PRACTICE

03
LIGHT GREEN

C A R M E N M A G A R I Ñ O S B L A N C O - C A R M E N . M A G A R I N O S B @ U D C . E S
( R E P R E S E N T A N T )

M A N U E L A C A M P O S N E I R A - M A N U E L A . C A M P O S . N E I R A @ U D C . E S

I N É S M A G A R I Ñ O S B A R R O S - I N E S . M A G A R I N O S @ U D C . E S

D A N I E L N O Y A P A R E D E S - D . N O Y A P @ U D C . E S
1. What was "Water-less" Initiative?
Water Less is an initiative implemented
by Levi Strauss & Co that consists in the
maintenance of production processes but
with new techniques that allow to
manage the water, used in the process, in
a more sustainable way.
In addition, the quality of the garments is
preserved by manufacturing them with
less water use. Therefore the extreme
amounts that were consumed are
reduced.

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2. What challenges, wants, objectives…
did the company want to achieve?
10 000 l. (total to produce trousers)
Reduce its environmental impact, focusing on
water
Reduce its dependence on water in its
production processes
Make factories and independent entities, that
are part of the production process of Levi's at
any stage, work according to sustainability
standards such as the acquisition of materials
such as cotton.

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3. How did the manage of Value Chain
with water-less processes?
Cotton cultivation (68% consume of water)

Fabrication process:
- Several wet process in one
- Ozone in the washing of the fabrics
- Reduce the consumption of water in "stone washing"

COMPLEX VALUE CHAIN

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 4. Did the company need partners to developing this
initiative? Describe who and how in the process.
Suppliers and Better cotton Initiative

Finance Corporation´s Partnership for

Cleaner Textiles -> Guidance for water
and energy efficiency projects

ZDHC FOUNDATION -> protect water

from chemicals

Consumers -> Caring the product in

terms of washing
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5. Which effects did they achieve in terms
of costs, effectiveness, efficiently?

Costs: high initial cost to qualify "water-less" facilities,

many benefits

Effectiveness: initiative would reduce water use by

50%

Efficient: change the impact of water in fashion

industry

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6. Which effects did they achieve in terms
of brand, reputation, sales?
Brand: opportunity to innovate, increased brand value

Reputation: improved status, inspiration for other

companies (reduce their water footprint)

Sales: increased sales (active clients in terms of

sustainability)

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 7. Which were the following steps of the
company (improving this initiative and/or
launching another)?
2011: more than 20 Water<Less manufacturing techniques
2021: 80% of LEVI'S jeans made with WATER<LESS®
techniques
Saving water over making a profit
2030: Scarcity in around 45 cities
2025: Reducing our water consumption by 50% in high water
stress areas

OUR
OUR TURN
TURN
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8. How is your assessment of this initiative?

NECESSARY GROUND
BREAKING

EXEMPLARY OUR "4 DROPS" INCITING

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 9. How could your group help this company to
improve their results in this “water-less”
challenge?
Promoting water access

Water quality

Circularity (recycle and repair)

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 THANKS FOR YOUR ATTENTION !

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