AMINA FAISAL

SUMMARY:
Challenging and illustrious career in a competitive environment where I can apply what I studied and
learnt throughout my career and also Seeking a challenging position where I can leverage my strategic
marketing skills and extensive sales experience to drive revenue growth.

EXPERIENCE:
Claim / underwriting (Non-Life Insurance)
Oct 2017 - till date
EFU General Insurance Limited -SITE Division, Karachi
 Dealing with all leading Commercial Banks of Pakistan in relation to their Auto Financing / Leasing portfolio.
Perform systems/rate testing following project implementation.
 Provide support in relation to Underwriting and claim or business projects as directed.
 Review competitor products and prices to provide accurate information for reporting purposes and make
recommendations based on learning’s to enhance our customer’s experience of our products.
 Identification and initiation of process efficiencies where possible.
 Carry out investigation into any operational incidents arising within the business. STRENGTHS
 Coordination with Head Office for various system and approvals related matters.
 Coordination with Banks and corporate client Sales Strategy
 Any other job assigned by the Management Strong analytical ability
To interurban data and drive
Sales Operations excitable inside.
EFU General Insurance Limited -SITE Division, Karachi Professional
 Handle lead generation and book appointment Team Building
 Develop market model for product and campaign
 Implemented targeted customer retention marketing strategies, contributing to a 15% increase in customer
loyalty and repeat business.
Associate Marketing Coordinator April 2016 – Sep 2017 SKILLS
M.A. Technologies Company
 Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating  Sales & Data Management
comprehensive reports  Sales Performing
 Manage relationships with external vendors to ensure high-quality and timely execution of marketing  Brand Management
programs, and to ensure competitiveness.  Underwriting Efficiency
 Market Analysis and Segmentation
Customer Service Manager Aug 2015 – March 2016
M.A. Technologies Company
 Database management
 Scheduling, organizing and planning along with General accounting and administration ACHIEVEMENTS
 Keen attention to detail ensuring the accurate completion of multiple tasks by strict deadlines
 Initiative and resourcefulness resulting in the effective streamlining of processes and systems to improve Lead Generation and Conversion
efficiency. Customer Retention
Business Execute Officer Feb-2007 – July 2008 Data-Driven Decision Making
Risk Assessment
MCB Bank Ltd
 Credit card department
 Dealing with direct & corporate clients, finalize business.
 Develop business and marketing plans in coordination with Managing Director to achieve revenue goals.
 Develop business proposals for new and existing customers.
 Develop strong customer relationships in order to generate high volume of prospective clients.

QUALIFICATION: Awards
 M.B.A. / MS (Marketing ) From IQRA University 2021 – final semester
 M.A. (Economics) from Karachi University - 2007  Event Management Excellence
 B.A. (Arts) from Karachi University - 2004
 Intermediate (Science) from Intermediate Board, Karachi - 2002 Professional Development and
 Matriculation (Science) from Board of Secondary Education, - 2000 Education
Certification Courses: Customer Service Excellence
 Certification in Human Resource Management. (NILAT)
 Takaful Certification
 ISO certificate ADDRESS:
 English Language Proficiency Course (EFU General Insurance) House # R-172, New Incholi
 MS EXCEL Training (EFU General Insurance) Society, Karachi.
 Underwriting Technical Course All Classes.
amifaisal09@gmail.com
Technical Course Cell # + 92 317 249 4 722
Certificate in information technology (Skill Development Council)