Market capitalization: 144,95 billion (EUR).

What is Dior? Dior is a French multinational luxury fashion house.

History: Despite being created in 1946, the Dior brand claims 1947 as its beginning year
because that's when the fashion house's first collection debuted. Christian Dior started
the brand in Paris at 30 Avenue Montaigne. It took less than three months from the
brand's creation to show its first collection on Feb. 12, 1947.

Revenues: 79,18 billion (EUR) (2022).

Headquarters: Paris, 30 Avenue Montaigne, France.

Subsidiaries: Christian Dior S.A., commonly known as Dior, is a French luxury goods
company controlled and chaired by businessman Bernard Arnault who also heads
LVMH – the world's largest luxury group.

The Company has six principal product lines: Christian Dior Couture, marketed under
the Christian Dior brand; Wines and Spirits, including the Moet & Chandon, Veuve
Clicquot, Hennessy and Dom Perignon brands, among others; Fashion and Leather
Goods, comprising the Louis Vuitton, Fendi, Marc Jacobs and Kenzo brands, among
others; Perfumes and Cosmetics, including the Guerlain, Givenchy and Christian Dior
brands, among others; Watches and Jewelry, comprising the TAG Heuer, Chaumet and
Zenith brands and others, and Selective Retailing, such as the Sephora, DFS and Le Bon
Marche brands, among others.

The Company distributes its products through the Company-owned shops and
licensed distributors in Europe, the United States, Japan and Asia Pacific. Christian Dior
SA operates through over 400 subsidiaries around the world.
Logistic processes: In Dior their supply chain management department includes
focuses on Logistics. It is very critical to the Dior’s business. Dior is a Paris based
company but their manufacturing plants are in Italy. It means all the goods are made
there.

Mónica Alejandra Riojas Lozano

Their logistics, ware housing and travel and fleet team are responsible for moving the
goods to location all across the globe. In regional areas they hire FedEx to transport
their goods to customers and retail outlets all over Italy.

As they are the global business entity, they acquire the services of SDV for all the
transportation of the products from the manufacturing plants in Italy to their
warehouses outside of Italy, and the distribution from the warehouses to all the retail
outlets in the country is done by SDV also.

They have outsourced their transportation/ travel and fleet to third party contractors
mentioned above. The reason they chose SDV for international transportation is due
to their vast experience and having their own network of 600 offices in 99 countries.
SDV is a subsidiary of Bolloré, which ranks among the world’s top 10 in transport and
logistics. Its core business has always been intercontinental air and ocean freight
transportation but now they have broadened the scope of its expertise and is now a
global leader in supply chain management.

Mónica Alejandra Riojas Lozano