SUMMER TRAINING REPORT FORMATS

“MUTUAL FUNDS COMPARISON AND DISTRIBUTOR PERCEPTION ON ASSET

MANAGEMENT”

Undertaken at

“HDFC ASSET MANAGEMENT COMPANY LIMITED (AMC)”

Submitted in partial fulfillment of the requirements for the awards of the degree of

BACHELOR OF COMMERCE (Hons)

By

Name of the students: YOGESH KUMAR

Enrollment no. : 02924488821

1
CERTIFICATE FROM TRAINING MENTOR

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 CERTIFICATE FROM FACULTY MENTOR OF THE INSTITUTE

Certified that the Summer Training Report submitted in partial fulfillment of Bachelor of
Commerce (Hons) to be awarded by G.G.S.I.P. University, Delhi by YOGESH KUMAR,
Enrolment No. 02924488821 has been completed under my guidance and is Satisfactory to
be accepted for the program.

Date: Signatureof the Guide

Name of the Guide: Ms. Priya Jangra

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 CERTIFICATE FROM STUDENT

I YOGESH KUMAR, Enrolment No. 02924488821 from B.COM (H) –V Sem of the
INSTITUTE OF INNOVATION IN TECHNOLOGY AND MANAGEMENT Delhi hereby
declare that the Summer Training Report (BCOM 311) entitled “MUTUAL FUNDS
COMPARISON AND DISTRIBUTOR PERCEPTION ON ASSET
MANAGEMENT”at HDFC ASSET MANAGEMENT COMPANY LIMITED (AMC) is
an original work and the same has not been submitted to any other Institute for the award of
any other degree. A presentation of the Summer Training Report was made on 1/11/2023 and
the suggestions as approves by the faculty ware duty incorporated.

Date:
Signature of the Student

4
 ACKNOWLEDGEMENT

I would like to express word of thanks to all those who have provided me with sincere advice
and information during the course of my training period. It was indeed a great pleasure for
me to work in a very cooperative, enthusiastic and learning atmosphere at HDFC ASSET
MANAGEMENT COMPANY LIMITED (AMC)

First of all I would like to express my sincere gratitude to my project guide, Ms. PRIYA
JANGRA as well as director Ma’am, Ms. Monika Kulshreshtha for giving me the
opportunity to make this project. I thank her for her full cooperation for generation of this
training report.

With all the heartiest thanks, I hope my final project report will be a great success and a good
source of learning and information.

Date :
Name : YOGESH KUMAR
Enorllment No. : 02924488821

5
 CONTENTS
S.NO. PARTICULARS PAGE NO.

1 CHAPTER 1 :
INTRODUCTION COMPANY
PROFILE
2 CHAPTER 2 :INDUSTRY
PROFILE
3 Chapter 3: About the Project
Explanation of the
Responsibilities assigned
OR
Details of Field Project Assigned
with Sample Collection Process.
Analysis of Data collected

4 Chapter 4: Learning Summary

From the Work Experience in
Departments and From Field
Project conducted.

5 Chapter V: Concluding Remarks

6 Bibliography

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 CHAPTER 1
INTRODUCTION COMPANY PROFILE- HDFC AMC LTD.
HDFC ASSET MANAGEMENT COMPANY LIMITED (AMC)

HDFC Asset Management Company Ltd (AMC) was incorporated under the Companies Act,
1956, on December 10, 1999, and was approved to act as an Asset Management Company for
the HDFC Mutual Fund by SEBI vide its letter dated June 30, 2000.
The registered office of the AMC is situated at Ramon House, 3rd Floor, H.T. Parekh Marg,
169, Backbay Reclamation, Churchgate, Mumbai - 400 020.
In terms of the Investment Management Agreement, the Trustee has appointed the AMC to
manage the Mutual Fund.
As per the terms of the Investment Management Agreement, the AMC will conduct the
operations of the Mutual Fund and manage assets of the schemes, including the schemes
launched from time to time.
The present shareholding pattern of the AMC is as follows:

Particulars % of the paid up capital

Housing Development Finance Corporation Limited 60
Standard Life Investments Limited 40

Zurich Insurance Company (ZIC), the Sponsor of Zurich India Mutual Fund, following a
review of its overall strategy, had decided to divest its Asset Management business in India.
The AMC had entered into an agreement with ZIC to acquire the said business, subject to
necessary regulatory approvals.

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On obtaining the regulatory approvals, the following Schemes of Zurich India Mutual Fund
have migrated to HDFC Mutual Fund on June 19, 2003. These Schemes have been renamed
as follows:

Former Name New Name

Zurich India Equity Fund HDFC Equity Fund
Zurich India Prudence Fund HDFC Prudence Fund
Zurich India Capital Builder Fund HDFC Capital Builder Fund
Zurich India TaxSaver Fund HDFC TaxSaver
Zurich India Top 200 Fund HDFC Top 200 Fund
Zurich India High Interest Fund HDFC High Interest Fund
Zurich India Liquidity Fund HDFC Cash Management Fund
Zurich India Sovereign Gilt Fund HDFC Sovereign Gilt Fund

The AMC is managing 23 open-ended schemes of the Mutual Fund viz. HDFC Growth Fund
(HGF), HDFC Balanced Fund (HBF), HDFC Income Fund (HIF), HDFC Liquid Fund
(HLF), HDFC Long Term Advantage Fund (HLTAF), HDFC Children’s Gift Fund (HDFC
CGF), HDFC Gilt Fund (HGILT), HDFC Short Term Plan (HSTP), HDFC Index Fund,
HDFC Floating Rate Income Fund (HFRIF), HDFC Equity Fund (HEF), HDFC Top 200
Fund (HT200), HDFC Capital Builder Fund (HCBF), HDFC TaxSaver (HTS), HDFC
Prudence Fund (HPF), HDFC High Interest Fund (HHIF), HDFC Cash Management Fund
(HCMF), HDFC MF Monthly Income Plan (HMIP), HDFC Core & Satellite Fund (HCSF),
HDFC Multiple Yield Fund (HMYF), HDFC Premier Multi-Cap Fund (HPMCF), HDFC
Multiple Yield Fund . Plan 2005 (HMYF-Plan 2005) and HDFC Quarterly Interval Fund
(HQIF).
The AMC is also managing 6 closed ended Schemes of the HDFC Mutual Fund viz. HDFC
Fixed Maturity Plans, HDFC Long Term Equity Fund, HDFC Fixed Maturity Plans - Series
II, HDFC Fixed Maturity Plans - Series III, HDFC Fixed Maturity Plans - Series IV and
HDFC Fixed Maturity Plans - Series V.
The AMC is also providing portfolio management / advisory services and such activities are
not in conflict with the activities of the Mutual Fund. The AMC has renewed its registration
from SEBI vide Registration No. - PM / INP000000506 dated December 8, 2006 to act as a
Portfolio Manager under the SEBI (Portfolio Managers) Regulations, 1993. The Certificate of
Registration is valid from January 1, 2007 to December 31, 2009

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The Board of Directors of the HDFC Asset Management Company Limited (AMC) consists
of the following eminent persons.
 Mr. Deepak S Parekh
 Mr. N. Keith Skeoch
 Mr Mark Connolly
 Mr. Hoshang S. Billimoria
 Mr. Humayun Dhanrajgir
 Mr. P. M. Thampi
 Dr. Deepak Phatak
 Mr Rajeshwar Raj Bajaaj
 Ms. Renu S. Karnad
 Mr. Milind Barve

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 CHAPTER 2

INDUSTRY PROFILE

INTRODUCTION TO MUTUAL FUNDS-

MUTUAL FUNDS

A MUTUAL FUND is simply a financial intermediary that allows a group of investors to

pool their money together with a predetermined investment objective. The mutual fund will
have a fund manager who is responsible for investing the pooled money into specific
securities (usually stocks or bonds). When you invest in a mutual fund, you are buying shares
(or portions) of the mutual fund and become a shareholder of the fund. Mutual funds are one
of the best investments ever created because they are very cost efficient and very easy to
invest in (you don't have to figure out which stocks or bonds to buy). If you would like to
know the history of mutual funds,

By pooling money together in a mutual fund, investors can purchase stocks or bonds with
much lower trading costs than if they tried to do it on their own. But the biggest advantage to
mutual funds is diversification.

Diversification is the idea of spreading out your money across many different types of
investments. When one investment is down another might be up. Choosing to diversify your
investment holdings reduces your risk tremendously.

The most basic level of diversification is to buy multiple stocks rather than just one stock.
Mutual funds are set up to buy many stocks (even hundreds or thousands). Beyond that, you
can diversify even more by purchasing different kinds of stocks, then adding bonds, then
international, and so on. It could take you weeks to buy all these investments, but if you
purchased a few mutual funds you could be done in a few hours because mutual funds

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automatically diversify in a predetermined category of investments (i.e. - growth companies,
low-grade corporate bond )

A MUTUAL FUND is an investment company designed to pool the funds of smaller

investors and place them under professional management. A mutual fund allows small
investors to diversify their portfolios. When a mutual fund is formed, it issues a prospectus
detailing its intended investment strategy, and it is not permitted to deviate from that strategy
without public disclosure. A mutual fund prospectus also details the fees investors will be
charged, which can be substantial. In the US, a mutual fund is regulated by the SEC. A
mutual fund may invest in stocks, bonds, options, futures, currencies, and/or commodities.
Although any specific mutual fund is required to follow a specific investing strategy, the
range of strategies available is wide. A mutual fund such as an index fund may attempt to
replicate market or sector index. A mutual fund may specialize in large-cap, small-cap or
even micro-cap stocks. Investors seeking regular income can invest in a mutual fund that
specializes in government bonds or, for the more aggressive, corporate debt.

STOCKS

Stocks represent shares of ownership in a public company. Examples of public companies

include IBM, Microsoft, Ford, Coca-Cola, and General Motors etc. Stocks are the most
common ownership investment traded on the market.

BONDS

Bonds are basically a chance for you to lend your money to the government or a company.
You can receive interest and your principle back over predetermined amounts of time. Bonds
are the most common lending investment traded on the market.

There are many other types of investments other than stocks and bonds (including annuities,
real estate, and precious metals), but the majority of mutual funds invest in stocks and/or
bonds.

A Mutual Fund is a trust that pools the savings of a number of investors who share a common
financial goal. The money thus collected is then invested in capital market instruments such
as shares, debentures and other securities. The income earned through these investments and

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the capital appreciation realized is shared by its unit holders in proportion to the number of
units owned by them. Thus a Mutual Fund is the most suitable investment for the common
man as it offers an opportunity to invest in a diversified, professionally managed basket of
securities at a relatively low cost. The flow chart below describes broadly the working of a
mutual fund

In the working of mutual fund, there are following steps-

1. First of all, Asset Management Company issues new fund offer.
2. Interested investors invest the money with fund manager.
3. Then fund manager invests the money in different profitable securities.
4. Then securities generate returns.
5. These returns are passed back to investors.
Returns are given to investors according to the units given to them which is determined
according to the investment made by them in the mutual funds.

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ORGANIZATION OF MUTUAL FUND-

For organization of mutual fund there is a set criterion which has to be opted.
There are many entities involved and the diagram below illustrates the organizational set up
of a mutual fund:

SPONSORS
The sponsor establishes the mutual fund and gets it registered with SEBI. The mutual fund needs to be
constituted in the form of a trust and the instrument of the trust should be in the form of a deed

13
registered under the provisions of the Indian Registration Act, 1908. The sponsor is required to
contribute at least 40% of the minimum net worth (Rs. 10 crore) of the asset management company.
The board of trustees manages the MF and the sponsor executes the trust deeds in favor of the trustees.
It is the job of the MF trustees to see that schemes floated and managed by the AMC appointed by the
trustees are in accordance with the trust deed and SEBI guidelines.

ASSET MANAGEMENT COMPANY

The sponsor also appoints the asset management company (AMC) for the investment and
administrative functions. The AMC does the research, the managers the corpus of the fund. It
launches the various schemes of the fund, manages them, and then liquidates them at the end
of their term. It also takes care of the other administrative work of the fund. It receives an
annual management fee from the fund for its services.

14
Chapter 3: About the Project Explanation of the Responsibilities assigned
OR
Details of Field Project Assigned with Sample Collection Process. Analysis
of Data collected

RESEARCH METHODOLOGY

Research- “Research comprises defining and redefining problems ,formulating hypothesis or

suggested solutions, collecting, organizing and evaluating data; making deductions and
reaching conclusions; and at last carefully testing the conclusions to determine whether they
fit the formulating hypothesis”.
-clifford woody

Research methodology has many dimensions. It includes not only research methods but also
consists the logic behind the methods used in the context of the study and explains why only
a particular method of technique had been used so that search lend themselves to proper
evaluation. Thus in a way it is a written game plan for concluding research. Therefore in
order to solve our research problem, it is necessary to design a research methodology for the
problem as the same may differ from problem to problem.

RESEARCH DESIGN- Research design is the conceptual structure within which the
research is conducted. Its function is to provide for the collection of relevant evidence with
minimum expenditure of effort, time and money. But how this can be achieved depends on
the research purpose,
Research design is of mainly three types-
1. Exploratory research
2. Descriptive research
3. Experimental research

15
Exploratory Research- It focuses on the discovery of ideas and is generally based on primary
data. It is preliminary investigation which does not have a rigid design. This is because a
researcher engaged in exploratory study may have to focus as a result of new ideas and
relationship among the variables.
Descriptive Research- This kind of research is concerned with describing the characteristics of
a particular individual or of a group. In this kind of research primary and secondary both type
of data is used. As my project is comparative analysis of performance of mutual fund schemes
on the basis of past data about NAV’S and PAST RETURNS. I have collected data from
secondary sources. So my research study is based on “Descriptive Research Design”.

Experimental research- This is also called hypothesis-testing research. In it the researcher

tests the hypothesis of causal relationship between variables.

Data collection- The objectives of the project are such that secondary data is required to
achieve them. So secondary data was used for the project. The mode of collecting secondary
data are magazines, books, newspapers, and websites company’s brochures.
So my project contains the “Descriptive Research Design”. So data is taken from secondary
sources.

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SWOT ANALYSIS OF HDFC AMC
Strengths: Weakness:

 Brand image.  Inability to fully cover the

outstation market
 Image of an Ethical player.
 Lack of manpower.
 Brand Reach
 Overshadowing of Home
 Prompt service provider.
Loans.
 Good relationship with
distributors
 Efficient Sales Staff
 Fair understanding of market
and competition.

Opportunity: Threats:

 Unexplored/ outstation  Substitute products like bank

market. FDs, RDs etc.
 Target export segment  New entrants
aggressively

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Methodology for Customer Survey

Target Population: All customers of HDFC Bank.

Survey Frame: I chose HDFC Banks to conduct my survey.

Sampling Element: Individuals.

Sample Size: 25 customers.

Type of data used: Primary data.

Tools Used: Questionnaire

Gender: Males and Females

Age: 25 years to 70 years

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CUSTOMER’S ANALYSIS AND INTERPRETATION

1. Do you make investment?

This question was asked to know how much percentage of people makes investments in
financial products.

Chart Title

No
11%

Yes

Yes No
89%

This figure represents that 89% of 25 i.e. 11% people make investments in financial
products such as bank, equity, mutual funds, etc.

2. What kind of investment do you make?

This question is asked to find out the investment patterns of people in financial products.

Investment Avenues No. of Respondents Percentage (%)

Bank 4 16
Govt. Securities/Debts 5 20
Insurance 7 28
Mutual Fund 3 12
Equity 2 8
Real Estate 4 16

depicts that 16% of the respondents save their money in saving accounts, 20% invest in Govt.
Securities/Debts like FDs, Post Savings etc., 28% of the respondents buy insurance for their
safety, 12% invest in Mfs, 8% in Equities and only 16% people invest in Real Estate.

19
 3. From last how many years are you doing investment?
Chart Title

Less than 2 years

13%

More than
10 years
23%
3-5 years
29%
5-10 years
35%

The table depicts that 13% people are investing from less than 2 years and 29% people are
investing from last 3-5 years, and majority of the people i.e. 35% of the people are investing
since last 5-10 years and remaining 23% of people are investing from last more than 10 years.

4. What is your main investment objective?

This question is to find out the criteria of respondents behind investment.

Chart Title

Capital Appreciation
8%

Safety
9%

Safety Tax Saving Returns

Tax Saving
31%

Returns Capital Appreciation

52%

From the figure it can be see that out of sample size of 25 people, 52% of the respondents
have returns as their main investment consideration because everybody wants good income
on their saved income, 34% respondents save their money for the purpose of tax saving so
that they can pay less tax to the government and only 9% look safety perspective. Majority of

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 the people main consideration of investment is returns, they want higher returns on their
investment.

5. Time Horizon of investments:

This question is to find out whether people think for short term or for long term.

70% 0.62
60%
50%
40%
Short Term
30% 0.2 Middle Term
18%
20% Long Term
10%
0%
Short Term Middle Long Term
Term

The above figure shows that 62% of the respondents think for long term i.e. above 5 years,
18% respondents invest for middle term i.e. 1-5 years and only 20% respondents save their
money for short term i.e. up to 1 year.

6. How much return are you getting?

Less than 10%-20% 20%-30% More than

10% 30%
(a) Bank ========
(b) Government Securities/Debts ========
(c) Insurance =======
(d) Mutual funds ======= =======
(e) Equity =======
(f) Real Estate ========

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 Chart Title

Less than 10%; 17%

Less than 10%
More than 30%; 15%
10%-20%

20%-30%; 24% 20%-30%

10%-20%; 44%
More than 30%

The above pie diagram shows that 17% respondents are getting returns less than 10% due
to saving accounts, 44% of the respondents between 10%-20% per annum due to their
insurance policies,24% respondents who invested in equities or in mutual funds get
between 20%-30% returns and only 15% respondents get very good returns that is more
than 30%. The people invested in Equity, Mutual Funds and Real Estates get good returns
due to the boom in these sectors.

7. How much risk are you ready to assume in following?

This question was asked to find out the risk appetite of people.
(a) Bank
(b) Government securities/Debts
(c) Insurance
(d) Mutual funds
(d) Equity
(e) Real Estate

0.39
40% 34%
35%
30%
25% No Risk
20% 0.16
Low Risk
15% 0.11
Moderate Risk
10% High Risk
5%
0%
No Risk Low Risk Moderate High Risk
Risk

The above diagram shows that 11% respondents don’t want to take risk at all, 39%
respondents are ready to take moderate returns, 34% invest their money at low risk and only
11% respondents have high risk appetite to get high returns.

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8. Have you ever invested in HDFC Mutual Funds?

0.82
90%
80%
70%
60%
50% Yes
40% No
30% 18%
20%
10%
0%
Yes No

The above diagram depicts that 148 people out of 180 i.e. 82% people who does investment
in mutual funds are known to the HDFC Mutual Funds and they have been investing in this
company and only 18% i.e. 32 out of 180 people have never invested in HDFC Mutual
Funds.

9. In which plan of HDFC Mutual Funds, are you doing investment?

(a)Equity
(i) Mid-cap
(ii) Tax-saver
(iii) Small-cap
(iv) Any other
(1) Top 200
(b) Debt
(c) Liquid Funds

Chart Title
Any other
11% Mid-cap

Mid-cap
Tax- 47% Small-cap

saver
Tax-saver
39%
Small-cap
Any other
3%

In the above diagram, maximum people i.e. 70 out of 148 people (47%) wants more returns
in a short period or they prioritize returns as their main investment consideration, Next main
consideration for people for investment is to save tax, 58 people out of 148 i.e. 39% of people
wants to save tax or wants to get tax rebate from govt. Only 4 people or just 3% people invest
in small-cap and 11% people invest in other plans other than tax-saver or mid-cap like Top
200 which is a large-cap, less risky and good for longer period.

23
10. In HDFC Mutual Funds, in which plan have you opted?
Chart Title

Lump SIP Lump Sum

Sum; SIP;
46% 54%
Looking at the above diagram, we can find out that majority of the people go for SIP
(Systematic Investment Plan) and these people do not want to take risk and mostly are
middle-class people. Rest 46% of the remaining people opt the lump sum payment plan as
they want more returns on their investment.

11. Why have you choose SIP for doing investment?

Chart Title
Long term purpose
13%
Monthly Saving
To reduce the risk
of fluctuating Monthly Saving To reduce the risk of
market 56% fluctuating market
31%

Long term purpose

In the above diagram, we find that majority of the people (56% i.e. 45 out of 80 people) go
for the option of monthly saving, 31% people i.e. 25 of them wants to reduce the risk of
fluctuating market and rest 13% wants to do SIP for long term purpose.

12. Why have you opted lump sum for doing investment?

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 0.6
60%
50%
40% 30%
30%
Greater returns
20% 0.1
To take the advantage of
10% arbitrage
0%
Short period investment
Greater returns To take the advan- Short period
tage of arbitrage investment

In the above diagram it is shown the preference of the people regarding investment in lump
sum plan and it is found that majority of the people (60% i.e. 41 out of 68 people) invest for
the purpose of getting higher returns, they give first preference of investing in lump sum plan
to getting higher returns and they give preference to the fluctuating market or arbitrage i.e.
buying in lower market and selling in higher market (30% i.e. 20 people) and lastly they want
to invest for short period (only7 out of 68 people). As they earn profit or get returns
maximum returns they sell the fund.

13. Are you doing investment in any other company mutual funds?

1. Reliance
2. Tata
3. Kotak Mahindra
4. Sundaram BNP
5. SBI
6. Fidelity

14. In which plan are you doing investment?

60%

40% Mid-cap
20% Tax-saver

0%
Mid-cap Tax-saver

According to the diagram, maximum people (108 out of 180 people) want to do tax-
saving. They want to get tax rebate under Section 80 C up to Rs. One lakh and wants to
get dividend tax-free so they invest in tax-saver plan. Rest 40% i.e. 72 out of 180 people
invest in Mid-cap as these days Mid-cap is a good option to invest.

15. Is HDFC products better than any other company’s products? If Yes

25
 how and which product?

Top 200
1. More returns
2. Award-winning product
3. Declared maximum dividend i.e. 85% in last financial year
4. Best Diversified Scheme
5. 5 star plan, given by value research team

TAX-SAVER
1. Given 50%-60% dividend consequently in past 4 years.
2. Investing in blue chip companies
3. More returns
4. Prioritize in banking sector
5. 4 star plan, given by value research team.

GROWTH FUND
1. Invest in top 30 companies
2. Award-winning product
3. Declared maximum dividend i.e. 85% in last financial year

16. What you expect from the HDFC Mutual funds?

(a) Good returns

(b) Monthly statements
(c) High dividend
(d) Safety
(e) Tax-rebate
(f) Liquidity
(g) Security

DEMOGRAPHICS

 Age (in years) : - Age was divided into five categories i.e.

o 20-25
o 25-30
o 30-35
o 35-40
o Above 40

26
 Chart Title
20-25

Above 40; 53 20-25; 10

25-30; 36 25-30

30-35

35-40

35-40; 86 30-35; 65 Above 40

Figure: Age Group

Out of total sample of 250 people, 10 are in the category of 20-25, 36 falls in the category of
25-30, 65 people are in the age group of 30-35 years, 86 falls in the category of 35-40 and
rest 53 are above 40 years of age.

 Occupation :

o Business
o Service

Chart Title

Business; 47% Ser- Service

vice;
53% Business

In the sample, the occupation of people shows that 47% i.e. 118 are from Business class and
53% i.e. 132 people are salaried people.

 Income :

o Less than Rs.100000

o Between Rs.100000- Rs.250000
o Between Rs.250000- Rs.500000

27
 o Above Rs.500000

Chart Title
10% 7%

35% Less than Rs.100000

Rs.100000- Rs.250000
Rs.250000- Rs.500000
Above Rs.500000
48%

48% respondents are having an annual income between Rs. 2.5 Lacs and Rs. 5 Lacs, 35%
respondents are having an annual income between Rs. 1 Lac and Rs. 2.5 Lacs, 10%
respondents are earning above Rs. 5 Lacs and only 7% are in the category of below 1 Lac.

Observations

Some people consider stock trading as a type of gambling and some do trading as a hobby.

People don’t have enough knowledge about trading and they are scared off from stock
market.

People who had lost their money in Harshad Mehta’s scam do not want to invest again in
equity.

People, who are into the Real Estate business, are not interested in equity at all because they
think that investment in Real Estate is much safer and giver good returns than investment in
stock market.

28
 Chapter 4
Learning Summary From the Work Experience in Departments and From
Field Project conducted.

Product Knowledge: Understanding different mutual fund products, their features, risk
profiles, and suitability for different investor needs.

Sales and Relationship Building: Developing skills in sales techniques, client relationship
management, and effective communication to cater to clients' investment objectives.

Market Analysis: Gaining insights into market trends, economic indicators, and investment
strategies to assist clients in making informed investment decisions.

Compliance and Regulations: Familiarity with regulatory requirements, compliance

procedures, and industry standards governing mutual fund distribution.

Customer Service: Handling client queries, resolving issues, and providing excellent
customer service to build trust and credibility.

Performance Tracking: Monitoring fund performance, analyzing factors affecting returns,

and offering advice on portfolio adjustments based on market conditions.

29
Overall, your experience at HDFC Mutual Fund as a distributor likely honed your skills in
financial products, sales, customer service, and market analysis within the mutual fund
industry.

Chapter 5
CONCLUSION

Mutual fund industry is on growth now a days. People are becoming more interested in
purchasing mutual funds because they find it less risky and more beneficial compared to
direct equity investment.

Strong Reputation: HDFC Mutual Fund enjoys a robust reputation, built over the years
through consistent performance, trustworthiness, and reliability in delivering value to
investors.
Expert Fund Management: The company is known for its experienced fund managers who
employ well-researched strategies to maximize returns while managing risk effectively.

Customer-Centric Approach: HDFC Mutual Fund places emphasis on customer service,

providing investors with comprehensive support, education, and assistance in their
investment journey.

Overall, HDFC Mutual Fund's strong brand, diverse product offerings, expert management,
customer-centric approach, and commitment to regulatory compliance contribute to its
position as a leading and trusted name in India's mutual fund landscape.

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 BIBLIOGRAPHY

1. Books on mutual fund- AMFI publications, Investment Analysis and Portfolio

Management by Prasanna Chandra.
2. Journals- ICFAI Publications- Overview on Mutual Funds.
3. Newspapers- The Economic Times, Business Standard.
4. Internet sites
a) www.Google.com
b) www.mutualfundsindia.com
c) www.amfi.com
d) www.valueresarchonline.com
e) www.investopedia.com
f) www.wikipedia.com
g) www.answers.com
h) www.hdfcfund.com
i) www.nribanks.com

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 j) www.mutualfunds.about.com/cs/history/a/fundhistory.htm
5. Mutual fund insight magazine

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