PORTFOLIO

Unnati Patni

2024
ABOUT ME
As a design student, I'm passionate about blending
creativity with functionality. Exploring diverse mediums
and techniques, I aim to cultivate a unique aesthetic
while honing my skills in graphic, product, and interior
design. Inspired by contemporary trends and historical
influences, I strive to push boundaries and challenge
conventional norms in my work. Through experimentation
and collaboration, I seek to leave a lasting impact in the
world of design.

SKILLS
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Procreate
Figma
SPECULATIVE
MINDSET

ABOUT
Embark on a transformative journey
addressing modern wellness and
confronting depression's shadows. Explore
our Emotional Wellness Box—an
amalgamation of curated content, expert
collaborations, and community support.
Experience profound healing beyond well-
being through our subscription box's unique
narrative.
MARKET BACKGROUND
Wellness Products
11.5%
25

20
Therapy Services
Digital Health Solutions 38.5%
19.2%
15

10

0
2010 2015 2020 2025
Medication
30.8%
The line graph represents the increasing prevalence The bar chart compares the market size of different segments
of mental health issues over time, with data points within the mental health industry, showcasing the revenue
showing the percentage of the population affected generated by therapy services, medication, digital health
by mental health challenges at different years. solutions, and wellness products in terms of USD billion.
CONCEPT
We capitalize on the wellness trend by
curating exclusive, homegrown wellness
boxes, personalized to combat
depression without medication.
Leveraging partnerships and sustainable
practices, each box offers stress-busting
items tailored to the subscriber's mental
condition and seasonal needs in the
digital marketplace. With four editions -
Spring, Summer, Fall, and Winter - we
cater to diverse wellness preferences
year-round.
#2DA996 #14BBF2

Soothing colors such as

shades of blue and green
to evoke feelings of
calmness and tranquility.
THE ROADMAP

Pre-Launch Market Expansion

Post-Launch
Activities
Analysis
Adv Email Marketing
Influencer Partnerships Customer Feedback
Product Enhancement
Early Access Campaign
Data Analytics
Strategies
Regional and International
Expansion
Collaborative Marketing
Campaigns
Diversification of Subscription

1 2 3 4 5 6

Pre-Launch Official Launch Scaling

Preparation Comprehensive Social Operations
Media Campaign
Product Finalisation Extended Homegrown Operational Scalability
Website Optimisation Collaborations Team Expansion
Social Media Build-Up Customer Loyalty Enhanced Website
Program Features
 Our subscription-based model thrives on
partnerships with homegrown brands,
REVENUE STREAM fostering exclusive collaborations. We
amplify reach through affiliate marketing and
sponsored content, enriching our curated
wellness boxes with diverse offerings.

The Emotional Wellness Box taps into a

growing market for personalized self-care
MARKET POTENTIAL solutions amid increasing focus on mental
health. Expert collaborations and community
engagement bolster our unique approach to
holistic emotional well-being.

Our Digital Platform offers a Curated Content

Box experience with Expert Collaboration and
a Community Hub. Featuring Secure
MVP
Transactions, Basic Branding, and a Feedback
Mechanism, supported by Limited Marketing
and Responsive Customer Support, alongside
Prototype Themed Boxes.
DESIGN
THINKING

ABOUT
In Mumbai, local trains are vital for millions but face
overcrowding. This project aims to redesign them for
comfort, efficiency, and safety. Using commuter
feedback and innovative design, we'll create a next-
gen experience. From seating to amenities, every detail
will enhance daily commutes. Our goal is not just to
solve immediate issues but also to ensure sustainable,
enjoyable journeys for generations.
 2 dedicated pantries

2 Sofas

36 Thoughtfully arranged seats

 Standing coach Premium coach
PROTOTYPES
BRANDING &
IDENTITY

ABOUT
In a world where tradition meets technology, 'One:
For Everyone' celebrates transformative brilliance,
merging timeless elegance with cutting-edge
innovation in lab-grown diamonds. Our campaign
promotes these diamonds as ethical, eco-friendly,
and inclusive alternatives to mined ones.
Emphasizing sustainability, quality, and affordability,
we aim to attract a diverse audience and establish
our brand as an industry leader. By highlighting lab-
grown diamonds' unique qualities and alignment
with modern values, we inspire consumers to choose
ethical luxury.
CONSCIOUS
LUXURY
ELEGANCE
REDEFINED
LOGO
REDESIGN

ABOUT
The case study explores the logo
redesign of Hershey's, an iconic
chocolate brand known for its rich history
and beloved treats. This project delves
into the rationale, process, and outcomes
of refreshing Hershey's visual identity to
resonate with modern consumers while
honoring its heritage.
ABOUT THE BRAND
Hershey's, an iconic chocolate brand established in 1894,
delivers indulgent treats loved worldwide, embodying rich,
creamy flavors and nostalgic joy in every bite.

Renowned for its quality and heritage, Hershey's offers a

diverse range of chocolates, candies, and confections,
satisfying every sweet craving.

With a commitment to sustainability and community,

Hershey's continues to spread happiness through delicious
products while positively impacting lives globally.
1894
Milton Hershey incorporates the Lancaster Caramel
Company and establishes Hershey Chocolate Company as a
subsidiary.

1900 - 1909
Hershey's Milk Chocolate bars were launched alongside the
manufacturing of Hershey's Chocolate Kisses, marking significant
milestones in the company's history, coinciding with Milton and
Catherine Hershey's establishment of the Milton Hershey School.

1989
Hershey's Chocolate World, a visitor center and retail store,
opens its doors in Hershey, Pennsylvania, offering interactive
experiences and chocolate-themed attractions to visitors
globally.

2021
Hershey celebrates its 125th anniversary, commemorating
over a century of delivering sweet moments and indulgent
treats to generations of chocolate lovers.

HISTORIC TIMELINE
 LOGO EVOLUTION

1889-1905 1910-1959 1973-1976 2010-present

HERSHEY’S CURRENT LOGO COLOUR

Hex color: #39000f

RGB: 57 0 15
Dark Sienna
CMYK: 0 100 74 78

Pantone: PMS 490 C

 LOGO EXPLORATION

Original Logo Redesigned Ideas

 FINAL DESIGN BREAKDOWN

HEX COLOR: #39000F HEX COLOR: #86878A

RGB: 57 0 15 RGB: 134 134 138
CMYK: 0 100 74 78 CMYK: 0.03, 0.02, 0.00, 0.46.

In the redesigned Hershey’s logo, a fresh and innovative approach is taken

with the incorporation of their classic KISSES Chocolate, The updated font
styling adds a contemporary touch, reflecting Hershey’s forward-looking
identity while maintaining its time-honoured legacy.