INTERGRATED MBA- 5 YEAR PROGRAM

(School of Management Studies)

ON

SUBMITTED TO:

Ass. Prof. Abhigna Vaishnava

SUBMITTED BY:

Semester 1: Section-C Group number: 32

Sr. No. Name of group members Roll number

1 Suryarajsinh Parmar 198

2 Sweta Thakur 201

3 Tisha Suchak 204

4 Umang Jobanputra 205

5 Umesh Agarwal 206

Table of Content
 Sr. No Content Page no

1 Introduction of Industry 3

2 Introduction of Organization 4

3 Structure of Organization 5

4 Functional Departments 6-7

5 POSDCORB- in detail 7-10

Organizing and Staffing Strategies in three different modes,

6 10-17
offline, online, and hybrid model.

7 Future Plan 18

8 Conclusion 19

9 References/Bibliography 20

Introduction of Industry
Introduction of Organization:
ElectraGo Ltd. ElectraGo is a well-known electric mobility firm based in Ahmedabad. Since its
inception in 2004, the company has quickly established itself as a market leader in the electric two-
wheeler market. ElectraGo has been dedicated to manufacturing innovative and sustainable electric
 vehicles since its start, greatly contributing to the rising movement toward eco-friendly transportation
alternatives. ElectraGo stands out as a vital actor in the dynamic landscape of electric mobility, with a
commitment to quality and environmental responsibility

Structure of Organization:
Line Organization:

Line organization is the oldest and simplest form of organization. Line organization shows a vertical
relationship. In line organization authority from top level to bottom level.
A line organization has only direct, vertical relationship between different levels in the firm, line
departments include production and marketing. In a line organization authority follows the chain of
command.
Functional Departments:
In our Organization we have five functional Departments,

Finance:

Our finance department decide to our organization investment and how to make our organization
profitable and manage all financial things.

H.R Department:

Our HR Department hire the hard working employee and train them according to our company need
and criteria.

Marketing:
 Our marketing department advertise our organization in many ways and make our organization
popular in public we make advertise in many ways like online, social media print media etc.

Sales:

The sales department is in charge of increasing income through client outreach, efficient marketing
techniques, and dealership administration. This group's goals are to increase market presence, build
trusting connections with clients, and promote our environmentally friendly products in order to meet
sales targets and support the company's overall expansion.

Production:

The manufacturing process, which is overseen by the production division, guarantees the effective
assembly of premium electric cars. This team is committed to meeting the increasing demand for our
environmentally friendly goods by streamlining production processes, upholding quality standards,
and integrating cutting-edge technology.

POSDCORB:
 Planning, organizing, staffing, directing, coordinating, reporting, and budgeting are all part of
POSDCORB.

Planning:

Careful planning entails studying consumer preferences in the market. We've created an easy-to-use
website for prospective customers using this data.
With an emphasis on environmental friendliness, we want to make buying easier and offer
transportation solutions that are sustainable.
Continuous examination of market patterns guarantees flexibility and prosperity in the ever-changing
realm of electric vehicles.

Organizing:

In our company, organizing is a dynamic process that is centered on allocating and maximizing
resources in order to fulfill our main objective of selling two-wheelers.
To ensure the smooth achievement of our sales targets, this involves not only creating a simplified
organizational structure but also effectively allocating human resources.
Our product's sale and export depend heavily on every department, from customer service and
logistics to sales and marketing.
We can effectively negotiate the difficulties of the two-wheeler market thanks to this customized
approach to organizing, which guarantees a coordinated effort across all aspects of our organization
to accomplish and surpass our goals.

Staffing:

We are an automobile-focused business that sells electric two-wheelers, and one of the things that
makes our industry so innovative is the hiring practises. Using our web platform, we identify
individuals who wish to make a contribution to the developing field of electric transportation.
We conduct specialized tests in addition to standard interviews and behavioral analysis to assess
candidates' ability to adapt to the rapidly evolving automotive technology.
Selected candidates go through an intense training program guided by functional department leaders,
which equips them with both product expertise and a comprehensive understanding of the
 automotive ecosystem.
Following onboarding, our staff members effortlessly adhere to departmental bosses' directives,
ensuring a cohesive approach to fortify our standing in the ever-evolving electric two-wheeler
industry.

Directing:

Within our company, efficient leading is essential to maintaining a smooth operation and top output.
Our approach to directing comprises not only assisting staff members with their jobs but also
providing them with vital information regarding the electric vehicle business, as we specialize in the
selling of electric two-wheelers.
In addition to giving our team precise instructions, our superiors also supply the knowledge and
understanding of the rapidly changing field of electric mobility.
This proactive direction guarantees that our staff members complete their work effectively and
remain up to date on the most recent advancements in the electric.

Coordinating:

For success, coordination is essential. While we concentrate on selling electric motorcycles, we also work with
college students and other events.
In order to promote environmentally friendly transportation options, our marketing staff closely coordinates
with important stakeholders.
Our involvement also goes to Delhi, where our staff strives to promote the use of electric two-wheelers and
raise awareness of them. This helps to create a cohesive effort across several facets of our business.

Reporting:

The reporting system within our business is like a well-oiled machine; in the world of two-wheeler sales, it
reflects the efficiency of a smoothly operating engine.
Our hardworking group of sales representatives gathers and sends in their daily reports to the team leaders in
charge of each division, guaranteeing a thorough picture of each employee's performance.
 These team leaders then compile the data and report to the upper levels of management in their capacity as
sub-coordinators. In the end, our organized reporting system moves our two-wheeler sales business forward
with accuracy and coherence by promoting transparency and facilitating quick decision-making and strategic
planning.

Budgeting:

Nevertheless, the budget design entails a careful blending of departmental budgets, specifically matched to the
particular setting of your electric two-wheeler sales organization.
Every functional area—from marketing to production—contributes to the overall financial plan, guaranteeing
a thorough strategy that is in line with the peculiarities of the electric two-wheeler market.
In addition to anticipating and allocating resources wisely, this strategic budgeting puts your company in a
position to handle the complexities of the changing electric vehicle market

Organizing Stragtegies In Three Different Modes

Offline Modes:

1. Organizational Structure:

Create distinct departments for things like manufacturing, customer support, sales and marketing,
research & development, and administration.
Make sure all functional areas work together to develop and deliver products efficiently.

1. Product Creation:

Establish specialized teams for battery systems, design, and EV technology development to guarantee
a thorough approach to product creation.
 To keep ahead of EV breakthroughs, cultivate a culture of ongoing study and improvement.

1. Production Effectiveness:

Apply the concepts of lean manufacturing to enhance overall productivity, reduce waste, and
optimize production processes.
Invest in automation solutions to increase the accuracy and speed of your operations.

1. Marketing and Sales:

For EV sales, create a robust web presence and e-commerce platform.

Create a specialized marketing team to promote electric vehicle (EV) products,

emphasizing technology developments, environmental benefits, and sustainability.

1. Customer Support:

Give customer service representative’s thorough training so they can handle EV-specific inquiries.
Establish a reliable system to manage maintenance, repairs, and upgrades for after-sales services.

Online Mode:

1. E-Commerce Platform:

Provide a safe and easy-to-use online store where buyers may peruse, alter, and buy
electric bicycles.
 Establish a reliable payment gateway and make sure the checkout procedure goes easily.

1. Digital marketing:

To boost online visibility and draw in potential clients, invest in a complete digital
marketing plan that incorporates SEO, social media, and content marketing.
Utilize alliances and influencers to expand your audience.

1. Online Showroom:

To improve the online purchasing experience, build a virtual showroom with 360-degree views,
comprehensive product information, and interactive elements.
For a more engaging product demonstration, incorporate augmented reality (AR) or virtual reality
(VR).

1. Online customers support:

Create a specialized online customer service team to provide prompt assistance via email, video calls,
and chat.
Use Chabot driven by AI to handle routine inquiries and deliver prompt answers.

1. Building Communities Online:

Establish an online forum where EV aficionados may exchange knowledge, advice, and experiences.
Promote user-generated reviews and material to establish credibility and trust.

Hybrid Mode:

1. Multi-Channel Availability:

Give clients a cohesive experience by smoothly integrating online and offline channels.
Provide choices for personalization, internet browsing, and in-person test drives and consultations.

1. Services Based on Appointments:

 Provide appointment-based services for in-person and online consultations, test rides, and
individualized support.
To provide a seamless consumer experience, offer a booking system that is integrated with your web
platform.

1. Combined Inventory Control:

Install a centralized system for managing inventories so that physical and online retailers can
synchronize stock levels.
To effectively satisfy demand and optimize inventory, apply data analytics.

1. Flexibility in Manufacturing:

Make sure that production plants are adaptable enough to produce electric two-wheelers in response
to market demand.
Purchase modular production lines to enable flexible and effective manufacturing.

1. Marketing and Sales Strategies:

Create a thorough marketing plan that emphasizes the advantages of conventional and electric
versions.
Teach sales teams how to convince a range of customer segments of the benefits of hybrid offers.

Staffing Stragtegies In Three Different Modes

Offine Mode:

1. specialized Teams:

For important tasks like R&D, manufacturing, sales and marketing, customer support, and
administration, create specialized teams.
Make sure every team consists of specialists with in-depth understanding of EV technology and the
automotive sector.

1. Hiring and Acquiring Talent:

 proactively look for people with experience in automotive engineering, sustainable transportation,
and electric car technologies.
Make it a priority to hire individuals that are committed to environmental sustainability and have a
passion for innovation.

1. Tranining Programs:

Establish thorough onboarding processes to acquaint new employees with the goals, core principles,
and emphasis on electric vehicle two-wheelers of the organization.
Continually teach staff members so they are aware of the newest developments in electric vehicle
technology.

1. Adaptability and Flexibility:

Hire people that can adjust to shifting industry trends and technological advancements.
Encourage staff members to take on new challenges and never stop learning by creating a culture of
support.

1. Employee Well-being:

Implement wellness initiatives to promote the wellbeing and work-life balance of your staff.
Encourage a culture of positivity in the workplace that values imagination, teamwork, and a sense of
direction.

Online Mode:

1. Team for Digital Marketing and E-Commerce:

Create a dedicated e-commerce operations staff to handle online sales platforms and enhance the
digital consumer experience.
Create a specialized digital marketing staff whose job it is to advertise electric two-wheelers online, on
social media, and through search engine optimization.

1. Team for Content Creation:

Create a team dedicated to creating interesting and educational content for EV two-wheelers, such as
blog entries, social media postings, and product films.
 Stress the value of using narrative and visuals to highlight the special qualities and advantages of
your electric vehicle offerings.

1. Programs for Online Sales Training:

Provide sales teams with training courses on online selling strategies, virtual relationship-building,
and maximizing the use of digital tools to close deals.
Make sure the group understands how to effectively communicate the distinctive value proposition of
electric two-wheelers via internet platforms.

1. Logistics and Supply Chain Management:

Assemble a group of experts in online supply chain and logistics management to guarantee prompt
and effective delivery of electric bicycles that customers order online.
Form alliances with trustworthy courier firms and put track-and-trace procedures in place to ensure
accountability.

1. Policies and Culture Regarding Remote Work:

Provide regulations for remote work that encourage a good work-life balance for positions with a
strong online component.
Using digital collaboration technologies, distant teams may cultivate a culture of communication and
cooperation.

Hybrid Mode:

1. Multi-Skilled Teams:

Create cross-functional teams with people who are knowledgeable about different facets of the
development of electric two-wheelers, such as software integration and battery technology.
Promote cooperation and information exchange between various EV domain areas of expertise.

1. Teams for sales and marketing:

Create unified marketing and sales teams that are able to explain the special qualities and advantages
of electric bicycles.
 To highlight the hybrid elements of the products and respond to consumer inquiries, offer specific
training.

1. Cooperation in R&D Throughout EV Domains:

Encourage cooperation between the research and development (R&D) teams by sponsoring
cooperative projects that investigate developments in various EV technology areas.
Set aside funds for research and development initiatives aimed at improving your EV two-wheeler'
hybrid capabilities.

1. Team for Sustainable Practices:

Create a group whose goal is to use sustainable methods in the manufacturing and use of electric
bicycles.
Stress your commitment to the environment, taking energy efficiency and recyclability into account.

1. Technological Abilities Throughout the EV Range:

Employers should seek out candidates who possess a solid technology background and span a range
of EV domains.
Encourage a culture of lifelong learning to ensure that workers are knowledgeable about new
developments in electric mobility technology.

Future Plan
 Leading auto mobility company ElectraGo plans to build a state-of-the-art manufacturing plant with
the goal of greatly increasing production capacities during the next three to five years.
The goal is to increase operational effectiveness in order to produce an amazing 4,20,000 units
annually.
Currently the company is selling around 70% to 80% of the Electra 253X, the company is already
dominating the market and is set to take a bold step forward by aiming for 3,00,000 units of sales by
the fiscal year 2024.
In addition, ElectraGo is dedicated to innovation and is actively creating new products to increase its
market share in India.
The company's recent worldwide debut in Nepal, made possible by a partnership with Vaidya Energy
subsidiary VOITH, demonstrates its commitment to global expansion and forward-thinking strategy.
An additional important touchpoint for interacting with the expanding market will be added in
November with the opening of an experience center in Kathmandu.
ElectraGo is demonstrating its dedication to sustainable and affordable electric mobility solutions by
bringing fast charging stations for the VoltNest to Nepal, further augmenting the EV ecosystem.

Conclusion:
Refernces/Bibliography: