Gabriela J.

Bolaños Navarro
#657-282-9818 ● gabjeann1245@gmail.com ● www.linkedin.com/in/gabriela-bolanos-navarro

EDUCATION
James Madison University, Harrisonburg, VA Expected Graduation: May 2024
Bachelor of Business Administration in Marketing
Minor: Computer Information Systems
Concentration: Digital Marketing

SKILLS AND CERTIFICATIONS

• Programming with Python and Rstudio
• Database Design with SQL, Oracle, ERD
• Business Modeling with UML activity diagrams using Draw.io and Gliffy
• Harvard Excel Spreadsheet Certification

EXPERIENCE
Marketing and Social Media Intern, Alpha Phi Omega National Service Fraternity, Remote January 2024- Present
• Assist in the creation and design of newsletters and email campaigns, ensuring consistent messaging and branding
• Prepare weekly reports tracking social media campaign growth and success rates, while managing and reporting analytics to
management
• Implement targeted social media campaigns across various platforms to increase brand visibility and engagement
Student manager, Forbes Center Box Office, Harrisonburg, VA August 2021- Present
• Process point-of-sale computer sales for all ticketed performances in person, by phone, or mail in order
• Provide courteous service for all ticket inquiries from student and community members, while also providing a high level of
fiscal confidentiality
• Manage student employees during show shifts and process all financial sales
Recruiting Intern, ALKU, Harrisonburg, VA June 2023- October 2023
• Successfully sourced and recruited top-tier sales professionals, consistently meeting or exceeding hiring quotas, resulting in a
high-performing sales team
• Utilized data-driven strategies and innovative sourcing techniques to identify and engage potential sales candidates

Social Media Content Creator Intern, Aspen Spark, Remote March 2023- June 2023
• Created various forms of social media content—text captions, short-form video, memes, images—suitable for the various
social media platforms, TikTok, Instagram, and YouTube and created a Facebook page
• Executed social media content calendar and collaborating closely with the Director to enhance Aspen Spark's engagement
and reach through strategically relevant content
• Maintained brand consistency by crafting content that adhered to Aspen Spark's distinctive brand voice and identity

Marketing and Media Intern, Daily Dealz Bins, Harrisonburg, VA February 2023- June 2023

• Spearheaded the successful launch of a new brand's social media presence, achieving rapid audience growth and engagement
• Developed and executed a comprehensive social media strategy, including content creation, scheduling, and community
management, resulting in increased brand visibility and a robust online presence during the brand's opening phase

CAMPUS INVOLVEMENT & LEADERSHIP

Alpha Kappa Psi, Nu Psi Chapter, James Madison University, VA
Vice President of Marketing, August 2023- Present
• Lead and direct a high-performing cross-functional marketing committee and recruitment committee
• Developed and executed comprehensive marketing and promotional strategies, resulting in increased event attendance and
brand awareness by 42%
• Fostering collaboration and innovation to drive strategic marketing initiatives that contributed to brand awareness

Marketing Committee, August 2022- May 2023

• Designed graphics, newsletter, and flyers to promote the fraternity to the JMU community
• Assisted in developing social media strategies to promote and recruit members
• Organized merch and working with members in recruitment committee to promote events