FAVOURABLE SOCIAL MEDIA

40% of teenagers (18 - 24 years old) use social networks as a search engine. A study
from HootSuite shows that social media posts that use effective SEO results in
higher engagement rates (30% increase).
Source: AI marketing
 Therefore, SEO will continue to play an important role in the viral formula. Focus
on key keywords on social media posts. Apply SEO intelligently.
According to We are Social and Meltwater's report on Digital 2023, TikTok has
49.86 million users aged 18 and over in Vietnam, accounting for 70.7% of all
internet users.
According to statistics from Statistic, global Social Commerce sales could reach 2.9
trillion USD by 2026.
Source: AI marketing
Shoppertainment
In the fourth quarter of 2022, when TikTok Shop was only launched for 4 months,
its revenue was already 80% of Lazada's revenue. By the first quarter of 2023,
TikTok Shop has narrowed the gap even further, only 3.5% less in revenue than
Lazada. And by the second quarter of 2023, TikTok Shop rose to second place after
Shoppe, achieving revenue of 16,300 billion VND and 117 million products sold.
67% of users feel that visiting TikTok Shop makes them want to shop, and 54% of
users choose to shop on TikTok over other platforms.
Source: CTO Vietnam Network.
 Combining social networking and e-commerce, allowing users to discover, share
and shop online right on social networking platforms. (tiktok shop)
What consumers don’t see enough of from brands on social?
 Authentic, non-promotional content
 Transparency about business practices and values
 Information about how products are made or sourced
 Educational content related to the brand’s industry
 User-generated content or customer testimonials
Source: Sproutsocial
  Get closer to customers' desires on Social Media platforms, post content needs to
be transparent in addition to advertising elements, needs to have specific, verified
product information from customers (feedback), has purpose and value.
Looking back at BAEMIN's story: The online community still praises BAEMIN's
creativity, every post has thousands of favorite interactions; But when ordering
food, they choose other apps because of the outstanding and practical benefits in
terms of cost, vouchers, number of restaurants...
Therefore, a good, impressive communication campaign is not necessarily enough to
make customers choose your brand among thousands of competing brands out there.
 It is necessary to build a campaign that is impressive enough and has enough
convincing information, emphasizing the strengths of the product that different
from other competitors that the business is sure to bring to the market.