ECON 187 Macroeconomics

Course Outcome Summary

Course Information
Description The overall health of the economy as measured by gross domestic product,
unemployment rates, inflation rates, interest rates, the balance of payments
exchange rates and the money supply is the prime focus of this course . Keynesian
and monetarist theories of income and employment are used as a framework for
analyzing government monetary and fiscal policies.

The role of the Bank of Canada and the chartered banks in determining the money
supply and interest rates is described. Current debate relating to the public debt and
supply side economics is evaluated.

International economic issues including free trade the balance of payments are also
examined. Where appropriate, applications to current events are introduced and
topics are enhanced wherever possible.
Career Business
Cluster
Total Credits 3
Total Hours 64
Prior This course is NOT eligible for any Prior Learning Assessments
Learning
Assessment

Types of Instruction
Instruction Type Credits/Hours
Theory 64 Hours

Pre/Corequisites
Pre/Corequisite ECON 186 (strongly recommended), Math 30 (Applied or Pure), Math 33, Math 30-1, or
Math 30-2

Textbooks
The resources listed in this section are required.

Mankiw, G. (2019). Principles of Macro Economics with Mindtap Access (8th ed.). Toronto, Ontario: Nelson
Education Ltd.

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Sunday, February 27, 2022 5:25 PM
Course Learning Outcomes

1. Describe how the key economic variables are used to measure economic performance.
2. Utilize models to explain short run and long run changes in the key economic variables.
3. Describe the role of money and the banking system in our modern economy.
4. Describe the objectives of monetary and fiscal policy and how they are applied.
5. Discuss the significance of international trade, comparative advantage, exchange rates and the
balance of payments.

Grading Information
STUDENT ASSESSMENT
Description of Assessment
Type of Assessment Value
May include Specific Criteria
Assignments 50%
Chapter Tests 20%
Final Exam 30%
Total 100%

PASSING LEVEL AND GRADING SCALE

Descriptor Alpha Grade 4.0 Point Scale % Equivalency
Excellent A+ 4.0 95-100
A 4.0 90-94
A- 3.7 * 85-89
Good B+ 3.3 ** 80-84
B 3.0 75-79
B- 2.7 70-74
C+ 2.3 67-69
Satisfactory C 2.0 64-66
C- 1.7 60-63
D+ 1.3 56-59
Pass D 1.0 50-55
Failure F 0.0 0-49
*With Distinction (see C.3.5 Certification and Graduation Requirements for more information)
** Dean's List

Academic Year
Course Outcome Summary - Page 2 of 6
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2021-2022

Course Topics
 Measuring the Performance of the Economy
 National Income, Employment and Fiscal Policy
 Money Monetary Policy and Economic Stability
 International Economics

Instructor Credentials
Master's Degree

Transfer of Credit Information

Transfer credit listed on the ACAT (Alberta Council on Admissions and Transfer) website will be approved for
transfer credit to Portage College. Specific credit awards to a program are subject to the requirements and
regulations of the admitting program, and may vary from the total credit awarded by Portage College. To
determine if this course transfers to other institutions refer to the ACAT website.

MARK 166 Marketing

Course Outcome Summary
Course Information
Description This is an introductory course covering the fundamental principles and concepts of
marketing. Major emphasis is placed on the marketing mix and its strategic
application to an increasingly complex business environment. In particular, the areas
of product, promotion, price, and distribution are examined as they relate to the
achievement of company objectives.
Career University Transfer
Cluster
Total Credits 3
Total Hours 64
Prior This course is NOT eligible for any Prior Learning Assessments
Learning
Assessment

Types of Instruction
Instruction Type Credits/Hours
Theory 64 Hours
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Pre/Corequisites
Prerequisite English 30, English 30-1, English 30-2, English 33 or COMM 121

Textbooks
The resources listed in this section are required.
Armstrong, Kotler, Tifts, & Buchwitz. (2021). Marketing: An Introduction (7th ed.). Toronto: Pearson

SUPPLEMENTAL LEARNING RESORUCES

The resources listed in this section are optional but provide additional information to support learner
success.

Supplementary handouts may be provided to students by individual instructors. Students are encouraged to do
additional reading of marketing books and business periodicals.

Course Learning Outcomes

1. Explain the marketing mix and related terms.

2. Discuss how product, promotion, price, and distribution relate to the achievement of company
objectives.
3. Define marketing strategies, including segmentation, target marketing, and positioning.
4. Explain the methods used by marketers to inform their selection of potential markets.
5. Describe how consumer buying behavior is influenced.
6. Outline marketing communication and promotion strategies.
7. Explain how firms develop marketing strategies.
8. Describe the importance of pricing.
9. List different pricing strategies and discounts.
10. Describe distribution alternatives.

Grading Information
STUDENT ASSESSMENT
Description of Assessment
Type of Assessment Value
May include Specific Criteria
Assignment(s) & Presentation 50%
Examinations 50%
Total 100%

PASSING LEVEL AND GRADING SCALE

Descriptor Alpha Grade 4.0 Point Scale % Equivalency
Excellent A+ 4.0 95-100

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Sunday, February 27, 2022 5:25 PM
 A 4.0 90-94
A- 3.7 * 85-89
Good B+ 3.3 ** 80-84
B 3.0 75-79
B- 2.7 70-74
C+ 2.3 67-69
Satisfactory C 2.0 64-66
C- 1.7 60-63
D+ 1.3 56-59
Pass D 1.0 50-55
Failure F 0.0 0-49
*With Distinction (see C.3.5 Certification and Graduation Requirements for more information)
** Dean's List

Academic Year
2021-2022

Course Topics
 Defining Marketing and the Marketing Process
o Creating and Capturing Customer Value
o Company and Marketing Strategy
o Building Customer Relationships
 Understanding the Marketplace and Consumers
o Analyzing the Marketing Environment
o Social Responsibility and Ethics
o Sustainable Marketing
o Managing Marketing Information
o Consumer Behaviour
o Business Buyer Behaviour
 Designing a Customer-Driven Strategy and Mix
o Customer Driven Marketing Strategy
o Products, Service, and Brands: Building Customer Value
o New Product Development
o Product life-Cycle Strategies
o Pricing
o Marketing Channels
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 o Retailing and Wholesaling
o Integrated Marketing Communications Strategy
o Advertising and Public Relations
o Personal Selling and Sales Promotion
 Extending Marketing
o Creating a Competitive Advantage
o The Global Marketplace

Instructor Credentials
Master's Degree

Transfer of Credit Information

Transfer credit listed on the ACAT (Alberta Council on Admissions and Transfer) website will be approved for
transfer credit to Portage College. Specific credit awards to a program are subject to the requirements and
regulations of the admitting program, and may vary from the total credit awarded by Portage College. To
determine if this course transfers to other institutions refer to the ACAT website.

Course Outcome Summary - Page 6 of 6

Sunday, February 27, 2022 5:25 PM