BUS 230 – Individual Assignment 2 (15%)

SPRING 2024 –F3

This Assignment is based on our course material, our class discussions, and your
own research.

Your task is to create a video to be used for presenting a survey for your research
proposal.

NOTE:

 Make sure you record the video in Windows compatible format (.avi, .mpeg,
or .mp4).
 For the video recording, you may use your mobile phones. It does not have to be in
high resolution. Videos should be recorded by rotating phones to a horizontal
position to result in wide-screen format. Make sure the video file is not more than
90MB.
 Base the content of your video answer on our class discussion, the material
uploaded to Moodle, and your own research. Use of appropriate terminology is
expected.
 Do not repeat parts from the document / slides / websites verbatim. Use your own
words at all times.
 The video file should be uploaded to Moodle by Thursday, March 28 @ 23:59.
 Any corrupt file will fall under the late submission policy! So, please check your files
before submitting them.

Grading rubric (please see details on page 3)

The video follows the rules. 25

The video is complete, and the information is accurate. 25
The video shows some originality. 25
The language is appropriate. 25
TOTAL 100

Please note that a delayed submission (including submission of wrong / corrupt file)
will result in the following grade deduction:

 1 Day – 40% Deduction

 2 Days – 60% Deduction
 Background information

Survey Research

“Survey research is defined as "the collection of information from a sample of individuals

through their responses to questions" (Check & Schutt, 2012, p. 160). This type of
research allows for a variety of methods to recruit participants, collect data, and utilize
various methods of instrumentation. Survey research can use quantitative research
strategies (e.g., using questionnaires with numerically rated items), qualitative research
strategies (e.g., using open-ended questions), or both strategies (i.e., mixed methods). As it
is often used to describe and explore human behavior, surveys are therefore frequently
used in social and psychological research” (Ponto, 2015).

A survey is a method of gathering information using relevant questions from a sample of

people with the aim of understanding populations as a whole. Surveys provide a critical
source of data and insights for everyone engaged in the information economy, from
businesses to media, to government and academics.

Ponto, J. (2015). Understanding and Evaluating Survey Research. Journal of Advanced

Practitioner in Oncology, 6(2),168-171.

Research Scenario

You are leading a team of teachers at Kuwait Elementary School who are investigating the
effects of a new reading program on students' literacy skills. The goal of this study is to
analyze how the program's activities and resources influence students' reading abilities. To
achieve this, you will be surveying students about their experiences with the reading
program. As the lead researcher, you and your team are excited to provide valuable
insights into enhancing literacy education. However, before starting the study, you need
approval from the school's administration (Institutional Review Board - IRB). Your task is to
prepare and present a survey to the school board (IRB) for their review and approval.

TASK: Your task is to prepare a short video (maximum 2 and a half minutes)
explaining the basics of your survey to the IRB. Introduce yourself and discuss the
following in your video:

 Research topic
 Objective of the survey (guiding questions and answers)
 Survey type
 Advantage(s)
 Challenge(s)
 Sampling
 Any validity and/or ethical considerations
 Considerations about survey accessibility, bias, cultural sensitivity, cost,
time, others, etc.
 Mode of survey administration
 Survey management (post-survey actions)
 Types of questions and 1-2 examples of questions (one question for each
type)
 Grading Rubric

Specific Total
25 - 20 19 - 14 13 - 8 7-0
Criteria
 Video  Video  Video  Video
follows all follows follows only does not
Instruction
the most some follow
s
instruction instructio instructions instruction
s. ns. . s.
 The  The  The video  The video
informatio informati addresses does not
n is on is only some cover any
relevant mostly parts. of the
and accurate  Only some points.
accurate. and information  Informatio
Content
mostly is accurate. n is mostly
relevant.  Only some inaccurate
information .
is relevant.  Informatio
n is mostly
irrelevant.
 Video  Video  Video  Video is a
shows a shows synthesizes mere
great deal some course repetition
of evidence material but of course
independ of does not material
ent insight independ develop and/or
and ent students’ other
Originality originality. thought. own sources.
insights or  Video
conclusions shows no
. evidence
of
independe
nt
thinking.
  The  The  The  Video fails
message message message is to convey
is is confusing. / the
communic adequate presentatio intended
ated well ly n skills message /
using communi impede Student
appropriat cated understandi reads the
Language /
e using ng the script.
Presentati
vocabular appropria message.
on skills
y and te
grammar vocabular
& y and
presentati grammar
on skills. &
presentat
ion skills.

TOTAL: