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Introduction Executive Summary Vision & alignment High-level design Operational improvement CS Transformation KPIs People & culture

KPIs People & culture Next Steps Appendix

US Southeast: Low cost gas and nuclear generation means retail


prices are some of the lowest in the US

Birth of the new energy Electricity and mobility


The digital energy market place Illustrators1
system industry convergence

Southeast Tipping Points Analysis


$800
Tipping point 1 is 24 years
Period of EV & ICE parity
(cost + performance)
Grid cost parity of non away in US Southeast
utility solar plus storage
$700 systems

$600
Tipping point 2 is 7 years
$500
away in US Southeast
2
$/MWh

$400
Fully delivered
cost of
$300 1 electricity
Tipping point 3 in the US
$200 Non utility solar Southeast is after 2050
+ battery LCOE
$100 Cost of transmission
and distribution
$0 1
Analysis is based on average profiles. In each geography,
1 6 11 16 21 26 31 36 there will be segments of the customer base for whom the
economics improve much sooner

Source: Utility impact model Central scenario US Southeast — EY Analysis

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Introduction Executive Summary Vision & alignment High-level design Operational improvement CS Transformation KPIs People & culture Next Steps Appendix

Utilities are responding in different ways across the U.S.

NextEra to add wind Southern Company ConEdison plans to invest AEP plan to invest US$1.8 PG&E plans to expand NJR Clean Energy Ventures
capacity of 2,400 to 4,100 entered into a joint US$1.25 billion in billion in new renewable energy efficiency, its use of owns and develops
MW during 2017-18 development agreement renewable energy energy projects during the renewable energy, and onshore wind and
with Renewable Energy production facilities over 2018-2020 timeframe energy storage that would commercial / residential
Expects to add solar Systems Americas, Inc. the three year period exceed current state solar projects
capacity of 400 to 1,300 (RES) to develop and (2017-2020) The company has in mandates
MW during 2017 to 2018 construct ~3,000 MWs pipeline US$4.5 billion, 2 5%–10% of 2018F EPS
across 10 wind projects GW Wind Catcher complex PG&E Central California
expected to be placed in in Oklahoma — its largest has asked state regulators
In Dec 2017, NextEra service between 2018 and US$137 million of planned
Energy Resources has been clean energy investment in for permission to build an capex in 2018
2020 2018 estimated 25,000 electric
selected by Tucson Electric
Power to develop, build vehicle (EV) chargers at
and operate a 100-MW In January 2018, Southern sites in Northern and
solar array and 30-MW Power announced
energy storage system acquisition of its 20 MW
Gaskell West 1 Solar
Facility

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Introduction Executive Summary Vision & alignment High-level design Operational improvement CS Transformation KPIs People & culture Next Steps Appendix

Discussion: Alphabet's diverse portfolio will set the bar for


future customer service standards
2018 2021 2023 2025 Beyond

Purchase of Smart city powered Complete


Packaged electricity Completely self-sustainable energy and connected by integration
Access & Energy

renewable plus network service worldwide Integration of


contracts plus internet offering Alphabet
smart city
from NextEra and home
Integration Adoption of Increased data
P2P energy
with P2P autonomous improves maps to
Integration exchange
energy EVs guidie manual and
with DERMs services autonomous traffic
services Completion
Nest join Automated of first smart Use of autonomous
Nest/ Google Home

Google Duplex- service city build drones for delivery


hardware requests and Mass services in smart cities
enabled AI-driven
resolutions adoption of
smart home customer
ridesharing
devices calls Analyze health information alongside energy
Commercial and network use to optimize lifestyle
Partnership autonomous
AI Call Center with vehicle adoption
Adoption of
community
smart
Toronto solar
wearables Development of new energy
smart city
Deepmind

storage methods at grid-scale


Release of design
duplex Google Voice made Auronomous drones Development of
Successful testing and available to deliver packages in Wifi balloons personal health
early rider use enterprise users southeastern Australia provide internet to trackers
of autonomous vehicle Puerto Rico
Sidewalk Labs Waymo Google GoogleX Google Capital

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Introduction Executive Summary Vision & alignment High-level design Operational improvement CS Transformation KPIs People & culture Next Steps Appendix

Scenario 1: possible energy retail deregulation in California

Retail Deregulation Change in Customer Share between Competitive and non


Timeline Considered 10-20 years Competitive REPs in Texas post deregulation
100.00%
Risk of happening Medium
90.00%
Scenario H M L
80.00%
Customer Loss 100% 50% 20%
70.00%

Organizational impact 60.00%

Profit impact 50.00%

Rate Impact 40.00%

30.00%
T&D impact
20.00%

Do we compete for end customers in


10.00%
this market?
Are channels / products / brand going 0.00%
TOM consideration
1
6

101
106
111
116
121
126
131
136
141
146
151
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186
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11
16
21
26
31
36
41
46
51
56
61
66
71
76
81
86
91
96
to be important to our business?
Does cost leadership become more Series1 Series2 Series3 Series4 Series5 Series6
important than service or innovation?

Source: Electric Choice, Texas PUC Report on Retail Competition and Summary of market share

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Introduction Executive Summary Vision & alignment High-level design Operational improvement CS Transformation KPIs People & culture Next Steps Appendix

If regulations changed and consumers had retail choice in California,


how might ENTITY respond?
If consumers in California were at some point in the future able to choose their retail electricity supplier from a market of qualified, experienced and even
familiar organizations, how would we respond and how would that change the decisions we make for ENTITY and the Customer Services business?

Response Immediacy Potential Responses and Consequences


0-5 years Lobby for weaker Aggressively expand utility-scale renewables
policy and Emergence of customer-friendly
5-10 years regulatory Raise barriers to entry for integrating rooftop solar and large scale low-cost centralized
Fight support for storage technologies energy supply model with low
10+ years rooftop solar incentives to go off-grid
and storage Aggressive price war to abate rooftop solar uptake

0-5 years
Invest today in competitive capabilities e.g. analytics, innovation,
5-10 years digital, product & services, brand, marketing Use ENTITY as a ‘once in a lifetime’ opportunity to anticipate and gain
Embrace
1 10+ years Reconfigure business towards DER and ancillary services
competitive advantage

Greater retail
choice in ENTITY
0-5 years
Navigate customer Higher rates Lose significant market share due to non competitiveness e.g. Texas
Ignore 5-10 years sentiment and over shrinking
attrition customer base
10+ years Traditional retailers become increasingly marginalized

0-5 years Reduce Customer Services expenses aggressively Design for cost saving and lean operations

Exit 5-10 years Reduce expense, deliver against medium term regulatory priorities Build capabilities around regulatory mandates (e.g.
EE) but don’t differentially invest in ‘additional’
10+ years Balance investment vs performance over mid term features

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