1.

Print Advertising (Past)

Overview:

 Print advertising emerged during the late 19th century and remained dominant until the mid-
20th century.

 The market was characterized by the proliferation of newspapers, magazines, and outdoor
advertising such as billboards and posters.

 Brands were eager to capitalize on the growing literacy rates and urbanization of the
population.

Types of ad:

- Newspapers and Magazines:

Example1: Coca-Cola's first print ad in 1886 featured in a newspaper.

-statistics:

-peformance:

Example2: Early magazine advertisements for automobiles in the early 20th century.

-statistics:

-peformance:

- Billboards and Posters:

+ in the past: OOH – out of home: (the world (3D) vs VN (attractive quotes)
+ in the present: DOOD – digital out of home (the world vs VN)
=> specific examples: product name, company, country.
- advantages and disadvanages of each; reason why developed/not developed.

Example1

-statistics:

-peformance:

Example2

-statistics:
-peformance:

- conclusion (overall performance, effectiveness, comparison,…)

2. Broadcast Advertising (Mid-20th Century)

Overview:
The mid-20th century saw the rise of broadcast media, including radio and television.
This period witnessed the mass adoption of radio sets and television households, making
them ideal advertising channels.
The post-World War II economic boom fueled consumerism and advertising expenditure.

Type of ads:

- Radio Advertising:
in VN: https://ssm.vn/en/things-to-know-about-radio-commercials-from-a-to-z-6178.html
- https://panoquangcao.net/quang-cao-tren-radio-la-gi-quang-cao-tren-radio-lieu-co-loi-thoi-
3595.html
- In the world: https://www.adresultsmedia.com/news-insights/radio-advertising-types-and-
examples/
- https://filestage.io/blog/best-radio-ads/
-
-

Example1

Example2

- Television Commercials:

Example1

Example2

- conclusion (overall performance, effectiveness, comparison,…)

3. Digital Advertising (Present)

 Overview: Digital advertising brought precision to targeting through platforms like social media,
search engines, and video streaming services. Social media ads became highly personalized, while
search engine ads capitalized on user intent. Video streaming introduced pre-roll ads and
monetization for creators. The rise of native advertising and influencer collaborations
demonstrated new ways of engaging audiences.

Types of ads:

- Social Media Advertising:

Example1

Example2

- Search Engine Advertising:

Example1

Example2

- conclusion (overall performance, effectiveness, comparison,…)

4. Personalization and AI in Advertising (Emerging Trends)

Overview: The current stage emphasizes personalization and AI-driven strategies. Behavioral
targeting tailors ads based on user behaviors, fostering relevance. Programmatic advertising
automates placements for efficiency, while dynamic ads adjust content in real time. Voice and
visual search tap into voice assistants and image-based searches, shaping the future of consumer
interactions.

Types of ads:

- Behavioral Targeting:

Example: Amazon's product recommendations based on browsing and purchase history.

Example: Retargeting ads that follow users after they've visited a website.

- Voice and Visual Search Advertising:

Example: Voice assistants like Amazon Alexa providing audio-based product recommendations.
Example: Visual search on platforms like Pinterest, allowing users to shop from images.

- conclusion (overall performance, effectiveness, comparison,…)

Lịch sử của quảng cáo:

https://www.brandsvietnam.com/congdong/topic/27793-Lich-su-quang-cao-
phat-trien-nhu-the-nao

https://hemera.vn/tin-tuc/tim-hieu-xu-huong-marketing-tieu-bieu-o-my-va-
viet-nam-7675.html

Quảng cáo: Ngôi sao phương Nam