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Principles of Microeconomics 12Th Edition Case Test Bank Full Chapter PDF
Principles of Microeconomics 12Th Edition Case Test Bank Full Chapter PDF
Chapter 5
Elasticity
PRICE ELASTICITY OF DEMAND
Elasticity measures the response in one variable when another variable changes.
125
Copyright © 2017 Pearson Education, Inc.
126 Case/Fair/Oster, Principles of Microeconomics, 12th Edition
3. Why isn't slope as useful as elasticity to measure the responsiveness of one variable to
another?
The numerical value of slope depends on the units used to measure the variables on
the axes. Thus, if two demand curves represent the same demand behavior but are
measured in different units (ounces versus pounds, for example), we will get two
different measures of responsiveness. Elasticity does not have this problem because
it is calculated using percentage change.
4. Explain how it is possible for a downward-sloping demand curve to have a constant slope
but still have a variation of elasticity of demand along it.
Slope measures rise over run. However, elasticities measure percent changes in the
quantity demanded divided by the percent change in the price. Even along a linear
demand curve with a constant slope the demand is more elastic in the upper left-
hand corner and becomes less elastic as one moves down and to the right until it
becomes unitary and then inelastic.
5. What does it mean for a good to have a perfectly inelastic demand? Draw a demand
curve of this type. Explain why it has the shape that it does.
If a product has a perfectly inelastic demand, this means that the quantity
demanded does not respond at all to a change in price. This implies that the
demand curve will be vertical. No matter what the price is, quantity demanded is
always the same.
The law of demand says that an increase in the price of a product will lead to a
decrease in quantity demanded. Thus, price and quantity demanded are inversely
related to one another. This means that if either the numerator or the denominator
of the ratio is positive, the other will be negative.
If the price elasticity of demand were positive this would mean that demand curve is
upward-sloping. We are unlikely to find a price elasticity of demand that is positive
because this would contradict the law of demand.
8. How does one determine whether demand is elastic, inelastic, or unit elastic?
If the absolute value of the price elasticity of demand is greater than one, demand is
elastic. If it is less than one, demand is inelastic. If the absolute value of the price
elasticity of demand is equal to one, demand is unit elastic.
9. Assume a customer of natural gas is negotiating with his supplier over the telephone. At
the time prices of all the supplier’s competitors are precisely the same. The customer tells
the supplier that if he raises his price even one penny he will walk away. What does the
perceived demand curve for natural gas look like for this customer? Why?
The elasticity of demand is perfectly elastic. The demand curve is horizontal at the
current price. The customer is likely to behave this way since he sees that there are
other suppliers willing to offer the same price for essentially what he perceives to be
a homogeneous good.
10. In the past dating was a fairly simple activity in the United States. If there was someone
you wanted to go out with you would call them or ask them to go out for dinner and a
movie. Nowadays it appears that many people are willing to pay large amounts of money
to professional dating services to find a compatible mate. This idea is not a new one but it
has increased quite dramatically in popularity. What does this suggest about what kind of
good dating services might be and why? Are we likely to find this type of service be
more or less prevalent in poorer countries?
The country has become much richer over the past few decades and even though
people want to date just as much today as they always have, the fact that they have
more disposable income that they can use to pay someone else to find them a date
probably means that dating services are a normal good. As a consequence this is
likely to be a less prevalent practice in poorer countries where there are lower
incomes and a decreased ability and willingness to pay.
11. What does it mean for a good to have a perfectly elastic demand? Draw a demand curve
of this type. Explain why it has the shape that it does.
If a product has a perfectly elastic demand, this means that the quantity demanded
will drop to zero if the price rises. This implies that the demand curve will be
horizontal. At any price higher than P1, quantity demanded will be zero.
Price
Demand
P1
12. Compare and contrast the two demand curves depicted in the graph below.
The figure on the left shows a perfectly inelastic demand curve. Price elasticity of
demand is zero. Quantity demanded is fixed; it does not change at all when price
changes. The figure on the right shows a perfectly elastic demand curve. A tiny price
increase drives the quantity demanded to zero. In essence, perfectly elastic demand
implies that individual producers can sell all they want at the going market price
but cannot charge a higher price.
13. In many large American cities it is common to witness private motorists pulling up to
municipal bus stations and allowing perfect strangers to ride into downtown with them in
order to take advantage of the high occupancy vehicle lanes that require two or more
drivers. Using the concept of elasticity of demand and total revenue explain why public
transit authorities might be concerned with this practice.
Public transit authorities may be concerned about this practice because it provides a
very good substitute for their services and may make municipal bus service more
price elastic and could have a deleterious impact on the revenue generated by the
public transit system.
CALCULATING ELASTICITIES
14. When the price of toothpaste increases by 15 percent, the quantity of toothpaste
demanded falls by 30 percent. Calculate the price elasticity of demand. Is the demand
for toothpaste elastic, inelastic, or unit elastic?
Price elasticity of demand = [-30/15] = -2. Since the absolute value of the price
elasticity is greater than one, the demand for toothpaste is elastic.
15. When the price of toilet paper falls by 20 percent, the quantity of toilet paper demanded
rises by 10 percent. Calculate the price elasticity of demand. Is the demand for toilet
paper elastic, inelastic, or unit elastic?
Price elasticity of demand = [10/-20] = -0.5. Since the absolute value of the price
elasticity is less than one, the demand for toilet paper is inelastic.
16. Assume that that the two graphs below are identical demand curves for hamburger. The
only difference is that the one on the left measures hamburger in pounds and the one on
the right measures hamburger in ounces. The elasticity of demand between the prices of
$3 and $2 should be the same in both cases. However, prove that calculating the slopes
between these two points on each graph would not be helpful in determining elasticity of
demand.
Slope is calculated by taking the ratio of the rise and dividing it by the run in both
cases as illustrated below:
17. If the price elasticity of demand for chocolate is -2.0 what should we expect would
happen to consumption of chocolate if the price falls by 10%? What about a 50%
decrease?
Consumption of chocolate should increase by 20%. If the price falls by 50% the
increase in consumption may be less than 100%. The reason is that price cut is
moving consumers into the inelastic portion of the demand curve. In other words,
the absolute value of the price elasticity of demand for chocolate may no longer be
2.0 but rather much lower and even be less than 1.0.
18. The price elasticity of demand for new stereos is –2. Suppose a stereo store wishes to
increase its sales by 15 percent. What should the firm do?
[15]/ [percentage change in price] = -2. Therefore, the store should lower the price
by 7.5 percent.
19. The price elasticity of demand for gasoline is –0.8. What must occur to the price of
gasoline in order for quantity demanded to rise by 20 percent?
[20]/ [percentage change in price] = -0.8. Therefore, price must fall by 25 percent.
Refer to the information provided in Scenario 1 below to answer the following questions.
SCENARIO 1: The following diagram represents the U.S. market for oil.
20. Refer to Scenario 1. Use the total revenue test (on all oil sold) to determine elasticity of
demand with a price drop from $18 to $16.
21. Refer to Scenario 1. Use the midpoint formula to calculate the price elasticity of demand
between $18 and $16.
22. What is the likely price elasticity of demand for crabs? Why?
It is likely that the price is relatively elastic, as there are other types of seafood
available.
23. Using the graph below explain why the elasticity of demand will be greater between $15
and $9 as opposed to between $9 and $4. Hint: You do not need to perform any
calculations to prove that this is true.
Price elasticity will be greater between the prices of $15 and $9 compared to $9 and
$4 because of the fact that elasticity of demand declines along any linear downward
sloping demand curve.
24. Customers often complain about the high price of accessories for their cell phone
including batteries, chargers and head sets. Often these items can cost even more than the
price of the phone. Explain using price elasticity why this might be the case.
Once you have purchased a cell phone you are likely to have a more price inelastic
demand for the accessories. Even though it would be nice to shop around the
accessories of the competitors products are typically not interchangeable and in any
event you likely have a two-year contract with your service provider that makes
shopping around unattractive.
25. Refer to Scenario 2. Over a long period of time, in the absence of any restrictions in the
market, would you expect the price elasticity of demand for crabs to be more elastic or
inelastic? Explain.
The longer the period of time, the price elasticity of demand will be greater as
everyone has time to adjust and more goods become available for substitution.
Refer to the information in Scenario 3 below to answer the questions that follow.
27. Refer to Scenario 3. Compute the price elasticity of demand between $280 and $240.
28. Refer to Scenario 3. Compute the price elasticity of demand between $200 and $160.
29. Refer to Scenario 3. Compare and discuss the two elasticity estimates computed above.
Without doing any more calculations what would you expect to happen to the value of
the elasticity estimates as price continues to fall? Assume a linear demand curve.
Elasticity is greater for the higher prices. As price continues to fall we would expect
that the elasticity would fall as well.
30. Refer to Scenario 3. Why are elasticities of demand rather than slopes used to measure
and compare responsiveness?
Elasticities are useful because they are unit-free, and one can therefore compare
elasticities between different types of goods. In contrast, slopes are not unitless.
Hence, comparison between different products is much easier with elasticity.
31. Even though airfares have been increasing, the revenue earned by airlines has declined.
Based on this statement, what may be concluded about price, cross-price, or income
elasticity of demand?
The statement suggests that the price elasticity of demand for airlines is price
elastic.
33. Assume you are working at a department store and you are told by the manager to cut
prices by 20% for all the new women’s sweaters that are currently priced at $50. What
will be the new price of these sweaters? Suppose the manager tells you to raise the prices
back up by 20%. What is the new price of the sweaters? Why is your answer not the same
as the original price of the sweaters? What importance does this have for why the
midpoint formula is used in calculating price elasticity?
The new price of the sweaters will be $40. If you are asked to increase the price of
the sweaters back up by 20% the new price will be $48, not $50. The reason is that
the even though the price change in percentage terms was the same going in both
directions the starting point was different. The same percentage change for a
smaller number is going to be an absolutely smaller number. This fact has an
important factor to play in why we use the midpoint formula. If we didn’t use the
midpoint formula we would get different price elasticities of demand depending on
whether their was a price increase or a price decrease. The bias concerning which
base you are using is eliminated using the midpoint formula.
Refer to the information provided in Scenario 5 below to answer the following questions.
SCENARIO 5: In 1999 Disk Monger sold 1,100 digital video disks (DVD) at a price of
$15 each. Across the street, Audio Haven sold 700 DVD players at a price of $500 each.
In 2000, Audio Haven reduced the price of DVD players to $250 each and sold 3,000
players. In the same year, Disk Monger sold 1,300 DVDs at a constant price of $15 each.
34. Refer to Scenario 5. Calculate the price elasticity of demand for DVD players. Is demand
for players elastic, inelastic, or unitary?
35. Refer to Scenario 5. What will be the effect on total revenue for Audio Haven if it raises
the price for DVD players?
Because the price elasticity of demand for DVD players is relatively elastic, a price
increase will decrease total revenue, ceteris paribus.
36. The university you attend needs to increase total revenue. The president suggests that by
raising tuition by 5%, total revenue will increase. However, after the tuition increase,
total revenue actually fell. What can you infer about the price elasticity of demand for an
education at your university? Why is this likely to be true? What did your university
president assume to be true about the price elasticity of demand for an education at your
university?
If after tuition increased total revenue fell, then the demand for an education at
your university must be price elastic. It is likely to be price elastic because there are
many substitutes for an education at this particular university and tuition
represents a large share of an individual's income. The university president
assumed that the demand was price inelastic.
37. Suppose a movie theater raises its ticket prices by 10% and the total revenue it receives in
ticket sales doesn’t change one bit from the previous week. What can you say about the
price elasticity of demand at that new price? Could this go on indefinitely? In other
words, would continued price increases leave total revenue unchanged without bound?
Why or why not?
You could conclude that the movie theater tickets unitary price elastic at this point
on the demand curve. This could not go on forever. As ticket prices rose further
there would come a point where one would reach the elastic portion of the demand
curve and this would lead to a decline in revenue.
38. Suppose that the price elasticity of demand for museum tickets is equal to –1.8. If the
price of a museum ticket rises by 30 percent, what will happen to quantity demanded?
39. The price of pizza falls by 25 percent. If the elasticity of demand for pizza is equal to –
1.5, what will happen to the quantity of pizza demanded?
41. Suppose that the price of a pound of potatoes increases from $0.75 to $0.90. Use the
midpoint formula to calculate the percentage change in price.
42. Suppose that the quantity of staplers demanded falls from 10,000 per week to 8500. Use
the midpoint formula to calculate the percentage change in quantity demanded.
Among the feudal towns of Japan which can boast of a fine castle
still standing, and of an illustrious lord as its former occupant, there
are few that can rival Hikoné. Picturesquely seated on a wooded hill
close to the shores of Lake Biwa, with the blue waters and almost
equally blue surrounding mountains in full sight, the castle enjoys the
advantages of strength combined with beauty; while the lords of the
castle are descended from a very ancient family, which was awarded
its territory by the great Iyéyasu, the founder of the Tokugawa
Shōgunate, in return for the faithful services of their ancestor,
Naomasa, in bringing the whole land under the Tokugawa rule. They
therefore belonged to the rank of the Fudai Daimio, or Retainer
Barons, from whom alone the Roju, or Senators, and other officers of
the first class could be appointed. Of these lords of Hikoné much the
most distinguished was Naosuké, who signed the treaty with the
United States negotiated in 1857 and 1858. And yet, so strange are
the vicissitudes of history, and so influential the merely incidental
occurrences in human affairs, that only a chance visit of the Mikado
saved this fine feudal castle from the “general ruin of such buildings
which accompanied the mania for all things European and the
contempt of their national antiquities, whereby the Japanese were
actuated during the past two decades of the present régime.” Nor
was it until recent years that Baron Ii Naosuké’s memory has been
rescued from the charge of being a traitor to his country and a
disobedient subject of its Emperor, and elevated to a place of
distinction and reverence, almost amounting to worship, as a clear-
sighted and far-seeing statesman and patriot.
“PICTURESQUELY SEATED ON A WOODED HILL”
However we may regard the unreasonableness of either of these two
extreme views of Naosuké’s character, one thing seems clear. In
respect to the laying of foundations for friendly relations between the
United States and Japan, we owe more to this man than to any other
single Japanese. No one can tell what further delays and resulting
irritation, and even accession of blood-shed, might have taken place
in his time had it not been for his courageous and firm position
toward the difficult problem of admitting foreigners to trade and to
reside within selected treaty-ports of Japan. This position cost him
his life. For a generation, or more, it also cost him what every true
Japanese values far more highly than life; it cost the reputation of
being loyal to his sovereign and faithful to his country’s cause. Yet
not five Americans in a million, it is likely, ever heard the name of
Baron Ii Kamon-no-Kami, who as Tairō, or military dictator, shared
the responsibility and should share the fame of our now celebrated
citizen, then Consul General at Shimoda, Townsend Harris. My
purpose, therefore, is two-fold: I would gladly “have the honour to
introduce” Ii Naosuké to a larger audience of my own countrymen;
and by telling the story of an exceedingly interesting visit to Hikoné, I
would equally gladly introduce to the same audience certain ones of
the great multitude of Japanese who still retain the knightly courtesy,
intelligence and high standards of living—though in their own way—
which characterised the feudal towns of the “Old Japan,” now so
rapidly passing away.
Baron Ii Naosuké, better known in foreign annals as Ii Kamon-no-
Kami, was his father’s fourteenth son. He was born November 30,
1815. The father was the thirteenth feudal lord from that Naomasa
who received his fief from the great Iyéyasu. Since the law of
primogeniture—the only exceptions being cases of insanity or bodily
defect—was enforced throughout the Empire, the early chances that
Naosuké would ever become the head of the family and lord of
Hikoné, seemed small indeed. But according to the usage of the Ii
clan, all the sons except the eldest were either given as adopted
sons to other barons, or were made pensioned retainers of their
older brother. All his brothers, except the eldest, had by adoption
become the lords of their respective clans. But from the age of
seventeen onward, Naosuké was given a modest pension and
placed in a private residence. He thus enjoyed years of opportunity
for training in arms, literature, and reflective study, apart from the
corrupting influences of court life and the misleading temptations to
the exercise of unrestricted authority—both of which are so injurious
to the character of youth. Moreover, he became acquainted with the
common people. That was also true of him, which has been true of
so many of the great men of Japan down to the present time. He
made his friend and counsellor of a man proficient in the military and
literary education of the day. And, indeed, it has been the great
teachers who, more than any other class, through the shaping of
character in their pupils, have influenced mankind to their good. It
was Nakagawa Rokurō who showed to Naosuké, when a young
man, the impossibility of the further exclusion of Japan from foreign
intercourse. It was he also who “influenced the future Tairō to make a
bold departure from the old traditions” of the country.
On the death, without male issue, of his oldest brother, Naosuké was
declared heir-apparent of the Hikoné Baronetcy. And on Christmas
day of 1850 he was publicly authorised by the Shōgunate to assume
the lordly title of Kamon-no-Kami. It is chiefly through the conduct of
the man when, less than a decade later, he came to the position
which was at the same time the most responsible, difficult and
honourable but dangerous of all possible appointments in “Old
Japan,” that the character of Baron Ii must be judged. On the side of
sentiment—and only when approached from this side can one
properly appreciate the typical knightly character of Japanese
feudalism—we may judge his patriotism by this poem from his own
hand: