Professional Documents
Culture Documents
Sip Project
Sip Project
Project Report
On
At
“ Antique Dekor Pvt Ltd. ”
Submitted to the Savitribai Phule Pune University in
Partial Fulfillment of Requirement for the Award of Degree of
MASTER OF BUSINESS ADMINISTRATION
SUBMITTED BY
Dr Rajendra Agawane
ATSS’s
Institute of Industrial and Computer Management and
Research
Pradhikaran, Nigdi, Pune
Batch 2022-24
INSTITUTE CERTIFICATE
FORMAL FEEDBACK AND EVALUATION SHEET
This is to certify that Mr. / Ms. ………………. Has completed summer Internship at our
organisation. The task handle by him are as follows
• Nature of work:
• Quantum of work:
• Effectiveness:
• Overall Professionalism:
• Learning outcome:
Date:
Place:
Authorized signatory
I, the undersigned, hereby declare that the Project Report titled “ Customer Preferences
and Satisfaction in Door Selection for Residential Buildings ” written and submitted
by me to the Savitribai Phule Pune University in partial fulfillment of the requirements for
the award of degree of Master of Business Administration under the guidance of
_______________________________________________is my original work and the
conclusions drawn therein are based on the material collected by myself.
Date: Signature
Place: Name
ACKNOWLEDGMENT
I take this opportunity to express my profound gratitude to Our Director, Dr. Abhay
Kulkarni, Our HOD Adv. Manisha Kulkarni whose wisdom as well as foresight, I
continually benefit from. I am indebted to them for extending me all the cooperation and
patronage they render towards us. They have been wonderful supporters and continuous
motivators for me which helped me in turning my ordinary project into an excellent one.
I also take this opportunity to express a deep sense of gratitude to Company project guide
(Name, Designation, Company Name) for his/her cordial support, valuable information
and guidance, which helped me in completing this task through various stages.
I am obliged to staff members of (Company Name), for the valuable information provided
by them in their respective fields. I am grateful for their cooperation during the period of my
SIP.
I am also very thankful to all SME, “ “ who laid the foundations of various
concepts as well as fruitful discussions and suggestions has helped me to enrich my project
work.
I also take immense pleasure to thank ______, Head-Corporate Relations, for giving me an
opportunity and placing me for the SIP and Project Coordinator Dr. Jayasri Murali for
supporting us throughout the process of SIP.
Lastly, I thank almighty, my parents, brother, sisters and friends for their constant
encouragement without which this summer internship project would not be possible.
4 RESEARCH METHODOLOGY
4.1 Introduction
4.2 Research Type 7-9
4.3 Research Design
4.4 Data Collection
4.5 Types of Data Used
4.6 simple size
5 DATA ANALYSIS & INTERPRETATION 10-17
6 OBSERVATIONS & FINDINGS 18-20
7 SUGGESTIONS 21-23
8 KEY LEARNINGS and CONTRIBUTION TO THE
HOST ORGANIZATION
8.1 Key Learnings 24-27
8.2 Limitations
8.3 Scope for further Research
8.4 Contribution to the host Organization
9 CONCLUSION 28-29
10 BIBLIOGRAPHY 30-31
11 ANNEXURE 32-36
LIST OF TABLES
LIST OF GRAPHS
Graph Title Page.
No. No.
1 Distribution of Flat Types Among Survey Respondents 11
2 Preferred Door Types for Residential Buildings 12
3 Distribution of Door Thickness Preferences Among 13
Respondents
4 Preferred External Layers for Doors Among Survey 14
Respondents
5 Budget Preferences for Doors Among Survey Participants 15
6 Preference for Door Frame Material Among Survey 16
Respondents
7 Frame Budget Preferences Among Survey Respondents 17
LIST OF ABBREVIATIONS
Sr.
No Abbreviation Expansion
1 Pvt Private
2 Ltd Limited Company
Chapter – 1
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Project Title: Customer Preferences and Satisfaction in Door Selection for
Residential Buildings
The study's objectives are threefold: firstly, to explore customer preferences in door
selection; secondly, to discern the expectations and needs of customers from the
company; and thirdly, to investigate the role of budget constraints in influencing door
selection decisions for residential construction projects. This exploration is pivotal for
several reasons. It provides valuable market insights, uncovering the preferences of
customers in the residential door market. This understanding informs product
development and marketing strategies for both homeowners and builders, allowing
companies to align their offerings with customer desires, thereby gaining a competitive
advantage. The study's geographical scope focuses on the residential construction market
in Pune, India, allowing for localized insights by conducting surveys and research within
specific neighborhoods or regions. The target audience includes homeowners, builders,
architects, and interior designers involved in residential construction projects in Pune.
1
Chapter – 2
ORGANISATION PROFILE
2
ORGANISATION PROFILE
Overview:
ADPL is an emerging brand specializing in wooden doors within the industry. With a
strong foothold in the market for over 30 years, our expertise extends to wooden saw
milling and real estate construction and development.
Mission :
To delight (Not satisfy) our customers along with our knowledge workers, suppliers and
other stake holders.
Vision :
To become the most admired office furniture brand within the next 5 years by NEVER
EVER compromising our core value by of commitment, Accountability and
Responsibility.
Stakeholders:
Committed to quality and innovation, ADPL has been a stalwart in the industry,
engaging stakeholders with a proven track record.
Team:
3
Manufacturing Plant:
Situated on 5 acres in Prajntij, Gujarat, our manufacturing plant boasts 10,000 sq meters
of infrastructure, embodying our commitment to precision and quality.
Employees:
Principle Suppliers:
Sales Operations:
ADPL has a robust sales operation, starting from Gujarat and Hyderabad, extending to
Pune, Bangalore, Kolkata, and Chennai. Our focus on B2B segments caters specifically
to builders and developers.
Acquiring:
ADPL is dedicated to expanding its reach in the B2B segment, establishing solid
partnerships with builders and developers across regions.
Quality Assurance:
At ADPL, we combine tradition with innovation, delivering wooden doors that stand the
test of time.
4
Chapter – 3
TASK UNDERTAKEN
5
TASK UNDERTAKEN
6
Chapter – 4
RESEARCH METHODOLOGY
7
RESEARCH METHODOLOGY
4.1 Introduction
Mainly the data of the following project is focused on primary data, which is referred
from various sources to complete the project make more fruitful and make more
informative by the client’s perception & customers’ needs are full filled through various
methods.
Descriptive Research is the type of research that is used to describe the characteristics of
a population. Descriptive research includes surveys and fact-finding enquiries of
different kinds The methods of research utilized in descriptive research are survey
methods of all kinds, including comparative and co-relational methods.
This research is conclusive in nature because it aims to collect the data about the
preference & need of customer.
The research conducted in this project is largely based analysis on primary data.
Data is collected through surveys conducted via questionnaires, reaching out to builders
and homeowners. The primary aim of data collection is to position researchers
advantageously for predictive analysis
8
4.5 Types of Data Used
1. Primary Data:
The primary data was collected by asking question to the sample size in the areas of
Pune.
Data was also collection using the discussions with the customer.
I. Questionnaire's
II. Discussion with channel partners
4.6 Sample Size
9
Chapter – 5
10
DATA ANALYSIS & INTERPRETATION
Interpretation:
In the survey of 259 responses, most participants live in 3BHK flats (46.7%),
followed by 2BHK (42.1%), 4BHK (3.9%), and other types (7.3%). This sets the
stage for exploring door preferences.
11
B. "Preferred Door Types for Residential Buildings"
Interpretation:
In the survey, a whopping 95% of respondents lean towards wooden doors, with
3.5% opting for 'Other' choices and 1.5% favoring metal doors. This highlights
the predominant material preferences, offering a glimpse into potential market
trends.
12
C. "Distribution of Door Thickness Preferences Among
Respondents"
Table 5.3 Showing Prefernce of Door Thickness
Numbers
5%
0%7%
34%
24%
15% 5%
10%
Standard 45 44 40 36 35 34 Others
Interpretation:
In the survey, participants showed diverse preferences for door thicknesses. Notably,
23.9% favored 40 mm thickness, while 11.2% preferred 34 mm. Standard size doors
were chosen by 4.6%. Varying percentages opted for non-standard thicknesses like 45
mm, 44 mm, 36 mm, and 35 mm. The data offers nuanced insights into customer choices
for door thickness.
13
D. "Preferred External Layers for Doors Among Survey
Respondents"
Interpretation:
In the survey, most respondents (93.1%) preferred laminate for door exteriors, with a
smaller percentage (2.3%) favoring veneer. PVC and other materials accounted for 0.4%
and 4.2%, respectively, revealing key choices in door external layers.
14
E. "Budget Preferences for Doors Among Survey Participants"
1%
1%
10%
3%
13% 47%
3%
12%
1% 9%
Interpretation:
In the survey, 40.5% of respondents chose not to disclose their budget for doors. Among
those who did:
Other disclosed budgets ranged from Rs 7500 to Rs 3000, each chosen by smaller
percentages, offering insights into the financial considerations of survey participants.
15
F. "Preference for Door Frame Material Among Survey
Respondents"
Table 5.6 Showing Preference For Door Frame Material
Interpretation:
In the survey, 52.1% preferred solid wood frames, 26.3% chose teak wood, 17.4% opted
for 'Other,' and 4.2% preferred red meranti frames. This data unveils distinct material
preferences for door frames, enriching our understanding of customer choices in door
installation.
16
G. "Frame Budget Preferences Among Survey Respondents"
2.70%
10.80%
1.90%
0.80% 1.20%
56%
Interpretation:
The majority (56.3%) of respondents either didn't have a separate budget for door frames
or chose not to disclose it. Among those who shared a budget, preferences included Rs
3000 (10.8%), Rs 4000 (1.9%), Rs 2000 (2.7%), Rs 5000 (0.8%), and Rs 4500 (1.2%).
This sheds light on budget considerations for door frames, revealing financial
preferences of the surveyed individuals.
17
Chapter – 6
18
OBSERVATIONS & FINDINGS
FINDINGS ;
1. In the survey of 259 responses, most participants live in 3BHK flats (46.7%),
followed by 2BHK (42.1%), 4BHK (3.9%), and other types (7.3%). This sets the
stage for exploring door preferences.
2. In the survey, a whopping 95% of respondents lean towards wooden doors, with
3.5% opting for 'Other' choices and 1.5% favoring metal doors. This highlights
the predominant material preferences, offering a glimpse into potential market
trends.
3. In the survey, participants showed diverse preferences for door thicknesses.
Notably, 23.9% favored 40 mm thickness, while 11.2% preferred 34 mm.
Standard size doors were chosen by 4.6%. Varying percentages opted for non-
standard thicknesses like 45 mm, 44 mm, 36 mm, and 35 mm. The data offers
nuanced insights into customer choices for door thickness.
4. In the survey, most respondents (93.1%) preferred laminate for door exteriors,
with a smaller percentage (2.3%) favoring veneer. PVC and other materials
accounted for 0.4% and 4.2%, respectively, revealing key choices in door
external layers.
19
5. In the survey, 40.5% of respondents chose not to disclose their budget for doors.
Other disclosed budgets ranged from Rs 7500 to Rs 3000, each chosen by smaller
percentages, offering insights into the financial considerations of survey
participants.
6. In the survey, 52.1% preferred solid wood frames, 26.3% chose teak wood,
17.4% opted for 'Other,' and 4.2% preferred red meranti frames. This data unveils
distinct material preferences for door frames, enriching our understanding of
customer choices in door installation.
7. The majority (56.3%) of respondents either didn't have a separate budget for door
frames or chose not to disclose it. Among those who shared a budget, preferences
included Rs 3000 (10.8%), Rs 4000 (1.9%), Rs 2000 (2.7%), Rs 5000 (0.8%),
and Rs 4500 (1.2%). This sheds light on budget considerations for door frames,
revealing financial preferences of the surveyed individuals.
20
Chapter-7
SUGGESTIONS
21
SUGGESTIONS
1. Emphasize 40 mm Thickness:
Highlight and promote doors with a thickness of 40 mm, as this thickness category
emerged as a significant preference among respondents. Consider showcasing the
durability and structural benefits of doors in this category.
5. Customer Education:
Develop educational materials or resources to inform customers about the benefits
and considerations of different door materials, thicknesses, and external layers. This
can empower customers to make well-informed choices.
22
6. Adapt Products to Market Trends:
Continuously monitor market trends and adapt product offerings to align with
evolving customer preferences. Regularly update product catalogs and marketing
materials to reflect the latest trends in the residential building sector.
These suggestions aim to guide Antique Dekor Pvt Ltd. in refining its product
offerings, marketing strategies, and customer engagement .
23
Chapter-8
KEY LEARNINGS and CONTRIBUTION TO THE HOST
ORGANIZATION
24
1.1. CONTRIBUTION TO THE HOST ORGANIZATION
1. Customer-Centric Insights:
The project highlighted the importance of understanding and catering to customer
preferences in the residential door market.
4. Market Practices :
Gained insights into marketing practices specific to the door market .
2. Geographic Focus:
The study primarily focused on under-construction buildings in Pune. Generalizing
findings to a broader geographical context may require additional research in different
regions.
26
3. Survey Methodology Constraints:
The survey method, while effective, relied on self-reporting. Combining survey data
with observational methods or interviews could offer richer insights.
5. Technological Integration:
Researching the integration of smart technologies in doors and its influence on
customer choices could be relevant in an era of increasing home automation.
6. Cross-Industry Collaboration:
Exploring potential collaborations with architectural and interior design firms to
understand holistic customer preferences in the context of overall home design.
27
Chapter-9
CONCLUSION
28
CONCLUSION
To sum it up, this project gave us a good look into what people want in their doors
for homes. I found some cool trends that can help Antique Dekor Pvt Ltd. make
smarter decisions. But, it's important to know that my findings might not apply
everywhere because of some limitations in my study.
The suggestions I gave for making the products better are based on what we learned
from the surveys. We also made sure to be careful about privacy when collecting data
from people.Looking forward, there are more things we could explore, like checking
trends over time or looking at different regions. These ideas can help the company
keep up with what customers want. In a nutshell, this project is a useful guide for
Antique Dekor Pvt Ltd. to improve their products, market smarter, and keep
customers happy in the changing world of home doors.
29
Chapter-10
BIBLIOGRAPHY
30
BIBLIOGRAPHY
1) https://www.wikipedia.org/
2) https://www.marketingprofs.com/
3) https://www.google.com/
Books
3) Cosumer Behaviors
31
Chapter-11
ANNEXURE
32
ANNEXURE
1. Date/ Time *
___________________
2. PIN Code*
3. Project Name*
A. Yes
B. No
5. No. Of blocks*
7. No of Flats*
Short answer text
33
8. Types of Flats *
A. 2BHK
B. 3BHK
C. 4BHK
D. OTHER
9. Types of Doors*
A. Metal Doors
B. Wooden Door
C. Glass Door
D. WPC
E. Other
A. Veener
B. Laminate
C. PVC
D. Other
A. Yes
B. No
A. Red Merranti
B. Teak Wood
C. Solid Wood
D. Other
A. Yes
B. No
35
19. Quality Check Sample Material*
36