cement (OPC) 53 Grade Cement
• Portland Pozzolana Cement (PPC)
• Portland Slag Cement (PSC)
• White Cement.

PRODUCTS OFFERED:
It manufacture and markets ordinary Portland cement, Portland blast furnace slag
cement, white cement and Portland pozzolana cement.
It also manufactures ready-mix (RMC) and Autoclaved Aerated Concrete Blocks
(AAC Blocks) with brand name Ultra tech.

1. Ordinarily Portland cement:

• Clinker 90.50%
• Gypsum 4.00%
• Fly ash 5.50

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 2. Portland Blast Furnace slug Cement

• Clinker 70%
• Gypsum 6%
• Slag 24%

3.Portland Pozzolana Cement

• Clinker 66%
• Gypsum 4%
• Fly ash 30%

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Introduction:
Brief about the plant:
➢ One of first grinding unit. Commissioned in Dec’2000.
➢ Close to Chennai: 69Km by Rail and 85Km by Road.
➢ Installed capacity of 10.08 Lakhs Million Tone Per Annum of cement per
year.

Product and Raw Materials

➢ 43 Grade Ordinary Portland Cement
➢ 53 Grade Ordinarily Portland cement
➢ Portland pozzolana cement (PPC)

Raw materials are:

➢ Clinker:
Cement clinker is a solid material produced in the manufacture of Portland cement as
an intermediary product. Clinker occurs as lumps or nodules, usually 3millimetres
(0.12 in) to 25 millimeters (0.98 in) in diameter. It is produced by sintering (fusing
together without melting to the point of liquefaction) limestone and aluminum silicate
materials.

➢ Gypsum:
Gypsum is a mineral and is hydrated calcium sulphate in chemical form. Gypsum
plays a very important role in controlling the rate of hardening of the cement, so it is
generally termed as retarding agent of cement. It is mainly used for regulating the setting
time of cement and is an indispensable component.

➢ Fly ash:
Fly ash use in concrete improves the workability of plastic concrete, and the
strength and durability of hardened concrete. Fly ash use is also cost effective. When fly
ash is added to concrete, the amount of port land cement may be reduced.

Product mix: Ordinarily Portland cement (OPC): Portland pozzolana cement (PPC): 30:70
PLANT AND MACHINERY:
Ultra Tech concrete is manufactured at state-of-the-art computerised automatic
batching & mixing plants with contemporary technologies. Some of the special features of our
plants are:
• Entire process is fully computerized leaving no scope for human errors. All the control
system is windows based.

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 • Cement and other raw material are checked as per our quality plan
• All the raw materials are stacked in separate bins and are stored under cover so that
aggregates are not exposed to direct sunlight and environment pollution
• Cement fly ash, slag, etc. are stored in separate sibs for control on recipe.
• Handling of fly ash and slag are done from closed bunkers to silos directly.
• Separate weight – batchers are provided for each ingredient like cement, water, add
mixtures and aggregates. The weighting is done on sophisticated electronic weight-
batchers. Weight of all materials is done through electronic load cells made up of special
alloys.
• Homogeneous mixing of concrete is ensured by use of special high - efficiency mixers
like pan – type or turbo – twin shaft mixers.
• A fully equipped on site plant laboratory is available at each plant.
• A sprinkler system is installed to ensure temperature control of aggregate in hot weather.
• In line with group focus towards environment and eco – friendliness all silos are installed
with bag filters and level indicators to avoid any kind of pollution.

MANUFACTURING PROCESS CEMENT GRINDING

➢ The main equipment is TWO-CHAMBER close circuit cement ball mill with high
efficiency PARTICLE SEPERATOR.
➢ The main raw material CLINKER and GYPSUM are fed into the mill through electronic
weight feeders in the preset ratio.
➢ Due to the CRUSHING & ATTRITION ACTION of grinding media (steel ball of
different sizes) inside the rotating mill, the feed is progressively ground to a fine powder.
➢ The output of the cement mill is transported through screw conveyor and bucket elevator
to a Sepax separator where finer particles are separated from coarser particles.
➢ The finer product is transported to the cement storage silo and the coarser particles are
returned to the cement mill for further grinding.
➢ The operation process is fully automated and computerised with no human innovation.

Product sample is being tested regularly for quality parameters and corrective actions are taken
online.
MANUFACTURING PROCESS CEMENT GRINDING
➢ The main equipment is TWO-CHAMBER close circuit cement ball mill with high
efficiency PARTICLE SEPERATOR.
➢ The main raw material CLINKER and GYPSUM are fed into the mill through electronic
weight feeders in the preset ratio.
➢ Due to the CRUSHING & ATTRITION ACTION of grinding media (steel ball of
different sizes) inside the rotating mill, the feed is progressively ground to a fine powder.

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 ➢ The output of the cement mill is transported through screw conveyor and bucket elevator
to a Sepax separator where finer particles are separated from coarser particles.
➢ The finer product is transported to the cement storage silo and the coarser particles are
returned to the cement mill for further grinding.
➢ The operation process is fully automated and computerised with no human innovation.
➢ Product sample is being tested regularly for quality parameters and corrective actions are
taken online.

QUALITY POLICY:
➢ We are committed to deliver promised quality product, complying with all applicable
legislative statutory requirements, for its intended application during lifecycle.
➢ We shall ensure correct weight and packaging, conforming to applicable regulation with
relevant traceability of product supplied.
➢ We are committed for timely supply of product with quality certificate available on
demand.
➢ We shall ensure that our internal processes and services follow standard quality
procedures to ensure consistency of product quality, with value for money.
➢ We shall actively participate in understanding customer application requirement partner
with them to find a solution to their satisfaction.
➢ We shall strive for continual improvement in our processes to improve our deliverables in
terms of quality, customer service and resources optimization.

MATERIAL MANAGEMENT
IDEAL BUDGET LEVEL OF INVENTORY:
➢ The ideal level of inventory means its budgeted level
➢ All categories will have
• Insurance spare
• Essential spares
• Mini-max stores and spares
• Mini-max stored
• Mini-max departmental

ADHITYA BIRLA GROUP OF COMPANIES

• Aditya Birla Chemicals (India) Limited
• UltraTech Cement Limited
• Utkal Alumina International Limited
• Pantaloons Fashion
• Retail Birla Jingwei Fibers Company Limited

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 • Aditya Birla Finance Limited
• Birla Sun Life Insurance
• Adhitya Birla Retail etc.

COMPETITORS
• Ambuja Cement
• Shree Cement
• ACC Cement
• Bharat Cement
• Concrete Expert Cement

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 ORGANIZATION STRUTURE

UNIT HEAD

Tecnical Non Technical

Technical
• Civil
• Mechanical
• Electrical
• instrumentation Quality

Non-Technical
• HR and Admin
• Finance & IT department

DIRECTORS:
➢ Managing Directors

HUMAN RESOURCES:
➢ HR Manager Recruitment Training and Development

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OPERATIONS:
➢ Warehouse and Inventory Management Warehouse Manager Inventory Control Team

➢ Logistics and Distribution Logistics Manager Distribution Team

SALES AND MARKETING:

➢ Sales Department Sales Manager Sakes Representatives

➢ Marketing Department Marketing Manager Marketing Specialists

Finance and Administration:

➢ Finance Department Finance Manager Accountants

➢ Administration Administrative Manager Office Support Staff

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 DEPARTMENT PROFILE

HR DEPARTMENT:
INTRODUCTION:
HRM is a process of bringing people and organisation together so that the goals of each
other are met.
The role of HR manager must parallel the need of changing the organization.
Successful organization is becoming more adaptable resilient, quick to change directors
and customer Centre.
Today the responsibilities of HR manager have gradually became border and more
strategic sense the organization realized the importance of HR.
HRM comprises the activities, policies, practice, involved in obtaining, developing
maintaining and retaining the appropriate number and skill mix of employee to the accomplish
the organisations.

RECRUITMENT AND SELECTION:

Max internal recruitment is done in ultra tech process
➢ HR
➢ UNIT HEAD
➢ CONSENT DEPARTMENT
These people are recruited the employees

INTERNAL RECRUITMENT:
➢ IR is faster as it searches its own pool of internal employees.
➢ It doesn’t cost much.
➢ It inspires the employee to work better.
➢ It minimizes the chances of recruiting the fresh talent.
➢ It saves the time of recruiting official.
WAGES AND SALARY ADMINISTRATION:
WORKING CATEGORY:
➢ HIGH SKILLED RS.61200-64500
➢ SKILLED RS.52200-55700
➢ SEMI SKILLED RS.43300-45300
➢ UNSKILLED RS.37000-38700

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SALARY ADMINISTRATION:

The maximum and minimum rate of wages is different from various categories:
➢ OFF ROLE
➢ APPENDIX
➢ COMPANY WORK MAN
➢ MANAGEMENT STAFF
➢ NON-MANAGEMENT STAFF

PERFORMANCE APPPRAISAL:
A 360-degree appraisal is a type of employee performance review in which subordinate, co-
worker, and manager all anonymously rate the employee. This information is then incorporated
into that person’s performance review.
ULTRA TECH WORKS ON 360 DEGREE APPRAISALS:
➢ DEGREE A>85
➢ DEGREE B 70-85
➢ DEGREE C 55-70
➢ DRGREE D<55

TRAINING AND DEVELOPMENT:

The training provided at ultra tech is,
Safety training/function training:
➢ Confined space entry
➢ Hot work
➢ Machine guarding
➢ HIRA

Corporate Social Responsibility Activity:

It satisfies the basic needs of all surrounding villages.
In the following method:
➢ Education
➢ Health
➢ Sustainable livelihood
➢ Infrastructure Social welfare

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FINANCE DEPARTMENT:

INTRODUCTION:
➢ The financial department is the backbone of a company’s operation and processes.
➢ It records operating transaction, analysis them and prepare financial statements and the
information top management, regulators and investors about a company economic health.
➢ Finance employees also ensure that internal mechanisms and policies comply with
regulatory standards, industry practices and human resource policies.

Capital structure:
➢ The relative proportion of various source of fund used in a business is termed as financial
structure.
➢ Capital structure is a part of the financial structure and refers to the proportion of the
various long-term source of financing.
➢ It is concerned with making the array of the source of the funds in a proper manner,
which is in relative magnitude and proportion.
➢ The capital structure of a company is made up of a debt and equity securities that
comprise a firm financing of its assets.
➢ It is permanent financing of a firm represented by long-term debt, preferred stock and net
worth.
➢ So, it related to the arrangement of capital and exclude short-term borrowings.
➢ It denotes some degree of permanency as it excludes short term source of financing

MOBILIZATION OF FUNDS

UTILIZATION OF FUNDS: It is based on sales but at Arakkonam

plant, there are no sales.

MOBILIZATION OF FUNDS BASED ON:

Cash inflow
1. Receipts {in advance, actual sales}

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Cash outflow
1. Payment {expenditure made previous month but payment incurred month payment made
against as advance}

Whatever payment it should be in 45 days

On investment- 50lakhs
Huge investment-BETTER GOING FOR LOAN

DIVIDEND POLICY:
Dividend policy is the policy a company uses to structures its dividend pay-out two
shareholders. Some researchers suggest that dividend policy may be irrelevant in theory because
investors can sell a portion of their share or portfolio if they need fund.
Despite completing a major acquisition during the year.
Your directors have recommended a dividend of rupees 10.50 per equity share (rupees 10 per
equity share in previous year) of rupees 10 each year end.
The dividend distribution would result in cash outgo of rupees 347.61 crore compared to
330.41crose.

CREDIT MANAGEMENT:
A function performed within a company to improve and control credit policy that will leads to
increase revenues lower risk including increasing collection, reducing credit cost, extending
more credit worthy customers and developing competitive credit terms also called credit control.

COLLECTION MANAGEMENT:
In intelligence usage, the process of converting intelligence requirement into collection
requirement establishing priorities, tasking or coordinating with appropriate collection source or
agencies monitoring results and retaking as required. see also collection; collection requirement;
management; intelligence process.
COSTING:
• To calculate the cost of production
• To know the actual sales
• Effectiveness in customer mobile industries
• Where to reduce and how to reduce are based on costing can be calculated

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EXAMPLE
CHEAPEST COST AS GOVERNMENT FIXED RATE:

Fixed cost variable cost

Salary to workman major raw material
Wages power supply
Insurance dispatch cost
Repair

Depends on production

Not dependence on production

HOW TO REDUCE FIXED COST
Analyse trend based on 5 to 6 years.
Toughest job to reduce it.

ACCOUNTING PROCEDURE:
Funds will be provided by head office for plant usage.
PRESCRIBE FORMAT
Will send to ho @10.00am
MAINTAINING BY CC a/c…… i.e., cash credit a/c (every day a/c will transfer to ho a/c)
YEAR BEGINNING BUDGETING IS SANCTION BT HO.

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PROCESS:
Purchasing requisition
Purchase department
Source the vendor
Through “QUOTATION”.
Select the vendor
Materials are order
Gate entry
GRN (GOODS RECEIVE NOTE) + INVOICE
Invoice will be sent for further processing

TAX INVOICE CHECKING:

For example, BILL for raw material (GYPSUM)
1. Original invoice.
2. Duplicate invoice.
3. Checking GST number.
4. Checking vendor name and address.
5. Checking company name and address.
6. Checking quality.
7. Total invoice value.

PAYMENT VOUCHER CHECKING PROCESS:

➢ 1ST Boss
➢ HOD
➢ UNIT HEAD
➢ 2ND Checking “General Ledger Code”
➢ 3RD Checking “cost Centre”

PROCESS OF CHECKING SUPPLIER

BILL
The supplier bill consists of, the list of followings
1. Weight slip no
2. Weight slip upload

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 3. Chelan no
4. Chelan date
5. Lorry receipt no.
6. Lorry receipt date
7. Material no
8. Purchasing document
9. Supplier name
10. Transport name
11. Truck wage no.
12. Gross weight
13. Tare weight
14. Net weight
15. Chelan quantity
16. GRN
(AS PER P.O. CONDITION GOVT.IS ON CHALLAN QUANTITY, OTHER VENDOR IS
AT NET WEIGHT)
DEBIT/CREDIT NOTE TO PARTIES
Credit note:
It is generated by raw material supplier.
Credit note = TOTAL QUANTITY +SPECIAL DISSCOUNT%
Debit note:
It is given by company.
Debit note= COMPANY WILL DEDECT MONEY FROM SUPPLIER.
PAYMENT CONCEPT
RAWMATERIAL, STOTERS&SPARES, OTHER SERVICES…FOR ALL

“GRN” APPROVE
CORNCERN INSPECTOR HAS TO CHECK

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 THEN THEY HAS TO RELEASE “GRN NO.”

THEN PAYMENT WILL BE MADE

So has to check “BRS” (To make bank amount TALLY OR 0)
BRS FOR,
1. Cheque deposit but not cleared (receipt)
2. Cheque given to party but not cleared
LOGISTICS DEPARTMENT:
PLANT IN PROCESS:
DO Creation
• Downloading orders received from MKTG and releasing same to the transporter through
e-mail.
• Transporter organizing trucks and creating the OD & LR for the received order.

Delivery Creation in SAP:

• Truck Driver reports to ICDN with DO
• Shift in charge verifies the quality and quantity of that order and create the
delivery in SAP.

Truck Registration in SAP:

• The truck driver hand over the DO to the security for creation of RSN.
• The security will register the truck no in the SAP and maintain the DOs in the serial

LODING PROCESS:
TRUCKS PLANT IN FOR LOADING:
• The security will call the trucks for loading into the plant on serial no basis of registered
in SAP.

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 • Trucks will enter the plant after handing over the one copy of the DO to the security and
receiving the wheel choke & safety helmet from him.

INTIAL WEIGHTMENT PROCESS:

• Then the truck will proceed for initial weight process
• After registering the empty truck weight in system, the truck will allow for loading in
packing plant.

LOADING AT PACKING PLANT:

• The driver handover the DO to the packing plant supervisor, who verifies the quality and
quantity of the DO and maintains the DOs on serial no basis.
• The supervisor will call the truck for loading on packer wise and serial no basis to load
truck in respective packer as per the DO.

FINAL WEIGHTMENT PROCESS:

• After completion of loading, the supervisor will endorse the quality and quantity loaded
as per DO.
• Further the truck will report to the security for cross checking the above and he will
endorse.
• After security check the truck will be proceed for final weight.

PLANT OUT PROCESS:

BILLING OF ICDN:
• After taking the final weight the truck will be proceed to main gate and driver will
intimate the shift in change to prepare the ICDN
• The shift in charge will verify the quality and quantity of loaded truck and handover the
printed ICDN to the security

PLANT OUT OF THE TRUCK:

• The security will cross check the quality and quantity of the DO with the ICDN and
entering plant out time in SAP.
• After completion of gate out process the ICDN will be handled over to the driver.

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SEALING THE TRUCK:
• The driver has allowed to the plant out with loaded truck only after receiving the
ICDN.
• After plant out, the truck will be tied with tarpaulin by separate team and sealed in
presence of security

TOWARDS SITE:
• Then the driver reporting the transporter office for advance money and
direct towards customer.

MARKETING DEPARTMENT:
INTRODUCTION:
Ultra Tech cement was founded by Kumar Mangalam Birla in 1983.
Ultra Tech cement Ltd. is the largest manufacturer of grey cement, ready mix concrete (RMC)
and white cement in India. It is also one of the leading cement producers globally.
The company has an installed capacity of 93 million Tonnes Per Annum (MTPA) of grey
cement.
Ultra Tech parent company, the Aditya Birla group is in the league of fortune 500 companies.
It employs a diverse workforce comprising of 1,20,000 employees belonging to 42 different
nationalities across 36 countries.
Values of Ultra Tech cement:
➢ Integrity
➢ Commitment
➢ Passion
➢ Seamlessness
➢ Speed

Product Mix:
➢ Product width:
The width defines the number of product lines that a company cells. Product
width of Ultra Tech cement is 3.
➢ Product length:
Length here defines the total number of products in the product mix. Product length of Ultra
Tech cement is 19.

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 ➢ Product depth:
Depth refers to the number of variations for each product in terms of size flavour
etc.
➢ Product consistency:
Consistency here defines how closely the product lines are related to one another
in terms of use, production and distribution.

Total product of Ultra Tech cement is 68.

PRODUCT MIX:
The Ultra Tech products are characterised by reliability, strength and innovation. With a
focus on research, technology and technical innovations, the company has been able to move
with time, manufacturing only the very competent products in building and constructing.
below are some of its products:
➢ Grey cement
➢ Ready Mix Concrete
➢ White cement
➢ Portland blast
➢ Furnace slag cement
➢ Ordinary Portland cement
➢ Pozzolana Portland cement

These are sold under the following brands:

➢ Birla white
➢ Ultra Tech Building Solution
➢ Ultra Tech xtralite
➢ Ultra Tech cement
➢ Ultra Tech Ready mix concrete

PRICE MIX:
➢ Because of the numerous products it has, Ultra Tech cement employs a varied pricing
strategy. The most important factor of consideration when marking the price of a product
is the products demand across the region. Places with surplus supply experience lower
pricing whereas those regions where the demand is almost more than production
experience higher pricing.

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 ➢ The southern regions are basically lowly charged whereas the eastern and western sides
experience higher rates. Discounts are always given when orders are placed in bulk.
Regular customers who directly buy from the company are often given credits. External
environment factors, mainly raw materials and the overall cost of production are the other
main factors used in determining the price of a product by Ultra Tech cement.

PLACE MIX:
➢ The company boast of a very vast and excellent geographical reach. The company
doesn’t target India but it has been able to conquer the country and across the borders. It
has been able to get to countries such as UAE, BANGLADESH, BAHRAIN, and Sri
Lanka among other.
➢ Ultra Tech cement uses the three-level distribution channel that involves manufacturing-
agent-distribution-retailer and ultimately the end user. Domestically, the cement is
transported to the distributors/dealers from which sub-dealers will collect the cement.
Internationally, roads and the railway are used to transport the cement

PROMOTION MIX:
➢ The product entered the market with the tagline “The Engineers Choice”. This depicts
how premium quality the product is as the company suggest that qualified engineers have
approved the brand.
➢ The company is also known to aggressively promote its products with such an aggressive
strategy being an important aspect of its marketing mix.
➢ Such a strategy has involved association with sports such as the most popular game in
Indian cricket and hockey Etc to market its brand as a youthful and energetic choice. It is
also known to have promoted “Chak De India”, widely watched film.

MARKETING STRATEGIES:
The following marketing strategies will be used for meet to create awareness and
propagate the attractiveness of meet to the world.
ADVERTISING/PROMOTION:
It will be advertised via various online markets like windows store, Apple store and Google
play store. The number of downloads and rating in these pages prove to be significant in
deciding trial decision. Additional advertisement may be done for major markets like China,
India and US.

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LAUNCH ON NEW YEAR:
Tying the promotions up with the New year can attract immense interest. Meet will have a baby
cartoon character as its mascot (indicating the birth of a new fashionable and cool messenger),
who speaks, pings and emotes a lot through stickers. The baby can later be made into a young
teenager and stop ageing indicating the willingness of everyone to remain as a teenager when the
entire world seems within reach and nothing seems impossible.

THE UP WITH TELECOS:

Tie up Telescos to promote the use of meet will be done. The data packs can have
freebies dedicated to meet messenger. The promotion of such packs with freebies dedicated to
meet messenger will increase awareness and prompt customer trials making use of the
attractiveness
Attached with the word “FREE”. Customers want to use up anything that they have for FREE
with validity defined.
Promotion on applications by partners.
Gaming online has become a trend and promotions can be run before the start and end of year.
PACKAGING:
The primary objective is to contain, protect and preserve a product as well as and to its
handing and final presentation. It is an integral part of product planting and promotion.
Packaging refers to the process and design, evaluation and production of packages.
Functions of packaging:
Promotion and selling of the product: To create a brand identity the packages need to be
attractive, colourful and visually appealing packages have promotional value a well-designed
package is the powerful selling device because it helps the product stand out from the
competitors.
Defining product identifies:
It is sometimes use to promote an image such as prestige status. can be crucial part of
marketing strategy particularly in advertisement.
Providing Information:
Packages give direction for product use, information about contents guarantees, nutritional
information and potential hazards.

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Protecting the product:
For cement it is an important that the packing should be durable and strong enough. So that there
is no tampering or spoiling during shipping and delivery of the packages
Labelling:
A label is an information tag, wrapper, see or imprinted message attached to a product. A
label main function is to inform about the content and given directions. It contains brand name,
logo, ingredient, special promotional message and other useful information.
A label is an information tag, wrapper, see or imprinted message attached to a product.
➢ Content and given direction
➢ Production use

Country of origin
Weight marking
Number of packages and size of cases
Port of entry
Cautionary marking
Labels for hazardous materials
Types of labelling:
Brand label:
➢ Trade mark or logo

Descriptive label:
➢ Product use
➢ Construction
➢ Care
➢ Performance

Grade label:
➢ The quality of a product

Ultra Tech cements packing:

Packing size 50kg
Cement grade Grade 43
Brand Ultra Tech

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 The packing of the Ultra Tech cement is being made in two colours white and yellow and
the cement bag are available in 25 and 50 Kg. Ultra Tech premium is packaged in classy, PP
lamination box shaped bags which are temper proof and can with strand the toughest of handling.
No hooks are mechanized handling for these bags. So, they arrive in good shape at customer site
fresh and with correct weight
PRICE POINTS OF PRODUCT VARIANTS:
➢ Ultra Tech cement (Rs.250 per bag)
➢ High strength Ultra Tech cement (Rs.280 per bag)
➢ Redi last cement (Rs.650 per bag)
➢ Ultra Tech OPC cement (RS.395 per 50 kg)
➢ Ultra Tech PPC cement (Rs.260 per 50 kg)

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 OBSERVATION MADE

While working in UltraTech company. I have attained a newer kind of experience. After
collection of information, I actually have some findings

PRE-RECRUITMENT PROCESS:

➢ Technical Interview: In technical interview the interviewer will ask technical

questions related to the stream and evaluate the parameters like interest towards job profile,
suitability in job profile, communication and attitude of the candidate’s performance. If the
interviewer is satisfied, then the candidate will be taken to HR interview.
➢ HR Interview: In HR Interview, the HR will check the candidate’s
communication level, personality, attitude and terms of the employment and the observations
will be registered on the evaluation sheet by the interviewer. During this process terms and
conditions, payment of salary will be discussed. Candidates will be kept updated about interview
process.
➢ After the completion of an interview, Offer Letter will be sent to the selected
candidates within a week. The candidates will be informed to bring KYC documents at the time
of joining.

LEARNING IN THE PLANT:

Writing Skills:
I likely improved your ability to write clear and concise documents, which is crucial for
conveying information effectively.
Version Control:
I may have learned how to track changes in documents, ensuring you're always working
with the latest version.
Collaboration:
I may have worked with others to create or review documents, improving the
collaboration skills.
Attention to Detail:
Documentation often requires meticulous attention to detail to ensure accuracy.
Tools:
I might have become proficient in using various documentation tools and software, like
Microsoft Word, Google Docs, or specialized platforms.

37
Communication:
Documenting processes or procedures can enhance your ability to communicate complex
ideas effectively.

Remember that strong documentation skills are valuable in many professions and can help you
excel in your career

OBSERVATION:
➢ The HR team works to adhere to the regulatory policies
➢ Proper supervision of work is done by the HR managers and team leads.
➢ Meetings with the subordinates and team leads take place regularly to evaluate
the performances of the employee and to resolve the conflicts/grievances.
➢ All the team members’ opinions are considered while taking decisions.
➢ Documentation of all the employees is maintained by HR department.
➢ Employees are working with their full effort to achieve the goals and objectives of
the organization.
➢ They organized to resolve any harassment or abuse within the organization for
women employees.
➢ Safety measures are following according to the Factories Act. Proper Traning
session for every month.
➢ Providing Internship Opportunities to students and help them to grow in their
Career.
➢ Delivering high quality of products/services to the clients.
➢ The company has installed various amenities for the employees to refresh
themselves during the interval.
➢ The premises of the company are clean and well maintained.
➢ Food and canteen services are available to every Employees in the office at free
of cost.

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 SUGGESTION
From this internship, I found some suggestion that is applicable for improving the overall
performance of the organization.
The majority of Employees admitted to experiencing daily stress at work. In the accounts
department, there was stress from work pressure around the month end. So, the management
would consider what the respondents said, give them flexible scheduling options, and lessen job
pressure. Less workers and neighbourhood villagers interfering with work are two
reasons/factors.
❖ Mentioned by some respondents as having an impact on employees and contributing to
stress at work. The management should maintain the safe, supportive and healthy work
environment.
❖ Based on the survey results, design training program like promoting awareness about
❖ Mental health and well-being and One-On-One sessions and specific needs and
preferences of the employees. The respondents also suggested to organize games tour
plan and conduct laughing club.
❖ Some cultural activities. Give employees opportunities to participate in decisions about
issues that affect job
❖ Stress. Implement regular check-ins or feedback sessions with employees post-training
to
❖ Understand their experiences and gather suggestions for improvement for the future
programs.

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 CONCLUSION

Ultra Tech Cement has shown remarkable growth and innovation in the cement
manufacturing sector. The company has consistently focused on improving its product quality,
sustainability practices, and technological advancements.
Its commitment to environmental responsibility and sustainable development is evident
through various initiatives aimed at reducing carbon emissions, conserving natural resources, and
promoting eco-friendly practices in the construction industry.
. The company's wide range of cement products caters to different construction needs,
spanning from infrastructure projects to residential and commercial constructions.
Its dedication to research and development has allowed it to introduce new cement
variants that offer enhanced strength, durability, and versatility.
In conclusion, Ultra Tech Cement's journey has been marked by its pursuit of excellence,
innovation, and sustainability. Its position as a market leader signifies its success in meeting
customer demands while also contributing to a greener and more efficient construction
ecosystem.
My internship experience at the UltraTech company has been great experience. I Had the
opportunity to gain practical insights into the industry enhance my skill and contribute to the
company success.

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