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Startup Financial Models - 12 Templates Compared For SaaS - by Stéphane Nasser - Medium
Startup Financial Models - 12 Templates Compared For SaaS - by Stéphane Nasser - Medium
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This is a summarized article. You can read the original post in full length (20
min read, 20 screenshots, 3 tables) for free here.
As a founder, there comes a time when you need a business plan, complete
with financial forecasts, income statements, and fancy graphs that will
impress your investors.
A financial model allows you to draft financial projections easily, fast, and in
a professional manner. A great template will also force you to think through
all the aspects of your project and make sure you really get the financial
logic behind your business.
This post compares the top 12 templates of financial models for SaaS
startups. I have personally tested each model. I have ranked them on 40+
items along 5 categories. I’ve looked at both spreadsheets and SaaS apps, and
both free and paid solutions.
If you are looking at building your SaaS financials, this article is for you.
Table of contents
Methodology — What makes a great financial model for startups?
GAAP/IFRS: Are the statements compliant with GAAP and/or IFRS rules?
SaaS analysis: Number of typical SaaS metrics included e.g. MRR growth,
SaaS magic number, CAC/LTV, etc.
Costs by P&L category: Does the template break down costs into P&L
categories (CoGS, RD, G&A, etc.)
VS Actuals: Does the template allow you to run your model versus your
actual numbers?
Offerings: How many offers can you define and how precisely can you
model them? This includes the possibility to create one-off offers,
recurring offers, or a combo, but also the possibility to create
introduction times and end times for specific offers.
Pricing model: How many pricing models can you define and how
precisely: tiers (free, basic, premium), revenue models (per seat, per
usage, etc), automatically increase or decrease the plans price over years.
Service revenue: Can you model punctual service revenue on top of all
the other pricing models and offerings?
Direct non-labor costs: just like with labor costs, the best templates allow
you to link some direct non-labor costs with relevant metrics. For
instance, server costs can be a % of MRR.
Indirect labor costs: same as above. Even for indirect costs, some
templates find smart ways to tie them to some aspect of the business.
Payment terms: Can you define the payment terms with your vendors
and suppliers? May be useful if there is a hardware component to your
offer.
Google Sheets: Does the model work in Google Sheets? Not all models
that work in Microsoft Excel work in Google, so you may want to consider
that point.
Granted, it’s not a perfect methodology. One could argue forever about
whether cap tables should be included in a startup financial model. But it’s
the best I could come up with — without being a finance nerd myself :)
Search Write
This is a summarized version. You can read the original post in full length (20
min read, 20 screenshots, 3 tables) for free here.
Best software
If you want to experience the future of financial modeling, go for Summit
(model #11) or Causal (model #12) — while keeping in mind that both are
very different.
Thanks for reading. Don’t hesitate to leave a question in the comments, I try
to reply personally to each one of them.
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10 min read · Jun 14, 2016 3 min read · Jan 30, 2017
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