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Mô Hình SWOT
Mô Hình SWOT
Cơ hội (Opportunities):
- Thị trường màn hình gập đang có tốc độ tang trưởng doanh số nhanh chóng và dự kiến sẽ tiếp tục phát
triển trong những năm tới, dự kiến đạt 22,7 triệu chiếc được bán ra vào năm 2023.
- Các công nghệ mới như màn hình OLED dẻo, bản lề gập cải tiến, pin dung lượng cao, khả năng chống
nước và kháng bụi,… sẽ giúp Z Flip 5 cải thiện độ bền, hiệu năng và thời pin, nâng cao khả năng cạnh
tranh.
- Hợp tác sản phẩm cùng các Đại sứ Châu Âu, ra mắt TVC, sự kiện Galaxy Unpacked ở Seoul đã tạo nên
màn ra mắt “bùng nổ” phủ sóng khắp Hàn Quốc.
- Mở rộng thị trường tại các khu vực mới như Đông Nam Á, Ấn Độ, Nam Mỹ,… nơi nhu cầu smartphone
đang tăng cao (đơn đặt hàng trước của Galaxy Z Flip5 tại Ấn Độ cao hơn 70% so với năm trước).
SWOT
Strengths:
- Improved design with Armor Aluminum frame helps the phone fold and open smoothly, limiting screen
folds and increasing durability.
- The secondary screen is 3.4 inches in size, much larger than other lines, helping to display more detailed
information and support quick and convenient operations such as setting alarms, surfing the net, playing
games,...
- Upgraded camera with 50MP main camera with OIS optical image stabilization, helping to take higher
quality photos and videos, photos are still clear in low light with 4K Night mode.
- Use a wider range of recycled materials, including pre-consumer and post-consumer recycled glass and
aluminum, sourced from discarded fishing nets, water barrels, and PET bottles.
- The Z Flip 5 is equipped with the most powerful Snapdragon 8 Gen 2 chip today, with 35% higher
processing speed and 40% better energy savings compared to the Samsung Z Flip 4 version equipped with
a Snapdragon chip 8 Gen 1.
Weaknesses:
- Battery life has not been improved compared to other Z Flip series, with a capacity of 3700mAh.
- The price is higher than previous Z Flip lines and compared to other conventional smartphones.
Opportunities:
- The folding screen market is experiencing rapid sales growth and is expected to continue to grow in the
coming years, reaching 22.7 million units sold by 2023.
- New technologies such as a flexible OLED screen, improved folding hinge, high-capacity battery, water
resistance, and dust resistance... will help Z Flip 5 improve durability, performance, and battery life,
enhancing its capabilities. competitiveness.
- Product cooperation with European Ambassadors, TVC launch, and Galaxy Unpacked event in Seoul
created an "explosive" launch that covered all of Korea.
- Expanding the market in new regions such as Southeast Asia, India, South America... where smartphone
demand is increasing (pre-orders of Galaxy Z Flip5 in India are 70% higher than the previous year).
Threats:
- Samsung faces increasing competition from other smartphone brands Huawei, Motorola, Oppo, and
Xiaomi in the folding screen smartphone segment with cheaper product prices and nearly equal product
specifications.
- Folding screen smartphones are still new and have a high risk of damage, which is also a challenge
when consumers feel hesitant and need more time to choose to buy a product.
https://www.samsung.com/vn/smartphones/galaxy-z-flip5/
https://advertisingvietnam.com/samsung-va-chuoi-chien-dich-dai-hoi-mang-galaxy-z-flip-5-phu-song-
toan-cau-3d-ooh-trai-dai-tu-au-den-a-gioi-thieu-san-pham-tren-show-the-new-mentor-dinh-dam-p22753