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2030 Annual
Sales Report
What's Inside
Navigate our Explore our Peruse our Feel Glimpse
numbers milestones financials our impact our plans

Hear from our leaders

"The impact we dream of drives every effort we

make. If we stay true to our values and tenacious in
our resolve, the future is ours for the taking."
Lorna Alvarado
CEO

Annual reports usually start with brief messages from the company’s leadership team. Their
personal take on the year that was can set the stage for the highlights, data, and plans described in
the rest of the report.

In a sense, this foreword is a summary of not just the contents of this document but also of the
company’s journey in the past year.
 "Every decision we make and step we take create
ripple effects for our company and our community.
So we have to always act with purpose."
Yuqin Feng
COO

Written and phrased like an open letter, it allows the heads of the company to address the readers
directly, inviting them to peruse the fruits of their organization’s labor in pursuit of more long-term
goals.

Ideally, one to three messages, 2-5 paragraphs long are more than sufficient. You can use this space
to connect, engage, and get the readers excited about the information to come.

Navigate our numbers

Group 1 raised higher results, overshadowing the combined results of groups 2 to 4

Group 1 Group 4

Subgroup 8 Subgroup 9
Subgroup 2

Subgroup 1
Group 2 Group 3

Subgroup 4 Subgroup 6
Subgroup 3

Subgroup 5 Subgroup 7

This year, group 1 was made up of three main items, the combined value of which were still more
significant than all the other subgroups

Use the power of data storytelling through interactive charts! This treemap chart is ideal for
grouping data by hierarchy, into groups and subgroups of information. Readers can click on a
section to zoom in and learn more - bringing the numbers to life!

Accompany your chart with a short description to complement the data and guide your readers as
they toggle through the information.

Explore our milestones

This is the meat of your annual report. Discuss what you’ve achieved in the past year using a
combination of narrative and visual tools.

A highlight video can help give an engaging overview of the work done in the past year.

Milestone 1: Add here You can discuss each company highlight more extensively in
 short but impactful articles. This is a great way to surface
salient points and accompany them with key visuals.

Some prompts that can help: What is the main achievement?

What did it take to reach the goal? What is the impact of the
outcome on the business, the people involved, and the industry
as a whole?
 You can discuss each company highlight more extensively in Milestone 2: Add here
short but impactful articles. This is a great way to surface 
salient points and accompany them with key visuals.

Some prompts that can help: What is the main achievement?

What did it take to reach the goal? What is the impact of the
outcome on the business, the people involved, and the industry
as a whole?

Milestone 3: Add here You can discuss each company highlight more extensively in
 short but impactful articles. This is a great way to surface
salient points and accompany them with key visuals.

Some prompts that can help: What is the main achievement?

What did it take to reach the goal? What is the impact of the
outcome on the business, the people involved, and the industry
as a whole?

Peruse our financials

Sales and Revenue
Share and discuss your sales performance for the year. Add context to the row chart. How does it
compare magnitudes or sizes? What factors may have contributed to the differences? What other
observations are worth highlighting?

Operating revenue on a steady increase over the year

 Q1 Q2 Q3 Q4

Operating revenue

Profit margin

Gross margin

Return on sales

Non-operating revenue

0 5 10 15 20 25

Meanwhile, the company’s non-operating revenue barely had any changes over time.

Performance Against Targets

Analyze how you performed against last year's projections. What factors contributed to your sales
performance? What measures did you take to improve them each quarter? How will you use the
past year's lessons moving forward?

Actual sales value outstrips overall target at year-end

 Sales Targets Actual Sales
50

40

30

20

10

0
Q1 Q2 Q3 Q4 Fiscal Year End

Actual sales values had been volatile over the quarters but still managed to exceed the annual
target

Market Expansion
You can also talk about expansion into different markets, as applicable. Annotated maps or a
packed circles chart like the one below can help visualize the data. Just like the treemap chart,
readers can tap on a section to zoom in and read the information more dynamically!

The company expanded more into Market 1 than other markets

 Market 3

Subgrou… Subgro…

Market 1

Market 4

Subgroup 1 Subgroup 2
Subgroup 8 Subgroup 9

Subgroup 3

Market 2

Subgroup 4 Subgrou…

The company had the least expansion effort in Market 3

Financial Report
Tables are ideal for presenting numerical data. The example below compares the financials over
two years, but you can also include other financial statements, such as balance sheets, income
statements, and cash flow statements.
 *$ in millions, except percentages and per share data 2029 2030 Change

Revenue $ XX,XXX $ XX,XXX X.X%

Net Income $ XX,XXX $ XX,XXX X.X%

Adjusted Net Income $ XX,XXX $ XX,XXX X.X%

Earnings per Share $ XX,XXX $ XX,XXX X.X%

Adjusted Earnings per Share $ XX,XXX $ XX,XXX X.X%

Net Cash from Operating Activities $ XX,XXX $ XX,XXX X.X%

Free Cash Flow $ XX,XXX $ XX,XXX X.X%

Feel our impact

This section describes achievements in the ESG space - environment, social, and governance. ESG is
a framework by which business practices and performance are assessed, usually to measure
business risks and opportunities. Adding a section like this to your annual report assures
stakeholders that your company is committed to creating a positive impact.

Our Products and Processes

How is sustainability built into your products, processes, and services? Describe how you’re
investing in a value chain that considers factors beyond economics.
Our People
Social impact is an essential aspect of sustainability. This can pertain to the immediate impact on
your staff and personnel, the longer-term impact on the communities you operate in, or both.
Include any diversity, equity, and inclusion policies or frameworks in the company.

Our Planet
It is crucial to measure and monitor environmental impact, to ensure that you are operating your
company sustainably. This section reports on any sustainability initiatives undertaken to ensure that
the planet is not sacrificed in pursuit of profit. You may also include standard data reports like the
carbon footprint report below.

Company steadily slashes carbon footprint over 5 years

 Energy Transportation Others
50

40

30

20

10

0
Year 1 Year 2 Year 3 Year 4 Year 5

By year 5, the company has completely removed its carbon footprint from its transportation
segment

Glimpse our plans

End the report with an eye toward the future. What are your plans for the coming year? What
learnings will you take with you? What can your readers and stakeholders look forward to as you
continue your mission as a company?

Closing with optimism is a great way to conclude your report on a successful year.

Further Reading
Include links to supplementary material.

Complete Financial Report

Carbon Footprint Data Report

Other links

Contact
For further information, please reach out to us at hello@reallygreatsite.com.
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