 The range of analytical techniques appropriate for analysis of

information
 Data analysis
 Why Analyze Data
 Data Analysis Techniques
 Types of Data Analysis
 Qualitative data collecting methods
 Quantitative data collecting methods
 Qualitative Data Analysis Methods
 Quantitative Data Analysis Methods
 Advantages of Data analysis
 Describe the data analysis and why do that
 Describe the Data Analysis Techniques
 Explain Qualitative & Quantitative Data Analysis Methods
 Describe the Advantages of Data analysis
Data analytical techniques
Data analysis

The process of extracting, compiling, and modeling raw data for

purposes of obtaining constructive information that can be applied to
formulating conclusions, predicting outcomes or supporting decisions in
business, scientific and social science settings.

Data analysis is the process of analyzing all the information and

evaluating the relevant information that can be helpful in better
decision making

Data analysis is the process of extracting useful information from the

given data series, that will be useful in taking important decisions
Why Analyze Data

 Important part of problem solving process

 Easy to make decisions
 For easy to understand certain situations
 Answers many important questions about the data
 It’s helpful for forecasting
 Easy to understand the behavior of the data
 Acquiring meaningful insights from the dataset
 find out what the data actually means
 find abnormalities or errors
Data Analysis Techniques

 Univariate analysis
 Bivariate analysis
 Multivariate analysis

Univariate analysis is the simplest form of quantitative (statistical)

analysis. The analysis is carried out with the description of a single
variable in terms of the applicable unit of analysis
(e.g., college graduation)

Bivariate analysis is one of the simplest forms of quantitative

(statistical) analysis
It involves the analysis of two variables (often denoted as X, Y), for the
purpose of determining the empirical relationship between them
(e.g., the relation between gender and college graduation)
Multivariate Data Analysis refers to any statistical technique used to
analyze data that arises from more than one variable.
(e.g., the relationship between gender, race, and college graduation)

Types of Data Analysis

There are many different types of data analysis, all geared towards the
nature of the data being analyzed. Generally speaking there are two
broad categories: quantitative analysis and qualitative analysis.

Qualitative Analysis:

Qualitative analysis deals with the analysis of data that is categorical in

nature. In other words, data is not described through numerical values,
but rather by some sort of descriptive context such as text.
Data can be gathered by many methods such as interviews, videos and
audio recordings, field notes, etc.

Quantitative Analysis:

Quantitative analysis refers to the process by which numerical data is

analyzed, and often involves descriptive statistics such as mean, media,
standard deviation, etc.

The main methods for collecting qualitative data are:

 Individual interviews
 Focus groups
 Observations
 Action Research
Quantitative data collecting methods

 Questionnaires
 Standardized tests(IQ)
 interviews
 Focus groups
 Observations

Qualitative Data Analysis Methods

 Analytic Induction
 Logical Analysis/Matrix Analysis
 Event Analysis/Microanalysis
 Metaphorical Analysis
 Domain Analysis
Quantitative Data Analysis Methods

 Mean
 Median
 Mode
 Standard Deviation
 Variance
 Range
 Coefficient of Variation
Data analysis

Comparison of Qualitative and Quantitative Data

The following table illustrates the difference between the two types of
data:

Qualitative Data Quantitative Data

Data is observed Data is measured

Involves descriptions Involves numbers
Emphasis is on quality Emphasis is on quantity
Examples are color, smell, taste, etc. Examples are volume, weight, etc.
Advantages of Data analysis

 Allows for the identification of important trends

 Awareness customer feedback
 leads to faster and better decisions making
 Easy to identify problems
 Able to capture clear picture about data variation
 Better awareness regarding the habits of potential customers It can
provide a company with an edge over their competitors
I. Define the term Data analysis
II. What’s the purpose of analyze data
III. List 03 data analytical techniques
IV. What are the qualitative data gathering methods
V. List out 03 quantitative data analyzing methods
VI. Write 03 benefits of data analysis