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Textbook-Strategic Leadership Leading Change
Textbook-Strategic Leadership Leading Change
LEADING CHANGE
CHAPTER AIMS
Introduce and critically discuss the link between leadership and strategy, hence
strategic leadership
▸ How Can Leaders Manage the Discourse and Bring their Followers on Board as they
Attempt to Implement Change Strategies?
STRATEGIC LEADERSHIP
The scholarly literature on strategic leadership, a term very often heard in organisations,
appears to be split into three differing views of what it is:
leading the strategy of an organisation (Bolden et al., 2011; DuBrin, 2010; Hambrick,
1989; Leavy and McKiernan, 2009; Rowe, 2001);
or shorthand for describing the leadership at the top of an organisation (Cannella and
Monroe, 1997; Denis et al., 2011; Hambrick, 1989; Yukl, 2010).
Further to these views, Denis et al. (2011) highlight Hambrick’s (1989) ideas around
distinguishing strategic leadership from other forms of leadership lower down the
organisation (as we shall see later on, this is a common way of interpreting strategic
leadership). Hambrick (1989: 5–15) suggests four factors:
This view appears typical of the idea that strategic leadership is at the top of the organisation
and that it is significantly different from other forms of leadership elsewhere in the
organisation. Yukl (2010), for example, explicitly relates strategic leadership to executives in
one of his chapters in the textbook Leadership in Organizations. He goes on to highlight the
controversial issue of whether executives in organisations are important for organisational
performance, highlighting the two sides of the debate – those that believe executives have a
high impact on organisational performance (Finkelstein and Hambrick, 1996; Hambrick,
2007; Katz and Kahn, 1978) and those that suggest they have little influence (Hannan and
Freeman, 1984; Meindl et al., 1985; Pfeffer, 1977). Under this label of strategic leadership,
Yukl goes on to describe and discuss executive teams, the constraints on executives, issues of
political power, CEO research and CEO succession. While he does recognise the idea of
strategic leadership as strategically developing leadership across the organisation, there is a
tendency towards using strategic leadership as shorthand for researching and thinking about
leadership at the top of an organisation.
A similar framework to that of Hambrick picks up on this idea of leadership at differing levels
of an organisation and tries to differentiate strategic leadership again from other forms of
leadership in organisations. Rowe’s (2001) distinction of strategic leadership, visionary
leadership and managerial leadership suggests that:
strategic leadership is the ability to influence others to voluntarily make decisions that
enhance the long-term viability of the organisation, while at the same time maintaining
its short-term financial viability;
There appears to be some empirical evidence for Rowe’s model from research conducted
using the theory of transformational and transactional leadership, by Edwards and Gill (2012).
They investigated the perceived effectiveness of transformational and transactional leadership
across hierarchical levels in 38 UK manufacturing organisations. They found that while
transformational leadership was effective at all levels in these organisations, transactional
leadership was shown to be effective only at senior, middle and lower levels. They suggested
a diamond shape to describe the variance in the three effectiveness criteria (leadership
perceived effectiveness, perceived satisfaction with the leadership, and the level to which a
person would put in extra effort in response to a manager’s leadership behaviour). The model
of effectiveness of these behaviours can be seen in Figure 8.1.
As can be seen from Figure 8.1, there are distinct differences at various levels in the
organisation. For example, at senior, middle and lower levels, there is the need for a mix of
transformational and transactional leadership, which may reflect Rowe’s ‘managerial
leadership’, whereas at the top and director levels of the organisation there is the need only for
transformational leadership, which of course has visionary elements and hence may be linked
to Rowe’s ‘visionary leadership’. In addition, it appears that Rowe’s ‘strategic leadership’ is
best described somewhere between the senior and director levels in organisations. This would
suggest that the idea of strategic leadership being at the very top of an organisation is
questionable, and rather reflects the fact that interaction and tensions between senior and
director levels in organisations are the nature of strategic leadership. This model, however,
also leans too much towards a hierarchical explanation of strategic leadership, and in reality it
is probably more dispersed across an organisation and may be similar to ideas around
systemic leadership.
Figure 8.1 Leadership across hierarchical levels
In addition, Bolden et al. (2011) seem to take a ‘setting the direction’ perspective on strategic
leadership. Similarly to Rowe (2001), they draw on the work of Achua and Lussier (2010)
and suggest that the purpose of strategic leadership is to turn the vision of an organisation
from the idealistic to the specific via a process of strategy formulation, implementation and
evaluation. Leavy and McKiernan (2009) take a similar view and highlight the following
aspects as being important in strategic leadership:
Lastly, and most recently, Denis et al. (2011) map out the strategic leadership literature
through two frames of reference, each broken down into two further sub-themes:
This dichotomy is useful in mapping the terrain within the subject of strategic leaders. A
further look at strategic leadership takes a competency and developmental view (Norzailan et
al., 2016). Norzailan and colleagues suggest that strategic leadership is built on competencies
such as need for achievement, strategic thinking, willingness to lead, change management,
need for cognition, influence and persuasion, business acumen and talent development. They
go further, however, and suggest that these competencies should be developed through the
following mechanisms – deliberate practice, experience density and mentoring (further
reflections on these techniques for leadership development are covered in Chapter 11).
Holding onto core values in a tough market requires taking a firm stand, and on the right
occasions it also means balancing this with the tension of the reality of the marketplace. In
these difficult times, being a successful chief executive can be tough; in standing up for the
people you serve and your employees who directly support them, there is always a dialogue
going on with stakeholders. And the arguments and the answers are no longer easy. Whether
it be paymasters or politicians, or indeed families and the people with learning disabilities
themselves, everyone is seeking quality services but the financial purse strings are always
very tight. As Steve put it: ‘Values are at the heart of what we do. We are values driven, but
we are also a product of the market itself. We won’t be standing to present these values if we
are inconsistent with the market.’
1. Use this extract to critically reflect on the strategic leadership literature discussed
above. To what extent do values underpin the theory of strategic leadership? You may
also want to reflect on the theory highlighted in Chapter 13.
2. To what degree do you think other directors at the Brandon Trust share Lucy’s values?
Would other employees share her values too? Explain why or why not.
Using Models of Change to Lead
Further to drawing on leader competence of behaviour, there are those scholars who look to
more generic models of change to research and conceptualise leadership and change in
organisations. For example, Lewin (1951) proposed the, now famous, model of change in
organisations, that of unfreezing, changing and refreezing (Figure 8.2). This is a simple model
but useful to managers and leaders in organisations in: (1) tracking where change efforts are
in the process; and (2) reminding managers and leaders that there are inherent cultural issues
in unfreezing and refreezing processes (an issue discussed in more detail in Chapter 10).
In addition to Lewin’s model, there is the ‘coping cycle’ (Kübler-Ross, 1969), which helps
managers and leaders track the potential emotional impact of change on the people involved.
Originally developed to describe the process of bereavement, the model tracks a typical
emotional journey for those coping with loss. This model is now being used quite extensively
in management and leadership development to explain the morale of a person as they shift
through a change process. These emotions include denial, anger, bargaining, depression and
acceptance (see Figure 8.3).
LEADING CHANGE
Change and leadership have been closely linked by leadership scholars for some time. As we
saw in Chapter 1, John Kotter (1990) has described the difference between management and
leadership as follows:
Kotter goes on to suggest that both are needed in organisations, avoiding the issue of
denigrating management, also highlighted in Chapter 1. Previous to this work, Kotter and
Schlesinger (1979) suggested the following techniques for change management, which can
also be linked to leadership:
education and commitment – educating people about the change and hence gaining
commitment to the change;
manipulation and co-optation – using power and politics to control those involved in
the change process;
implicit and explicit coercion – using threats and punishments to control change
processes.
Kotter and Schlesinger (1979) do not advocate all these techniques; instead, they are
observations of processes that occur within organisations. From his later work, Kotter (2002)
recommends eight steps to successful change in organisations:
Further to this early work, and as Higgs and Rowland (2011) point out, there are a number of
scholars (e.g. Conner, 1995, 1999; Higgs, 2003; Higgs and Rowland, 2001; Kotter, 1997,
2007) who cite growing evidence of the importance of leaders’ change processes in
organisations. Higgs and Rowland, in their earlier work in 2001, also provide evidence that
change leadership can be developed for impact in business organisational and individual
terms. Higgs and Rowland (2000, 2005, 2011), themselves, also go on to suggest a framework
for leading change. They suggest the following five broad areas of leadership competency for
successful change implementation:
1. Creating a case for change: effectively engaging others in recognising the business
case for change.
2. Creating structural change: ensuring that the change is based on a depth of
understanding of the issues and supported with a consistent set of tools and processes.
3. Engaging others in the whole change process and building commitment.
4. Implementing and sustaining changes: developing effective plans and ensuring good
monitoring and review practices are developed.
5. Facilitating and developing capability: ensuring that people are challenged to find their
own answers and that they are supported in doing so.
Higgs and Rowland (2005, 2011) also highlight three broad sets of leadership behaviours
linked to change in organisations:
1. Shaping behaviour: the communication and actions of leaders linked to the change,
e.g. ‘making others accountable’, ‘thinking about change’ and ‘using individual
focus’.
2. Framing change: establishing starting points for change, e.g. ‘designing and managing
the journey’ and ‘communicating guiding principles in the organisation’.
3. Creating capacity: creating individual and organisational capabilities and
communication, and making connections.
From their research, Higgs and Rowland (2005, 2011) suggest that shaping types of
behaviours tend to be detrimental to change initiatives, owing to the reliance on ‘heroic’ and
‘individualised’ notions of leadership. They suggest that successful change initiatives are
better served by ‘framing’ and ‘creating capacity’ types of behaviours. Whilst the
competencies, behaviours and frameworks highlighted above are helpful in tracking change,
there are elements that are too simplistic, such as empowering and nurturing a new culture. As
is highlighted in Chapter 1, culture is more complex an issue than it is given credit for by
some of the scholars above, and is reviewed in more detail in Chapter 10. Further to the
competency approach there, some writers encourage a more distributed notion of change
leadership (e.g. Kempster et al., 2014), look at the leadership of planned and emergent change
in organisations (e.g. Van der Voet et al., 2014) and reimagine change leadership as an ethical
process (Burnes and By, 2012; Burnes et al., 2018). On this last point, there has been research
that suggests narcissistic leaders impact adversely on change implementation (Higgs, 2009),
and this manifests itself in leaders not having self-awareness as their own ego leads them into
‘traps’ that seriously damage the success of change initiatives (Higgs and Rowland, 2010).
Higgs and Rowland go on to suggest that these traps are where the leader is conceptualised by
the organisation as a revolutionary, a protector, a hero or a magician, roles that cannot be
fulfilled by the leader and call for shaping-type behaviour that they have highlighted is
detrimental to change initiatives. Narcissism and leadership, ethics and toxic leadership will
be further discussed in Chapter 13.
Change Agents
The idea of change agents came out of the work of Kanter (1984). Kanter developed an idea,
similar to systemic leadership (noted above), that managers and leaders of change in an
organisation do not require formal positions in that organisation, and moreover will exhibit
certain behaviours or attitudes to change. She suggested the following:
an ability to work across business functions and units, being ‘multi-faceted and
ambidextrous’;
a willingness to stake any reward on results and gain satisfaction from success.
lack of trust;
economic threats;
resentment of interference.
This list enables managers to identify certain behavioural and emotional factors in why people
resist change, enabling them to respond in an appropriate manner. The model falls short,
however, in providing information on how managers and leaders can react to this resistance.
Further discussion regarding resistance and framing as a leadership process itself is found in
the next section. In addition to this work on the resistance to change, Kotter (2007) highlights
the main reasons for a failure in change efforts:
lacking a vision;
Ultimately, in taking this view, Zoller and Fairhurst (2007) describe the mobilisation of
collectives and how this is achieved in organisations, which is reminiscent of the distributed
leadership approach discussed in Chapter 9.
There was an underlying rumour from employees that morale was extremely low. Despite the
amount of change, this didn’t seem to be the cause of this change in mood. Instead, the reason
for the unrest was the lack of communication from management and senior leaders.
Employees were on consultation for redundancy, and yet were not being consulted. They were
not receiving updates on time frames, or on changes in the organisation such as new job
positions. When looking into this problem further, it seems that department leaders were not
being told by senior managers about the changes, and so could not update the process or send
out communications.
1. Use the change models described in this chapter to analyse and explain the situation
here.
1. Read this short paragraph and provide a critical perspective on the messages regarding
change and leadership.
Directors are rarely ‘seen’ by the wider workforce – although the directors are visible
in head office, they are not seen in the regional offices or out in the field. There have
been comments about asking if the directors care, and even asking what their names
are. There is a gap and a disconnection between senior management and front-line
employees.
1. Based on the chapter you have just read, what recommendations would you make to
top management concerning the issues highlighted above?
2. How might change be affecting workers in this instance and how might leadership
help?
SUMMARY
This chapter has investigated the linked notions of strategic leadership and leading change in
organisations. First, it highlighted the lack of empirical and theoretical consideration
regarding the notion of strategic leadership, and suggested three ways in which it appears to
be shown in the literature. This is either as leading strategy in an organisation, strategically
initiating and modelling leadership in organisations, or as a shorthand way of describing
research into top management in organisations. The chapter goes on to define leadership in
relation to ideas about managerial and visionary leadership, courtesy of Rowe (2001). The
chapter also brought attention to some empirical evidence to support this definition and
distinction. However, it also developed a more critical discussion regarding notions of
strategic leadership, in which it criticises these for not considering the impact of power and
politics in the leadership process within organisations (see Chapter 7). The chapter offered a
discussion of an alternative way of viewing strategic leadership through the notion of
systemic leadership, which appears to be a more distributed notion (see also Chapter 9).
Finally, it looked at leading change through the work of John Kotter, alongside some generic
models of change in organisations. The chapter concludes with some critical interpretations
around leading change through perspectives of leadership and resistance to change, and the
ideas of organisational and leadership becoming.
FURTHER READING
Sage Articles Accessible through the Online
Resources
Alvesson, M. and Sveningsson, S. (2003b) Managers doing leadership: The extra-ordinization
of the mundane. Human Relations, 56(12): 1435–59.
Burnes, B., Hughes, M. and By, R.T. (2018) Reimagining organisational change
leadership. Leadership, 14(2): 141–58.
Higgs, M. and Rowland, D. (2011) What does it take to implement change successfully? A
study of the behaviors of successful change leaders. Journal of Applied Behavioral Science,
47: 309–35.
Zoller, H.M. and Fairhurst, G.T. (2007) Resistance leadership: The overlooked potential in
critical organization and leadership studies. Human Relations, 60(9): 1331–60.
Bolden, R., Gulati, A. and Edwards, G. (2019) Mobilizing change in public services: Insights
from a systems leadership development intervention. International Journal of Public
Administration, 43(1): 26–36.
Denis, J., Kisfalvi, V., Langley, A. and Rouleau, L. (2011) Perspectives on strategic
leadership. In A. Bryman, D. Collinson, K. Grint, B. Jackson and M. Uhl-Bien (eds) The
SAGE Handbook of Leadership. London: Sage, pp. 71–85.
Kempster, S., Higgs, M. and Wuerz, T. (2014) Pilots for change: Exploring organisational
change through distributed leadership. Leadership & Organization Development Journal,
35(2): 152–67.
Norzailan, Z., Othman, R.B. and Ishizaki, H. (2016) Strategic leadership competencies: What
it is and how to develop it. Industrial and Commercial Training, 48(8): 394–9.