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Test Bank For Global Marketing Practical Insights and International Analysis 1St Edition by Farrell Isbn 978144625264 Full Chapter PDF
Test Bank For Global Marketing Practical Insights and International Analysis 1St Edition by Farrell Isbn 978144625264 Full Chapter PDF
Multiple Choice
1. Which one of the following is NOT an element of culture?
(a) Non-verbal language
(b) Religion
(c) Aesthetics
(d) Education
(e) Enculturation
Answer: (e)
2. In high context societies the meaning of individual behaviour and speech changes depending
on the situation or context. True/False?
(a) True
(b) False
Answer: (a)
3. Tony, a Canadian, had never worked in this foreign country before his current assignment. He
had been working in the country now for four weeks and was generally happy and engaged.
While Tony liked his job and new colleagues he could not get used to the fact that they showed
no respect for time. They would show up late for meetings and did not seem to care. Tony is
most likely working in .
(a) Germany
(b) Mexico
(c) The UK
(d) The U.S.
Answer: (b)
4. In Hofstede’s framework power distance refers to:
(a) People’s need to have control in their lives
(b) People’s need to exercise control over others
(c) The extent to which societal inequity is accepted
(d) The extent to which money translates into power in society
(e) The extent to which women are different from men in their use of power
Answer: (c)
5. In Hofstede’s framework uncertainty avoidance refers to:
(a) People’s need to avoid situations of cultural conflict
(b) People’s tendency to have an unrealistic view of cultural distance
(c) The extent to which society tolerates ambiguity
(d) The extent to which society avoids cultural literacy training
Answer: (c)
6. The belief that it is unpatriotic or even morally wrong to purchase foreign products is found
among some segments of Japanese society. Japanese who hold such views are described as
being .
(a) Consumer ethnocentric
(b) Technological laggards
(c) Localized
(d) Culturally grounded
Answer: (a)
7. It is important for international marketers to understand the religious context in which they
do business because:
(a) Religion affects attitudes towards money
(b) Religion affects business practices such as gift giving and the scheduling of meetings
(c) Religion is correlated with corruption in many societies
(d) (a) and (b)
(e) (b) and (c)
Answer: (d)
8. Problems may arise when a manager in one culture has to adjust to a
completely different culture.
(a) Localized
(b) Adapted
(c) Encultured
(d) Acculturated
Answer: (c)
9. A society’s score on the masculinity-femininity dimension of Hofstede’s framework will be
related to the percentage of males vs. females in the population.
(a) True
(b) False
Answer: (a)
10. Mary, a Canadian executive, did not know why she needed to waste her time attending this
workshop. She was relocating to India on a long term assignment for the company and was due
to leave in six weeks. Instead of allowing her time to work on the financials for the new
operation her boss had sent her on a three-day workshop to learn about Indian culture. Even
though Mary did not ‘get it’ her boss was trying to improve her:
(a) Cultural literacy
(b) Cultural legitimacy among Indians
(c) Cultural ethnocentricity
(d) Individualism
(e) Masculinity-femininity dimension
Answer: (a)
Short Answer Questions
1. Define the term ‘culture’. Describe one analytical framework that may be used to measure
and analyze the culture of a society.
2. What is the difference between the terms ‘enculturation’ and ‘acculturation’?
3. Religion is an element of culture. How does the religion of the host country impact the role of
the global marketing manager?
4. How can the concept of consumer ethnocentrism be measured? Why is an understanding of
this concept important to the global marketer?
5. What are the four stages involved in the development of cultural knowledge and skill?
Another random document with
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The Project Gutenberg eBook of The Cambridge natural
history, Vol. 02 (of 10)
This ebook is for the use of anyone anywhere in the United States and most
other parts of the world at no cost and with almost no restrictions whatsoever.
You may copy it, give it away or re-use it under the terms of the Project
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country where you are located before using this eBook.
Editor: S. F. Harmer
Sir A. E. Shipley
Language: English
Credits: Keith Edkins, Peter Becker and the Online Distributed Proofreading
Team at https://www.pgdp.net (This file was produced from images
generously made available by The Internet Archive)
EDITED BY
AND
VOLUME II
NEMERTINES
By Miss L. Sheldon, Newnham College, Cambridge
ROTIFERS
By Marcus Hartog, M.A., Trinity College, Cambridge (D.Sc. Lond.), Professor of Natural
History in the Queen's College, Cork
POLYCHAET WORMS
By W. Blaxland Benham, D.Sc. (Lond.), Hon. M.A. (Oxon.), Aldrichian Demonstrator of
Comparative Anatomy in the University of Oxford
POLYZOA
By S. F. Harmer, M.A., Fellow of King's College, Cambridge
London
MACMILLAN AND CO., Limited
NEW YORK: THE MACMILLAN COMPANY
1901
PAGE
Scheme of the Classification adopted in this Book ix
NEMERTINEA
CHAPTER V
NEMERTINEA
Introductory—External Characters—Anatomy—Classification—
Development—Habits—Regeneration—Breeding—
Geographical Distribution—Land, Fresh-Water, and Parasitic
Forms—Affinities 99
POLYZOA
CHAPTER XVII
POLYZOA
Introduction—General Characters and Terminology—Brown
Bodies—History—Outlines of Classification—Marine Polyzoa
—Occurrence—Forms of Colony and of Zooecia—Ovicells—
Avicularia—Vibracula—Entoprocta 465
CHAPTER XVIII
POLYZOA—continued
Fresh-water Polyzoa—Phylactolaemata—Occurrence—Structure
of Cristatella—Division of Colony—Movements of Colony—
Retraction And Protrusion of Polypides in Polyzoa—
Statoblasts—Table for Determination of Genera of Fresh-
water Polyzoa—Reproductive Processes of Polyzoa—
Development—Affinities—Metamorphosis—Budding 492
CHAPTER XIX
POLYZOA—continued
Classification—Geographical Distribution—Palaeontology—
Methods for the Examination of Specific Characters—
Terminology—Key for the Determination of the Genera of
British Marine Polyzoa 515
Addendum to Chaetognatha 534
Index 535
SCHEME OF THE CLASSIFICATION ADOPTED IN THIS BOOK
PLATYHELMINTHES (p. 3)
Family.
TURBELLARIA Planoceridae
(p. 3) (p. 19).
Leptoplanidae
Acotylea (p. 16) (p. 19).
Cestoplanidae
(p. 19).
Polycladida
Enantiidae (p. 19).
(p. 7)
Anonymidae (p. 19)
Pseudoceridae
(p. 19).
Cotylea
Euryleptidae (p. 19).
Prosthiostomatidae
(p. 19).
Paludicola
Planariidae (p. 42).
(p. 30)
Procerodidae
Maricola (p. 42).
Tricladida (pp. 30, 32) = Gundidae.
(p. 30) Bdellouridae (p. 42).
Bipaliidae (p. 42).
Terricola Geoplanidae (p. 42).
(pp. 30, 33) Rhynchodemidae
(p. 42).
Rhabdocoelida Proporidae (p. 49).
(p. 42) Acoela (p. 42) Aphanostomatidae
(p. 49).
Macrostomatidae
(p. 49).
Microstomatidae
(p. 49).
Prorhynchidae
Rhabdocoela (p. 49).
(p. 43) Mesostomatidae
(p. 49).
Proboscidae (p. 49).
Vorticidae (p. 50).
Solenopharyngidae
(p. 50).
Alloeocoela Plagiostomatidae
(p. 43) (p. 50).
Bothrioplanidae
(p. 50).
Monotidae (p. 50).
Temnocephalidae
(pp. 53, 73).
Tristomatidae
(pp. 53, 73).
Monogenea (pp. 5, 52)
Polystomatidae
= Heterocotylea + Aspidocotylea
(pp. 53, 73).
(p. 73)
Gyrodactylidae
(pp. 53, 61).
Aspidobothridae
(p. 73).
TREMATODA Holostomatidae
(pp. 3, 51) (p. 73).
Amphistomatidae
(p. 73).
Distomatidae
Digenea (pp. 5, 52) = Malacocotylea (p. 73).
(p. 73) Gasterostomatidae
(p. 73).
Didymozoontidae
(p. 73).
Monostomatidae
(p. 73).
Cestodariidae
= Monozoa (p. 91).
Bothriocephalidae
(p. 91).
CESTODA (pp. 3, 74) Tetrarhynchidae
(p. 91).
Tetraphyllidae
(p. 91).
Taeniidae (p. 91).
MESOZOA
Dicyemidae (p. 93).
MESOZOA (pp. 3, 92) Orthonectida
(p. 94).
NEMERTINEA (p. 99)
HOPLONEMERTEA (p. 110) = Metanemertini (p. 112).
SCHIZONEMERTEA (p. 111) = Heteronemertini (ex parte) (p. 113).
PALAEONEMERTEA (p. 111) = Protonemertini (p. 112). + Mesonemertini
(p. 112). + Heteronemertini (ex parte) (p. 113).
Echinorhynchidae
(p. 182)
Gigantorhynchidae
(p. 183).
ACANTHOCEPHALA (pp. 123, 174)
Neorhynchidae
(p. 184).
Arhynchidae
(p. 185).
Melicertidae
(p. 221).
MELICERTACEAE (p. 221)
Trochosphaeridae
(p. 221).
Philodinidae
BDELLOIDA (p. 222)
(p. 222).
Asplanchnidae
ASPLANCHNACEAE (p. 222)
(p. 223).
Pedalionidae
SCIRTOPODA (p. 223)
(p. 223).
Microcodonidae
(p. 224).
Rhinopidae (p. 224).
Hydatinidae
(p. 224).
Synchaetidae
Illoricata (p. 223)
(p. 224).
Notommatidae
(p. 224).
Drilophagidae
(p. 224).
Triarthridae (p. 224).
Rattulidae (p. 225).
PLOIMA (p. 223)
Dinocharididae
(p. 225).
Salpinidae (p. 225).
Euchlanididae
(p. 225).
Cathypnidae
Loricata (p. 224)
(p. 225).
Coluridae (p. 225).
Pterodinidae
(p. 225).
Brachionidae
(p. 225).
Anuraeidae (p. 225).
SEISONACEAE (p. 225) Seisonidae (p. 226).
GASTROTRICHA
GASTROTRICHA Euichthydina (p. 235)
(p. 231). Apodina (p. 235)
Gnathobdellidae
(p. 407).
GNATHOBDELLAE (p. 407)
Herpobdellidae
(p. 407).
BY
CHAPTER I
TURBELLARIA
The Trematodes[2] may be divided into those living on the outer surface of various
aquatic animals, usually fish (Ectoparasites); and those which penetrate more or
less deeply into the alimentary canal or the associated organs of the host
(Endoparasites). They are oval, flattened Platyhelminthes ranging from a
microscopic size to a length of three feet (Nematobothrium, Fig. 22), and are
provided with organs of adhesion by which they cling to the outer surface, or to the
interior, of the animals they inhabit. Trematodes occur parasitically in all groups of
Vertebrates, but, with the exception of the liver-flukes of the sheep (Distomum
hepaticum and D. magnum), and of Bilharzia haematobia found in man (in the
blood-vessels of the urinary bladder) over the greater part of Africa, their attacks
are not usually of a serious nature. Ectoparasitic Trematodes are Monogenetic;
that is, their larvae grow up directly into mature forms. The Endoparasitic species,
however, are usually Digenetic. Their larvae enter an Invertebrate and produce a
new generation of different larvae, and these another. The last are immature
flukes. They enter a second host, which is swallowed by the final Vertebrate host in
which they become mature.