Designed for: Designed by: Date: Version:

Naveed, Abdulrehman, Mueez, Faisal,

Business Model Canvas FragranceFusion
Ahsan Younas
06/03/2024 01

Key Partners: Key Activities: Value Propositions: Customer Relationships: Customer Segments:
Type of Relationship Expected:
 Naveed  Production: Creating and  Novelty: Providing clients with  Mass Market: Brands targeting a
 Mueez producing premium fragrances in distinctive and inventive  Personalized Relationship: Many wide range of consumers with
 Faisal accordance with consumer experiences by showcasing customers expect personalized mainstream fragrances at
 Abdulrahman preferences and market need. inventive fragrance interactions, such as affordable price points.
 Ahsan Younas  Solving problems: To remain combinations and package recommendations based on their  Niche Market: Brands catering to
competitive in the market, designs. preferences. specific segments of consumers
Key Suppliers: perfume formulae, package  Responsive Relationship: with unique preferences, such as
 Fragrance suppliers for essential oils designs, and marketing tactics  Performance: supplying Customers may expect quick organic or vegan perfumes, luxury
and aroma compounds. (Mueez, must be constantly improved premium fragrances with responses to inquiries or concerns. niche fragrances, or perfumes
Abdulrehman)  Platform/Network: Establishing pleasing fragrance notes and a  Community Relationship: Some inspired by specific cultures or
and preserving alliances with long-lasting scent. customers may seek a sense of subcultures.
 Packaging suppliers for bottles, caps,
distributors, retailers, suppliers, belonging by engaging with a  Segmented Market: Brands
labels, etc. (Faisal, Naveed) Client Issues Resolved:
and other relevant parties in order community of perfume enthusiasts. dividing the market into distinct
 Raw material suppliers for other
ingredients like alcohol, carrier oils,
to guarantee a seamless product  segments based on factors such as
distribution and supply chain. Established Relationships: demographics (age, gender,
etc. (Ahsan Younas) Getting the Job Done:
Distribution Channels: Assisting clients in using the  Personalized Relationship: income), psychographics (lifestyle,
Key Resources acquired from ideal fragrance for each occasion Implemented through personalized personality), or geographic
partners:  Efficient manufacturing to express their individuality. marketing campaigns, loyalty location.
processes programs, and customer service  Diversified Market: Brands
 Expertise in perfumery and fragrance
 Addressing customer complaints  Risk reduction: Using strict interactions. offering a diverse range of
creation. (Mueez, Naveed)
promptly quality control procedures and a  Responsive Relationship: perfumes to appeal to different
 Access to distribution networks and customer preferences and
 Utilizing multiple channels reliable brand reputation, you Maintained through prompt responses
retail channels. (Faisal, may reassure clients about the occasions, spanning from everyday
for wider reach. to customer inquiries via various
Abdulrehman) authenticity. wear to special events.
channels such as email, phone, and
 Collaborative efforts in marketing social media.
and branding strategies. (Ahsan Product and Service Bundles:
 Community Relationship: Fostered
Younas, Mueez)
through online communities, brand-
Fragrance Bundles: Presenting
Key Activities performed by assortments or sets of gifts with
sponsored events, and collaborations
partners: various scents to suit various tastes
with influencers or bloggers.

 Contributing to the formulation and or events.

creation of perfume blends. (Mueez, Customization Services: Offering
Naveed) individuals looking for a distinctive
 Assisting in market research and aroma individualized fragrance
identifying consumer preferences. consultations or bespoke blending
(Ahsan Younas) services.
 Supporting in the distribution and
sales process through their
networks and connections. (Faisal,
Abdulrehman)
Motivation For Patnerships: Key Resources: Channels:
 Combining resources and knowledge  Physical: Creating and  Instagram
to save expenses, increase overall producing premium fragrances in  Tiktok
efficiency, and simplify accordance with consumer  Linkdin
manufacturing operations. preferences and market need.  Facebook
 Spreading risk by dividing duties and  Human: Perfumers with  Whatsapp
making use of each partners’ unique expertise in creating fragrances,
set of abilities and experience. marketing specialists for brand
 Collaborating to obtain acess to promotion, customer service
particular markets that would be representatives for handling
difficult to reach on your own. inquiries and feedback.
 Financial: Capital for
purchasing raw materials,
investing in research and
development, marketing
campaigns, and operational
expenses.
Distribution Channels:
 Physical: Retail stores,
distribution centers, and
warehouses for storing inventory.
 Intellectual: Data analytics tools
for analyzing consumer behavior
and preferences, optimizing
distribution strategies.
 Human: Sales representatives
for managing relationships with
retail partners, logistics personnel
for ensuring timely delivery.
 Financial: Investments in
distribution infrastructure,
transportation costs,
commissions for distribution
partners

Revenue Streams:
Local Events and Markets 20,000

Online Marketplace 44,000

Special Events 12,000

Collaborations 22,500
Cost Structure:
Item Price (PKR)
Total Budget 60,000
Raw Material 30,000
Packaging (Bottles, Boxes and labels etc.) 10,000
Marketing and Advertising 5,000
Fuel Cost 2,500
Testers Cost 3,000