CHAPTER II

BUSINESS DESCRIPTION

Managing an enterprise for hair care solution will be discusses here in the
business description it will discuss what are the product and services that we will
be used in the process of hair care solution.

2.1. General Description of the product/service

In general description this time we are also be defined the features of
service’s in hair care solution, the product quality and also the services.

2.1.1 BUSINESS NAME:

Glamour Haven Salon this name I created to get an
attraction to the customer because in just name it can get some attention
to the individual.

2.1.2 PRODUCT/ SERVICE FEATURES

In managing an enterprise for hair care solution we often are
advisable to get another service’s for the enhance to the company there are
always be a different style of service’s and product’s.

2.1.3 PRODCT/ SERVICE VARIATIONS

In the glamour haven salon are have and provide a good
services we always value the friendship to the customer and also in our
salon we offer different kind of services.

• Hair color- For those who want to colored or blond their hair
specially we use the trusted products.
• Brazilian Botox- is a popular hair treatment that helps to
reduce frizz, tame unruly hair, and provide a smooth and shiny finish.
 2.1.4 PRODUCT/ SERVICE STYLE
In the glamour haven salon product and services style was have a
different it will because in building a business we must have the the
services style so that the customer will be attracted to our product.

2.1.5 PRODUCT/ SERVICE QUALITY

In our house hold the product and also the service’s we
always provide the quality brand to our customer for a beautiful
OUTCOMES and result.

 Product quality- in our salon we only provide a

quality products which has a high rate in the industry

 Service quality- And also in our salon we are not just

focus in our work we are the one who commitment in
good excellence.

2.2 INDUSTRY BACKGROUND

International
Human hair is comprised mainly of protein, at 65–95% by weight.
Keratin, the most abundant component, is a group of insoluble protein complexes
which impart elasticity, suppleness, and resistance to the fibers. (1) Melanin,
nature’s hair pigment, is mainly distributed in the middle layer of the hair shaft or
cortex and is embedded between keratin fibers, where it makes up only 1–3% of
human hair by weight. These nanometer-scale granular pigments (200–800 nm)
generate the naturally beautiful colors found in human hair. Colors arise from the
distribution, concentration, and blending of two types of melanin: brown and black
eumelanins, and less commonly, red pheomelanins. (2−5) It follows then that the
reduction or disappearance of melanin from hair fibers is the phenomenon that
leads to color loss and consequent hair greying and eventually whitening. (pril 29,
2020,)
 National

Many hair products contain endocrine-disrupting compounds and

carcinogens potentially relevant to breast cancer. Products used predominately
by black women may contain more hormonally-active compounds. In a national
prospective cohort study, we examined the association between hair dye and
chemical relaxer/straightener use and breast cancer risk by ethnicity. Sister Study
participants (n = 46,709), women ages 35–74, were enrolled between 2003 and
2009, and had a sister with breast cancer but were breast cancer-free
themselves. Enrollment questionnaires included past 12-month hair product use.
Cox proportional hazards models estimated adjusted hazard ratios (HRs) and
95% confidence intervals (95% CIs) for the association between hair products
and breast cancer; effect measure modification by ethnicity was evaluated.
During follow-up (mean = 8.3 years), 2,794 breast cancers were identified. Fifty-
five percent of participants reported using permanent dye at enrollment.
Permanent dye use was associated with 45% higher breast cancer risk in black
women (HR = 1.45, 95% CI: 1.10–1.90), and 7% higher risk in white women (HR
= 1.07, 95% CI: 0.99–1.16; heterogeneity p = 0.04). Among all participants,
personal straightener use was associated with breast cancer risk (HR = 1.18,
95% CI 0.99–1.41); with higher risk associated with increased frequency (p for
trend = 0.02). (03 December 2019

Local

2.3 BUSINESS HISTORY/ BACKGROUND

The Glamour haven salon coming from my dreams because when I was a
little I rally like designing the hair of my classmate mama and also friend because
I express my creativity towards this and my expression.
2.3.1 BUSINESS NAME
The “Glamour haven salon”
2.3.2 VISION AND MISSION
The vision statement represents the future aspirations and goals of
the salon. It describes the desired position the salon aims to achieve in the
industry. The mission statement outlines the purpose and core values of
the salon. It highlights the salon's commitment to delivering personalized
and high-quality salon services that exceed client expectations.
 Vision
 Our vision is to be the premier destination for
beauty and self-care,

 providing exceptional salon services that enhance

our clients' natural beauty and boost their confidence.

 We strive to create a welcoming and relaxing

environment where our clients can indulge in top-
notch beauty treatments and leave feeling rejuvenated
and empowered.
Mission
 Our mission is to deliver personalized and high-
quality salon services that exceed our clients'
expectations.

 We are committed to staying up-to-date with the

latest trends, techniques

 products in the beauty industry to ensure that our

clients receive the best possible results.

 We aim to build long-lasting relationships with our

clients based on trust, professionalism, and
exceptional customer service.

 Our goal is to inspire and empower our clients to

embrace their unique beauty and feel their absolute
best.
2.3.3 BUSINESS OBJECTIVES

 Retain and Grow Client Base: Building a loyal

customer base is essential for the long-term success
of a salon. Objectives related to client retention and
growth may include implementing customer loyalty
programs, offering special promotions or discounts,
and providing personalized recommendations and
follow-up services.
 Maintain a Positive Online Reputation: In today's
digital age, online reputation plays a significant role in
attracting new clients.
2.3.4 SWOT ANALYSIS

stands for Strengths, Weaknesses, Opportunities, and Threats. A

SWOT analysis is a strategic planning tool used to assess the internal and
external factors that can impact the success of a business or organization.
It helps identify the strengths and weaknesses within the organization
(internal factors) and the opportunities and threats in the external
environment.

2.3.4.1 STRENGTH
 Highly skilled and trained staff: Having a team of
experienced and talented hairstylists, estheticians, and
beauty professionals is a significant strength for a salon.

 Use of high-quality products: Using high-quality

haircare, skincare, and beauty products can be a strength
for a salon.

 Excellent customer service: Offering exceptional

customer service can set a salon apart from its
competitors. Providing a welcoming and friendly
environment, personalized attention, and going the extra
mile to meet client needs can be a strength that attracts
and retains loyal customers.

2.3.4.2 WEAKNESS
 Lack of skilled staff: If a salon lacks a team of highly skilled and
trained professionals, it can be a weakness.

 Outdated technology or equipment: If a salon lacks modern

technology or outdated equipment, it can be a weakness. This can
impact the efficiency and quality of services provided, as well as
limit the salon's ability to offer innovative treatments
 Limited marketing and promotion: If a salon does not invest in
effective marketing and promotion, it can be a weakness.
2.3.4.3 OPPORTUNITIES
  Rowing demand for beauty services: The beauty
industry continues to experience growth, with an increasing
number of people seeking salon services for self-care and
grooming.

 Expansion of service offerings: Introducing new services

or expanding existing ones can be an opportunity for a salon.
For example, adding spa treatments, specialized beauty
services, or incorporating eco-friendly and organic products
can attract new clients and increase revenue.

 Collaborations and partnerships: Forming collaborations

or partnerships with complementary businesses can be an
opportunity for a salon.

2.3.4.4 THREATS
 Intense competition: The salon industry can be highly competitive,
with numerous salons operating in the same area.

 Economic downturns: During economic downturns or periods of

financial instability, people may reduce their spending on non-essential
services like salon visits.
 2.3.4.5 BUSINESS LOCATION
The glamour haven salon was located in Public market in
maasaim Sarangani because everyday there are a lot people go their to buy
necessarily things that why I want to build my salon in Public Market. So my
business is easy to see because this is just in front of highway when we go to the
public market.
2.4 POTENTIAL OF THE VENTURE
 Curated Beauty Selection: The salon can leverage its
expertise and industry connections to curate a selection of high-
quality beauty products. This can include skincare, haircare,
makeup, and other beauty essentials.

 Brand Partnerships: The salon can collaborate with beauty

brands to include their products in the subscription boxes.

2.5 UNIQUENESS OF THE PRODUCT/ SERVICE

 Collaborations and Limited Editions: Collaborating

with other brands or influencers to create limited edition
products can generate excitement and exclusivity

 Innovative and Trendsetting Products: Staying

ahead of the curve by offering innovative and trendsetting
beauty products can attract customers looking for the latest
and most cutting-edge options.
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