CEL2106

COMMUNICATION FOR PROFESSIONAL DEVELOPMENT

SEMESTER 1, 2023-2024

CLASS MATERIAL 1
ENTERING JOB MARKET
INTRODUCTION

Before you step into the job market, it is very crucial that you are equipped with the right
knowledge and information regarding the path that you plan to take. Searching for a job is a
process, and it can sometimes be a lengthy one. There are a few vital steps and
preparations to be done in the process of job searching.

STEPS IN JOB APPLICATION PROCESS

In today's competitive job market, looking for a new job can be an intimidating challenge.
You may not know where to start or which search method is the right choice for you. If you
are searching for your first job or looking for a career change, you will need to know the most
effective steps for conducting a successful job search.

Activity 1
List down the necessary steps in job application process.

1. Research for job openings

2. Research the company

3. Prepare resume

4. Prepare for the interview

5. Understand the job scope

6. Prepare proper certificates

7. Know career goals

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KNOW YOUR CAREER GOALS

It is very important for you to identify what type of career you want. You may want to reflect
your academic qualifications, skills, competencies, and experiences in determining the
possible careers that may fit you. Make sure you have a clear and realistic goals based on
the current trends of the industry and note what qualifies you for that career path.

Activity 2
Choose a possible match of the academic qualifications, related skills, competencies, and
experiences to the possible jobs. Share your choices in class.
Academic qualifications

(a) Bachelor of Education (Guidance and Counseling), UPM

(b) Bachelor of Engineering (Chemical), UPM /

(c) Foundation Studies for Agriculture Science, UPM
(d) Foundation in Teaching English as a Second Language (TESL), UiTM Dengkil Campus
(e) Diploma in Agricultural Engineering, UPM Bintulu Campus
(f) Bachelor of Art - Major in English Language, UPM

Related skills, competencies & experiences

(a) Public speaking /

(b) Head of Student Activities and Development Unit of Counselling Club, UPM

(c) President of Chemical Engineering Student Society, Faculty of Engineering, UPM /

(d) Advance in Microsoft Office /

(e) Trainee counselor at Department of Psychology and Counseling, Ministry of Education

Malaysia (Internship)
(f) Skill – problem solving /

(g) Participant in Intercollege English Debate Competition, UPM

(h) Excellent in Adobe Photoshop

(i) Practical teacher, Sekolah Kebangsaan Bandar Seri Putra

(j) Able to operate AutoCAD /

(k) Social media content and marketing /

(l) Communication skills /

Choose possible careers that match the academic qualification, skills, competencies, and experiences

(a) English language teacher

(b) Chemical engineer /

(c) Marketing executive

(d) Education counsellor

(e) Website designer

(f) Lab assistant

IDENTIFYING JOB MARKETS

The job market is the place in which employers search for employees and employees search
for jobs. It can shrink or grow based on the demand for labor and the number of employees
available in the economy.

Activity 3
Discuss possible job markets to look for job opportunities.
1. LinkedIn
2. Job street
3. Family connections
4. Company website
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CAREER MATCH CONSIDERATIONS

Before you proceed with job application, there are criteria for you to consider in determining
whether the job is a good fit for you and your career.

Activity 4
A. What are the criteria you may look for before proceeding with the job application?
1. Salary
2. Job environment
3. Location
4. Job benefits
5. Be able to show my full potential through the job scope
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B. Based on the criteria you have listed in Activity 4, justify the importance of the criteria
before applying the job.

Criteria Justifications

ANALYSING COMMONLY USED WORDS AND PHRASES IN JOB ADVERTISEMENTS

AND INFERRING THEIR MEANINGS

Apart from preparing yourself in job searching process, it is also essential to analyse the
commonly used words and phrases in job advertisements.
Certain words and phrases are repeated frequently because it is hard to encapsulate a job,
company, and desired qualities of an employee in a short space.
However, do not dismiss these keywords just because of overuse – the words and phrases
in job advertisements can provide so much insight into the role, culture, expectation, and
company.

Activity 5
Analyse the job advertisement below. Identify the skills and abilities required based on the
information provided.

Job Description
To build planograms for range changes that are exciting yet logical to customers and easy to
implement for colleagues

 Build planograms which adhere to the Display Rules and meet level run down targets thus
supporting our customer promise ‘I can get what I want’
 Maximise the use of shelf ready packaging so displays are efficient for store colleagues
 Minimise air gaps
 Minimise over- facing to ensure we achieve our known loss targets
 Physically build displays in the Display Centre for all major range changes
 Update and maintain planograms for all minor, essential range changes so that we strive
to do our very best for customers and stores

To implement the range change process for display

 Establish an effective working relationship with Commercial, Supply Chain and Support
Office
 Ensure all TD lines are removed from planograms
 Deliver planograms on time and which can be implemented first time in store
 Support the production of the store’s communication packs for major range changes

To maintain consistent, accurate data in the Planogram System databases

 Check that the range and planogram match for every range change
 All product dimensions are measured accurately

Job Requirement:

 Minimum Diploma in related field.

 Experience in display analysis, merchandise planning, planogram and range change would
be an advantage
 Excellent communication skills and able to communicate effectively with all levels
 Customer-focused, a team player, self-driven and able to work independently, proactive
and perform under tight deadline
 Computer literate and proficient with Microsoft Office, especially in Excel.
 Positive attitude, self-motivated, a good team player, disciplined, committed and able to
work under pressure.
 Proficient in English and Bahasa Malaysia, written and spoken
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Activity 6
Analyse the job advertisement below. Infer the skills and abilities required based on the
information provided.
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