COLLEGE DEPARTMENT

WEEK 4

PURPOSIVE
COMMUNICATION
Communication for
Various Purposes
 COLLEGE DEPARTMENT
1st Semester, S/Y 2021-2022

Name: _________________________ Program: ________________ Section: ___

Week/Session Number : 4
Course : Purposive Communication (GEC 1)
Topic : Communication for Various Purposes

References:
Ambida, Roger S. et al. Purposive Communication. C & E Publishing, Inc. 2019.
Barrot, Jessie S. & Sipacio, Philippe John F. Purposive Communication in the 21st
Century. C & E
Publishing, Inc. 2018.

Learning Outcomes:
At the end of the lesson, you should be able to:
1. define purposive communication;
2. recognize the importance of purposive communication in the 21 st century; and
3. explain why purposive communication as transactional communication is both
social and technical.
Instructions:

The purpose of this study guide is to help you synthesize and summarize the information from
the given lesson or topic. Read and analyze the content of this study guide and accomplish all
the required activities using the activity sheets provided by your instructor.

Summary of the Lesson:

PURPOSIVE COMMUNICATION is more than just conveying

intended messages for human discourse. It is communicating for various purposes. It recognizes
that the content of a message is reliant on a purpose in order to generate the desired outcome of
communication. In particular, purposive communication is for frequent transactions facilitated in
different settings where prompt attention is most required. It is not confined to the mere giving
out of information; it is about getting the information through. It is obtaining, providing, and
disseminating information to move people to action through persuasion or through
argumentation.

PURPOSIVE COMMUNICATION AS TECHNICAL

AND SOCIAL COMMUNICATION
Purposive communication is transactional communication.
It involves social and technical communication.
SOCIAL COMMUNICATION

Social
Communication
 COLLEGE DEPARTMENT
 Interpersonal exchange of thoughts and ideas with common ends among people
 Use of language to extract information, make inquiries, give instructions or
investigate matters to resolve conflicts
 Peer and power relationships, cultural influences, and even gender differences are
considered a mutual understanding

TECHNICAL COMMUNICATION
 Formal and professional manner of presenting issues for a business or industry-
related environment
 Specific work-relevant communication skills have to be mastered to ensure that
intended messages come clear.
Assessment:
Complete the given statements.
1. The basic rule in effective communication is _________________________.
2. Purposive communication is more than just _________________________.
3. Purposive communication is communicating for _________________________.
4. Purposive communication is _________________________ communication.
5. In form, communication for various purposes may be _________________________
as certain predictable patterns are observed in addressing issues and concerns.
6. Social in nature, purposive communication involves the
_________________________ exchange of thoughts and ideas with common ends
among people.
7. _________________________ relationships, 8. _________________________
influences, and even gender 9. _________________________ are considered to come
to a mutual understanding of ang agreement to transmitted messages.
10. Specific _________________________ communication skills may have to be
mastered likewise
to ensure that intended messages come clear.
Reflection:
What general takeaways have you acquired in this lesson? Compose a one-paragraph reflection
highlighting the importance of communication for various purposes.
Application:
Create a Venn diagram that illustrates the similarities and differences of purposive
communication, social communication, and technical communication.

MYLENE B. MORALES, MAEd

Associate Professor I

Name: ________________________ Program: ________________ Section: ___

Week/Session Number : 4
Course : Purposive Communication (GEC 1)
Topics : Communication for Various Purposes

ACTIVITY SHEET

Assessment:
 COLLEGE DEPARTMENT

Write T on the blank if the statement is true and F if it is false.

1. Background color and text color should be the same. ___________
2. Both PowerPoint and other online presentation tools ___________
enhance retention of your listeners.
3. Creating PowerPoint presentation is too complicated. ___________
4. Limited number of slides is recommended to ___________
maintain the attention of your audience.
5. Online tools are better than PowerPoint. ___________
6. Poor knowledge of the usage of PowerPoint can spoil ___________
your presentation.
7. PowerPoint is the most common presentation tool. ___________
8. Simple texts and fonts are better. ___________
9. There are several online supports that can aid ___________
you in creating an effective presentation tool.
10. Using any presentation tool can help your audience ___________
appreciate and retain what you have conveyed to them.

Reflection:

What general takeaways have you acquired in this lesson? Compose a one-paragraph
reflection highlighting the importance of communication for various purposes.
 COLLEGE DEPARTMENT

Application:

Create a Venn diagram that illustrates the similarities and differences of

purposive communication, social communication, and technical
communication.