ANNEXURE

A STUDY OF BUYER’S BEHAVIOR AND BRAND PREFERENCES OF

CONSUMER DURABLE PRODUCTS IN MAHARASHTRA STATE.

QUESTIONNAIRE

Personal Information

Name of the Respondent : _______________________________________________

City of Respondent : ______________________________________________

Contact Details : ______________________________________________

1. Gender : a) Male b) Female

2. Age : a) Below 20 b) 21 – 30
c) 31 – 40 d) 41 – 50
d) Above 50
3. Marital Status : a) Married b) Unmarried
4. Present Status : a) Salaried b) Professional
c) Self Employed d) Housewife
e) Unemployed
5. Monthly Family Income : a) Below 9999 b) 10,000 – 19,999
(In Rs.) c) 20,000 – 29,999 d) Above 30,000
6. Educational Qualification : a) Up to SSC b) HSC/Plus 2
c) Graduate d) Post Graduate
e) Professional
7. Family Members : a) 1 – 4 b) 5 - 8
c) Above 8

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 Information About The Study

1. Are you aware about the category of consumer durable products?

( √ Tick whatever is applicable)

a. Yes b. No
2. Are you aware of different brands of consumer durable products in the market?
( √ Tick whatever is applicable)

a. Yes b. No

3. What are the various sources of information of different brands of consumer

durables?
( √ Tick whatever is applicable, you can give multiple answers for this question )

a. Advertisement

b. Window Display

c. Previous Experience

d. Friends & Relatives

e. Sales Personals/ Dealers

f. Other

If other, specify here________________________

4. Have you ever seen, hear, read, etc the advertisement for following products in
various media? ( √ Tick whatever is applicable)

Consumer Durable Products Yes No

Television

Refrigerator

Mobile Phones

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5. Do you posses the following consumer durable products in your house?
( √ Tick whatever is applicable)

Consumer Durable Products Yes No

Television

Refrigerator

Mobile Phones

6. If answer to previous question is ‘Yes’, which brand do you have for the following
durable products? ( √ Tick whatever is applicable)

Consumer
Durable Brand
Products
Television Videocon Samsung Sony Onida LG Other

Refrigerator Videocon Samsung Godrej Whirlpool LG Other

Mobile
Samsung Sony Nokia LG Micromax Other
Phones

7. Which of the following factors you consider most while purchasing of the
following durable products? ( √ Tick whatever is applicable)

Mobile
Factors Television Refrigerator
Phones
Brand Image

Quality

Price

Model/ Design

After Sales Service

Warranty/Guarantee

Others (specify)

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8. What are the sources of information you consider more while purchasing consumer
durables Brands? (√ Tick on grade: 5 Grades for most considered while 1 Grade fro
least considered).

Sources of Information Grades

Television Advertising 1 2 3 4 5
Radio Advertising 1 2 3 4 5
Newspaper Advertising 1 2 3 4 5
Magazine Advertising 1 2 3 4 5
Internet Advertising 1 2 3 4 5
Window display Advertising 1 2 3 4 5
Word of Mouth 1 2 3 4 5
Dealers/ Sales personals 1 2 3 4 5

9. Which of the following are major influential sources for information in your
purchase decision making of consumer durables Brands? ( √ Tick whatever is
applicable)

Most Least
Sources Influencing Influencing

Television Advertising

Radio Advertising

Newspaper Advertising

Magazine Advertising

Internet Advertising

Window display
Advertising

Word of Mouth

Dealers/ Sales personals

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10. Which of the following factors played the role of motivator in your purchase
decision?
( √ Tick whatever is applicable)

Festive/
Products/ Family Neighbors’
Advertising Need seasonal Others
Factors Force Role
Offers

Television

Refrigerator

Mobile Phones

11. Advertising plays vital role in recognizing the need for consumer durable product.
( √ Tick whatever is applicable)

a. Strongly Agree
b. Agree

c. Neither agree nor

disagree

d. Disagree

e. Strongly Disagree

12. To what extent do you agree to the following statements of consumer durables
advertisements?
SA - Strongly Agree
A - Agree
N - Neither agree nor disagree
D - Disagree
SD - Strongly Disagree
( √ Tick whatever is applicable)

Statements SA A N D SD

Advertising make me aware of different brands.

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 Advertising helps in providing important information
regarding the products.
Advertising helps me in recognizing which brand is best
and which is not.
Sometimes, advertisings are filled of over information so
I don’t rely of advertising totally.
I consider advertising mostly when I am planning to
purchase a durable product.

13. To what extent do you agree to the following statements of consumer durables
advertisements?
SA - Strongly Agree
A - Agree
N - Neither agree nor disagree
D - Disagree
SD - Strongly Disagree
( √ Tick whatever is applicable)

Statements SA A N D SD
Advertising plays a strong and important role in buying
decision of consumer durable product.
The contents of adverting are valuable and meaningful in
buying decision of consumer durable product.
The consideration of adverting is necessary in buying
decision of consumer durable product.
Most of the time, advertisings are convincing in buying
decision of consumer durable product.
14. At the time of purchasing a consumer durable product, do you prefer a particular
brand?

a. Yes b. No

15. To what extent do you agree to the following statements regarding brand preference?
SA - Strongly Agree
A - Agree
N - Neither agree nor disagree
D - Disagree
SD - Strongly Disagree
( √ Tick whatever is applicable)

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 Statements SA A N D SD
Quality of the product plays a vital role in preferring a
particular brand of consumer durable product for me.
Price of the product plays a vital role in preferring a
particular brand of consumer durable product for me.
Brand image of the product plays a vital role in preferring
a particular brand of consumer durable product for me.
After sales services of the product plays a vital role in
preferring a particular brand of consumer durable product
for me.
Availability of the product plays a vital role in preferring a
particular brand of consumer durable product for me.
Advertising plays vital role in preferring a brand over
another.

16. Do you think the advertisements can change the brand preference for a particular
product?
a. Yes b. No
17. To what extent do you agree to the following statements of consumer durables
brands?
SA - Strongly Agree
A - Agree
N - Neither agree nor disagree
D - Disagree
SD - Strongly Disagree
( √ Tick whatever is applicable)

Statements SA A N D SD

Reputed brands always have good quality.

Reputed brand's product always carries high prices.

Brand can affect your prestige in society.

Reputed brand's products are risk free.

Reputed brand means product having all good features.

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 Advertising doesn’t matter for reputed brand.

18. To what extent do you agree to the following statements of consumer durables
brands?
SA - Strongly Agree
A - Agree
N - Neither agree nor disagree
D - Disagree
SD - Strongly Disagree
( √ Tick whatever is applicable)

Statements SA A N D SD
Advertising plays a strong and important role in creating
brand preference for consumer durable product.
The contents of adverting prove valuable and meaningful
in creating brand preference for consumer durable product.
The consideration of adverting is necessary in process of
building brand preference for consumer durable product.
Brand positioning in the advertisement is strong reason for
preferring a brand over another.

19. Earnings play vital role in preferring a brand over another.

( √ Tick whatever is applicable)

f. Strongly Agree
g. Agree
h. Neither agree nor
disagree
i. Disagree
j. Strongly Disagree

20. Give preference to following brands of Television set.

( 1 is for highest preferred brand and 6 for lowest preferred brand)

Brands Videocon Samsung Sony Onida LG Other

If other, please mention the brand here_________________________________________

21. Give preference to following brands of Refrigerator.

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 ( 1 is for highest preferred brand and 6 for lowest preferred brand)
Brand Videocon Samsung Godrej Whirlpool LG Other

If other, please mention the brand here_________________________________________

22. Give preference to following brands of Mobile Phones.

( 1 is for highest preferred brand and 6 for lowest preferred brand)

Brand Samsung Sony Nokia LG Micromax Other

If other, please mention the brand here_________________________________________

23. To what extent do you agree to the following statements?

SA - Strongly Agree
A - Agree
N - Neither agree nor disagree
D - Disagree
SD - Strongly Disagree
( √ Tick whatever is applicable)

Attitude toward advertising in general SA A N D SD

Overall, Advertisement plays vital role in marketing

Overall, Advertising helps preferring a brand

I am very thankful to you for your coordination. Time is a very valuable asset in
this world and you have given me the precious piece of your time. With the help of this
acknowledgement, I would like to assure that, this information given by you will be used
only for academic purpose and it will be kept confidential. Once again, Thank You Very
Much!!!

Researcher
Vikram Harishchandra Shinde
Assistant Professor,
Department of Management Science,
Dr. Babasaheb Ambedkar Marathwada University,
Sub-campus, Osmanabad.

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