NAME: _____________________________________________

YR & SECTION: ___________________________________

DATE: _____________________________________________

ACTIVITY IV – 1.5

You need information on your competition, such as their strengths, weaknesses,

and gaps in services or goods in the market. The areas for you to fill and look at are:

 Direct competition are businesses that offer services and goods similar to
your own.

 Indirect competition are businesses that offer alternative solutions for

problems that your company solves.

 Uniqueness for how you are different from the competition.

 Entry barriers for how you are protecting yourself

from new competition, such as having patents or a really good location.

What Have I learned

Realize and have your market analyzed.

Bear this in mind.