KABARAK UNIVERSITY

SCHOOL OF MUSIC & MEDIA (BACHELOR OF MASS

COMMUNICATION)
BMAC 213
RADIO PRODUCTION
IAN MWEBIA BMC/M/0053/01/23
DUNCAN TOROITICH
16th February, 24
A TERM PAPER SUBMITTED IN PARTIAL FULFILMENT OF THE
AWARD OF BACHELORS OF MASS COMMUNICATION
DR RUTH OWINO.

QUESTION; WRITE A PODCAST PROPOSAL

RAILA'S ODYSSEY: NAVIGATING KENYA'S POLITICAL LANDSCAPE

1. OUTLINE

Welcome to "Raila's Odyssey," a podcast that delves into the dynamic and impactful political
journey of Raila Odinga, the prominent Kenyan opposition leader. This podcast aims to
provide an in-depth exploration of Raila Odinga's entry and exit points in the Kenyan
political arena, offering a comprehensive understanding of his influence on the nation's
political landscape.

2. FORMAT

The Podcast will feature interviews with political analysts, historians, journalists, and
individuals who have closely observed Raila Odinga's political journey. The podcast will
incorporate archival audio clips, news segments, and personal anecdotes to provide a rich and
immersive experience for listeners. Break down this by giving us more details on one of the
episodes -e.g. introduction to the podcast, segments -details of what will happen and how
long, who and when to interview/guests, hosts of the podcast, type of music to play,
sponsored content, intro and outro

3. SEGMENTS

Segment 1 - "The Genesis"

- Introduce Raila Odinga's early life and background.
- Explore the factors that motivated his initial entry into politics.
- Discuss his early political career and the issues he championed.

Segment 2 - "Rising Star: Raila's Political Ascension"

- Examine Odinga's rise within the political hierarchy in Kenya.
- Highlight key moments and milestones in his political career.
- Analyze the impact of his political ideologies on the nation.

Segment 3 - "Challenges and Controversies"

- Discuss the challenges and controversies faced by Raila Odinga throughout his political
journey.
- Explore how he navigated political crises and controversies.

Segment 4 - "The Exit: Raila's Decision to Step Back"

- Investigate the factors that led to Raila Odinga's decision to step back or retire from active
politics.
- Discuss the implications of his departure on the opposition and the political landscape.

Segment 5 - "Legacy and Future Impact"

- Examine Raila Odinga's legacy in Kenyan politics.
- Analyze the lasting impact of his political contributions on the nation.
 - Discuss the potential influence he may continue to have even after his exit.

4. TARGET AUDIENCE

This podcast is tailored for both the old and young generation both genders interested in
Kenyan politics, African political history, or those seeking a deeper understanding of Raila
Odinga's role in shaping the nation's political narrative.

5. UNIQUE SELLING POINTS

- Unveiling the untold stories and lesser-known aspects of Raila Odinga's political career.
- Providing a balanced and comprehensive analysis through expert interviews.
- Offering a historical perspective on Kenya's political evolution.

"Raila's Odyssey" aims to engage, educate, and entertain listeners by unraveling the
intriguing political journey of Raila Odinga. Through insightful discussions and compelling
narratives, the podcast will provide a nuanced understanding of the man who has left an
indelible mark on Kenyan politics.

Include sections on:

 Distribution
 Production
 Monetization strategy
 Launch strategy
 Measure of success

6. DISTRIBUTION

- Utilize popular podcast platforms (Apple Podcasts, Spotify, Google Podcasts) for wide
accessibility.
- Engage with social media channels to promote episodes and build a community.
- Explore partnerships with other podcasts or relevant platforms for cross-promotion.

7. PRODUCTION

- High-quality audio production ensuring clear and engaging content.

- Consistent release schedule (bi-weekly) to maintain audience engagement.
- Feature a mix of solo episodes, interviews, and expert panel discussions for variety.

8. MONETIZATION STRATEGY

- Sponsorship opportunities with brands aligned with the podcast's theme.

- Implement a listener-supported model through platforms like Patron for exclusive content
and perks.
- Explore partnerships with relevant businesses for product placements or exclusive offers.
 9. LAUNCH STRATEGY

- Pre-launch promotion through teaser clips, engaging visuals, and behind-the-scenes

content on social media.
- Collaborate with influencers and industry experts for a broad initial audience.
- Host a launch event, potentially a live-streamed episode release or Q&A session.

10. MEASURE OF SUCCESS

- Track download and listener metrics on podcast platforms.

- Monitor social media engagement, including likes, shares, and comments.
- Conduct listener surveys for feedback and insights to improve content.
- Establish listener growth targets over specific timeframes.

11. FUTURE CONSIDERATIONS

- Adapt content based on listener feedback and evolving trends.

- Explore potential live events or collaborations to enhance the podcast's reach.
- Continuously optimize the monetization strategy based on performance and audience
response.