TYPE OF QUALITATIVE RESEARCH METHOD:

ETHNOGRAPHY
DESIGN (ED)

QUALITATIVE RESEARCH
BY GROUP 1
 MEMBER OF GROUP:

1. moch daffa (216121090)

2. Ivan budI S (216121095)
3. salma hanna (216121108)
4. LAIDA FAUZIA RA (216121109)
5. SATRIA NUGRAHA FN (216121114)
6. NISA NURKHASANAH S (216121117)
7. FAUZUL KAMILAH (216121118)
 MATERIAL
01 03
CONCEPT OF ED STEPS IN
Definition
Importance
02 CONDUCTING 04
ED
Purpose
CHARACTERISTICS SUMMARY
OF ED ARTICLES
 01

CONCEPT OF ED
DEFINITION
Ethnographic research design involves studying human
behavior and culture in their natural settings. It focuses on
understanding the social and cultural context, beliefs,
practices, and interactions of a particular group or community

Importance
The importance is helps researchers to contextualize phenomena within their socio-
cultural environments, validate or challenge assumptions or hypotheses, enhance
empathy and cultural sensitivity, inform policy and practice, and contribute to theory
building.

Ethnography provides rich qualitative data that capture the deep insight, contextual
understanding, and cross-cultural collaboration of the research participantsEthnography
provides rich qualitative data that capture the deep insight, contextual understanding, and
cross-cultural collaboration of the research participants
PURPOSE

The purpose of Ethnography Design :

1. Understand and interpret the culture and social

context of a specific group or community
2. To generate contextualized knowledge
3. To facilitate cultural exchange and understanding
4. Contribute to theory building
 02

CharacterISTICS
OF ETHNOGRAPHIC
DESIGN
CHARACTERISTIC:
Ethnographic research design is
characterized by its in-depth and
immersive nature. It involves
prolonged engagement and
observation in the field, allowing
researchers to gain a deep
understanding of the social and
cultural phenomena being studied. It
emphasizes participant observation,
interviews, and the collection of rich
qualitative data.
 03
STEPS IN
CONDUCTING
ETHNOGRAPHIC
DESIGN
 Formulating Research Questions: Identify the research questions or topics that will
01 guide the study.

Literature Review: Conduct a comprehensive review of relevant literature and

02 existing research to understand the context and build a theoretical framework.

Selection of Research Site: Choose a specific field site or community where the
03 research will be conducted.
Data Collection: Engage in participant observation, which involves immersing oneself
in the research site and observing the participants' behaviors, interactions, and
04 cultural practices. Conduct interviews with key informants and participants to gather
qualitative data.

Data Analysis: Analyze the collected data using qualitative analysis techniques such
05 as coding, thematic analysis, and constant comparison. Look for patterns, themes, and
insights that emerge from the data.

Interpretation and Reporting: Interpret the findings based on the research questions
06 and theoretical framework. Present the results in a comprehensive and coherent
manner, including a discussion of the implications and limitations of the study
 04

SUMMARY ARICLES
TITLE:
PENELITIAN ETNOGRAFI TENTANG BUDAYA
SEKOLAH DALAM PENDIDIKAN KARAKTER DI
SEKOLAH DASAR
(AN ETNOGRAPHIC RESEARCH ABOUT THE
SCHOOL CULTURE IN THE CHARACTER
EDUCATION WITHIN AN ELEMENTARY SCHOOL)
ABSTRACT The objectives of the research, which are to explore the development
of school culture in a particular elementary school, the integration of
character education in daily school activities, the form of student
activities related to character education, and the relationship among
school members after receiving character education through the
school culture.

The research method used is ethnographic research with a qualitative

approach, and the data collection techniques include observation,
interviews, and documentation. The findings indicate that the
teachers and the principal have a good understanding of the school
culture and character education, and the implementation of
character education through the school culture has positively
impacted students' behavior and their ability to participate in various
activities.
INTRODUCTION
The introduction provides an overview of the importance
of character education in shaping the Indonesian society. It
highlights the role of formal and informal education,
particularly schools, in developing character and
civilization. The national education system in Indonesia
aims to develop a dignified nation by nurturing individuals
who are faithful, moral, healthy, knowledgeable, creative,
independent, and responsible citizens. The elementary
school level plays a crucial role in character formation, and
character education through the school culture is seen as
an effective approach to instill cultural values and shape
the character of students.
METHOD/DESIGN
The research method employed is ethnographic research
with a qualitative approach. The researchers aim to
understand the school community's life from the
perspectives of school members. The research subjects
are the students and school members of a specific
elementary school. Data collection techniques include
observation, interviews, and documentation. The
researchers analyze the data using qualitative-
descriptive techniques.
FINDING/DISCUSSION
The findings indicate that the teachers and the
principal have a good understanding of the school
culture and character education. The
implementation of character education through the
school culture has been successful in integrating
subjects and values and positively impacting
students' behavior. Students' activities are well-
operated, allowing them to participate in both
curricular and extracurricular activities based on
their talents and interests. The relationship among
school members is described as conducive and
harmonious.
CONCLUSION AND RECOMENDATION
It can be concluded that character education through
the school culture in elementary schools has a positive
impact on students' character development. The
understanding of the school culture and the integration
of character education into daily activities contribute to
the improvement of students' behavior. The researchers
recommend the continuation and further enhancement
of character education programs in elementary schools,
emphasizing the importance of integrating cultural
values and fostering a conducive school environment for
character development.
 THANK YOU
FOR YOUR ATTENTION

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