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    Marketing MNGT Assignments 201

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    Pankaj Kapse
    This document contains an assignments list for a Marketing Management course consisting of 10 questions covering various marketing topics. The questions address new product development processes, product life cycles and related strategies, factors influencing pricing decisions and different pricing strategies, distribution channel and strategy design, elements of communication mixes, the role of marketing communication, developing a marketing plan for a luxury product, and marketing control concepts, processes, and types.

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    Marketing MNGT Assignments 201

    Uploaded by

    Pankaj Kapse
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    This document contains an assignments list for a Marketing Management course consisting of 10 questions covering various marketing topics. The questions address new product development processes, product life cycles and related strategies, factors influencing pricing decisions and different pricing strategies, distribution channel and strategy design, elements of communication mixes, the role of marketing communication, developing a marketing plan for a luxury product, and marketing control concepts, processes, and types.

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    Marketing Mngt Assignments 201

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    This document contains an assignments list for a Marketing Management course consisting of 10 questions covering various marketing topics. The questions address new product development processes, product life cycles and related strategies, factors influencing pricing decisions and different pricing strategies, distribution channel and strategy design, elements of communication mixes, the role of marketing communication, developing a marketing plan for a luxury product, and marketing control concepts, processes, and types.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    10 views1 page

    Marketing MNGT Assignments 201

    Uploaded by

    Pankaj Kapse
    This document contains an assignments list for a Marketing Management course consisting of 10 questions covering various marketing topics. The questions address new product development processes, product life cycles and related strategies, factors influencing pricing decisions and different pricing strategies, distribution channel and strategy design, elements of communication mixes, the role of marketing communication, developing a marketing plan for a luxury product, and marketing control concepts, processes, and types.

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    © All Rights Reserved
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    Assignments List- Marketing Management (201)

    Assignment
    Questions
    Number

    1 Explain New Product Development process in detail

    2 What is PLC? Which strategies you will follow at every stage?

    3 Which factors affect the pricing decision strategies?

    4 Explain various pricing decision strategies.

    5 Design a distribution strategy for introducing premium apparel brand in Indian markets.

    6 Explain various channel options available for distribution of products.

    7 Explain communication mix elements for a five star hotel.

    8 What is the role of marketing communication in marketing efforts?

    9 Prepare a product level marketing plan for a luxury bath soap

    10 Explain concept process and types of marketing control.

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