FRSHGO Products Pvt. Ltd.

Opportunity

• The fresh meat industry is highly fragmented, with the

current size in India being around Rs.3,30,000 crore
and the unorganised(small butcher shops) market
comprising 90%.

• The poultry market alone is growing at over 12% year

on year.

• After covid online meat market expand by 3X.

 BOARD
HAVING OVERALL EXPERIENCE OF 18+
YEARS IN RETAIL WITH BRANDS LIKE
TT Garments, Vishal Mega Mart,
V-Bazaar Retail.
Roopak Ganguly
HAVING OVERALL EXPERIENCE OF 26+
YEARS IN RETAIL WITH BRANDS LIKE
VISHAL MEGA MART ,LULU HYPER, V
BAZAAR RETAIL.
Prakash Sharma
HAVING OVERALL EXPERIENCE OF 20
YEARS IN RETAIL WITH BRANDS LIKE
VISHAL MEGA MART ,FUTURE GROUP
HYPER, V BAZAAR RETAIL.
Avinash Tomer
Team of retail
professional having 20
years plus hardcore
experience in retail, were
previously associated with
leading retail chains like
Vishal mega mart, Big
bazaar etc. at senior
profiles , ready to share
their experience with you
to build a strong,
successful and profitable
franchisee network pan
INDIA.
Frshgo Overview

Frshgo Products started taking shape from mid 2019 and registered as a pvt.
Ltd company in end 2020.
After successful launch of our Retail Store and APP. in North Delhi and Noida
now Frshgo is on the expansion to other small cities of north India.

The Company retails Food products like Fresh meat, Frozen Foods ( Veg &
Non Veg), Ready to eat meat products, cheese and Bakery products.

Company type - Pvt Ltd. Company

Industry - Retail, Online & Wholesale

Product Category - Fresh meat, Frozen Foods ( Veg & Non Veg), Ready to eat meat
products, cheese and Bakery products.

No. of Stores - 2 Store (Delhi, Noida)

Company HO - Shalimar Bagh, Delhi

Retail Store Design Concept
Roll-out Plan

After Launch of our first Retail Store in Feb 2023, we plan to open stores
as planned in Phases

1St Phase - 10 Stores - Till July 2023

(in Noida & G. Noida)

2nd Phase - 100 Stores - Till March 2025

( in NCR)

3rd Phase - 250 Stores - Till March 2026

( in UP & Punjab)
Franchisee city wise plan

Mother Store Backend

Retail Store Retail Store Retail Store

About the Idea!

FRSHGO is now on a expansion mode to have retail and online

presence in Delhi –NCR then tier II and Tier III cities.

Roll out of first phase would be 10 retail stores in Delhi NCR.

This presentation will give the basic idea about the entire concept
scope of work, all calculation and working.

# Type of store - Retail ( 200 to 300 sqft)

# Presence - Retail and online

# Investment - 8 - 12 lacs

# Products - Cheese, Meat, and Bakery Products

More Details follows….

FRSHGO requirements

FRSHGO requirements as to run the store as operated by FRSHGO.

Points below :-

# Area required - 200 sqft to 300 sqft

# Investment Required - 8 – 12- Lacs per store.

# Branding required - Space at front and in Near by .

For Master Franchise of any City – Need to Discuss

FRSHGO Franchisee Model

FRSHGO Franchisee Model

FOFO FOCO
Frshgo - FOFO Model Frshgo - FOCO Model
Stup Cost Franchisee Fee Stup Cost Franchisee Fee
Upto 10 upto 10
Total Investment lacs 2 lacs Total Investment lacs 2 lacs
Franchisee Margin Upto 35% Franchise Margin 10% Whichever is
MG 20000 higher
All Operational
Expences franchisee All Operational Rent/manpower/
2.5% of Expences Frshgo electricity
Marketing Expense Sales whichever is 2.5% of
10000 higher Marketing Expense Sales whichever is
10000 higher
FRSHGO Scope of Work

# Operating Cost - Frshgo need to bear all the operation cost (

as per model FOFO/ FOCO) required to run the store.

# Store Operation - Store operations needs to be taken care by

Frshgo team ( as per model FOFO/ FOCO).

# Store opening time - Store must be open in 10 AM in the morning(

in order to get deliveries from vendor’s & Online delivery execution )
till 9 PM at night.

# Stock Replenishment - All buying and Stock replenishment need

to be planned by Frshgo.

# Online Delivery - Delivery needs to be planned as per order by

Team Frshgo.
Franchisor Support
• Operation – Sales
• Sales
• Team management
• Operation and workflow
• Marketing and lead flow
• Profit and financial management
• Training
• Training in HO.
• Training at retail location.
• Ongoing Support
• Grand retail outlet opening.
• Purchase cooperative
• Technical support
• Marketing Support
• Cooperative advertising
• Co-branding activities
• Direct mailers / Bulk SMS.
• Leaflet Inserts.
Store Products & Services

Fresh Chicken, Meat and Fish

• Fresh Chicken

• Fresh Meat

• Fresh Fish

• Frozen Imported Fish

• Marinated Ready to Cook Meat

• Ready to eat Meat Products

Store Product & Services

Frozen Foods

• Frozen Peas

• Frozen Soya Chaap

• Frozen Corn

• Frozen Vegetables

• Frozen Veg, Non-Veg

Snacks
 Store Product & Services

Cheese and Milk Products

• All Type of Cheese

• Cottage Cheese

• Ghee

• Butter
 Store Product & Services

Bakery Items

• Cookies

• Fresh Breads

• Namkeens

• Rusks
Our Business supports

From startup to marketing, the training never stops! Our HO and Store teams are continually
trained and developed for the challenges and operational excellence in Retail.

Site selection and lease negotiation

We combine our local market knowledge with our knowledge of the Dairy and Food
industry and our in-depth understanding of the needs of FRSHGO to assist in locating
and finalizing the site. We can also assist in negotiating the terms of the lease and what
contributions to expect from the landlord.

Store layout, design, and construction

Our franchise consultant will help you through all the phases of your store design and
build-out. We also follow with a corporate-approved design guide to make the process as
straightforward as possible.

Marketing, pre-sales, and staffing

Our franchise consultant will follow on marketing, pre-sales and staffing throughout our
store start-up. We also follow with a number of checklists to make the process as
straightforward as possible.
Our Business supports
Comprehensive training

From initial training for all new franchisees to workshops, advanced managerial sessions
and annual franchisee conferences, you will have access to a whole range of training to
maximize our store’s success.

Ongoing support

FRSHGO offers a host of tools and resources for our franchisees and Teams. Just some
of the tools available to you include:
Online APP for orders of your business.
Advanced training for managers and sales personnel.
Training sessions conducted by corporate representatives.
Sales team helps franchise to generate sales for the store.

Online tools

Wherever you're coming from, and whatever experience you may have, we will give you
the best possible start to your new venture. FRSHGO offers a host of tools and resources
for our franchisees—and they're all available on the Franchisee Support Centre.
Our Business supports

National branding and marketing support

Marketing our store is made easy with our professionally developed marketing materials
and business supplies. FRSHGO has also created a range of advertisements which can
be used nationally in printed publications as well as using the services of a public
relations agency to raise awareness of the brand across India.

Conferences

By attending our conferences, franchisees can learn from and network with a large
number of other franchisees. That's thousands of other store owners with great ideas and
best practices!

These fun and informative two-day conferences are generally held each year and include
seminars and breakout meetings where you can learn all about running your
IMAGENATION store better.
Franchise process

Initial Enquiry Location Finalisation

Application Form Franchise Agreement

Meeting – Brief Intro Interior Fabrication

Meeting – Detailed Staff Requirement

Approval/ Rejection Franchisee Induction

MOU Signed/ Initial Payment Successful Launch

Frshgo Presence

Retail

Website APP

WWW.FRSHGO.COM FRSHGO (Play Store)

Thank You