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    IC Brand Brief Template - GOOGLE

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    Johnnie Vox
    This document provides a template for creating a brand brief. It includes sections for documenting a brand's profile such as its name, purpose, customers, and competitors. It also includes sections for outlining brand objectives, defining the target audience, and establishing the brand's tone, personality, message, and tagline. The template is intended to help capture all essential information about a brand to guide its development and positioning in the marketplace.

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    IC Brand Brief Template - GOOGLE

    Uploaded by

    Johnnie Vox
    16 views6 pages
    This document provides a template for creating a brand brief. It includes sections for documenting a brand's profile such as its name, purpose, customers, and competitors. It also includes sections for outlining brand objectives, defining the target audience, and establishing the brand's tone, personality, message, and tagline. The template is intended to help capture all essential information about a brand to guide its development and positioning in the marketplace.

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    This document provides a template for creating a brand brief. It includes sections for documenting a brand's profile such as its name, purpose, customers, and competitors. It also includes sections for outlining brand objectives, defining the target audience, and establishing the brand's tone, personality, message, and tagline. The template is intended to help capture all essential information about a brand to guide its development and positioning in the marketplace.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    16 views6 pages

    IC Brand Brief Template - GOOGLE

    Uploaded by

    Johnnie Vox
    This document provides a template for creating a brand brief. It includes sections for documenting a brand's profile such as its name, purpose, customers, and competitors. It also includes sections for outlining brand objectives, defining the target audience, and establishing the brand's tone, personality, message, and tagline. The template is intended to help capture all essential information about a brand to guide its development and positioning in the marketplace.

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    © All Rights Reserved
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    of 6

    BRAND BRIEF

    TEMPLATE

    Template begins on page 2.


    BRAND BRIEF TEMPLATE
    BRAND PROFILE

    What's the name of your


    organization?

    Why is it named that?

    As an organization, who are


    you?

    What is your organization's


    purpose?

    What do you do as a
    company?

    Who are your customers?

    Where are your customers


    located?

    How do you want to be


    perceived in the
    marketplace?

    What's your organization's


    personality?
    Who are your competitors?

    What distinguishes you from


    your competitors?

    What is it that makes you


    better than your competitors?

    BRAND OBJECTIVE

    What do you hope to


    achieve with your brand?

    What's the primary image you


    want your brand to convey?

    How can your brand help you


    achieve your goals?

    How can your brand help you


    best your competitors?

    Who is your "target


    audience"?

    How do you think that your


    branding can help reinforce
    your organization's offerings?

    BRAND NAME

    BRAND NAME

    CLIENT CONTACT
    NAME

    PHONE

    EMAIL
    MAILING
    ADDRESS

    AUTHOR DATE

    PURPOSE | Why?

    OPPORTUNITY | Ultimate impact?

    TARGET AUDIENCE
    BRAND TARGET | Who does the brand speak to?

    ATTITUDE
    BRAND TONE | What traits are we trying to convey?
    BRAND PERSONALITY | What characteristics define the brand?

    MESSAGE
    THE TAKEAWAY | What is the key idea to be remembered?

    TAGLINE | prepared copy, key words, or theme

    FURTHERMORE
    Include any additional critical information.
    COMMENTS AND APPROVAL
    COMMENTS

    DATE SIGNATURE

    DISCLAIMER

    Any articles, templates, or information provided by Smartsheet on the website are for
    reference only. While we strive to keep the information up to date and correct, we make no
    representations or warranties of any kind, express or implied, about the completeness,
    accuracy, reliability, suitability, or availability with respect to the website or the information,
    articles, templates, or related graphics contained on the website. Any reliance you place on
    such information is therefore strictly at your own risk.

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