Professional Documents
Culture Documents
West 2017
West 2017
A
Jessica West virtue of capitalism is that capital of financing may be irrelevant, the general
is an assistant professor is market driven to businesses public remains broadly enamored with IPOs,
of finance at Stetson
with the most profitable, produc- which can be as addictive as the Wheel of
University in DeLand,
Florida. tive opportunities. In a perfect Fortune; rival investment opportunities rarely
jwest1@stetson.edu world, two firms with similar production produce such astonishing returns in a short
should have equivalent value, but they may period of time. For that, the Oracle has a
Giovanni Fernandez have different mixes of financing depending stronger opinion:
is an assistant professor on each owner’s risk and return preference
of finance at Stetson
University in DeLand,
on capital. In this regard, an initial public You don’t have to really worry about
Florida. offering (IPO) is considered no more than a what’s really going on in IPOs. People
gfernan1@stetson.edu funding or liquidity event. Private compa- win lotteries every day but there’s no
nies, having limited access to public capital, reason to let that affect [your invest-
K.C. M a often risk diluting their own returns in ment strategy] at all. You have to
is the Roland George
exchange for outside capital in order to grow find what makes sense and follow
Professor of Applied
Investments at Stetson and scale the firm. As the “Oracle,” Warren your own course. If they want to do
University in DeLand, Buffett, said, mathematically unsound things and
Florida. one person gets lucky … it’s nothing
kcma@stetson.edu Families that own successful busi- to worry about. You don’t want to
nesses have multiple options when get into a stupid game just because
they contemplate sale. Frequently, it’s available. Buffett [2016]
the best decision is to do nothing.
There are worse things in life than IPO ONE-DAY POPS
having a prosperous business that
one understands well… If the con- Ironically, several early academic studies
glomerate form is used judiciously, it may have been responsible for the common
is an ideal structure for maximizing misperception that IPOs are, across the board,
long-term capital growth. With all its great investments (Logue [1973], Ibbotson
excesses, market-driven allocation of [1975], and Ritter [1984]). Other than the
capital is usually far superior to any 65% average one-day gain during the Internet
alternative. Buffett [2014, p. 8] bubble period (1999–2000), IPO day returns
have averaged approximately 20% since
Although the Oracle’s view is consistent 1961 in the United States, consistent across
with the argument that the particular form the world exchanges. However, most of the
IPO “pops” happened on the day of the IPOs, which the owners and underwriters. The typical methods
is mainly a result of the “underpricing discount,” mea- include, for example, lockup options (primarily con-
sured by the percentage change in the first-day closing sidered defensive arguments to avoid the controversial
price and the IPO offer price (Exhibit 1). These returns Commissions, Laddering, Analyst conf licts of interest,
seem more speculative than those that can be explained and Spinning (CLAS) prior to IPO releases),3 the 60-day
by theory. Such prosperity has been attributed to both post-IPO cool-off period, the up-to-two-year lockup
the issuers and the underwriters managing the IPOs’ period, private equity pull outs, and the resolution of
process taking advantage of the information asymmetry the information asymmetry.
of the private companies.1 As a result, the IPO pop is
not quite as interesting or relevant, because it is merely WHY SHOULD IPOS BE DIFFERENT?
leaving owners’ money on the table, and the average
public investors miss out on the opportunity all together. The consistent evidence that IPOs underperform
in the long run begs an obvious question: Why should
IPO FIVE-YEAR FLOPS IPOs be singled out and expected to perform differently
from seasoned stocks? After initial hurdles are met in
Perhaps a more meaningful issue is the long- the first year, an IPO transforms into a seasoned stock.
standing finding that IPOs have underperformed their Consider that going public, or initiating the IPO pro-
benchmarks for as long as five years after issuance. For cess, signifies an important rite of passage in the life of
the 74 years between 1935 and 2008, though not in the a young company. Rational owners should constantly
same order of magnitude, a number of authors found a weigh the costs and benefits of staying private versus
consistent pattern of underperformance in IPO returns going public.4 Such a decision should inherently depend
as significant as 20% –30% for the three-to-five-year on whether the public shares would be worth more than
period after their issuances. However, the long-term the private shares. The reverse works for owners who
underperformance should not be hastily dismissed as decide to go private. On that front, one plausible expla-
the result of the previous one-day pops because doing nation for potential underperformance is that IPOs on
so would not make economic sense. An efficient capital average are overvalued relative to comparable firms and
market would not allow an asset class with consistently can be expected to grow much faster than comparable
abnormal returns to exist over the long haul; simple seasoned firms.5 Therefore, underpricing is an oppor-
arbitrages would eliminate any known or persistent risk- tunity cost to firms that want to go public.
adjusted excess returns, positive or negative.2 To find the costs and benefits of going public, or
The conventional argument attributes the under- initiating an IPO, we draw on the previous research and
performance to various forms of market frictions. The existing theoretical framework of other experts in the
underperformance develops as a result of prolonged field. Ritter [2011] estimated that the direct cost of IPOs
information asymmetry that gives some investors a is around 7% of the net proceeds. Additionally, for the
competitive advantage that is often manufactured by first-day-18% return and 30% outstanding shares sold
during IPOs, the opportunity cost that issuers leave on they may be buying a lemon, which could stall or derail
the table is around 9%. Why would a company choose the IPO altogether. Investors may disagree over com-
to go public if the costs are so high? Some obvious rea- pany quality and offer price prior to the IPO, and they
sons include the desire to raise capital, to allow current may have disputes over strategy throughout the public
shareholders to cash out, to have publicly traded stock to life of the firm (Brealey, Leland and Pyle [1977]).
clarify the firm’s valuation, and to provide a currency for The cost of sequestering duplicate information is
making stock-financed acquisitions. Many companies usually paid by a large number of investors in public
are acquired shortly after going public. firms. It can be reduced by the availability of a public
The opportunity to tap the public market for price that conveys information to all investors so that
equity capital is the most convincing argument about only a fraction of the investors will incur the informa-
why firms would go public—especially firms with tion production cost (Chemmanur and Fulghieri [1999]).
high-growth prospects but with limited access to other Similarly, the public market provides a tradeoff between
financing alternatives because of high leverage and duplicate information costs and the benefits from the
transaction costs (Kim and Weisbach [2008]). Although useful signals from serendipitous information, aggregated
this argument is consistent with minimizing the cost from the diverse information that stock market investors
of capital and maximizing firm value (Modigliani and collect randomly (Subrahmanyam and Titman [1999]).
Miller [1963]), the availability of capital is more impor- A more novel idea is to suggest that IPOs are a
tant than the cost of capital for an aging private com- prelude to future takeover activities (Zingales [1995],
pany that exhausts all the capital from private sources. Brau, Francis, and Kohers [2003], and Brau and Fawcett
A related argument is the liquidity benefit of being pub- [2006]). An IPO can serve as the first step toward selling
licly traded. For example, firm managers benefit from a company at an attractive price through a takeover.
control and inf luence over investment decisions despite Similar to the capital market access argument, IPOs
potential disagreements with shareholders. However, create public shares for a firm that may be used as
firms prefer to deal with outside shareholders versus currency in acquiring other companies, such as being
suppressing inside shareholders. Therefore, there is an acquired in a stock deal.
obvious tradeoff between the benefits of corporate con- The IPO is a complex process, and to this point,
trol and the cost of liquidity. The role of the IPO is to most of the previous empirical studies emphasized the ex
establish a price/value for a firm as a base to provide post explanation of the empirical irregularity. We would
public market liquidity (Amihud and Mendelson [1988] like to propose a positive model that will predict the
and Boot, Gopalan, and Thakor [2006]). time-varying risk and returns over the life of the equity.
When a firm is public and widely held, investors
may be less informed than insiders and information may AN OPTION TO GO PUBLIC
be costly to obtain. Thus, investors are less informed
than the issuers about the true value of the companies Inevitably, company owners face a crucial decision
going public. As a result, investors are concerned that with regard to strategy over implementation of the best
consider that the stock is a call option on the firm’s SEC rules. After firms file the required S-1 reports with
liquidating value, with an exercise price on outstanding minimum information for the SEC registration, it is a
debts. As private firms always have an option to go common practice for the companies to only release year-
public and public firms an option to go private, the to-year financial statement comparisons to the general
decision to initiate an IPO may be valued as a call option public, even after the quarterly information is available.
to maximize the equity share values. This situation allows firms to delay release of prior year’s
Entrepreneurs start their businesses with family reports up to another three quarters. The design of the
capital to test their products. Despite very small odds, a up-to-2-year lockup period—which prevents insiders
young business may become profitable and generate high such as owners, private equity backers, and investment
“entrepreneurial” returns. Soon enough, before private bankers from selling their shares—can be considered a
returns start diminishing, some form of external capital way to prolong the information asymmetry.
is sought to maintain the owner’s returns. Unless one However, a maneuver of restoring information
is Warren Buffett,6 everyone thinks short-term. Private asymmetry through the investment banking process
firms often claim they are in business for the long haul. is, at best, transitory because all firms are required to
But it is only rational, in maximizing firms’ value, to be follow regulations, laws, or prospectus disclosures that
eventually out in the public market within 5 to 10 years. have prespecified, short timelines. The rationale is that
When owners wish to cash out their financial efficient outside investors will price in the net reduction
interests, they usually consider public company mergers of information risk premium, because they realize that
and acquisitions. When a private company’s profit- they will inevitably become more informed through
ability is constrained and the company needs to scale increasing analyst coverage, monitoring, and market
up, seeking outside capital or a public offering often scrutiny. Therefore, one would predict that the public
makes sense. To this end, access to the public capital shares, in their early issuing stage, or IPOs, will under-
market and increased liquidity are the two major ben- perform their counterpart seasoned public shares. This is
efits for the original private shareholders. However, this consistent with the stylized empirical findings that IPOs
has to be accompanied by giving up some ownership to underperformed in the first few years of their issuances.
gain access to the public capital market. In other words, On the other hand, the interplay of higher entrepre-
owners are forced to share the entrepreneurial returns neurial returns and lower information risk premium will
and their private shares become diluted. eventually play out. After the “growing pains” in the
However, there is a price to pay for the owners short run, most young IPO firms should still be able to
to access the public capital. Because insiders are always produce higher entrepreneurial returns so to start out-
more informed, including outside shareholders will performing the market. At this point, there is not yet
reduce the risk premium originated from the infor- any empirical finding showing IPO outperformance.
mation asymmetry. On that count, the public shares Given the extensive existing research literature on
are expected to produce lower returns than the private post-IPO long-term performance, we are not joining
shares. Rational owners constantly weigh the costs and the debates on the rationales or their significance. As a
benefits of staying private versus going public, and it practical matter, our study is restricted by the general
is in their best interest to restore the risk premium by lack of private company data before going public and
creating some artificial information asymmetry along public company data after going private. Consequently,
with the process of initiating the IPO. we focus more on the IPOs’ performance two years
from the third year on. Accompanying the underperfor- tial public offering, rather than a seasoned or secondary
mance in the first two years, the result is consistent with offering, nor a result of change in corporate control, such
the argument that young companies need to dilute their as a merger and acquisition or restructuring.
private share returns as a “one-time price” to pay for the The dataset is further “scrubbed” for accuracy in
access to the public capital market. The added liquidity the following ways. First, when prices on the same stock
will enhance the new firms’ growth and the entrepre- come from different sources, these prices are verified for
neurial public returns. In the following sections, we consistency and accuracy. Even though the number of
will describe the empirical procedures for the findings. errors in price data is relatively small, mainly from typos,
the magnitude of these errors on the return computations
EMPIRICAL DESIGN would be enormous if not corrected, often in the order of
a million times. Second, if the stock is listed on multiple
To this day, the empirical procedures to examine exchanges, only one price, the primary issue, is used.
the IPOs’ return performance have been well developed. Third, because we include over-the-counter (OTC)
We select the most appropriate methods used in most stocks, great care has been taken to make sure that the
recent studies to answer the questions we posit in OTC IPOs were not a result of the falling angels delisted
this study. from the major exchanges. For stocks delisted from the
major exchanges and moved onto the OTC, we recon-
THE U.S. IPO UNIVERSE nect the price history between the two in order to correct
for survivorship bias, which we discuss later. Between
One consensus among previous authors is that the number of stocks outstanding in the past year and the
the measurement of IPOs’ long-term performance is number of stocks newly issued, we are able to estimate
extremely sensitive to both the sample firms and the the number of stocks that ceased trading (not delisted).
time period used in the studies. The reason is that firms In Exhibit 3, the final stocks included in our study
from the same industry tend to ‘IPO’ during the period are summarized. On average, there were 7,906 active
when the industry is doing better than the general stocks traded during a typical year, 7,540 new IPOs, and
market. Because all publicly traded stocks have at least 7,144 IPO stocks with an offer price above $1.00. Starting
one IPO, the entire historical U.S. stock universe, live in September 2011, the number of stocks increased across
or dead, is the IPO stock universe. Thus, to avoid the the board significantly as the OTC data became avail-
industry clustering and sampling bias issue, we elect to able to academics. Notably, there was a significant varia-
use the entire U.S. stock universe for our study. tion in the number of new issues coming to the market,
To that end, we start with any publicly traded consistent with the issuers’ timing based on the prior
stocks with price history from the usual academic industry performance. A more stable delisting pattern
databases—CRSP, COMPUSTAT, and DataStream— appears to be a result of general stock market movements.
and industry databases such as Morningstar, Thompson
Reuters, Bloomberg, and the OTC. The time period in EVENT-TIME VERSUS CALENDAR-TIME
our study is 1926 to 2015, and we identified all 67,260 PORTFOLIOS
stocks traded during that period. For reasons that will
soon be clear, the initial universe includes the price The issue of selecting the relevant time point is
history of both currently live (54%) and historically dead nontrivial. The standard “event-time” methodology
RISK-ADJUSTED PROCESS
Note: T-statistics in the parentheses; *** and ** represent the 1% and 5% significance levels.
Exhibit 10
Event-Time “Third-Year Returns” in Subperiods
private right after going public is near zero by definition. two-thirds of the IPOs that eventually go private will do
However, a fundamentally outperforming young firm so before the 13th year of their public life. It is reasonable
with stock market undervaluation will create positive to assume that the first two-year underperformance has
Exhibit 11
Calendar-Time Post-IPO Annual Returns
Notes: T-statistics in the parentheses; *** and ** represent the 1% and 5% significance levels.
Exhibit 12
Calendar-Time “Third-Year Returns” in Subperiods
been a result of the low probability that the majority of OVERSTATING RISK RETURNS
the new IPOs will go private.
The less-pronounced negative excess return per-
formance in the first two years could also be explained
UNDERSTATING INDUSTRY EFFECT
by the different risk-adjusted procedures used. Most pre-
Our evidence may appear to be at odds with the vious studies elected to use a matching risk factor sample
majority of the previous findings that there is a long- to compare with the IPO sample. That is, each IPO stock
term post-IPO underperformance (Exhibit 2). Because was assigned and compared with one of the 25 Fama and
the difference could be academic, it warrants some MacBeth [1973] value/growth and large/small portfo-
academic discussions: First, as many previous studies lios. The expected or risk-adjusted returns were esti-
illustrate, as well as Exhibits 7 and 11, the conclusion mated using the ex ante systematic risk profile of IPOs.
can be very sensitive to the sample and the specific As shown in Exhibit 6, the ex post risk factors of early
time period used in each study. The common reason IPO years are 10%–50% significantly lower than in the
cited is that the IPOs, concentrating in one industry, later years. This, in turn, implies that the matching risk
tend to cluster one industry at a time. This clustering is procedure would have overestimated the risk-adjusted
also a result of issuers timing the issuances at the peak returns, or underestimated the excess returns.
of the seasoned stock performance. Because there is a An additional confirmation is that Ritter [2011]
documented industry effect, it is reasonable to expect found that the equal-weighted returns for the IPOs
that there is a horde of new issuances from a similar were -4.8% for the first year, -8.1% through the second
industry near the peak of industry performance. Fol- year, and -3.3% through the first five years. In his own cal-
lowing through with the same argument, we would culations, Ritter shows that the excess return between Year
also expect that the subsequent industry reversion alone 3 and Year 5 should be around +4.8%, which is remarkably
will produce the post IPOs’ underperformance, if the close to the same order of our estimates. We are pleased to
industry effect is not accounted for in the risk model. In see that Ritter—who has an almost 30-year career as the
almost all of the previous studies, the industry effect was leading authority on IPOs—said the following:
not accounted for in the risk model. Not surprisingly,
when Gompers and Lerner [2003] included an industry I have expressed support for the view that there
factor in the risk model, the negative excess returns dis- is little evidence that IPOs underperform in the
appeared. Our study, covering the entire 90-year IPO long run relative to other companies with sim-
universe, is not a concentrated industry sample. Thus, ilar characteristics, except for the sunsets of small
the result is less affected by this bias. companies (Ritter [2011, p. 28]).
In addition, the more encouraging message from than the otherwise private shares. This line of reasoning
our results is that there appears to be no inefficiency in would suggest that a positive stock return resulting from
the IPO market as is often implied in previous studies. such a branding effect should follow the IPO.
Many sensible arguments are offered to explain the During a typical life cycle, businesses raise capital
IPOs’ persistent initial underperformance and subse- first from friends and families, followed by venture
quent rebounds, which result in a reasonably muted capital, private equity, public equity, and back to pri-
mispricing over the entire five-year period; this is not vate equity, in that order. An IPO should be no more
considered a prolonged time interval to value the effi- than a funding or liquidity event, subject to market con-
ciency of an asset class. Even for the most aggressive ditions, just like any other seasoned issuances. In that
investors, investing in the first two-year IPO market, sense, IPOs’ underperformance due to the dilution after
with an expected 7% annual excess return but 200 times the IPOs’ issuances are understandable. Moreover, the
the top 1% IPO performance relative to the benchmark, impact of funding events should be temporary—and
should be fundamentally synonymous with playing a it should be reversed after two years. This long-term
high-stakes lottery—a paradigm that jives with previous investment prospect for IPOs is our most significant
research on IPO negative returns. finding.
Although the initial returns on IPOs appear disap-
A BRANDING EVENT OR A FUNDING EVENT pointing with underperformance around -5% for the
first two years, one may consider it an entrance ticket
Rational owners make calculated decisions at all price for private owners to “pay to play” in the public
times to increase their public or private share values. capital market, which some widely regard as a lottery.
Such decisions are invariably linked to the timing of However, the more interesting finding is that IPOs were
changing the form of business—that is, the timing to able to recoup more than their previously realized losses
go public (private). Therefore, the initiation of an IPO from the third year on. On average, IPO stocks outper-
symbolically declares the rite of passage for a young firm formed their counterparts by 5% a year from the third
gaining access to public capital markets or, more impor- year on and, in total, by a modest +6% excess return
tantly, signals that public shares will be worth more over the entire five-year period.
Later it became the basis for Gompers and Lerner’s [2003] Journal of Finance, Vol. 61, No. 2 (2006), pp. 803-836.
study on a pre-NASD sample, and they concluded the same
result of underperformance. Booth, J.R., and L. Chua. “Ownership Dispersion, Costly
3
Underwriters usually insist on lockup agreements Information, and IPO Underpricing.” Journal of Financial
when managing IPOs. These agreements prevent corporate Economics, Vol. 41, No. 2 (1996), pp. 291-310.
insiders from selling their private stock for a set period fol-
lowing the IPO. The lockup period can vary, but is normally Brau, J.C., and S. Fawcett. “Initial Public Offerings: An Anal-
180 days. During this time, owners of private stock must hold ysis of Theory and Practice.” The Journal of Finance, Vol. 61,
onto their shares. Some states require lockup agreements, No. 1 (2006), pp. 399-436.
and the SEC mandates that the issuer publicly disclose the
terms of the lockup agreement. After the lockup period ends, Brau, J.C., B. Francis, and N. Kohers. “The Choice of IPO
corporate insiders can sell their shares to the public. versus Takeover.” The Journal of Business, Vol. 76, No. 4
4
Bharath and Dittmar [2010] did a comprehensive review (2003), pp. 583-612.
of theories about why firms go public. As there are no theories
of going private, they have reverse engineered a framework Brav, A., C. Geczy, and P. Gompers. “Is the Abnormal Return
from the going public models to predict firm’s going private. Following Equity Issuances Anomalous?” Journal of Financial
5
Purnanandam and Swaminathan [2004] argue a higher Economics, Vol. 56, No. 2 (2000), pp. 209-249.
future growth prospect to support the relative values between
public versus private shares. Brealey, R., H. Leland, and D. Pyle. “Information Asym-
6
For the 50-year period between 1965 and 2014, metries, Financial Structure, Financial Intermediation.” The
Berkshire has returned 1,826,163% to its shareholders, an Journal of Finance, Vol. 32, No. 2 (1977), pp. 371-387.
annual return of 21.6%, compared with the 9.9% S&P 500
total return (2016 Berkshire’s Shareholder Meeting). Buffett, W.E. BerkShire’s Shareholders Meeting, 2016.
7
The JOBS Act allows banks to publish research on an
IPO they are working on the day of the IPO or even ear- ——. BerkShire’s Annual Report. Letters to Shareholders,
lier. But banks, fearful of legal actions, wait exactly 25 days Berkshire Hathaway Inc., 2014. www.berkshirehathaway
before publishing. .com /Spec i a l L et ter s / W E B % 2 0 pa st % 2 0 pre sent % 2 0
8
Although, the calendar-time portfolio is more imple- future%202014.pdf.
mentable, the number of stocks in the portfolio is around
5–10 stocks, which is less desirable than that needed for diver- Carhart, M. “On Persistence in Mutual Fund Performance.”
sifying the idiosyncratic risk often observed in the young The Journal of Finance, Vol. 52, No. 1 (1997), pp. 57-82.
IPOs.
Chambers, D., and E. Dimson. “IPO Underpricing over the
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