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Notes

Business Ventures:

Opportunity Recognition & Market Analysis

What is Opportunity?

- An Occasion or situation that makes it possible to do something that you want


- In a business, it is an idea that has a commercial potential
- Something you can make money with, develop a business around it, or create a value with it
- An idea that is timely, attractive, durable anchored in a product or service that creates to acquire
or adds value for its buyer & user
- Window = Time sensitive occasion
- Attractive = To stake holders, entrepreneurs

Art and Design Management:

Exhibit Design & Installation steps in making the marketing strategies

1. Identify your goals


2. Find an expert partner
3. Designing & planning the exhibit build
4. Share the concepts
5. Design exhibit graphics
6. Build the exhibit
7. Preview the exhibit
8. The show and beyond

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