Meta Texture., InC. - Company Profile - Eng

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A Novel Approach To Eggs

Plant-based Alternative Egg

META TEXTURE. INC.


Founder’s Story

For everyday eggless egg fun with eco-conscious solution

As a student majored in Food Science, Jooin Moon, the CEO of Meta Texture
discovered the opportunities of plant-forward food ecosystem.

He discovered the ease and convenience of eggs as a protein source in their


every day meal during his time at university. And also realized that eggs can be
easily consumed no matter what you can cook or not at all.

By learning more about environmental impact of livestock industry and


sustainability in the food system, understanding of traditional eggs troublesome,
he set out on a mission to create a plant-based alternative eggs to address its
problems.

That is how we started to develop eggless egg for everyone for everyday.

Let’s take a journey what the smallest protein can change world together!
About Our Company
META TEXTURE is a leading plant-based Food Tech company with a mission
to revolutionize and to pioneer the alternative food industry, starting with plant-based eggs.

Innovation Sustainability
We pride ourselves on our commitment to Our company is dedicated to reducing the
innovation, constantly pushing boundaries environmental impact of food production
to create delicious and nutritious by offering a sustainable egg alternative.
plant-based egg alternatives.

Quality Market Presence


We ensure that our plant-based egg As a recognized brand in the plant-based
products meet the high standards of taste, industry, we have successfully established
texture, and nutritional value. ourselves in key markets, driving growth
and profitability.
3 Problems we found in the market

1 Unstable Egg Market & Egg Crisis


● Plant-based ingredients to make egg alternative are more stable
● High Risk of external contamination
● Deterioration of Egg Supply
● Global egg crisis caused egg-flation in 2023 (USA, JPN and etc)
Laying Hens in farming & households

Increase in the number of


laying hens in farming

VS

Decrease in the number of


hens farming households
Fipronil Insecticide Outbreaks Salmonella Food Poisoning Outbreaks

< Source >

USDA data, Euromonitor, Mckinsey Report: Comprehensive overview of the egg related market, including eggs, frozen foods, food services, raw materials, and more
3 Problems we found in the market

Agricultural price volatility is stable compare to


2 Price Increasing & Volatility egg price changes.

● Egg prices are highly volatile due to disease issue and feed costs.
● Korea’s domestic market experiences periodic price surges due to Egg Price
Volatility
various factors such as AI, increased food costs, and rising grain prices.
● As of 2021, the price range for egg has been KRW 7,000 (approx. US$
5.50) / 1 carton (30-pack of eggs). (Jan-Mar,
2021 year)

83.5%
70.9% 68.9%
VS
64.3% Korea’s 44%↑
Fluctuation in 58.7% Domestic
Egg Prices Egg Price Bean Price
Changes
First confirmed
case of highly Volatility
pathogenic AI
on a
Tariff-free import of
(as of March, domestic farm
US origin eggs

compare to 2021-2022 (Jan-Mar,


2022) Year 2021 year)

USA JPN UE ESP NLD


< Source >

Ministry of Agriculture, Food and Rural Affairs, Daily Impact News: April, 2023 / Herald World News: March, 2023 / YTN News: February, 2023
3 Problems we found in the market

3 Harmful farming environment and its consequence


● Egg’s carbon footprint is 93.5% higher than plant-based egg production.
● Egg farming causes carbon footprint and harms our earth by causing
pollutants such as water and land toxicity including soil, and energy.
● Only 25% are cage-free, 6.5% are organic eggs globally.
● Hen’s natural life 10 years vs Laying hens life is only 3-6 months.

Carbon Not many


Footprint Pollution by choices ● More than 70%
Egg farming conventional production.
Egg from
Livestock Fee-Cage ● 22.5% cage-free
Water Eggs ● 6.8% organic
Land
24 Soil Organic
Eggs
● In Spain, 93% cage
gCO2eq

< Source >

UnitedEggs, Research: new food magazine


Opportunities & Market Potential
● Alternative egg market remains relatively blue ocean - an untapped market with significant potential.
● The APAC eggs market size takes 56.8% of global egg market (US$81.49 B in 2022) which has potential with replacement

● The global plant-based egg market size was valued at around USD 124.2M in 2022, and is estimated to reach USD 679.3M by
2032.
● The global plant-based egg market is growing faster than regular eggs. (CAGR is 18.5%. vs 5.40% 2023-2030)
.

< TAM > < SAM >


Regular Egg < SOM > CAGR 18.5%
Regular Egg
Global South Korea Plant-based Egg
Global US$
US$ 679.3M
US$ US$
143.29 B 0.67 B
124.2 M by 2032

< Source >

GMI (Global Market Insight), Fortune Business Insight


Our Goals to Achieve
Our ultimate goal is to provide the safest, fastest, most stable, and most affordable plant-based eggs
to meet our consumers’ needs in the most sustainable way possible.

The Safest The Fastest


Stringent measures to ensure no fipronil Plant-based eggs offer a time-saving solution by
insecticide, salmonella, egg allergy, or external eliminating the need to wait for hens to grow, and
contamination (microbiological and residual our streamlined production processes support
chemical contamination) in our plant-based eggs. efficient output.

The Most Stable Supply The Most Affordable Price


Plant-based ingredients are not influenced by Our plant-based egg products are priced 11% -
avian influenza, ensuring a stable supply. Our 27% lower than regular egg products, providing
high daily capacity with 3 tons of egg products a significant advantage in terms of price
further secures supply stability. competitiveness.
Key Technology
Our ultimate goal is to provide the safest, fastest, most stable, and most affordable plant-based eggs to meet
our consumers’ needs in the most sustainable way possible.

End to End Innovation in Process


1 End to End Innovation in Process
From building an egg database, securing a
plant-based raw material database, establishing a
development system, to the actual egg alternative
DB Establishment Implementing egg Development of Ingredient Sourcing
Commercialization Sales
product. (Plant-based Egg characteristics Processed Egg Products Securing Safety
ScaleUp &
Ingredients) Securing Conceptual (Grinding, Fermentation,
Fooedback
Technology Compression, etc.)

2 Equipment Engineering Equipment Development Patent - Properties Comparison

There is no plant-based egg making machine in Korea. 90% Match


Sweet Egg Egg White
3 Patent
Non Non
Properties similar 90% match to real eggs. Disclosure Disclosure
< Current Patent >
- Plant-based Egg White Production
- Plant-based Egg Yolk Manufacturing
Solutions & Value
1 Delicious and Versatile Products
Meta Texture offers a variety of ready-to use plant-based egg alternatives.

● From the raw materials to end products as RTE.


● Covering wide range from bakery to eggs.
● Covering cooking method: Steamed, Molded, Grilled.

Survey on 500 consumers

79.0% POSITIVE (score 6-10)


Solutions & Value
2 2 The Most Affordable Price
Our products clearly holds a significant advantage in terms of price
competitiveness.

● 11% - 27% lower than regular egg products


● 83% - 110% lower than other plant-based egg products

Comparison to Conventional Eggs Comparison to Plant-based Eggs in global market

Sweet Egg A company Sweet Egg B company


Migros
Osome Egg Wunder Egg
V Love Egg

< <
260 KRW 290 KRW + @ 670 KRW 797 KRW
*1 ea (60g) *1 ea (60g) * 1 pack (70g) *1 pack (70g)

2022 2022 2022

Sweet Egg C company Sweet Egg D company


1,600 KRW
unit : 1 ea 3,700 KRW
unite: 1 ea 3,290 KRW
unit : 1 ea

Swiss Singapore USA


Soy Bean Soy Bean, 균 Soy Bean, Nuts

< < X
Bateria
O X

7,500 KRW 9,800 KRW + @ 6,700 KRW + @ 9,100 KRW


*1 pack (1kg) *1 pack (1kg) *1 pack (500g) *1 pack (500g)
Solutions & Value
3 The Nutrition
We provides nutritional value with only positive aspect from conventional eggs.

● No Cholesterol, Same Protein


● 34% Less Calories, 86% Less Saturated Fat

Ingredients
Conventional Egg Sweet Egg

Calories 35% Less Mung Butternut Glycine


75% Beans Squash Max
74 kcal 49 kcal

Saturated
86% Less
Fat
1.5 g 0.02 g

Cholesterol ZERO
207 mg 0 mg

Sweet Egg
Protein Same
6g 6g
Product Portfolio & Development Status
No. Product Name Type Development Status

1 Hard Boiled Egg White & Yolk Completed

2 Soft Boiled Egg Yolk Under Development


Heated
3 Sous-vide Under Development

4 Sauce (기획상품: 계란안에 Under Development


소스)

5 Liquid Whole Under Development


Liquid
6 Liquid White Under Development

7 Liquid Yellow Under Development

8 Grilled Egg Under Development


Molded
9 Fried Egg Under Development

10 Steamed Egg Completed

11 Meringue Completed

12 Whipped Cream Powder Completed

13 Cookie Mix Completed

14 Bakery Mix Powder Completed


Product Examples
Hard Boiled Egg White & Yolk Steamed & Grilled Egg Pre-mix Powder & Bakery Purpose
Business Model

Raw Material B2B Raw Material & Egg Sales


Select System
Production Product: Pre-mix for bakery, Plant-based Eggs

Partnership
DB Establishment
(Plant-based Egg Ingredients)
OEM
Factory B2B ODM

Product: Private Tailored Product Development

Implementing Egg Characteristics


Securing Conceptual Technology
MT
Factory
B2C Brand Launching (2024)
Owned Product: SWEGG
Plant-based, Hybrid Functional
Invest in “ Our Dreams Come True. ”

We are looking for investors who believe in our mission and business.

Let’s build the future together!

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