CHAPTER II

BUSINESS DESCRIPTION

The business of providing purified distilled water involves offering a clean

and safe drinking water option to consumers. Purified distilled water goes through
a rigorous filtration and distillation process to remove impurities and
contaminants, resulting in a high-quality and pure water product.

2.1. General Description of the product/service

The services provided in the purified distilled water industry revolve around
offering clean and high-quality drinking water to consumers. Purified distilled
water undergoes a thorough purification process to remove impurities and
contaminants, resulting in a pure and safe water product.
2.1.1 BUSINESS NAME:
“Crystal Clear Aqua” I invented this name because its start to my business
which is mineral from the word crystal clear it simplify the clearness of the water.
2.1.2 PRODUCT/ SERVICE FEATURES
Purified distilled water offers several features and benefits
that make it a popular choice for consumers. Here are some key
features of purified distilled water, urity: Purified distilled water goes
through a rigorous purification process that removes impurities,
contaminants, and minerals. Health and Hydration: Drinking purified
distilled water can contribute to overall health and hydration.
2.1.3 PRODCT/ SERVICE VARIATIONS
Purified distilled water can be offered in various
product/service variations to cater to different consumer needs and
preferences.
 Bottle Sizes: Purified distilled water can be
packaged in different bottle sizes to accommodate
various usage scenarios.
 Customized Bottles or Labels: Purified distilled
water can be customized with personalized labels or
branding for special events, corporate gifts, or
promotional purposes.
 2.1.4 PRODUCT/ SERVICE STYLE
The style of purified distilled water refers to the overall
presentation and branding of the product or service. While purified
distilled water itself is a pure and clean product, the style can
influence the consumer's perception and experience.

 Minimalist: Many purified distilled water

brands adopt a minimalist style, emphasizing
simplicity and purity. This can be reflected in
the packaging design, using clean lines,
minimal graphics, and a focus on the clarity of
the water itself
 Eco-friendly: With increasing consumer
awareness of environmental sustainability,
some purified distilled water brands choose an
eco-friendly style.

2.1.5 PRODUCT/ SERVICE QUALITY

The quality of purified distilled water is a critical aspect of the
product/service. Here are some key factors that contribute to the quality of
purified distilled water

 Purity: Purified distilled water undergoes a

thorough purification process to remove
impurities, contaminants, and minerals. This
process ensures that the water is free from
chemicals, bacteria, viruses, heavy metals, and
other harmful substances, resulting in a pure and
safe drinking water option.
 Quality Control Measures: Purified distilled
water businesses implement stringent quality
control measures throughout the production and
packaging process.
 Production Process: The production process of
purified distilled water involves various purification
methods, such as filtration, reverse osmosis,
carbon filtration, and distillation.
Service quality
It's important for purified distilled water businesses to
prioritize quality throughout every stage of the production and distribution
process. By ensuring the highest standards of purity and safety, businesses can
provide customers with a reliable and high-quality drinking water option.
 Product quality
process of distillation involves boiling water and then
collecting the steam, which is then condensed back into liquid form.
This process helps remove impurities, minerals, and contaminants
from the water, resulting in a purer product. quality of the water
source plays a significant role in the final product. If the source
water is already contaminated or contains high levels of impurities,
the distilled water may not be as pure as desired.
2.2 INDUSTRY BACKGROUND
The industry background of a business plan provides an overview
of the specific industry in which the business operates. It helps to provide context
and understanding of the market dynamics, trends, and competition that the
business will face. Here is an example of an industry background for a gown
boutique business plan. In addition it will discuss the related topic either it is a
international national and local.
International:

National

Local

2.3.1 BUSINESS NAME

“ Crystal clear Aqua”

2.3.2 VISION AND MISSION

While purified distilled water itself is a product rather than an

organization, companies that produce and distribute purified distilled water
may have their own vision and mission statements. These statements
reflect the company's goals, values, and aspirations. Although I don't have
access to specific company information

Vision

To be the leading provider of high-quality purified distilled

water, ensuring the health and well-being of our customers by delivering
pure and refreshing hydration.
 Mission

Is to produce and distribute purified distilled water that meets

the highest standards of quality and purity. We are committed to utilizing
advanced distillation processes and rigorous testing to ensure that our
customers have access to clean, safe, and refreshing water. We strive to
promote health and wellness by providing a reliable source of pure
hydration for individuals and communities.

2.3.3 BUSINESS OBJECTIVES

The business objectives of companies in the purified distilled water

industry can vary depending on their specific goals and strategies. Here are
some common business objectives that companies in this industry may pursue

 Quality Assurance: Ensuring the production and

distribution of high-quality purified distilled water that
meets or exceeds regulatory standards and customer
expectations.
 Sustainability and Environmental
Responsibility: Incorporating sustainable practices into
the production and distribution processes to minimize
environmental impact.
 Market Expansion: Expanding the market
reach and customer base by targeting new
geographic areas or customer segments.

2.3.4 SWOT ANALYSIS

2.3.4.1 STRENGTH

 Purity and Quality: Purified distilled

water is known for its high level of purity and
absence of impurities, making it a desirable
choice for various industries and applications.
 Health and Safety: Distillation
effectively removes contaminants and
pathogens, ensuring that the water is safe for
consumption and use in sensitive applications.
 Market Demand: There is a growing
demand for purified water due to increasing
 health consciousness and the need for clean
and safe hydration.

2.3.4.2 WEAKNESS

 Production Costs: The process of distillation

can be energy-intensive and costly, which may impact
the production costs and pricing of purified distilled
water.
 Environmental Impact: The distillation process
requires significant energy consumption, which can
contribute to carbon emissions and environmental
impact.

2.3.4.3 OPPORTUNITIES

 Growing Health Consciousness: The increasing

focus on health and wellness presents an opportunity
for the purified distilled water industry to cater to the
demand for clean and safe hydration.
 Market Expansion: There is potential for market
expansion by targeting new geographic areas or
customer segments that have a demand for purified
distilled water.


2.3.4.4 THREATS

 Alternative Purification Methods: Other

purification methods such as reverse osmosis and
capacitive deionization offer alternatives to distilled
water, posing a threat to the market share of purified
distilled water.
 Regulatory Compliance: Compliance with strict
regulatory standards and water quality regulations can
pose challenges for companies in the purified water
industry.

 2.3.4.5 BUSINESS LOCATION

My business will be located in front of Maasim Elementary school

is easily to see because it is just in front of the highway.

2.4 POTENTIAL OF THE VENTURE

The venture of producing and distributing purified distilled water has

significant potential. Here are some factors that contribute to its potential. Health
and Safety Considerations: Distilled water is known for its high purity and
absence of impurities, making it a preferred choice in applications where water
quality is crucial.

2.5 UNIQUENESS OF THE PRODUCT/ SERVICES

The uniqueness of the product/service of purified distilled water lies

in its specific production process and the level of purity it offers.

Distillation Process: Purified distilled water is produced through the

process of distillation, which involves boiling water and then collecting the steam,
which is then condensed back into liquid form. High Purity: Distilled water is
known for its exceptionally high purity. The distillation process removes various
impurities, including bacteria, viruses, minerals, chemicals, and pollutants,
resulting in water that is free from most contaminants.