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Business Description
A spa is a business that provides wellness and relaxation
services to its customers. The primary focus of a spa is to create a serene
and rejuvenating environment where individuals can escape from the stresses
of everyday life and focus on their physical and mental well-being.

2.1 GENERAL DESCRIPTION OF THE PRODUCT/SERVICE :

It would discuss the product/service is a wellness and relaxation center
that offers a range of services aimed at promoting physical and mental well-
being. The primary focus of a spa is to provide treatments and therapies that
help individuals relax, rejuvenate, and restore balance in their lives.

2.1.1 BUSINESS NAME:

"The Shining Spa of Guia" is a captivating and inviting name for
a spa business. It evokes a sense of luxury, tranquility, and excellence
in service. The word "shining" suggests brightness, radiance, and a
positive aura, which aligns well with the rejuvenating and uplifting
experience that a spa aims to provide. By incorporating the location of
Guia into the name, it adds a personal touch and helps customers
identify the spa's geographical presence.

2.1.2 PRODUCT/SERVICE FEATURES:

Shining Spa of Guia offers a range of products and services to
provide a relaxing and rejuvenating experience.

2.1.3 PRODUCT/SERVICE VARIATIONS:

He Shining Spa of Guia offers a variety of services to cater to
the diverse needs and preferences of its customers.

Massages: The spa offers a range of massage therapies,

including Swedish massage, deep tissue massage, hot stone
massage, aromatherapy massage, and sports massage.

Facials: The spa provides a selection of facial treatments

tailored to different skin types and concerns.
Body Treatments: The spa offers various body treatments
designed to exfoliate, detoxify, and nourish the skin

2.1.4 PRODUCT/SERVICE STYLE:

The Shining Spa of Guia prides itself on providing a luxurious
and serene atmosphere where customers can indulge in a truly
rejuvenating experience. The spa aims to create a sense of elegance,
tranquility, and personalized care for each individual who walks through
its doors.
2.1.5 PRODUCT/SERVICE QUALITY:
The Shining Spa of Guia product and service quality to ensure
the utmost satisfaction of its customers.By combining expertise,
premium products, personalized care, and a commitment to customer
satisfaction, the spa ensures that customers receive a memorable and
exceptional spa experience.

2.2 INDUSTRY BACKGROUND:

The Shining Spa of Guia operates within the broader spa and
wellness industry. The spa industry has experienced significant growth
and popularity in recent years as more individuals seek relaxation, self-
care, and holistic well-being experiences.

2.2.1 INTERNATIONAL

This special issue analyses the ways in which traditional health

or medical spas can be adapted to attract and accommodate
commercial (non-state-funded) guests and international tourists
through the provision of wellness services. Many traditional medical
spas, especially in Central and Eastern Europe were originally funded
or subsidised by national governments because they provided health
services for residents and domestic tourists. However, in recent years,
many spas have been under-funded and were expected to attract
guests on the free market, including international tourists.

This represents a major challenge, as international tourists may

expect wellness rather than medical facilities or higher quality facilities
than the spas can currently afford to offer. This can include a greater
level of comfort, sanitation and hospitality, an attractive environment,
design and atmosphere, as well as unique and personal experiences.

The articles in this special issue therefore reflect on many of

these challenges. Some of the papers approach the subject from
different perspectives within the same country (e.g. the Czech Republic
and Hungary). The works by Lucie Sobotková and Angela Wright &
Eva Boleloucka (from Czech Republic) analyse the situation from the
perspective of different types of ownership as well as a health
insurance perspective.

In the articles by Flórián Strack & Ágnes Raffay-Danyi and

Melanie Smith, András Jancsik & László Puczkó (both Hungarian
studies), the main emphasis is on demand and customer service
although they address broader issues too. The country-wide paper –
entitled Well-being and Healing – Characteristics of Demand for Spas
in Hungary analyses the success criteria for Hungarian spa operation,
as well as examining the nature of demand and profile of guests.
Whereas domestic (Hungarian) guests opt more for medical or healing
services financed by social insurance, international visitors tend to
choose wellness or relaxation services.

2.3 BUSINESS HISTORY BACKGROUND:

Shining SPA of Guia which is The ancient Greeks and Romans,
in particular, recognized the therapeutic benefits of bathing and
developed elaborate communal bathing facilities known as "shining or
"Guia." The term "shining" typically refers to something that emits or
reflects light, brightness, or radiance and "Guia" is likely a reference to
a specific location or area. It could be the name of a town, city, or
region where the spa is located.

2.3.1 BUSINESS NAME:

The Shining Spa of Guia

2.3.2 VISION AND MISSION

Vision:
The vision of the Shining Spa of Guia may be to create a haven
of tranquility and well-being, where individuals can escape the stresses
of daily life and experience a holistic approach to relaxation,
rejuvenation, and self-care. The spa may strive to be recognized as a
leading destination for luxurious and personalized spa experiences,
promoting overall wellness and radiance.

Mission:
The mission of the Shining Spa of Guia could be to provide
exceptional services, tailored to the unique needs and preferences of
each customer. The spa may aim to create a serene and nurturing
environment, offering a diverse range of high-quality treatments and
therapies that promote physical, mental, and emotional well-being.

2.3.3 BUSINESS OBJECTIVES:

The business objectives of a spa can vary depending on its
specific goals and target market.

 A primary objective for any spa is to ensure customer

satisfaction.
 Spas aim to provide top-quality services and treatments.
 Many spas focus on offering personalized and customized
experiences to meet the unique needs and preferences of each
customer.

2.3.4 SWOT ANALYSIS:

Relaxation and wellness: Spas offer a unique environment for
relaxation, rejuvenation, and overall well-being, which can be a
significant strength in attracting customers.