Faculty: Marketing Marketing

Semester 1A _ September 2023

Course Name Product Management
Course code MGT1103E
Group class A01E
Lecturer’s name Nguyễn Thị Ngọc Dung
Team name Grade A
Team symbol A
Business Name Diana Unicharm
EXECUTIVE SUMMARY

Company overview

 Mission

 Diana Unicharm is always a pioneer in applying the

most innovative technology in manufacturing personal
hygiene products. With our corporate philosophy
"NOLA & DOLA" (Necessities of Life with Activities
& Dreams of Life with Activities), We - Diana Unicharm
continue to deliver high value added products that
capture the heart of Vietnamese consumers.

 Vision

 Serving different needs so that you always see “Là con

gái. Thật tuyệt!”

 Diana is the leading brand of sanitary pads for women in

Vietnam.

 Information that the head office of Diana Unicharm Joint

Stock Company is Diana Unicharm Joint Stock Company.
Company address: Vinh Tuy Industrial Park, Linh Nam
Street, Vinh Hung Ward, Hoang Mai District, Vietnam.

 Diana is a spin-out, present and developed in Vietnam

market for more than 26 years.
  Sales distribution channels

 Traditional channels: Grocery, supermarket.

 Online channels: Shopee, Lazada, Tiktok shop, Tiki, ...

Management

 Mr.Takahiro Okada has been general manager of Diana

Unicharm since the beginning of August 8

 According to Unicharm Group's leaders, with experience

drawn from the international market in sales, marketing,
development strategy planning, etc., Mr. Takahiro Okada
will accompany Diana Unicharm to realize the vision of
becoming a billion-dollar enterprise by 2030,
contributing to improving the quality of life of
Vietnamese people.

 Mr. Do Anh Tu - Permanent Vice Chairman of Diana

Unicharm

 Highly appreciated the leadership, management capacity

and experience of the new general director.

Product/ Technology

 1997: Products under the Diana brand are officially

available on the market.
 1998: Diana launched Diana Night - the first nighttime
sanitary napkin on the market.

 2001: Diana Super absorbent sanitary napkin - applying

smart absorbent layer technology was born.

 2002-2003: Ultra-thin sanitary napkin products such as

Diana M, Diana Daily, Diana Soft, Diana Soft are very
thin.

 2005: Launching Diana Super Absorbent product with

the message "For a dynamic new day".

 2008: Diana Super Absorbent Sanitary Napkin "Smooth

Edge".

 2010: Diana Company officially became a member of

Unicharm group.

 2013: Diana Super Permeable continues to conquer

consumers with the message "Do what you love the way
you love".

 2014: With exclusive Microfiber technology from

Unicharm, Diana Unicharm has launched Diana Sensi's
first skin care tampon.
  2015: Launch Diana's new look with products with
completely new packaging designs. Marking a change in
brand image as well as the image of a younger, more
dynamic Diana.

 2023: Diana occupy the largest market share in Vietnam.

Unmet Clinical Needs

 Diana’s target market

  SWOT market

Intellectual Property

 1998: Diana launched Diana Night - the first nighttime

sanitary napkin on the market.

 2001: Diana Super absorbent sanitary napkin - applying

smart absorbent layer technology was born.
  2002-2003: Ultra-thin sanitary napkin products such as
Diana M, Diana Daily, Diana Soft, Diana Soft are very
thin.

 Diana's products have been applied Unicharm's

proprietary microfiber technology, improving quality
with users. (2010)

 In 2014, with Ice-Cool technology combined with

Unicharm's proprietary microfiber technology.

 2014: With exclusive Microfiber technology from

Unicharm, Diana Unicharm has launched Diana Sensi's
first skin care tampon.

 Super absorbent technology (SAPs), the largest advanced

production line system in Vietnam and Southeast.

 The first and only sanitary napkin brand manufacturing

company in Vietnam to receive the ISO 9001: 2000
certificate (issued by SGS UK).

INDUSTRY AND COMPETION PROFILE

TARGET MARKET

TARGET CUSTOMER PROFILE

 Name: Mai
 Age: 40
 Accommodation: Ho Chi Minh city
 Income: 15 million VND
 Gender: Female
 Job: Office worker
 Character: Experience high-end activities, look
for the product has high absorbency, suitable
scent, non-irritation, antibacterial.
BASICS FORCASTING

 Forecast Initial Sales Volumes of New Products

 1 day averages about 60 participants (1 participant, sold

1 bag of 20 pieces), total 1 month estimated number of
sales is 1800 bags

 Estimate Brand Cannibalization Impact

 This will not happen because with new products this

time based on old products added flavor and customers
can experience more unused ones, thereby stimulating
sales of both new and existing products.

 Assess Raw Material Suppliers

 Sanitary pads: Imported from reputable materials of

the company for many years.

 Inner perfume: Imported from the Essential Oil

Warehouse, a large company specializing in importing
essential oils in the market, with a 1-year commitment
copper box, this supply will be stable.
  The Initial Production Distribution

 Direct distribution at the first store in Ho Chi Minh City,

if the target indicators are achieved, it will expand the
number of stores in other major cities in Vietnam.

PRODUCT POSITIONING STATEMENT

PRODUCT REQIREMENT DOCUMENTS
Product name

 Workshop làm băng vệ sinh

Vision

 Serving different needs so that you always see “Là con gái.
Thật tuyệt!”

Description

 The first sanitary pad workshop in the world.

  This is considered an important milestone of Diana,

defining her position in the Vietnamese market.

 The leader in this new type of business.

 Gaining a high market share because there are no

competitors today.

 Brings high communication effect.

 Bringing a lot of experience and creativity in customer’s

way.

 This product is based on the theory of sensory marketing.

 Feeling with multiple senses helps customers enjoy and

remember longer.

 Help them become more confident with their scent.

 Helping users find the most suitable type of sanitary

pads.

 Sometimes customers don't know what they want.

 They had problems with previous sanitary pads.

 Existing sanitary pads do not meet all of their expected

criteria.

 Expanding the customer group receives little attention.

 The brands typically target women aged 12 to 35,

accounting for about 60% of the 36 million potential

customers.

 This product focuses on niche market (Diana had done

well in the 12-35 age group before, so it was necessary to

 expand the customer base to increase market share even

more).

 Inner perfume production technology.

 EMWE technology is based on the principle of

combining monopolar electric current and mineral salts

to create products containing important ions and oxidants

such as HCLO, CLO, HO. These substances have a

strong ability to kill pathogens.

Timing

 February 27 to March 7

 Post a variety of new product launches on social

networking sites, billboards at universities and offices.

 March 8

 The officially day launched the product at Nguyen Thi

Nghia Ward, District 1, Ho Chi Minh City.

 March 8 to March 18:

 The promotion will take place 10 days from the launch

date (Discount, talk show, minigame...).

Team

 Product manager: Nguyễn Thị Kim Khánh

 Product Developer: Đinh Thị Trang

 Sales team: Trần Châu Anh

 GTM team: Huỳnh Ngọc Phương Quyên

Background

 Competitor landscape and Diana

 1997: Products under the Diana brand are officially

available on the market. At this time, Kotex holds the
highest market share and is widely known.

 1998: Diana launched Diana Night - the first nighttime

sanitary napkin on the market.

 2001: Diana Super absorbent sanitary napkin - applying

smart absorbent layer technology was born.

 2002-2003: Ultra-thin sanitary napkin products such as

Diana M, Diana Daily, Diana Soft, Diana Soft are very
thin.

 2008: Diana Super Absorbent Sanitary Napkin "Smooth

Edge".

 2010: Diana Company officially became a member of

Unicharm group.

 2015: Introducing a new look.

 2023: Diana occupy the largest market share in Vietnam.

Kotex ranked 2nd and 20% of the market is occupied by
other brands such as: Whisper, Laurier,..
 Customer interview (customer problem)

 Customers don’t have a suitable surface, and it makes

them itch.

 They care about absorbency, and they want to look for a

high absorbency product.

 It's uncomfortable when people around you smell it if the

scent of the sanitary napkin is not fragrant, they don't
like the current scent of sanitary pads and they have a
demand to have suitable scent.

 Surface:
 Absorbency

 Scent
Strategic alignment

 Brand Objectives

 New products will earn an additional 2% of the

current market share.

 Revenue increased by 5%.

 The new product will attracte more than 200 thousand

posts and discussions, more than 3 million interactions
with more than 200 thousand participants sharing
and interacting about this campaign on media
platforms.

 Maintain the title of “top choice” in 2023 and 2024 in

media, press and review channels.
  Positioning

 Diana has always positioned itself as a mid-tier brand

(Staple product for customers from 9 to 35 years old with
an average income of over 1 million VND), offering
exceptional quality and innovation for a matching price.

 While Diana's products are more cheaper than the other

options available on the market (Diana: 6k to 40k VND,
Laurier: 45k to 85k VND, Whisper: 18k to 88k VND,
UUcare Young Girl: 39k to 50k VND, Kotex: 16k to 46k
VND), they attract customers not only as a technology
investment but also as a believer in what Diana is
committed to and good reviews at retail platforms.
(Quality rating is 4.4 stars (Lazada), 5 stars (Shoppe)).

Metrics

 Revenue index

 ROI (Return on marketing investment): 60%

 Conversion Rate: 5%

 CLV (Lifetime value of a customer): 5%

 CIR (Cost Income Ration): 36%

  ROAS: 1:3 (Because this is a product that marks the
brand image in the minds of customers, it will cost more
for promotion).

 Communication index

 Facebook Ads

 Impression Reach & Frequency: 3

 CPM: 500 thousand VND

 CPV (Cost per view): 40 VND

 CPE (Cost per engagement): 50 VND

 Social Media

 Reach: more than 3 million

 Engagement: more than 200 thousand

 Action: more than 3 million

 Conversion: more than 100 thousand

 Website:

 Traffic: more than 200 thousand

  Conversions: Fill out forms, watch videos at social
networking sites Diana posted, ...

 Bounce Rate: 60%

 New and Returning Visitors: more than 100 thousand

 Interactions: Time on each page, comments, shares,

clicks.

 Page Loading Times: 2 seconds

Who it benefits

Features Advantages Benefits

More confident, not afraid of

Technology adds scent Fragrance lasts longer others paying attention to your
scent

Using it with peace of mind,

Disinfection line Kills bacteria, ensures safety
without fear of itching

Customers can feel secure

EMWE disinfection Capable of destroying up to 99.99%
technology of pathogens
Protecting customers from weather
Location in District 1 conditions, easily search and reach
many customers
using the product. Don't worry
about itching or hurting
sensitive areas
Customers can see the store
and find the address more
easily
Youthful space with colors Customers feel that the space is
predicting upcoming Bringing youthfulness and dynamism for them and suitable for their
Pantone trends ages and interests

Choosing from more scents, creating Choose the scent your

Many bottles of scent
the most satisfying scent customers like best

Get to see and touch many never-

Many Diana sanitary pad Choose customers favorite
before-used models. Feeling the right
models style
surface

The expert Receiving information from

Understand customer problem
customers (preferences, problems,
and find the most suitable
health status...) thereby giving
sanitary napkin
appropriate advice to each person
FUNCTIONAL SUPPORT PLANS

GTM plan

Introduction

 After three years since the COVID-19 pandemic broke out,

people are gradually more concerned about their health,
they want to have a healthy and healthy lifestyle. People
are gradually living a lifestyle of returning to their own
ego, confidently expressing themselves, loving themselves
more, because they understand that having a healthy life
will make them happy and peaceful. an. Especially for
subjects who are closer to the age of 30, they feel that their
health is no longer as durable as when they were 20. They
realize that at that age, health is a prerequisite that they
need to proactively respect and preserve. only then can it be
obtained.

Target Audience

 Generation

 Millennials, also known as Generation Y, are people born

between 1980 and the early 2000s.
  Developed in a period of innovation, Gen Y has adapted.
Gen Y citizens will be open-minded, willing to learn and
receive new knowledge and culture from outside. That's
why, with new trends, they approach and change very
quickly to be able to integrate into their surroundings.

 For Gen Y, health is not a temporary concern, it is their

lifestyle. For them, self-care means living healthy with a
balanced body shape, always being mentally comfortable
and relaxed, and being able to control emotions and stress.
These views have motivated them to exercise more, eat
cleaner, drink healthier, smoke less and use less alcohol.
They also try to keep a balance between life and work, take
care of both their physical and mental health, and monitor
their health more closely to detect unusual problems early.

 As people of the technological era, this generation

continuously actively searches for relevant and reliable
information before making any decisions, especially when
purchasing a product. somehow. Therefore, knowledge
about self-care is both a motivation for consumers to make
the right decisions, but if they do not have access to correct
and accurate information, it will be a barrier that prevents
them from making them. Make the right decisions so you
can perform the correct self-care activities to improve your
health.

 Value Proposition
  First Diana have a question. How are women currently
taking care of themselves, is it properly and fully? To
answer and understand that story, Diana has paid a
attention to improve the value of each product in this
launch

 Health

 We are proud of Diana's quality which is always highly

rated (Top choice in Vietnam from 2016 to 2023).

 Quality rating is 4.4 stars (Lazada), 5 stars (Shoppe)).

 In addition, Diana is the first and only sanitary pad brand

manufacturing company in Vietnam to receive the ISO
9001: 2000 certificate (issued by SGS UK) and is the first
and only product that is recommended to use by the
Gynecology Society.

 Difference

 With a variety of scents, customers can choose the scent

based on their preferences, express themselves and become
more confident.

 Experience

 Seeing firsthand the processes and selection of each type of

sanitary napkin will make customers feel more secure about
its safety as well as increase Diana's reputation.
 Message

 The standard of beauty for Vietnamese women in the past

was associated with the tradition of "công, dung, ngôn,
hạnh". That "golden" measure full of social prejudice
means that when women are born, they are raised and
taught according to the correct framework, have no control
over decisions or choices, and naturally, they cannot go
against it.

 Until women are more respected according to the

development of the times, they have their rights and dare to
stand up for equality. But, even when they have the right to
decide and choose, social prejudice and life pressure are
still big walls preventing them from developing their own
personality. To our Campaig, Diana want to woman can
confidently express them self, be #Be creative in your own
way.

 Modern life draws women into thousands of nameless jobs.

Most women find every way to do well. But they forget
that they also need to be pampered and loved. When we are
children, we are often taught by adults to know how to love
others, but when we grow up, busy with work and life, we
forget that there is "someone" who is important and needs
to be loved and respected. Take care every day - that's
yourself.
  Learning to love yourself is a story that seems easy but is
not simple at all. Because it's not just about love, it's also
about awareness of your own value, respect for your body
and listening to the whispers of your soul.

 As a woman, you must know how to love yourself, learn to

appreciate and cherish yourself. When you know how to
love, then you will realize the great value in life.

 Promotion

 Pre-debut stage : Feb 27 – March 7

 Create Social Media Awareness:

+ Before we launched our , we create for customer

awareness about this campaign.

+ For this purpose, we will create a short promotional

video that reaches the customer's insights. Promote
videos and products through:

 Websites, social networks (Tiktok, Facebook, Instagram,

...), articles are regularly updated by young people
(Vietcetera, BrandsVietNam, Cafef.vn, )

 Start the event with billboard:

 Billborad with words “ New product of Diana ” leads to

create curiousity.
  Located at 15 buildings and universities in 1,2,3,7, Binh
Thanh district.

 Cooperate with companies to project TVC shorts on

elevator LED screens.

 At Phu Dong intersection where the store is located,

advertising is also run on LED screens during peak hours
such as 7-10am and 4-7pm.

 Launch : March 8

 The officially day launched the product “Workshop làm

băng vệ sinh” at Nguyen Thi Nghia Ward, District 1, Ho
Chi Minh City.
 International Woman’s Day (This is a women's item,
launching and having offers on this day is a gift that
Diana wants to give to our ladies).

 On March 8, a day dedicated to honoring beauty and

paying tribute to all wonderful women. Diana would like
to offer a special 10% discount, receive free wrapping
gift and a handade bouquet of flowers from Diana.
(Relatives or friends can make these special products for
their loved ones, or take them to the store to experience
is also a meaningful gift).

 The premiere had the appearance of model Tang Thanh

Ha as the face of this campaign

+ Commonly known as a Vietnamese actress and model.

+ She is 35 but still retains confidence, fresh and

elegance.
 + She rarely participates in brand campaigns, but this
appearance promises to cause an explosion in
engagement and buyers.

 Post launch

 Talk show: On March

 Key message: #Be creative in your own way # Love

yourself

 Host: Thùy Minh

 The premiere time is 1 episode per week.

 Guest will also feature woman who represent the image

we want to aim: Khanh Vy, Shark Linh, Chau Bui,
Phoenix Ho.

 Minigame on social platforms: Once a month

+ Comment

+ Tag 3 your friends

 Advertising outdoor: billboard, bus ads, elevator ads,

posters…

 When go to Workshop, in a group of 4, receive 1 free

ticket.
 Consumer service FSP

 The customer support process plays an essential role in

strengthening the relationship between the business and the
customer.

 Workshop of Diana will always keep in touch with users

even once an agreement is reached between the two parties
and never ignore their calls.

 Not everyone is willing to call the business to complain in

person, we will create a dedicated area on the Workshop of
Diana Website where consumers can register their
complaints.

 Contact consumers at least once after they join to hear their

complaints and level of satisfaction.
 Any product that is damaged or in a damaged state due to
the objective fault of the enterprise must always be
immediately exchanged and replaced with another product.
Listen to their complaints and make them comfortable
through options.
 Marketing Plan Start day End day

Planning Marketing and activities

1/2024 12/2024
to launch new products

TVC
3/2024 6/2024
commercials

Implement
advertising
1/3/2024 31/3/2024
campaigns:
talkshow
Launching
new products
Invite KOLs,
to the market
KOCs, Tiktokers
to experience and 27/2/2024 18/3/2024
promote
products,

Organize
8/3/2024 31/12/2024
workshop

Survey of
customer 8/3/2024 31/12/2024
Customer reactions
service
Make plans to
8/3/2024 31/12/2024
correct errors
Sales plan

Target Our target customers are women aged 21-35

customer years old. When consuming, teenagers aged 21-
35 will exhibit the following characteristics.

 Highly independent in consumption: Young

consumers have the ability to independently
purchase and consume products. Some
young people have worked and have
income, so their purchasing power is very
large.
 Following fashion, expressing the times:
Young people are often the ones who
discover, enjoy and popularize new
products. Their new consumption behavior
often greatly influences others around them,
creating consumption trends in the market.
 Likes to express theirself: Adolescents are
people in a transition period, from
adolescence (immature) to middle age
(mature), so they are conscious of "self". is
a prominent demand in consumption in this
age group. In consumption, they love goods
that express their personality, want to be
unique, and do not want to be like anyone
else.
 Pragmatic requirements: When consuming
products, young people often reflect the
style of the times, in accordance with the
development trend of modern science and
technology. They choose fashionable and
trendy products that are practical and
suitable for their operating environment and
 work.
 Emotion in consumption: Another typical
characteristic of consumer psychology in
youth is "bipolar psychology". They often
show conflicts between reason and emotion
when choosing products and the inclination
always belongs to emotion. They have a
clear tendency to like or dislike certain
goods. Sometimes just because of one of the
factors such as: fashion, color, style or price
makes them completely lose generalization
when making purchasing decisions.

Having these properties in teenagers will help

convince them to buy this product. Because this
is a consumer product that meets the essential
needs of women in those days, it is also personal
and a new product in the Vietnamese market, so
it will attract them a lot.
Revenue  TAM: Female Target Customer (21-35):
target 7,843,375 people
 AMS: 156867 people (2%)
 Units:
 Total number of products sold: 1,882,404
 Product cycle: 1 time per month
 Acceptable purchase price: 199,000 VND
 Realistic price: 199,000 VND
 Est sales: 199,000 VND X 1,882,404 = 374.6
billion VND
 Essential oil cost: 7.9 billion
  Cost of sanitary napkins: 94.12 billion
 Packaging machine cost: 0.0085 billion
 Essential oil production machine: 0.056
billion
 Sprayer: 61 million 0.061 billion
 Premises cost: 7.68 billion
 Sales staff costs: 0.3 billion
 Total sales costs for 1 year: 110,126 billion
VND
 Cost for video podcast: 0.180 billion
 Cost of representing Chi Pu brand: 0.1
billion
 Cost of hiring KOL: 0.1772 billion
 Billboard advertising costs: 10 billion/year
 Total advertising costs: 10,4572 VND
 Total expected cost: 120.59 billion

Above is the total expected costs and expected

revenue in a year of 374.6 billion in the
Vietnamese market. At the same time, after
deducting the given expenses, there will be about
254.01 billion left. This amount will be used to
open more workshop stores if the first workshop
still does not meet the travel needs of customers
too far and includes other advertising costs.

Strategies With a new product launched to the market like

and Tactics this, the sales strategy will be to sell through a
live workshop as doing so will highlight the
unique characteristics of this product. At the
 same time, the product will be priced at a high
price of 199 thousand dong per customer. With
high pricing like this, it will help customers have
a special view of the product, seeing this as a
special type of service with high personalization.
The expected revenue to achieve is 374 6 billion,
the average monthly sales must be 31.22 billion
throughout Vietnam. With such expected
revenue, if the stores can sell, they will continue
to open more branches in Ho Chi Minh, Hanoi or
other cities. GTM team will cooperate with the
sales team to promote sales through social
network posts and communication tools to
achieve expected revenue levels.
Pricing
and  Price
Promotions  Cost for each pack of 20 sanitary napkins
with dizigone and optional perfume is: 199k
VND.

 Promotion
 The promotions carried out in the initial
steps of launching this project are:
 Go for 4, pay for 3: When 4 customers
come to the store to go to the store and
experience the service, only 3 people will
be charged (Applicable when customers
only buy 1 product). This will help the
store attract more customers. More
customers buy more products increasing
 sales each time instead of just attracting
each customer individually. The program
will last for the first year after the
workshop opens to create an effect that
attracts customers to the workshop. Team
GTM will support the sales team by
launching advertisements to spread this
promotion to consumers.

 Minigame: Every month Diana's home

page will open a Minigame so customers
interested in the product can receive 1
sanitary napkin product with this perfume
of their choice through commenting and
tagging friends on the post. Diana's
minigame. One lucky person will be
randomly selected to receive a reward
and will come to the store to claim the
reward. The purpose of this promotion is
to create an opportunity for customers to
try out the product to check whether the
target audience really wants to use it and
may be willing to spend money to buy
more. variety in more visits to the store or
not.

Team Organize a sales team at the workshop following

structure “The Island” model with the advantage of being
suitable for simple business processes including
only 1 or 2 sales steps. There will be a manager
who updates information and manages all
 workshop staff. At the workshop, there will be 5
sales staff including 1 cashier, 1 packaging
person, 3 staff to guide the selection of scent
sprays and advise customers. Cooperating with
the sales team will be the GTM team, they will
produce videos and advertising plans to attract
customers to the workshop and make purchases.
Support posting announcements about
promotions and minigames of the workshop to
help people know more about these campaigns
and attract the attention of targeted customers.
Market Currently, the sanitary napkin industry still has a
condition sales growth rate of about 23.5% compared to
June 2023. With Diana being a reputable
company with many sanitary napkin product
lines, the main competitors are still other large
sanitary napkin brands such as Kotex, Whisper,
Laurier,... However, there is still no real product
that is outstanding and personalized for women.
Current customers in the sanitary napkin industry
still have requests for scent, soft surface, and
antibacterial essence, but there is still no
company that does well in all of the above
factors, including other brands. Big companies
like: Diana, Kotex or Whipser... Currently, this
workshop model for sanitary napkins has not
been done by any large sanitary napkin business
because they still want to focus on selling
products through channels. sales, has no
intention of improving the personalization of
sanitary napkin products into a special
personalized product like this instead of just a
regular sanitary napkin that serves menstrual
needs during the day. fast-moving consumer
goods segment. Launching a sanitary napkin
making workshop will help attract young
customers from 21-35 years old when in addition
to wanting a product to serve their menstrual
cycle, they also want a real product. uniqueness
to assert your own personality and improve the
scent in vagina areas.
Product Launch Plan

 Description

 The problem that women often encounter is that they do

not have many choices about the types of sanitary napkin
surfaces, leading to them not being confident and
comfortable during their menstrual periods. The second
thing is that current sanitary napkins do not have the
ability to disinfect thoroughly, causing them to itch,
causing skin irritation and infection. The last thing is that
many customers do not like Diana's current menthol
scent.
 Based on the problems that customers encounter, we
have created a new product called Workshop làm băng
vệ sinh. We call the name product in vietnamese because
this is a product in the Vietnam market and we want to
attract people here by this name. At the Workshop,
customers will be able to manually choose the type of
sanitary napkin and scent for the sanitary napkin, then
the system will automatically package the product for
customers to take home and use. The sanitary napkins at
the workshop are a combination of Diana's existing
sanitary napkins and an automatic scent spray line.
Customers can feel completely secure when using
intimate perfume to scent sanitary napkins because we
have researched and created a private perfume that has
high antibacterial properties, is safe and effective for
consumers.

 Product architecture and component: We aim to build a

factory chain similar to a chain of retail stores for
biological protective tape products.

 However, it has some different characteristics as follows:

The sanitary napkin created at the workshop is a
combination of Diana's existing sanitary napkins and
intimate perfume (this is the intimate perfume created by
Diana produce).The workshop is an automatic sales
chain, customers will book an appointment to the
workshop through Diana's website or Fanpage
  After compiling the list of registered customers within a
week, the company's logistics department will transport
the exact number of sanitary napkins equal to the number
of registered customers to the workshop to transfer to the
scent spray line and packaging

 There will be an automatic scent spray line connected to

a large touch screen. When customers come to the
workshop, the consultant will choose the type of sanitary
napkin and scent for the sanitary napkin. After
completing the steps of choosing sanitary napkins and
essential oil, the customer will operate on the touch
screen, the pad. The selected sanitary napkin will
automatically go to the next step which is the scent
spray. It will then be shipped for packaging.

 We apply the following formula: 1 piece of sanitary

napkin will be sprayed on 2 drops of perfume in the
private areas.

 Core Features

 Diana's sanitary napkins have features.

 Diana sanitary napkins are developing products to suit
consumer needs such as daily sanitary napkins and
nighttime sanitary napkins. Each product type will have
many different product lines, with different
characteristics, making it easy for women to choose.
Each product will have different designs in terms of
thickness, thinness, sanitary napkins with wings or
sanitary napkins without wings and also pants designs to
help women feel comfortable and confident during their
menstrual period.

 With a surface design of soft non-woven fabric covered

by a layer of Cellulose cotton with super absorbent
particles, it is safe to come into contact with women's
sensitive skin areas. With external components including
adhesive polymer, PE paper, and silicon-coated paper, it
creates a soft, comfortable, and leak-proof protective
layer. Diana sanitary napkins have a microfiber surface
with a Cellulose cotton layer that has the ability to
absorb thick menstrual fluid, keeping the pad surface
dry, creating comfort for the user. With Duo-Compact's
super absorbent core layer, it has an ultra-thin design that
can lock liquid tightly, without worrying about reflux. In
particular, the smart groove is anti-wrinkle and anti-spill
to help women move confidently and comfortably.

 Characteristics of private perfume

 Many customers worry that using perfume in the private
area will cause itching and can lead to infection in the
private area. Understanding the pain of women, Diana
made a breakthrough in researching and producing
private perfume specifically for women. After selecting
and analyzing, we decided to choose 50 types of fragrant
essential oils to put into the production of intimate
perfumes.

 Essential oils according to different odor groups are as

below:

 Citrus scent group: sweet orange, lemon, lime, lemon

leaves, grapefruit, mandarin, Chypre fruity.

 Floral scent group: Lavender, rose, orange blossom,

jasmine, Ylang, geranium, chrysanthemum, peach
blossom.

 Oriental scent group: patchouli, ginger, lemongrass,

clove, cinnamon, sage.

 Green scent group: green tea, white tea, peppermint,

rosemary.

 Woody scent group: pine wood, cedarwood,

sandalwood, rosewood, frankincense, musk wood.
  Fragrance group combines Love, seduction, romance,
ocean, sophistication, youth, mystery, elegance,
personality, nature, sea, white sand, dynamism,
sweetness, elegance, dream, spring, summer, autumn,
winter, wind, sunset, forest, grassland, crush, freedom,
flammable, pure white, intense black noir intense.

 These aromatic essential oils have specific uses such as

helping to improve sleep, supporting menopausal
women, helping reduce menstrual cramps, antibacterial,
and killing candida - a type of fungus in private areas.

 We create intimate perfume with ingredients including

40% essential oils, 30% Dizigone solution, 30% water.
During the production process, we apply EMWE
disinfection technology to create Dizigone antibacterial
solution. EMWE technology is based on the principle of
combining monopolar electric current and mineral salts
to create products containing important ions and oxidants
such as HCLO, CLO, HO. These substances have a
strong ability to kill pathogens. Creates a high redox
solution to create unfavorable conditions for pathogens
to survive and develop, helping to break down the
structure of pathogenic microorganisms.
 Dizigone solution contains important oxidants such as
hydrochloric acid, hydroperoxides, these oxidants
penetrate the membrane into the cytoplasm, inactivating
the synthesis of proteins, lipids and nucleic acids,
causing microorganisms to die quickly. quickly. The
combination of EMWE technology and these essential
oils is a breakthrough in creating an intimate perfume
product with a wonderful natural, antibacterial scent that
is far different from existing products on the market.