INTERNATIONAL

BUSINESS

BELGIUM
OUR TEAM
Sanskar Bhagat 011

Shrushti Dhage 035

Avani Dharpure 036

Vanshika Shinde 176

 BELGIUM
Geographical location Population Cuisine

Western Europe

languages: Dutch, French,

german Frites
Project 2
Current population: 1,18,66,855
currency: Euros
1 Belgium Euros= 90.84 INR
Australia - Sydney

58,18,077(49.07%) 60,48,778(50.93%)
Belgian chocolate & waffles

French fries
BELGIUM FLAG & FESTIVALS
Flag The Belgian flag's vertical tri-colour design was inspired
by that of the flag of France. The Belgium flag's yellow,
red, and black colors each represent the lion seals of
several of the country's founding regions: Red -
Hainaut, Limburg, and Luxembourg. Yellow - Brabant.
Black - Flanders and Namur.

Festival
Flower Carpet Festival

Carnaval De Binche

Boombal Festival
 PEST ANALYSIS
PESTEL ANALYSIS

Political Economic

Stability: Belgium is known for its Diverse Economy: Belgium has a

political stability, with a constitutional diverse and open economy, with a
monarchy and a parliamentary mix of services, manufacturing, and
democracy. high-tech industries.

Business Policies: The government has GDP Per Capita: It boasts one of the
a pro-business stance, encouraging highest GDP per capita figures
foreign investments and trade. globally.

EU Membership: As a member of the Global Trade Hub: Located at the

European Union, Belgium benefits from heart of Europe, Belgium serves as a
trade agreements and a unified market. major gateway for international trade.
 PEST ANALYSIS
PESTEL ANALYSIS

Sociological Technological

Multilingual Society: Belgium has technological infrastructure: Belgium has

three official languages – Dutch, a well-developed technological
French, and German – reflecting its infrastructure, including advanced
transportation and communication
cultural diversity.
networks..

Cultural Diversity Belgium is Biotechnology and Pharmaceuticals: : The

culturally rich, influenced by its history country has been a hub for innovation in
and the coexistence of different biotechnology and pharmaceuticals.
linguistic communities. This diversity is Companies like UCB and Galapagos are
expressed through art, traditions, and actively involved in cutting-edge research,
culinary practices. contributing to advancements in healthcare.
MAJOR IMPORTS OF BELGIUM

Diamonds:
01
Belgium is a major hub for the diamond
trade, and it imports both rough and
polished diamonds.
Antwerp, a city in Belgium, is renowned
as the "diamond district" and plays a
central role in the global diamond
market.
02 Foodstuffs:
Importation of foodstuffs covers a range
of products, like seafood,fruits &
vegetables.
Belgium, being a central hub in Europe,
imports various food items to meet
domestic demand.
MAJOR EXPORTS OF BELGIUM

01 Machinery and equipment: Belgium is a major

producer of machinery and equipment,
including machinery for the metalworking,
textile, and food processing industries.

02 Refined Petroleum: Belgium is a major

refiner of crude oil, and exports a
large amount of refined petroleum
products, with a total value of €18.1
billion in 2021.
INTERNATIONAL
PRESENCE Presentation and
Sharing

Project Initiation
 UMICORE

Umicore, a global materials technology company headquartered in Belgium, has

established a strong international presence by implementing a strategic approach to
market entry and expansion. Here are some key pointers that highlight Umicore's
successful internationalization strategy:

Through Market Research and Understanding

Local Adaptation and Customization
Continuous Innovation and Technology Development
Talent Management and Local Skills Development
Adapting to Changing Market Conditions
INDIAN COMPANIES WHO ENTERED
BELGIUM
Airtel has a presence in Belgium through its partnership with Proximus, one
of the largest mobile operators in the country. Proximus offers Airtel's
roaming services to its customers, allowing them to use their Airtel SIM cards
to make calls, send text messages, and access data in Belgium.

Airtel has made a number of changes to its business in order to enter the
Belgian market.

Partnering with Proximus

Investing in infrastructure
Developing new products and service

Airtel's success in Belgium is due in part to its ability to adapt its business to
the local market.