Volume 2 Issue 2 Article 3

Using Artificial Intelligence for enhancing Human Creativity

Mayssa Ahmad Ali Elfa
Sculpture, Architectural Formation and Restoration Department, Faculty of Applied Arts, Damietta University

Mina Eshaq Tawfilis Dawood

Industrial Design Department, Faculty of Applied Arts, Damietta University, eshaqmina@gmail.com

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Recommended Citation
Ali Elfa, Mayssa Ahmad and Dawood, Mina Eshaq Tawfilis (2023) "Using Artificial Intelligence for enhancing Human
Creativity," Journal of Art, Design and Music: Vol. 2 : Iss. 2 , Article 3.
Available at: https://doi.org/10.55554/2785-9649.1017

This APPLIED ARTS - Original Article is brought to you for free and open access by Journal of Art, Design and Music. It has been
accepted for inclusion in Journal of Art, Design and Music by an authorized editor of Journal of Art, Design and Music.
APPLIED ARTS - Original Article

Using Artificial Intelligence for Enhancing

Human Creativity

Mayssa A.A. Elfar a, Mina E.T. Dawoodb,*

a
Sculpture, Architectural Formation and Restoration Department, Faculty of Applied Arts, Damietta University, Egypt
b
Industrial Design Department, Faculty of Applied Arts, Damietta University, Egypt

Abstract

Often the motive behind the use of any new technology is to increase the quality of innovative artwork. Artificial
Intelligence (AI) is the process of creating intelligent machines that can imitate or exceed human abilities in specific
tasks. AI has become an important part of our daily lives, influencing many areas of our lives. As this technology evolves
and becomes more sophisticated, it will eventually revolutionize the way we use computers. Researchers are looking for
ways to expand the scope of artificial intelligence by providing people with more powerful tools to develop their
creativity. At the same time, they are also looking for ways to connect these new technologies to existing art tools to
create new ways of creating art and design. These tools allow artists to use AI to create new artwork and help them solve
problems in new ways that were previously impossible. AI has Blurred the Line between the Artist's work and his Tool.
In this paper, we look at how AI can expand the creative process by helping people overcome the limitations of the
human brain and inspire new designers of creativity. We also explore some of the ways that artists and designers are
using AI in their art and explore what the future holds for this exciting new technology. The main takeaways of this
paper are that AI can be used to expand the creative process by helping people overcome the limitations of the human
brain and inspire new designers of creativity. AI can be used to generate new compositions from existing images,
analyze artwork, and improve the accuracy and efficiency of the work. AI can also be used to create creative images and
innovative designs, with algorithms used to assist artists with the design process. The topic to combine AI and design is
interesting, popular, and needs discussion.

Keywords: Artificial intelligence (AI), Creativity, HCI, Innovation, Machine learning (ML), User experience

Introduction creation of art has been a human activity for

A rt is a form of creative expression in
which artists use their imagination and
creativity to produce visual and audio works.
Artists typically create their works using a wide
variety of materials such as paint, clay, glass,
wood, paper, fabric, etc. The art they create
includes paintings, sculptures, drawings, pho-
tographs, jewellery, and more. Although the
thousands of years, new technologies now
make it possible for people to create art using
digital devices. The process of creating art
using digital technologies is called digital art or
digital painting. Digital art allows artists to
create works of art using a computer (Mondal,
2020). However, traditional methods are still
widely used for creating artworks such as
paintings and sculptures. Modern artists often

Received 2 March 2023; revised 23 May 2023; accepted 26 May 2023.

Available online 4 July 2023

* Corresponding author.
E-mail address: eshaqmina@gmail.com (M.E.T. Dawood).

https://doi.org/10.55554/2785-9649.1017
2785-9649/© 2023 Helwan University. This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
 JOURNAL OF ART, DESIGN AND MUSIC 2023;2:106e120
use a combination of traditional and digital
techniques in their artworks (Mazzone and
Elgammal, 2019).
Artificial Intelligence (AI) refers to the
development of computer systems capable of
performing tasks that usually require human
intelligence. It can consist of both hardware and
software and can be used for a wide range of
applications, including cars, phones, home ap-
pliances, and intelligent robots (Zhang and Lu,
2021). In recent years, there have been signifi-
cant advances in AI technology, leading to the
development of new methods for processing
large amounts of information quickly and
making predictions based on past data. The
techniques used in AI include machine
learning, deep learning, natural language pro-
cessing, speech recognition, and computer
vision (Hong and Curran, 2019). These tech-
nologies are becoming increasingly sophisti-
cated and are showing great promise for use in
a variety of fields, including Art and Design.
In recent years, AI has been used for a variety
of creative tasks in several different fields,
including art and design. AI can recreate
existing artwork or produce completely new
compositions from scratch, and it can also be
used to generate abstract images that are the
result of random algorithms instead of humans’
artistic vision (Mikalonyte_ and Kneer, 2021).
There are two types of AI used in art and
other forms of creative applications: supervised
learning and unsupervised learning. In super-
vised learning, a computer is given a set of in-
structions about what it is supposed to do to
perform a task. It is then trained on that data
until it can complete the task on its own (Kong,
2020). Unsupervised learning is the opposite; a
computer is not given any instructions about
what it is supposed to do but learns from the
data that is fed to it by the programmer. It uses
the information it receives to make its own
decisions and come up with creative solutions
based on the available data.
Several studies in recent years have attemp-
ted to evaluate the potential of AI applications
in art and design. The results of the research
show that computers can be trained to create
realistic-looking paintings using simple shapes
like circles and triangles. They can also create
107
unique works of art by combining different el-
ements such as paint strokes and textures (Bur
et al., 2019). In the future, artificial intelligence
could be used to help artists and designers to
improve their creations by providing them with
feedback on their work-in-progress.
Research into the use of AI in art is still in its
early stages, so it is too early to say what the
long-term impact of these technologies will be
on the creative arts. However, it is becoming
increasingly common to see images and videos
created by computer algorithms that are
mistaken for works created by human artists.
As this technology becomes more sophisticated
and more powerful, it seems likely that it will
become widely used in the creative arts in the
future (Bello et al., 2015).
The problem statement
The use of AI in art and design has become an
increasingly popular topic of research, as it has
the potential to revolutionize how we approach
creative tasks and blur the line between human
and machine artistry. However, there is also
concern that this technology may eventually
replace human involvement in the creative
process altogether, leading to a loss of artistic
vision and creativity. The paper discusses how
to integrate the capabilities of artificial intelli-
gence to enhance human creativity by
exploring several studies that evaluate the po-
tential of AI applications in art and design.
The research hypothesis
The research hypothesizes that artificial in-
telligence can be used to enhance human
creativity in art and design by providing feed-
back on work-in-progress, generating unique
works of art and assisting with the creation
process. This will ultimately lead to a shift in
how we approach creative tasks and open up
new possibilities for aesthetic experimentation,
data visualization, and interactive experiences.
The research objective
The study aims to determine the potential
impact of integrating artificial intelligence ca-
pabilities in art and design by reviewing cur-
rent research on AI-assisted creative processes.
108 JOURNAL OF ART, DESIGN AND MUSIC 2023;2:106e120
Furthermore, the objective is to explore how AI
can be used to enhance artistic creativity
without completely replacing the human
element of the creative process.
Methods
AI-art and design process
In this study, we need to obtain a design with
creative details, as well as the participation
between human and artificial intelligence in the
creative process to produce an innovative work
of art. The goals of the framework are as fol-
lows: (1) Obtaining previous examples of the
elements of the target artwork, (2) Finding
points of similarity within the details of the
artwork, and rephrasing and arranging the
components, (3) Generating many alternatives
through artificial intelligence technology, and
choosing the best among them, and (4) Finish-
ing the artwork by selecting the best alterna-
tives within an innovative artistic framework.
Further details of these objectives are provided
in the following sections.
AI ages overview
The beginning age, from the mid-20th cen-
tury to the late 20th century, without introduce
self-awareness, no intelligence, and only solv-
ing specific problem sets. In this period, com-
puters were extremely fast in their calculations
and were able to solve specific problems, such
as calculating complex mathematical equations
or performing astronomical calculations. At the
same time, they were highly expensive and
extremely large. The first generation of AI was
based on binary logic, where information was
either true or false (Jean-Claude, 2022). There
was no way of telling the computer what the
right answer was, and the computer had to
calculate all possible options before it could
guess the correct one. Because of this limitation,
the first generation of AI could only perform
one task at a time and was incapable of taking
more than one decision at one time (AJuhi and
Kumar, 2020).
(a) In the 1970s and 80 s, the first practical computer
programs were created that could learn and
perform new tasks on their own by recognizing
patterns in data fed to them (known as pattern
recognition). These early programs did not
perform any tasks by themselves and required
constant human supervision. However, they laid
the foundation for the second generation of
research in this field.
(b) The second generation of research began in the
mid-1980s when scientists started creating pro-
grams that were able to analyze and learn from
large amounts of information to solve more
complex problems. These programs were able to
learn independently and use pattern recognition
to analyze large sets of data to identify the pat-
terns that corresponded to a specific task or
situation.
The rising age, from the mid-1990s to the mid-
21st century, with the introduction of generic
artificial intelligence (AI), in which machines can
understand the world around them and manip-
ulate it to achieve certain goals. In the late 1980s
and early 1990s, researchers introduced the
concept of ‘machine learning’, which meant that
machines could analyze and learn from large
quantities of data to improve their performance
in a variety of different tasks (Kaplan, 2016a,
2016b, 2016c). The term machine learning was
later expanded to include other concepts such as
‘deep learning’ and ‘reinforcement learning’,
which allow machines to learn from extremely
large quantities of data and adapt to changing
situations. The concept of deep learning was first
introduced by computer scientists Geoff Hinton
and Yoshua Bengio in 2006 and has since been
incorporated into many different applications
(Kaplan, 2016a, 2016b, 2016c).
The golden age, artificial intelligence in the
new millennium from the mid-21st century to
the present day, during which the capabilities of
AI have greatly improved. The increase in pro-
cessing power, coupled with the use of deep
learning methods, has made it possible for ma-
chines to perform a wide range of complex tasks
using visual, audio, and other sensory inputs. In
recent years, the fields of computer vision, nat-
ural language processing, and robotics have
been especially active in the development of AI
(Kaplan, 2016a, 2016b, 2016c). Despite these ad-
vances, the field of AI is still in its early stages.
Many challenges remain, including developing
a greater understanding of the nature of intel-
ligence and developing more sophisticated
 JOURNAL OF ART, DESIGN AND MUSIC 2023;2:106e120
methods for representing knowledge. Despite
these challenges, there is great promise for the
application of AI technology in many fields,
including medicine, science, engineering, edu-
cation, and finance (Chang, 2020).
The future of artificial intelligence, ‘artificial
intelligence‘ refers to a computer system that
can automatically learn and perform tasks in
ways that would be difficult for a human to
perform unaided. It is believed that artificial
general intelligence will revolutionize many
areas of science, technology, and culture in the
future (Garg, 2021). However, progress in this
field has been slow so far and many believe that
it may take decades or even centuries before
humans can build truly intelligent machines.
Artificial intelligence (AI) applications have
the potential to transform many aspects of art
creation and art appreciation. For example, AI
can be used to automatically generate new
works of art or to create digital artworks that
can be manipulated using computer-generated
graphics software (Chen and Chen, 2020).
Similarly, AI can also be used to automatically
analyze a work of art and identify various fea-
tures such as color, texture, and composition.
This can help reveal new insights into the work
of famous artists and help art historians
develop new theories about the evolution of
artistic styles and techniques. It can also be
used to help identify previously unknown
artwork that may exist in private or private
collections around the world.
In general, many of the most exciting in-
novations in art and art history are likely to
come from the use of AI and other emerging
technologies (Lim, 2020). As artists and histo-
rians embrace these new technologies, we may
begin to see new and exciting ways in which
these technologies can be used to explore
creativity and innovation in the history of art.
However, it is difficult to predict exactly how
this new technology will be used by artists in
the future. It is also important to remember that
while the widespread adoption of this tech-
nology may have significant impacts on the
future of art, we may also discover unintended
effects as well (Agrawal et al., 2018).
The first program in artificial intelligence that
could learn from experience was called ELIZA
109
and it was written in 1966 by Joseph Wei-
zenbaum at MIT's Artificial Intelligence Labo-
ratory. ELIZA was one of the first interactive
computer programs able to speak like a human
being. The program was able to mimic human
behavior by reading a set of questions and
responding to them. Another pioneer in the field
of AI is Tim Berners-Lee who invented the
World Wide Web in 1989 and is considered to be
the father of the Internet. He has been awarded
many honorary degrees for his work. It is
believed by many scientists that the creation of
the Web had a major impact on the development
of AI because it opened a new avenue of
knowledge acquisition for the field. In 1997 Dr.
Gary Marcus at NYU developed another pro-
gram called SHRDLU which was able to respond
to questions on its own and learn new words
from experience. We will have a profound effect
on the future of humanity (Flasinski, 2016).
The growing prevalence of artificial intelli-
gence in everyday life is posing a significant
threat to the future of humanity (Dawood,
2021). This threat is not the result of any one
individual or technological advancement but
rather the result of the convergence of several
developments in artificial intelligence in recent
years. Computers are already capable of car-
rying out many of the tasks that humans can
perform and the ability of computers to learn
new skills quickly means that they will be able
to perform many more tasks in the future. It is
likely that the computers and robots of the
future will have much greater intellectual ca-
pabilities than human beings and will have a
real impact on the future of human civilization.
Therefore, it is important to carefully consider
the potential long-term effects of AI and ensure
that its development is guided by ethical prin-
ciples. As we continue to advance in the field of
artificial intelligence and witness its potential
impact on various aspects of our lives, we must
remain conscious of the ethical and moral im-
plications of its use, as well as the potential
consequences for the future of humanity.
Human-AI interaction
Intelligent Machines have started to gain more
and more independence from the control of
human controllers and operate autonomously
110 JOURNAL OF ART, DESIGN AND MUSIC 2023;2:106e120
without explicit programming. They can
interact, interoperate with their environment,
learn and evolve and adapt autonomously to
meet the changing needs of their creators and
others with whom they interact. We are wit-
nessing a gradual transition from the traditional
‘machine-driven’ computing paradigm to a
‘human-driven‘ computing paradigm where
machine intelligence acquires more autonomy
and its interactions with the human user
become more natural and intuitive (Amabile,
2020). Consequently, humans have become
increasingly dependent on the capabilities of
intelligent machines to perform complex and
sophisticated tasks that were previously per-
formed by humans only (Taesu Kim, 2022).
‘The ultimate vindication of AI-creativity would be a
program that generated novel ideas which initially
perplexed or even repelled us, but which was able to
persuade us that they were indeed valuable. We are a
very long way from that.’ d Margaret A. Boden
Human interaction can be in many ways but
mainly for human interaction we define it as ‘a
technology that allows the communication be-
tween people using different means‘. Humans
interact with machines in various ways.
- Talking man/talking machine: Talking machine
speaks the human language and provides the
user with spoken feedback based on the com-
mands entered by the user. A good example of a
talking machine is a computer that responds to
voice commands. The voice command software
in a computer is an implementation of a talking
machine.
- Sending messages/typing machine: Sending
message machine sends messages to other users
or groups. This category of the machine includes
computer applications that allow users to send
email messages, instant messages, text messages
etc. Typing machines are computer applications
that allow users to type text and transmit it to
other users or an online database or storage
system.
- Giving instructions/programming a machine:
Giving instruction machine uses instructions
and code to tell the machine what to do and how
to do it. Computer applications that allow a user
to write programs are known as programming
languages.
- Getting help/learning from the machine: Getting
help machine assists the user in his quest to
achieve a certain task or goal. Computer appli-
cations that help with solving problems are
known as problem-solving applications.
- Finding information/Finding answers: Finding
an answering machine helps the user find in-
formation by providing him with relevant in-
formation or by searching a database for the
information that he is looking for.
- Using machine tools: Using a machine tool ma-
chine assists the user in the use of some physical
device or device for performing a task. Machine
tools are used by machinists to shape metal into
useful objects by processing the metal using
cutting tools controlled by computers.
- Making documents: Making a document ma-
chine creates text or other data entries for in-
clusion in a document or other uses. Computer
applications that create documents are referred
to as word-processing applications.
- Creating a design: Creating a design machine is
one that allows the user to create digital designs
or sketches that can be later used as models for
manufacturing or design work. These types of
machines are typically used by architects and
designers to create schematic drawings of
buildings and other structures.
As a result, there are many ways to interact with
machines (Amer and Dawood, 2020), but when AI
rises and integrates with machines, everything
will become interconnected through the internet,
and we will be able to interact with them more
efficiently and faster than ever before. As we
progress into the future, we will have more types
of machines and different types of applications
for using them that are going to make life a lot
easier for all of us. There will provide easier so-
lutions on how our daily activities will get done
faster without having to do manually hard and
time-consuming tasks (Marr, 2020). This will
make our lives more convenient and less
exhausting but will require us to adapt to new
ways of doing almost everything.
Applications are software that provides a so-
lution to a common problem. They allow a user
to perform a particular task in a shorter amount
of time than it would take to do it manually. It
will work for expanding an individual's capa-
bilities, which will make his life more conve-
nient and less tiring. Human creativity will in
turn become more powerful and more valued
with the help of automation. All of this will lead
to higher standards of living for people all over
 JOURNAL OF ART, DESIGN AND MUSIC 2023;2:106e120
the world. The applications of artificial intelli-
gence will be a major game changer in the field
of technology, changing the way we live our
lives. It has the potential of reducing human
errors and human biases that may be present
when using technology daily (Mosen, 2022).
However, it also has the potential to increase the
rate at which humans can create new things that
can further enhance the quality of their lives as
well as the lives of those around them. It could
also make it easier for people to communicate
since a lot of data could be analyzed and pro-
cessed quickly with the help of AI.
Advantages of using AI in product design: AI
can gather data and identify trends that
humans are unable to detect. It can analyze
large amounts of data to find patterns or
generate new ideas that a traditional designer
may not have thought of. AI can also be effec-
tive in saving time and improving the accuracy
of new designs based on existing products.
Although it is still in its early stage, the ap-
plications of artificial intelligence can already be
seen today in numerous aspects of our daily
lives. Many tasks that were previously done
manually are now being done by computers
using AI, which is becoming more efficient and
accurate over time. Soon it will become a part of
everything we do and will take our jobs as well.
People will have to learn new occupations and
find new jobs to keep up with the advancing
technology of AI (Gobet and Sala, 2019). As
great as it sounds, not everyone will be prepared
to deal with the changes brought on by this
technology. Not everyone will be able to adapt
to the new world that will come about because
of this. It is important to recognize the potential
impact of AI on society and take steps to ensure
that people are prepared for these changes.
Overall, the rise of artificial intelligence has
tremendous potential to improve our lives and
increase productivity in multiple fields.
AI scenarios in art and design
The many applications of artificial intelligence
in the art and design world include the auto-
mated creation of 3D objects (Nada and Dawood,
2022), automatic image editing, modeling of bone
structure and the use of machine learning to
111
automatically detect design mistakes. All of these
are examples of the increasing use of AI to
improve the quality and efficiency of the work
that is done in this field.
The use of AI to create creative images and
innovative designs is becoming increasingly
common these days as computer algorithms are
used to assist artists with the design process. As
depicted in Fig. 1 below. With machine learning
algorithms can be used to automatically
generate new compositions from existing im-
ages by selecting certain parts of the image and
incorporating them into a new image. Artists
can also use these programs to help them
analyze their work and improve it based on the
resulting data.
There are many different scenarios to use AI
in art or design. It can be used to automatically
create images that are like the images that the
artist is trying to create but with different ele-
ments added to give them more character. It
can also be used to create new images based on
the artist's instructions but with different ob-
jects that the designer has in mind. However,
this introduces the possibility of creating works
of art that have a copyright issue, which means
that the artist might be sued if they created
these artworks without the consent of the
designer (Mello, 2020). This will put more
pressure on designers to come up with original
content instead of copying the work of other
artists which might lead to legal issues in the
future.
Scenario 1: Artists can create collages using a
variety of elements and put them together to
form unique pieces of art.
Scenario 2: Designers can create new char-
acters/objects for the different games and add
them to their designs.
Scenario 3: A painter can paint using an AI
program that will choose the colors for different
parts of the painting.
Scenario 4: An interior designer is using AI to
create a three-dimensional image of the interior
of the house he is designing.
Scenario 5: An illustrator can create paintings
based on his imagination by combining
different elements from different sources to
create something new and unique.
112 JOURNAL OF ART, DESIGN AND MUSIC 2023;2:106e120
Fig. 1. Shows the three stages through which AI can train to process images and graphics and extract data from them to overlay many subsequent
images.
Scenario 6: Photographers are using AI pro-
grams to create cool pictures that help them
stand out from the competition.
Scenario 7: The marketing team for a clothing
brand is using the AI program to create a photo
grid of their latest outfits that they can post on
social media to attract new customers to their
stores.
Scenario 8: The marketing team for a tech-
nology company is using the AI program to
create a montage of their most successful
products so that they can promote them on
social media and attract new customers.
Scenario 9: The marketing team for a food
company is using AI to create a collage of
different foods that attract customers to buy
their products.
Scenario 10: An advertising agency is using
AI to create a video of the company's new
advertising campaign for their new product so
they can attract more customers to visit their
website and buy their product.
Scenario 11: Musicians are using AI to
compose music based on what they hear in
their daily lives and combine it to create a
unique sound.
There are infinite scenarios in which AI can
be used. In this paper, I will outline a new
method called Crowded-Ideas which helps
designers and artists create new ideas and
improve existing ideas. The method relies on AI
to identify patterns between similar ideas and
suggest new ones which have never been seen
before. It can also analyze trends in different
fields of art and use them to generate new ideas
and improve existing ones. This will help de-
signers come up with new design ideas and
promote their work to the next level. This
method contains five steps: collecting exam-
ples, finding similarities, generating new ideas,
rating ideas, and implementing the best ideas
to improve them.
a. Collecting Examples: The first step is to collect
examples of different ideas related to the subject
being studied. This could be done either through
existing information on the Internet or through
previous projects done by the designer or artist.
Examples of old ideas include past projects,
competitions, magazine articles, and other
works of art. new ideas could be generated by AI
or by the designer.
b. Finding Similarities: Once the examples have
been collected, the next step is to find similar-
ities between the examples through an algo-
rithm that compares the details of the examples
such as color, shape, form, texture, etc. Once
similar examples are found, the algorithm ranks
them according to how close they are to each
other. This step helps the designer narrow down
their options and find the best ideas for the
design/art project that they are working on.
c. Generating New ones: Ideas Based on Similar-
ities Once similar examples have been found,
the next step is to generate new ideas based on
the similarity of these examples by using the
same algorithm to compare the details again and
find new combinations of the details from the
examples. These combinations are the new ideas
that can be used in the design/art project being
 JOURNAL OF ART, DESIGN AND MUSIC 2023;2:106e120
developed. The ideas that are generated are
ranked according to the similarity of the ideas to
the original examples and the highest-ranked
ideas are suggested to the user. These sugges-
tions are then used to create new designs and
improve the existing ones.
d. Rating Ideas: Once the generated ideas have
been presented, the user needs to evaluate each
idea and rate it based on how well it fits the
project requirements and how feasible it is to
implement the idea in a real-life scenario. The
user should also indicate which of the ideas they
find the most interesting and which ideas they
think are the best. Based on the ratings received
from the user, the algorithm chooses the best
idea for implementation in the design/art project.
e. Finalizing Design: After choosing the best idea
for implementation in the project, the design can
be finalized by using that idea to create the final
image/design for the design/art project. The
project can then be submitted to the client for
review or further modifications before the final
product is created.
For this process to take place effectively, the
users must provide as much relevant informa-
tion as possible about the design/art project to
the robot so that it can collect appropriate ex-
amples of designs for the project and generate
innovative ideas that are a good fit for the
design/art project. This will help ensure that
the generated ideas provide the most value to
the project and that the completed design is
useful to the client and meets their needs.
Based on these steps, designers can work
closely with the robots to develop creative de-
signs and produce high-quality work in less
time than traditional manual processes. This
will provide the client with a product that is
functional, aesthetically pleasing, and meets
their needs and expectations, thus improving
their experience with the company and
increasing their overall satisfaction with the
products or services that they receive. Fig. 2
shows a diagram of the creative art creation
process in collaboration with AI technology.
Demonstrating the role of the artist using
generative art of artificial intelligence in mak-
ing artworks.
Finally, it is important to note that this is not
the only process that can be implemented to
automate the design process. There are many
113
ways in which machines can be used to help
streamline the design process by gathering and
analyzing data to inform the development of
creative ideas and produce quality products at a
faster rate than human designers can accom-
plish on their own. Some of these methods
include the use of machine learning, advanced
imaging technologies, and robotic systems to
facilitate the development of ideas and final
products. Artificial intelligence can be used to
create better designs by providing designers
and their clients with access to various data
about current market trends and consumer
behaviors to help them make informed de-
cisions about product design and the overall
customer experience. The development of these
products and processes is currently in its early
stages, but it has the potential to revolutionize
the way companies operate and provide new
products and services to their customers.
The applied potential of artificial intelligence
in enhancing human creativity
Artificial intelligence technology has the po-
tential to significantly enhance human crea-
tivity in various fields, including design and art
creation. By providing designers and artists
with powerful computational and memory ca-
pabilities, AI technology can assist in the crea-
tion of high-quality designs and artworks in a
much shorter amount of time than traditional
methods. Moreover, AI technology can also
offer valuable insight and inspiration to human
designers by analyzing vast amounts of data
and identifying patterns that may not have
been apparent before. This can lead to the
discovery of new design ideas and perspectives
that may have been overlooked. Overall, the
integration of artificial intelligence in design
and art creation has immense potential to
revolutionize these industries by combining the
strengths of human creativity with the compu-
tational power of AI.
By following a collaborative approach be-
tween machines and humans, designers and
artists can embrace the benefits of AI technol-
ogy while also maintaining their unique crea-
tive vision. While some have raised concerns
about the potential negative impact of AI on
114 JOURNAL OF ART, DESIGN AND MUSIC 2023;2:106e120
Fig. 2. A block diagram of a creative Art-generator process. Showing the artist's role using AI generative Art in making artworks.
human creativity, the reality is that this tech-
nology can augment and enhance human
creativity rather than replace it. In the previous
section, we discussed how AI can be used to
create better designs and products by providing
data-driven insights. In addition to this, AI can
also assist in the ideation phase of any creative
process by generating a large number of po-
tential ideas that human designers or artists can
then refine and develop further. In this section,
we will apply this methodology to the field of
art to demonstrate how AI can enhance human
creativity by facilitating the generation of new
and innovative art forms and styles.
The suggested method has the potential to
transform the art world by enabling artists to
explore new creative directions and push
boundaries that were previously unattainable.
That contains five steps: collecting examples,
finding similarities, generating new ideas, rating
ideas, and implementing the best ideas to
improve them. We will explore the benefits of
each step in more detail and demonstrate how AI
technology can assist at every stage of this pro-
cess. Through this collaborative approach, artists
can leverage the power of AI to create entirely
new and innovative art forms that could poten-
tially change the course of artistic expression.
Step 1: collecting examples
The first step in the suggested method is to
collect examples of existing art. This could
include artworks from a variety of styles, gen-
res, and periods. By analyzing a large sample of
existing art pieces from different periods and
styles, the AI can identify patterns and com-
monalities that may have been overlooked by
human artists. This will allow artists to gain
new inspiration and ideas that they may not
have considered otherwise. As depicted in
Fig. 3 below, the AI can analyze these pieces
and identify key features such as color palettes,
brushstrokes, composition, and other stylistic
elements.
Step 2: finding similarities
After collecting a diverse range of examples,
the AI can then identify similarities and pat-
terns that may not be immediately apparent to
the human eye. These similarities could be
related to color schemes, composition, subject
matter or other aspects of the artwork. By
identifying these patterns, the AI can suggest
potential directions for new artwork that draw
from multiple influences and styles. Fig. 4
shows an example of how the AI can identify
similarities between different art pieces and
create a new image that incorporates elements
from each piece.
Step 3: generating new ideas
Once the AI has identified patterns and sim-
ilarities between artworks, it can then generate
new ideas for potential art pieces. These ideas
 JOURNAL OF ART, DESIGN AND MUSIC 2023;2:106e120
Fig. 3. Shows an example of how AI can analyze an existing artwork to identify key features such as color palettes and brushstrokes.
can vary widely in style and subject matter, but
they will be based on the collective patterns
identified by the AI. This step provides artists
with a wealth of new ideas that can be used to
create unique and innovative art pieces. Also,
artists can generate an infinite number of new
ideas. As shown in Fig. 5 below, the AI can
generate new art pieces based on the identified
patterns and similarities, providing artists with
a starting point for their creative process.
Step 4: rating ideas
After generating new ideas, the next step is
for artists to rate them based on various criteria
such as originality, quality, and aesthetic value.
This step requires human input and creativity,
as only humans can truly determine the final
value of an artwork. However, AI can assist
artists in this process by providing data-driven
insights and identifying potential areas for
115
improvement. In this step, the artist can use
their expertise and intuition to select the most
promising ideas, finding artwork characteris-
tics, such as balance, contrast, and harmony is
an essential part of the process. Rating them as
art or not art. Defining style classification and
categorization is also important to help deter-
mine the value of the new ideas and their po-
tential impact on the art world.
Step 5: finalizing design
Once the most promising ideas have been
selected and rated, the artist can then begin to
finalize the design of their new artwork. During
this step, the artist will use their artistic skills to
refine and adjust the idea generated by AI
based on their creativity. This means that while
AI can assist in generating new ideas and
providing data-driven insights, the ultimate
creative decision-making process still rests with
116 JOURNAL OF ART, DESIGN AND MUSIC 2023;2:106e120

Fig. 4. An illustration of how AI might help artists uncover connections between diverse works of art and generate fresh, original ideas for their
creations.

the artist. The final stage of the process is
crucial to creating unique and impactful
artwork that resonates with audiences. This
step contains the final touches and adjustments
to the artwork, such as color or composition
changes, to give the piece a finished look. After
all the feedback from the artist, the AI can learn
and improve its algorithms based on what has
been selected or discarded.
The process of AI-assisted art creation in-
volves multiple steps, from generating new
ideas to finalizing the design. It is a collabora-
tive effort between AI and the artist, which al-
lows for the incorporation of data-driven
insights into the creative process. Ultimately,
the final product still rests on the expertise and
creative decision-making of the artist. Through
this process, AI can help artists push the
boundaries of their creativity and expand their
artistic capabilities, while also creating truly
unique and impactful pieces that resonate with
audiences.
In summary, AI's role in the creative process
can enhance human creativity and facilitate
innovation by providing data-driven insights,
generating new ideas, and assisting with the
finalizing of designs. However, the ultimate
decision-making and creative vision still lie
with the artist. It is a collaborative effort be-
tween AI and the artist, where technology
serves as a tool for creativity rather than a
replacement for human ingenuity. Moreover,
 JOURNAL OF ART, DESIGN AND MUSIC 2023;2:106e120 117

Fig. 5. An example of how AI might develop fresh ideas for prospective art pieces based on patterns and similarities discovered through research.

AI can contribute to the evolution of the art the use of AI in art creation offers a range of
world by promoting reform in art creation benefits that can improve the creative process
systems and communication methods. Overall, and help artists take their work to new heights.
118 JOURNAL OF ART, DESIGN AND MUSIC 2023;2:106e120
Results
It is known that artificial intelligence can
enhance human creativity as a result of its
application. As a result, artificial intelligence
(AI) has already assisted artists in creating new
works of art, and this trend will only grow as
artificial intelligence advances. Aside from the
fact that artificial intelligence can help humans
develop new artistic techniques that they would
never have thought of in the first place, it is also
improving human creativity in three different
ways. Here are three ways in which AI is
improving human creativity.
1. Creating new works of art with artificial intelli-
gence is one way in which artificial intelligence
can enhance human creativity. AI programs use
algorithms to analyze existing works of art and
imitate their styles to create new works of art.
Then, using these algorithms, new art pieces are
created that are very different from the originals,
which are then used as the basis for the new
works of art.
2. Artificial Intelligence Can Help Artists Develop
New Artistic Techniques It is also possible for AI
to help artists to create new artistic techniques
that will help them to create their works of art
better. In the future, as artificial intelligence
technology develops, it will become easier and
easier to analyze an artist's work and create a
program that mimics the techniques that the
artist used.
3. Artificial Intelligence Can Help Researchers
Uncover New Theories about Art and Creativity
AI can also help researchers to study how
human beings react to art and creativity. So as a
result, scientists can come up with better the-
ories about how art is created and why people
respond to certain types of artworks in a
particular way.
To achieve our desired level of artistic
expression, we must harness the power of
artificial intelligence to broaden the scope of
human creativity to achieve our desired level of
artistic expression as well as find new ways of
expressing our artistic abilities utilizing the
power of artificial intelligence. Because artificial
intelligence is constantly evolving and growing,
it is highly likely that in the future we will be
able to witness even more impressive works of
art created.
Discussion and future work
Creative Methods for Developing New De-
signs by Using Artificial Intelligence in Design
Process. Computer software is often used to aid
designers in developing new concepts and
creating visual designs for new projects. Here
are some of the methods that software uses to
help designers create new products:
Software that generates new ideas based on
existing designs or data. This software can draw
connections between products or concepts that
may not have seemed obvious to the designer.
Automatic design generation tools use various
types of artificial intelligence algorithms to
produce new design ideas based on the user's
input. The software analyzes the user's prefer-
ences and patterns and produces new designs
that best meet their needs. However, the soft-
ware cannot generate truly innovative designs
on its own; it cannot generate ideas that are
outside the known boundaries of current
design trends or traditional norms. To create
truly innovative ideas, users must be willing to
experiment with new ideas and push the design
tool to its limits to generate unconventional
designs. The process of developing new ideas
and producing high-quality designs that meet
client expectations requires a significant
amount of time and effort on the part of de-
signers. By automating some of the design
processes, computer software allows designers
to focus more on creating unique, high-quality
designs without worrying about all the repeti-
tive and time-consuming tasks that must be
completed during the process.
Over the past few years, the emergence of big
data has made the design process significantly
more efficient and productive by allowing de-
signers to use data from past projects to inform
their decisions as they develop new products.
Software programs can collect large amounts of
product and customer data from past projects
and translate this information into actionable
design insights that can be used to improve
future product designs. For example, a designer
could use data about user interactions with
previous products to develop a list of features
that should be included in a new design to
maximize its appeal. Although this type of data
 JOURNAL OF ART, DESIGN AND MUSIC 2023;2:106e120
analysis is automated, designers still need to
analyze and interpret the data to identify the
trends and patterns that will influence the
design of new products.
What next?
The appraisal of new ideas is one of the major
barriers to AI innovation. After exploring and
repurposing a space, how can a computer
automatically comprehend and assess its re-
sults? How does it know which songs to keep
out of all the songs it has written? This is
particularly challenging for applications
involving space translation, but it is also more
crucial. Recent developments in AI demon-
strate that machines can create fine art,
frequently deceiving viewers into thinking it
was created by a person. Will we ever be able to
let computers complete tasks like this without
our help? No, not anytime soon. Will we ever
stop buying art created by humans?
Conclusion
Using AI software for automatic design gen-
eration is still in its early stages. While these
tools can significantly streamline the design
process, they still require input from human
designers to produce truly innovative products.
These tools may also present new challenges
for designers by forcing them to rethink the
way they approach the design process. Many
creative professionals are resistant to change
and are reluctant to embrace new tools and
technology that may make them less successful
in their current positions. However, it's impor-
tant to remain open-minded about the potential
for new technology to improve the design and
user experience process. As software com-
panies continue to develop and incorporate
new design capabilities into their tools, we will
likely see an increase in the use of artificial
intelligence in the product development pro-
cess. This suggested method can serve as a
reference for how authors can compose infor-
mative texts related to the subject of AI. It will
be the first to step use AI in many design pro-
cesses aspects such as product simulation or
smart systems etc. It is also very important to
show how designers make use of these novel
methods in their practice. Finally, the AI itself
119
should be thoroughly investigated so that
readers can get a full understanding of the
technology as well as the advantages and lim-
itations of using the technologies in design
practice.
Conflicts of interest
None declared.
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