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Boris Groys - Internet-As-Novel
Boris Groys - Internet-As-Novel
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Mikhail Bakhtin
two children and living in the suburbs of Wichita, Kansas literature: when I prefer a certain food, I do not expect
but not liked by Black men having no children and living in from others that they share my taste, whereas in the field
urban Miami, Florida. Yes, that is what we now know. But of art I want others to agree with my taste. This is why I try
we do not know why these people like or dislike what they to persuade them to join my aesthetic—and, for that
like or dislike. It seems that they do not have any specific matter, also political—judgment. And I do so by using
reasons for their taste—or in any case they are not asked speech.
about these reasons. It is reason enough that they are
what they are. The most surprising thing, though, is the Of course, we are far away from the epoch of the
readiness of readers to apply these statistical methods to “enlightened society” that was described by Kant. Today,
themselves. They begin to believe that they like certain we know that it makes no sense to persuade people to
texts because these texts are written for them—and change their tastes. Firstly, it is impossible and, secondly,
people like them. it is not clear why this should be so important. But does
that mean that today the only way to react to any artistic
Thus, statistical methods work. These methods can even and literary voice is to like or dislike it—thumbs up or
predict if people will like or dislike a particular voice—but thumbs down? This brings us back to the old pre-Socratic
they cannot explain why people like or dislike it. They like days in which the public followed the speeches of famous
a literary voice in the same way they like a certain sort of Sophists—and silently liked or disliked them. The Socratic
coffee or tea—without feeling themselves obliged to revolution was born precisely from a decision to break this
explain their taste. Kant famously argued that there is a silence—to ask questions, to formulate
difference between a taste in food and taste in art and counterarguments, to involve the voices of lonely speakers
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in a discussion. And, thus, to elucidate what the This was the privilege of classical literature which,
speech-givers were actually saying. The goal of the following Socrates, was polyphonic and demonstrated not
Socratic revolution was not to give a voice to people who one voice but many voices in their interactions. My earlier
were previously silent but to make understandable the reference to Dostoyevsky was not accidental. Mikhail
voices that were already present in the public space. Bakhtin, who introduced the notion of the polyphonic
Socrates himself did not pretend to have a voice. He only novel, used Dostoyevsky’s novels as his primary examples.
interrogated the voices of others. Bakhtin had a Marxist background and believed that the
individual voices of the protagonists of Dostoyevsky’s
It is easy to say that Socratic dialogues offer a model for novels were not “fictional” but taken from the social reality
organizing public space—as a place where all discourses of their time, reflecting the social positions of their
will be discussed and answered by all. Socrates—at least prototypes. But, unlike Tolstoy or Balzac, Dostoyevsky was
as presented by Plato—could create such a space not very interested in describing the specific social
because he did not pretend to have his own voice, opinion, conditions that determined the “ideologies” of his heroes.
or knowledge. But who is able to take such a neutral, zero In his novels he creates a utopian, transparent space of
position in public space and become an organizer of discussion and ideological confrontation that would be
public discussion without having any desire to intervene impossible in “real life,” where the participants in such
into it? The government? That is absurd. Of course, the discussions would be isolated by obscure, “unsaid” social
government has a certain voice—and also has every conventions—and remain silent. This utopian, polyphonic
reason to make this voice be heard. Academia? It follows situation allows us, as readers, to identify with
the intellectual fashions—and must do so because it has Dostoyevsky’s heroes—to position ourselves in this
to prepare students for life in a society that is shaped by utopian space of communication and conflict, instead of
those fashions. The internet? It seems to be neutral but, in merely liking or disliking this or that individual voice. In this
fact, it is manipulated by algorithms that prefer certain sense, Dostoyevsky’s novels function in the same way as
discourses to others, certain voices to others. In some Socratic dialogues.
cases these preferences are obvious; in some cases they
are less clear, but still they direct the attention of readers Literary space opens up the possibility for transparent
to some voices and divert it from others. And even if the communication that “real,” social space precludes. As I
internet were as neutral as the consciousness of Buddha, previously argued, no political authority can be “neutral”
we would still assume that it had a hidden bias. enough to organize a transparent, “polyphonic” space of
communication in which every individual voice has a
After all, Socrates also failed to persuade the public of his chance to enter into dialogue with others. Of course, it
neutrality and was sentenced to death. And, indeed, his would be naive to believe, as Bakhtin sometimes suggests,
questions always followed a certain strategy. Socratic that an author can reduce their own voice to zero—and
dialogues had nothing to do with the “fair competition of thus open space for a totally free-flowing discussion. But
ideas.” Rather, they demonstrated that their protagonists such a requirement is, in fact, superfluous. The literary
did not quite understand themselves and their own ideas. space of the novel is constructed in an explicit,
These protagonists felt that there was a certain truth transparent way. In a novel there are no hidden, vested
inside them and they tried to give voice to this truth, but interests in the success of this or that particular
they could not even persuade themselves of this truth—let protagonist, no hidden algorithms that manipulate the
alone others. Socratic dialogues never lead to any attention of the reader. Every reader understands what
consensus or even a temporary logical conclusion. They Dostoyevsky, Tolstoy, or Balzac wants to say. But every
are instead interrupted by the suggestion to go have reader can also share their genuine interest in the voices
dinner or take a rest. Thus, Socratic dialogues never seem of others—an interest that opens a utopian, polyphonic
to be finished, concluded; they always contain the space in which a multiplicity of different voices can be
potentially infinite perspective of their continuation. heard and confronted. Thus, any reader can—at least in
Indeed, when somebody—as a reaction to the “voice” of their imagination—enter this utopian space and begin to
the other—says, “I like it” or “I do not like it,” contradict some voices and find other voices persuasive.
communication ends. After such a reaction there is Nowadays, it is the absence of this possibility to enter the
nothing more to say. The voice of the other dies even space of a novel that makes literature based on the
before this other dies. But when, instead, somebody asks, principle of “one author, one voice” so monotonous and
“But what did you actually mean by that? Could you depressing.
explain?”—the conversation goes further. Does such a
conversation lead to a commonly accepted truth? Hardly.
But it does something different: it makes a voice not only
likable but understandable. And that means: this voice X
becomes separated from its bearer. Indeed, what does it
mean when I understand the discourse of another? It
means: I can continue it. I can argue as this other would Boris Groys is a philosopher, essayist, art critic, media
argue. Here the voice of the other survives them. theorist, and an internationally renowned expert on
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