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    Study Plan - Week 5

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    Yaz Pérez
    This study plan covers content for week 5 including 6 subsections focusing on the introduction to CRM in business markets, interviews with industry experts, and the importance of adopting CRM in business markets. The content includes approximately 3 hours of video, audio and text covering topics such as market structure, decision processes, the buying process, key account management stages, and customer value management. It concludes with a 10 minute graded assessment to test understanding of the week's material.

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    Study Plan - Week 5

    Uploaded by

    Yaz Pérez
    13 views1 page
    This study plan covers content for week 5 including 6 subsections focusing on the introduction to CRM in business markets, interviews with industry experts, and the importance of adopting CRM in business markets. The content includes approximately 3 hours of video, audio and text covering topics such as market structure, decision processes, the buying process, key account management stages, and customer value management. It concludes with a 10 minute graded assessment to test understanding of the week's material.

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    Study_Plan-_Week_5

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    This study plan covers content for week 5 including 6 subsections focusing on the introduction to CRM in business markets, interviews with industry experts, and the importance of adopting CRM in business markets. The content includes approximately 3 hours of video, audio and text covering topics such as market structure, decision processes, the buying process, key account management stages, and customer value management. It concludes with a 10 minute graded assessment to test understanding of the week's material.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    13 views1 page

    Study Plan - Week 5

    Uploaded by

    Yaz Pérez
    This study plan covers content for week 5 including 6 subsections focusing on the introduction to CRM in business markets, interviews with industry experts, and the importance of adopting CRM in business markets. The content includes approximately 3 hours of video, audio and text covering topics such as market structure, decision processes, the buying process, key account management stages, and customer value management. It concludes with a 10 minute graded assessment to test understanding of the week's material.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Study Plan for Week 5

    Name of Subsection Video Content & Audio Text Content Topics Covered
    Content

    Subsection 4 Approximately 20 Approximately 10 1. Introduction to B2B


    minutes- videos minutes markets
    Introduction to CRM in 2. Market structure and
    Business Markets Ungraded questions demand
    Approximately 15 3. Types of decision and
    minutes decision processes
    4. Participants in the buying
    process
    5. Ungraded Questions
    Buhler Interviews Approximately 25 Approximately 5 1. Interview with Prashant
    minutes- Videos minutes Gokhale
    2. Interview with Dipak
    Mane
    Pidilite Interview Approximately 25 Approximately 30 1. Interview with Vivek
    minutes minutes Sharma
    2. Pidilite Caselet
    Subsection 5 Approximately 20 Approximately 10 1. Why should B2B markets
    minutes- videos minutes adopt CRM?
    Importance of CRM in 2. Key account management
    Business Markets Approximately 15 Ungraded questions (KAM)
    minutes- audio 10 minutes 3. Key account
    management-stages
    4. Customer value
    management
    5. Ungraded questions

    Subsection 6 Approximately 10 N/A


    minutes- videos 1. Interview with Sanjay
    Insights from the Experts Narula
    2. Interview with Vivek
    Sharma
    Subsection 8 NA Approximately 10 1. Total 5 MCQ questions.
    minutes
    Graded Assessment
    Total Time Approximately 3 hours Approximately 3 hours
    Effort for Week 5 Approximately 3 hours

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